HomeMy WebLinkAboutCDN 2018-01-23 Item 2A - Report - Sounders (S2) Family Night(11TC/Ovilot
S2 Family Night
Report Out
A S2 Family Night, Presented by the City of Tukwila
Goal:
• Create a family focused
experience;
• Expand the City and business
relationship with Seattle
Sounders FC;
• Increase visitors to the City; and
• Create a branding experience
for the City.
Promoting the Game
pow—
dept 9th of St r ire Sports
Discounted tickets & tors
of family fun
Am
01
Digital
1I
m'tch
THE CITY 0
P47191181° bY TU KWIL
11, lip II 9 is
1111116.
Sept, 9111 at Skorfire
Discounted tickeb
tons or carr` fun
Promoting the Game
Print
presented by TU KW I LA
THE CITY OF
Iftwirarevaism.
Join us at Starfire Sports on September 9th for a great night of soccer & family fun
Promoting the Game
Print
• Tukwila Reporter (General
Funds)
• Parentmap (Lodging Tax)
presented by TUKWILA
loin us a &orfice Sports on September 9th for o great night of soccer & family fun
Details & discounted tickets at SoundersFC.com/S2FamilyNight
Promoting the Game
Social Media
0 Seattle Sounders 2
;!..: i . , .. -..r. .
Saturday's S2 Farnily Match, presented by
@CityofTukwil.9, features bounce houses, face
painting & more!
# discount, soundersfccomis2farnilynight
FAMILY MATCH
kil Ei1C Ei TY Ir L
4.ca
SEPTEMBER I 7:00PH P7
Vs RENO 1868 FC
01 Seattle Sounders FC 2
September 6 et 11:1 &am
The S2 Family Match is Saturday. Sept 9]
Join the City of Tukwila - Government and Forever Green Kids Club by Delta
Dental of Washington for family activities and discountsl
More info -> http://sndrs.cornis9nx7
0:5 Like 11 Comment 4) Share
Promoting the Game
Email
• Sounders FC Email
CO
52 FAMILY N
IGHT
FAMILY MATH
PRESENTED x THE c.rk CF TUKA4rLa
SEPTEMBER 9 1 7:0OPM PT
vs RENO 1868 FC
Looking for a fun family activity?
Join us for Sounders FC 2 Family Match on September :th. presented by the City of Tukwila!
Family friendly activities include giant jenga_ carnhole. bounce houses. giveaways and morel
There will even be a special appearance by the City of Tukwila Firetruck! Haff -price tickets are
available. courtesy of the City of Tukwila, along with a Dip n' Dots discount!'
Promo Code: TUKWILA
BUY TICKETS NOW
THE CITY OF
presented by TUKWILA
v.16,-w6Bmws
Visit SoundersFC.com/S2FcamilyNight For details
Promoting the Game
Outdoor
N tart
Game Day Activation
Game Day Activation
Game Day Activation
OJ
•
Business Engagement
• BECU
• iFly
• Acme Bowl
• Courtyard by Marriott
• Home2Suites
• Candy Tyme
• Habit Burger
• Museum of Flight
Media
Pa re n tm a p
Print:
Web:
enews:
Seattle Sounders FC
Website:
Social Media:
Metrics
Impressions
207,000
45,000
24,500
338
13,891
Engagement
32
111
343
6)
Financials
• $25,000 awarded of lodging tax funds
o Total Cost: $15,115
Unused funds revert back to lodging tax fund.
Lessons Learned
• Business Partners in the City are eager to work with Seattle
Sounders.
• Having contracts in place with professional services saves time.
• City needs to expand its library photography.
• Game day events should have been activated throughout halftime.
• Cannot control the weather.
• Cost reductions through partnerships.
Questions?