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Home My WebLink AboutCDN 2018-01-23 COMPLETE AGENDA PACKETCity of Tukwila Community Development & Neighborhoods Committee O Kate Kruller, Chair O Kathy Hougardy O Zak Idan AGENDA TUESDAY, JANUARY 23, 2018 — 5:30 PM HAZELNUT CONFERENCE ROOM (At east entrance of City Hall) Distribution: K. Kruller K. Hougardy Z. Idan V. Seal Mayor Ekberg D. Cline C. O'Flaherty L. Humphrey Item Recommended Action Page 1. PRESENTATION(S) 2. BUSINESS AGENDA a. Report on Sounders (S2) Family Night. a. Information only. Pg.1 Brandon Miles, Business Relations Manager b. 2018 lodging tax preview. b. Information only. Pg.19 Brandon Miles, Business Relations Manager 3. ANNOUNCEMENTS 4. MISCELLANEOUS Next Scheduled Meeting: Tuesday, February 13, 2018 15 The City of Tukwila strives to accommodate individuals with disabilities. Please contact the City Clerk's Office at 206-433-1800 (TukwilaCityClerk@TukwilaWA.gov) for assistance. OTtkvvi)eft Community Development and Neighborhoods January 23, 2017 N (11TC/Ovilot S2 Family Night Report Out A S2 Family Night, Presented by the City of Tukwila Goal: • Create a family focused experience; • Expand the City and business relationship with Seattle Sounders FC; • Increase visitors to the City; and • Create a branding experience for the City. Promoting the Game pow— dept 9th of %Vire Sports Discounted tickets & tors of family fun Am 01 Digital II m'tch THE an o LA Sept, 9111 at Sore Discounted tickeb tons or runty fun Promoting the Game Print presented by TU KW I LA THE CITY OF Iftwirarevaism. Join us at Starfire Sports on September 9th for a great night of soccer & family fun Promoting the Game Print • Tukwila Reporter (General Funds) • Parentmap (Lodging Tax) ,., presented by TUKWILA loin us at &orfice Sports on September 9th for o great night of soccer & family fun Details & discounted tickets at SoundersFC.com/S2FamilyNight Promoting the Game Social Media 0 Seattle Sounders .2 0 ;!..: i . , .. -..r. . Saturday's S2 Farnily Match, presented by @CityofTukwil.9, features bounce houses, face painting & more! # discount, soundersfccomis2farnilynight FAMILY MATCH F1 EIfl i TY Ir L SEPTEMBER I 7:00PH P7 Vs RENO 1868 FC 01 Seattle Sounders FC 2 September 6 et 11:1 &am The 52 Family Match is Saturday. Sept 9] Join the City of Tukwila - Government and Forever Green Kids Club by Delta Dental of Washington for family activities and discounts1 More info -> http://sndrs.cornis9nx7 0:5 Like 11 Comment 4) Share Promoting the Game Email • Sounders FC Email CO 52 FAMILY N IGHT FAMILY MATH PRESENTED of THE c.rk OF TUICA4rLa SEPTEMBER ? 17:00PM PT vs RENO 1868 FC Looking for a fun family activity? Join us for Sounders FC 2 Family Match on September :th. presented by the City of Tukwila! Family friendly activities include giant jenga_ cornhole. bounce houses. giveaways and morel There will even be a special appearance by the City of Tukwila Firetruck! Half-price tickets are available. courtesy of the City of Tukwila, along with a Dip n' Dots discount!' Promo Code: TUKWILA BUY TICKETS NOW THE CITY OF presented by TUKWILA v.16,-w6Bmws Visit SoundersFC.com/S2FcamilyNight For details Promoting the Game Outdoor N tart Game Day Activation Game Day Activation Game Day Activation OJ • Business Engagement • BECU • iFly • Acme Bowl • Courtyard by Marriott • Home2Suites • Candy Tyme • Habit Burger • Museum of Flight Media Pa re n tm a p Print: Web: enews: Seattle Sounders FC Website: Social Media: Metrics Impressions 207,000 45,000 24,500 338 13,891 Engagement 32 111 343 6) Financials • $25,000 awarded of lodging tax funds o Total Cost: $15,115 Unused funds revert back to lodging tax fund. Lessons Learned • Business Partners in the City are eager to work with Seattle Sounders. • Having contracts in place with professional services saves time. • City needs to expand its library photography. • Game day events should have been activated throughout halftime. • Cannot control the weather. • Cost reductions through partnerships. Questions? (i."-NTIk..wdot 2018 Tourism Preview CZ) Ueq,111J@1U z rD co 3 7 .E Ifar "ArreAw -444.1V N A 2018 Brand Experience Touchpoints Brand Checklist • Brand Deployment o Collateral o Licensing Agreements o Expand Photo Library o Front Line Staff o Third Party Applications • Brand Experience o Urban Center Map o Wayfinding and Signage o Events o Map • Brand Marketing o Collaborative Advertising o Promotional Videos Presented by E er r ehHealth https://www.soundersfc.com/post/2016/09/12/2016-rave- green-run-presented-evergreen-health https://www.youtube.com/watch?v=39IdmPVPobU3 Wayfinding and Signage DOWNTOWN HUNTSVILLE Est, 1805 DOWNTOWN HUNTSVILLE Est. 1805 Wayfinding and Signage Museums Visitor Information Von Braun Center Constitution Village EarlywMorks Museum Twickenham Historic District Cmn 014.1 Yryyur Shopping & anlag l Wayfinding and Signage il7r al r arhriS[rrItt6 4$ JULY 4TH CELEBRATION PRR"( 6;34 PM TUSTIH HIGH 5(HOOL F (F Wayfinding and Signage Wayfinding and Signage DOWNTOWN LEARN MORE AT V1SITKNOXVILLE.COM OR CALL 800-727.8045 0000 "``�vllle TEMIIESSEE I '. „„ria TO 7314vU' TO -IA?YY NOLL OLS P yary mac. 1/g/C6 South.. rae x. ¢1M y `r. EaatA.ra-x< L F? .A•ybt j.dque. Anaw41411/ 90.°"'"'" Glit4op 47.0 f�lre. 7x4 Stu•.d.M Hc4N WAIT 8] LL DR 4, .1 ; rvx r..4r. ler `Rci , �e.ra K4O ITR • MO 01400411—L OHILHO.TEPARK T' O U JOE OF O40%4R0E A a TO BECK C.11TL HAL EXCHANGE LTR MARRY -HAM% HOUSE BOTAAICA-GARDENS SAI F% H FYiFATUF- 111. M.r! FE... praai e LVlRg. Ka, Re.. wa,Ln. ITNION AVE. h. ¢. K` P..A _ CLINCH AVE. V ti s.r.na......, tuna.:.. L.A/.rM=. 13 to TOT cy� T..04s2• Cnnwr• w. CHURCH AVE W Library '''TZ u . Cif Y TO HILTON GARDEN IAN 0LEAKi!(Y15T. CRESCENTerprumGpF(S)pAO. . ]olio D..... FP Fedcr.L x.tld5ny RH.�. cc nI.ENDE9E.T'E..e. ■ 1141x TH.: E. enR•.m C lcriCrd Awk fr� rnnn-.r.. a A L•o.t .0.5. C uN1'4x.x ij 9a11.i-wn ,HAARNehzTn�nve Tram. IfiHott CIH. Ca.Fwm * 8gdllarlum per. lam.. pg ° S Male 3/J411i3f- A t . 7.ret . Weil¢A'. 4i�orirl: Ti. tta� ^ilY Ca]a etp 1Dlavnt e Lep � M.v1na - N &VIAND l7R Dwi,41144.4 1LI4 FFo Wo , '. SA LAVE. �] Hell ofA.11 Hell of TU. tio.KD. GOV. RED MONVERTEN PARK c.nmr 40.1140.11 f V.lent.., Lading Oft 200' 400' AA MW t/T PDN BOOING ARCHA,� CC" ALCOA laGINAAY ills 12710 ASC TYSC44 ANH OET .TYST 10 IIAMIS NATURE CAN TFT• URBAN M7 LDE RN€55, ISLAND HO/4E AIRPORT !DK % 1• Collaborative Advertising - A Third Party Applications • Museum of Flight • Starfire Sports • Others? Application Requirements: o Heads in Beds; o Feet on the Streets; and/or o Build the Brand Third Party Applications Issues: • Using the Tukwila name (where feasible). • Getting value from sponsorship agreements. • Delivering on objectives. 1 R ,1 _�., , } . 11" .i'' - ' , ' . ','?!.. I .. ; t 1r • ik — i I 41i ' 1 91 a �a e 4 • • A rit,:A. ! iy I,` 'fir i`Y+},e f ,11 ' ` y r• 1 �l. y arlt • \ * ,► ► , 9 i,; A 1s ,$ I Pi 0,:', J I N I :. �` ,�� till 'ti,i�{• F t('11 f Hyl , ', ,.— , t I, i k.' }t 4 ' ,r F r � .r,` , ' 0 .,' . . I : 401 e" ..? � ,� 4to ' }�. 4;' ' _ s � r 4 s• r r.,r ;T r ! L ,y:,..• • , . ' ,4.-.. ....,A, t I - J i1 '... t / , •" V 11. u? d , . , / #t; '''', I ' 1 '' 4C ' . ' '4 4 .1' 1 . ' . i. .51 ';';$ 11 1 1 ir . 'ft 1.., . j,'„ , ).:14 ,,i \‘\' . , . , -4.?". 7T;. •S r #' i1 i" ++• p• Spy ,: yI 1' •�; +,' 411; a. A,1 1��4 F ill l (+/ r 411, 1 1 #'0',4e\ : , x6 01♦,' d -:; i .► , n - " 4 ¢log i� t. 11 it rid )�, i i. I 1 9, �� II •rte 1 IiF� + i . 4. +i '�, Fir i "'+ l • _. Ail • n• .4 qi . . oSa91-uaD -nos@ [IP LI 1 0 S JuJyi.nos Southcenter 50th • Rave Green Run and Fire Fighter Challenge • 50th Anniversary Event (tentatively July 31st). • Earned Media • Social Media • Historical Research • 4Culture Grant • Special Videos CO OD W CD Questions?