HomeMy WebLinkAboutCDN 2018-05-29 Item 2A - LTAC - Lodging Tax Applications: Starfire Sports and Renton Chamber of CommerceCity of Tukwila
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO: Community Development and Neighborhoods
FROM: Brandon Miles, Business Relations Manager
CC: Mayor Ekberg
DATE: May 23, 2018
SUBJECT: Lodging Tax Application Funding Requests
ISSUE
Approval of lodging tax funding requests from Starfire Sports ($44,500) and the Renton
Chamber of Commerce ($10,000).
BACKGROUND
Starfire Sports is requesting $44,500 in lodging tax funds to support is annual tournaments and
the Renton Chamber of Commerce is request $10,000 to host Renton Comic Con in the City of
Tukwila in September. Both requests were reviewed by the City's Lodging Tax Advisory
Committee (LTAC) at its May 22, 2018 meeting and LTAC recommends approval of the funding
requests.
Available Lodaina Tax Funds
The City collects a 1% lodging tax on certain qualifying overnight stays in paid accommodations
(hotels/motels/Airbnb) in the City. State law limits the use of these funds to tourism promotion'.
There is currently just over $1.1 million in lodging tax funds available for use. This does not
include revenue for the months April and May because of the two-month lag in receiving lodging
tax funds from the State. Additionally, the City has budgeted to collect $755,000 in funds in
2018.
Application Approval Process
The City's Lodging Tax Advisory Committee (LTAC) reviews all requests, even by the City, for
use of lodging tax funds. LTAC then forwards a list of recommended applications to the City
Council for its review and consideration. If LTAC does not recommend an application be funded,
that application is not forwarded to the City Council. The City Council may approve or deny any
of the applications recommended by the LTAC. The City Council may also approve an
application and increase or decrease the dollar amount awarded2.
The City accepts applications on a rolling basis, with the LTAC reviewing requests monthly.
1 RCW 67.28.080 (6) defines "tourism promotion" as "...activities, operations, and expenditures designed to increase tourism,
including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and
welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding the
marketing of or the operation of special events and festivals designed to attract tourists."
2 On August 17, 2016, the Washington State Attorney General's Office issued an informal opinion regarding whether a
municipality could change the dollar amounts recommended by the local lodging tax advisory committee. Specifically, the
informal opinion states:
"When awarding lodging tax revenues pursuant to RCW 67.28.1816(2)(b)(ii), a municipality may award amounts different from
the local lodging tax advisory committee's recommended amounts, but only after satisfying the procedural requirements of
RCW 67.28.1817(2), according to which the municipality must submit its proposed change to the advisory committee for review
and comment at least forty-five days before final action on the proposal."
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INFORMATIONAL MEMO
Page 2
Pending Applications
As outlined above, there are currently two pending applications, both applications have been
reviewed by the LTAC and LTAC recommends approval.
1. Starfire Sports. Starfire Sports Tournament Season ($44.500)
Starfire Sports is one of the premier soccer facilities in the United States. Since its opening in
2003, Starfire Sports has made Tukwila the epicenter of soccer in the Pacific Northwest.
Annually, over 1 million people will visit the facility. Besides soccer, Starfire also hosts rugby,
lacrosse, and other sporting events, as well as being a unique meetings space for private and
corporate functions.
Starfire Sports is requesting 2018 lodging tax funds to assist in the promotion and facilitation of
leagues, events, and tournaments. The goal is to attract visitors to create 10,000 hotel room
nights and bring 1.3 million annual visitors (not unique) to the complex and Tukwila. Starfire will
promote its events through email and online marketing, with regional soccer organizations and
social media. The 10,000 room nights is from Starfire's own tournaments and does not include
room nights generated by third parties that rent fields for their own tournaments.
A draft scope of work is attached. It is generally the same scope of work from last year's
contract.
Renton Chamber of Commerce, Renton City Comicon ($10,000)
The Renton Chamber of Commerce is requesting $10,000 from the City's lodging tax funds to
support Renton City Comicon in the City of Tukwila on September 15 and September 16.
RenCon is a regional convention that focuses on the nerd and geek culture of comic books,
super heroes, science, cosplace, movies, celebrities and other related areas. RenCon will be
held at the new Hotel Interurban and Westfield Southcenter. This will be the third year of
RenCon (first year in Tukwila), which has continued to grow year over year in attendance.
Forecast for this year 4,000 attendees, including 550 estimated room nights.
There is a significant amount of media and promotion of the event leading up to the actual
weekend. This media and promotion will provide the City an opportunity to promote and grow
our brand in the region.
The City will be considered a presenting sponsor for the event. A draft scope of work is attached
FINANCIAL IMPACT
The total amount of funding requested from the lodging tax fund is $54,500. As discussed
above, the City has budgeted the collection of $755,000 in lodging tax revenue in 2018.
2018 Lodging Tax Overview
Notes
Revenue
�......
....
Estimated Fund Balance
$1,167,394
Projected Lodging Tax Revenue (Budgeted)
$755,000
1 This was the budgeted
estimated in the adopted City
budget.
Ex • enditures
Committed Funds
INFORMATIONAL MEMO
Page 3
Seattle Southside Regional Tourism Authority
($292,500)
In 2017, the City approved a
two-year application and
contract with Seattle
Southside Regional Tourism
Authority. The number shown
reflects the funds committed
2018.
....� ...........
City of Tukwila, General Administration
.............for
($59,064)
Approvedby City Council on
February 19, 2018.
City of Tukwila Southcenter 50 Celebration
Pending A.alications
Starf ire Sports
($90,500) _ ..
Approved by City Council on
May 21, 2018.
($44,500)
Reviewed by LTAC on May
22, 2018. LTAC recommends
a• proval.
Renton Chamber of Commerce
($10,000)
Reviewed by LTAC on May
22, 2018. LTAC recommends
approval.
Total Ap.roved and Pending ex.enditures:
($496,564
Estimated Additional Funds Available for Activities:
$1,425,830
RECOMMENDATION
Staff recommends that the City Council approve the funding request, as recommended by
LTAC. Staff suggests that the applications be placed on the June 4 consent agenda.
Since the awarded funds to Starfire Sports exceeds $40,000, staff is also requesting
authorization to enter into a contract with Starfire Sports to award the funds.
ATTACHMENTS
A. Starfire Sports LTAC documents, including application.
B. Renton Chamber of Commerce LTAC documents, including application.
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City of Tukwila.
oyor's Office - David Cline, City Administrator
Staff Memorandum
Lodging Tax Advisory Committee Funding Request
Name of Applicant:
Starfire Sports
Address:
14800 Starfire Way, Tukwila, WA 98188
Total Funds Requested:
$44,500
Allan Ekberg, Mayor
About the Applicant:
Starfire Sports, a non-profit entity, has grown into one of the premier soccer complexes in the
United States. Over 1.3 million people visit the complex annually to take part in soccer
tournaments; play in indoor and outdoor soccer leagues; to engage in sport specific training,
soccer viewing, and attending professional soccer matches. Starfire is also the training home
of the Seattle Sounders FC, which play in the Western Conference of Major League Soccer.
Opening in 2003, Starfire Sports complex has 12 outdoor fields and two indoor fields. The
complex is located at Fort Dent Park, which is owned by the City of Tukwila. Also located at
the Park is a small children's play area and regional trail system. The City has maintenance
reasonability for the play area, trails, and parking area.
Starfire Sports regularly hosts multiday, weekend soccer tournaments, which brings in soccer
teams from throughout North America. Teams stay in hotels throughout the Seattle Southside
region, with a 70/30 split between Tukwila and SeaTac hotels. Players and their families can
also be seen throughout Tukwila, at Westfield Southcenter, the Family Fun Center, and area
restaurants.
Besides soccer, Starfire Sports has been used to host a variety of other sports and activities,
including rugby, lacrosse, and quidditch. Starfire is now also home to the Seattle Seawolves,
Seattle's professional rugby team. All home games this year have been soldout.
Funds Previously
Awarded:
Last year Starfire Sports received $42,000 in lodging tax funds from the City.
Tukwila City Hall • 6200 S
u
center Boulevard • Tukwila, WA 98188 • 206-433-1800 • Website: WA.gov
5
Starfire Sports
May, 2018
Page 2
Funding Request Narrative:
Starfire Sports is requesting 2018 lodging tax funds to assist in the promotion and facilitation of
leagues, events, and tournaments. The goal is to attract visitors to create 10,000 hotel room
nights and bring 1.3 million annual visitors (not unique) to the complex and Tukwila. Starfire
will promote its events through email and online marketing, with regional soccer organizations
and social media. The 10,000 room nights is from Starfire's own tournaments and does not
include room nights generated by third parties that rent fields for their own tournaments.
A draft scope of work is attached. It is the same scope of work from last years contract.
Staff Comments:
After Westfield Southcenter, Starfire Sports is the largest draw of visitors in the City and
perhaps the largest draw of overnight guests in the City. Additionally, the tournaments and
leagues at Starfire bring in people throughout the Puget Sound region on day visits to the City.
Participants at tournaments and leagues at Starfire can easily be identified, while at
restaurants and retailers throughout the City.
National demographic data indicates that while most soccer participants are under the age of
18. While most participants might be kids, the sport reaches well beyond the kids, with parents
being spectators, referees, coaches and/or administrators. These parents tend to be influential,
educated, and technically savvy. Over half of households with youth soccer parents in them
have a household income about $75,000, with 35% of household having an income above
$100,000. Starfire brings these high income households the City everyday with their soccer
tournaments and leagues.
One of the goals of staff is to work with Starfire to identify ways to encourage visitors of Starfire
to come back to the City, even when they are not visiting for a soccer related activity.
Since its opening in 2013, Starfire has also help created positive branding for the "Tukwila"
name. Starf ire and its tenants, including Seattle Sounders FC, identify their physical location
as being "Tukwila." Each visitor who comes to the facility leaves with a positive experience in
Tukwila. Starfire has put Tukwila on the map for soccer. Many soccer fans in the northwest
know of Tukwila because of attending soccer matches and playing at Starfire.
Starfire Sports has also helped the City with event production, including the Seattle Sounders
FC MLS Cup send offs (2016 and 2017).
City of Tukwila Staff
Recommendation to LTAC: Approval.
Phone: 206-433-1800 • Email: Mayor@TukwitaWkgov • Website: TukwilaWA.gov
6
Starfire Sports
May, 2018
Page 3
Notes:
Should LTAC and the City Council approve the request, a final scope of work, consistent with
the approved application, will be finalized by the City and the applicant. Additionally, the
applicant will need to enter a services contract with the City. Since this contract will be over
$40,000, the City Council must authorize the Mayor to sign the contract.
Phone: 206-4 1800 • Email: Mayor@TukwitaWA.gov • Website: TukwitaWA.gov
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Exhibit "A"
Starfire
2018 Scope of Services
General:
Contractor shall organize, promote and facilitate tournaments, leagues and events at Starfire
Sports Complex with the goal of attracting over 10,000 overnight hotel/motel room nights and
1.3 million annual visitors (not unique visitors) in a collaborative working relationship with the
City of Tukwila. The purpose of this agreement is for the tracking of hotel bookings, promotions
and marketing.
1. As needed, contractor shall refeRrTte)a, ms and event directors directly. to Seattle Southside
Regional Tourism Authority (SSAa destination marketing organization for the City,
for assistance with lodging, restaurants, attractions, transportation companies, etc. or
directly to the City.
2. Contractor will encourage and, where possible, require other 3rd party organizers
holding tournaments and events at Starfire to utilize Seattle Southside (Tukwila, SeaTac,
and Des Moines) lodging businesses. Contractor will provide 3rd party organizersa one
page promotional flyer as an attachment (to be provided by the City) to its rental
agreements.
Contractor shall provide a prominently placed City of Tukwila logo to the sponsor
section of the landing page of www.starfiresports.com website.
4. Contractor will promote City of Tukwila attractions and activities through its marketing
department, league information, and tournament relations via links in email signatures
and information in event documents. Information may be regarding non -city activities.
Attractions and events promoted by the City, with the contractor, cannot be in conflict
with the business interests of Starfire Sports.
5. Contractor and City shall work in conjunction to provide content in the regular e -
newsletters from Starfire Sports about Tukwila attractions and activities. Attractions
and events promoted by the City, with the contractor, cannot be in conflict with the
business interests of Starfire Sports.
6. In all collateral, press releases, medias, etc. where a location is mentioned, contractor
shall always identify the location of Starfire as being located in "Tukwila." Contractor
shall encourage third parties operating at or hosting events at Starfire to also list the
location as "Tukwila."
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7. Provide a minimum of two social media post per month promoting activities, dining,
shopping, and/or hotels in the City. Content to be provided by the City and approved by
Contractor.
8. As deemed most appropriate by Contractor, use the #Tukwila or the name "Tukwila" in
social media posts on Facebook, Twitter, Google+ and/or Instagram.
9. Contractor shall make availablfree meeting space, during regular operating hours by
the Contractor, for the Cityprovided City evendo nflict with paid meeting
reservations.
10. Contractor shall work with the City to promote events in the City, includding but not
limited to City sponsored events, events sponsored by third parties, an grand openings
of businesses within the City. Events promoted by the City, with the contractor, cannot
be in conflict with the business interests of Starfire Sports and its tenants.
11. The City of Tukwila shall also be considered a tournament partner for 2018. As a
tournament partner the City shall be receivethe following benefits:
a. City included as part of the Tournament naming/logo (e.g. The Starfire
AstroTurf® Cup, Tukwila, WA).
b. Visibility on www.starfiresports.com homepage, youth tournaments landing
page, tournament event page, and drop-down navigation menu
c. 300px by 300px placement on the tournament event page and tournament
landing page of
com
registration
d. 300px by 300px placement in all
to the tournaments
e. (6) Banners displayed during each day of the tournaments; banners to be
provided by City
f. (1) 10' x 10' booth during each day of the sponsored tournaments
g. (1) PA Announcement mention every 4 hours during each day of the
tournaments
h. /I\8.5"x 11" promotional flyer in all sponsored tournament(s) coach's packets
i. (1\ I0Opx 6v75pxplace[ngOt in tmxlStarHre newsletters
i
(1) Marketing email sent to all tournament participants
k. (1) Rotating placement in the Starfire Media Center during the tournament
season
I. Mentions via Starfire's social media platforms
m. Opportunities for City officials to participate in Tournament award presentations
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Application to the City of Tukwila for Use of 2018 Lodging Tax Funds
Event or Activity Name (if applicable):
Amount of Lodging Tax Requested:
Applicant Organization:
Federal Tax ID Number:
Mailing Address:
Primary Contact Name:
Primary Contact Phone:
Primary Contact Email Address:
Starfire Sports Tournament Season
$44,500
Starfire Sports
47-0887811
1 800 Starfire Way,Tukwila WA 98188
Ben Oliver
(206) 267-7417
beno@starfiresports.com
Check all the service categories that apply to this application:
✓ Tourism promotion or marketing.
✓ Operation of a special event or festival designed to attract tourists.
✓ Operation of a tourism -related facility owned or operated by a non-profit organization.
o Operation and/or capital costs of a tourism -related facility owned by a municipality or a
public facilities district.
Check which one of the following applies to your agency:
o An entity engaged in tourist marketing or tourism promotion.
✓ Non -Profit (501(c)(3) or 501 (c)(6)) (Note: Attach a copy of your current non-profit
corporate registration from the Washington Secretary of State Office)
o Municipality (City, Town, or County of Washington State)
I am an authorized agent of the organization/agency applying for funding. I understand that:
I am proposing a tourism -related service for 2018. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
• My agency will be required to submit a report documenting economic impact results in a
fig _t •eterrrlj ed by the City.
Signature:
_05/14/2018
Date:
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1) Describe your tourism -related activity or event.
Starfire directly manages 13 soccer tournaments up from 11 in 2017 and over 30 third party events.
These events draw people from all over the county, Canada and further aboard. Starfire Sports
projected 2018 total attendance is over 1,300,000 visits.
2) Tukwila's brand signature experience is built on the following themes:
• Family Entertainment
• Shopping
• Fun with Friends
Describe how your event, activity, or festival builds on one or all the themes listed above:
Starfire Sports soccer tournaments embody everything that is the Tukwila signature experience.
Nothing bring friends and family together like team sports, and Starfire Sports is the epicenter of
soccer in the Pacific Northwest. Each year, Starfire tournaments draw tens of thousands of players and
spectators to the area. Players bond with their friends and teammates as they celebrate the big wins
and support each other through the tough losses --all while their family members cheer them on. Many
of our attendees are attracted to our events due to our convenient location close to a variety of
restaurants and shopping --especially at Southcenter Mall, where a lot of time is spent enjoying the
area between matches!
3) If an event, list the event name, date(s), and projected overall attendance.
2018 Starfire Tournaments and third party events. Projected to be in excess of 1,300,000
4) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
Both
5) Describe why visitors will travel to Tukwila to attend your event/activity/facility.
Starfire Sports is the epicenter of soccer not only here in the Pacific Northwest but nationwide. As not
only the home of our Seattle Sounders FC and the Seattle Seawolves we are host to over 42 annual
events ranging from the recreational youth players to professional players. Starfire's own tournaments
bring over 110 teams in annually from Canada alone while our leagues and youth programs bring
hundreds of day visitors to Tukwila every day of the week.
6) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or internationally).
Starfire offers programs and events for people from all geographical areas with teams traveling from
Germany to participate in our youth tournaments, the local community kids who just want to come
down and kick a ball to the professional athletes from National Teams, Major League Soccer and Mayor
League Rugby who are here for trainings and games, to the players who participate in any one of our
youth or adult programs.
2018 will see an increase in marketing to Canadian, California and Hawaiian team for our tournaments.
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7) Describe the prior success of your event/activity/facility in attracting tourists.
Starfire Sports generates over 115,000 unique visitors and 1,250,000 visits annually. Of these visitors,
roughly 7% travel more than 50 miles and stay in the area approximately 2-4 nights at a time. An
average Starfire ran tournament will use between 350 and 500 room nights over one weekend.
8) If this your first time holding the event/activity/facility provide background on why you think
it will be successful.
No we have been running these event with increased growth due to marketing efforts for over 14
years.
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
Starfire will promote our events through email and online marketing/advertising/social media and new
partners being formed with surrounding States. Our events will be listed on regional soccer
organization websites, including Washington Youth Soccer, BC Soccer, and Washington State Adult
Soccer Association. We will also promote through email marketing to the Starfire database and those
of local and regional soccer organizations, including statewide organizations and local soccer clubs.
Events such as the US Open Cup, Seattle Seawolves matches, Seattle Sounders Women matches and
Starfire's own 13 tournaments attracts visitors from all over Washington State as well as Alaska,
Oregon, Idaho, Montana, California, Nevada and Canada to name a few. Most visitors, if not all, lodge
and shop within approximately a 5 mile radius of Starfire Sports. Starfire works with local business' to
help promote their products and services' ensuring the visiting dollar stays within the nearby
community.
10) As part of the City's branding process, the City committed to using the "Tukwila" name above
other names often used to describe the City (or parts of the City), such as "Southcenter" or
"Seattle."
a) If you are existing entity currently operating in the City does your entity list its physical
location as being in Tukwila? If not, why? (Note: This question is only with the city being
used to describe your location, it does not apply to out of area marketing, which may say
"Seattle").
Yes we are very proud to call Tukwila home.
b) If you are proposing a new activity, festival, or event will it be described as occurring in
"Tukwila?"
N/A
c) If you are proposing a marketing program please outline how the "Tukwila" name will be
used, promoted, used in promotional materials and used in social media.
Tukwila will not only be integrated into publications, promotions and the appropriate use of "Tukwila"
#hashtags when using social media but also on all tournament branded materials including clothing.
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In the past this integration has seen the media talk more about Tukwila with regards to soccer, Starfire,
the Sounders and now the Seawolves also.
11) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism -related service, provide an estimate of:
1,300,000
150,000
a. Overall attendance at your proposed event/activity/facility.
b. Number of people who will travel fewer than 50 miles for your
event/activity.
c. Number of people who will travel more than 50 miles for your
event/activity.
10,000
d. Of the people who travel more than 50 miles, the number of people
who will travel from another country or state.
e. Of the people who travel more than 50 miles, the number of people
who will stay overnight in Tukwila.
5,000+/-
f. Of the people staying overnight, the number of people who will stay in
PAID accommodations (hotel/motel/bed-breakfast) in Tukwila.
g.
Number of paid lodging room nights resulting from your proposed
event/ activity/facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
4,750+/-
10,000+
12) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc.?
Team surveys and SSRTA Event Impact Calculator
13) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
No
14) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
No agreement has been met at this time but in the past, we received a room rebate
4
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15) What is the overall budget for your event/activity/facii'ity? What percent of the budget are
you requesting from the City of Tukwila?
Our annual marketing budget is just under $24,000 without the support of
to market to out of State teams any abroad.
Please see attached the Event Impact Calculator information for a couple
year.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City of Tukwila
6200 Southcenter Blvd
Tukwila, WA 98188
Or,
Brandon.MilesTukwilawa.gov
Questions?
LTAC Contact:
Brandon J. Miles
(206) 431-3684
Brandvn.Mile Tukwwlaw.gov.
5
LTAC funding that allows us
of our tournaments last
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SEE/TILE pn
SOUTHSIDE ma
Event Impact Calculator Detail - Starfire Spring Classic 2017 - 08/02/2017
i
Key Parameters
Event Name: Starfire Spring Classic 2017
Organization: Starfire Sports
Event Type: Sports: Youth Amateur
Start Date: 06/15/2017
End Date: 06/19/2017
Overnight Attendees: 1225
Day Attendees: 3885
591
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Key Metrics
Business Sales (Direct):
Business Sales (Indirect):
Business Sales (Total):
Jobs Supported (Direct):
Jobs Supported (Indirect):
Jobs Supported (Total):
Local Tax:
Net Direct Local Tax ROI:
Est. Room Nights Demand:
$1,114,656
$638,434
$1,753,089
317
40
357
$43,938
$37,598
1,663
e
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Attendees Spending:
Organizer Spending:
Industry
Lodging
Transportation
Food & Beverage
Retail
Recreation
Space Rental
Business Services
Totals
44
Sales by Source
$1,004,061 Exhibitor Spending:
$110,289 Total Event Spending:
Business Sales by Sector
Attendees Organizer Exhibitor
$249,390
$125,850
$318,965
$205,026
$104,830
$0
$0
$1,004,061
$0*
$3,550*
$48,371*
$0
$0
$24,729*
$33,640*
$110,289
* indicates that the calculator's model defaults were used
Business Sales
Personal Income
Jobs Supported
Persons
Annual FTEs
Taxes And Assessments
F deral Total
State Total
Direct
$1,114,656
$397,340
317
12
$103 593
$68,521
411
191
$0
$195
$0
$0
$0
$0
$110
$305
$305
$1,114,656
Total
$249,390
$129,595
$367,336
$205,026
$104,830
$24,729
$33,750
$1,114,656
Indirect/Induced
$638,434
$201,352
40
Total
$1,753,089
$598,693
357
2 13
44
$13.547
$159,938
$82,067
17
Sales
Income
Bed
Other
Local Total
Sales
Income
Bed
Per Room Charge
Tourism District
Restaurant
Other
Property Tax
$62,982
$0
$0
$5,538
$37.598
$29,069
$0
$2,494
$3,325
$0
$0
$2,710
$12,772
$10,375 $73,357
$0 $0
$0
$3,172 $8,711
$6.340 „$3.936
$4,788 $33,857
$0 $0
$2,494
$3,325
$0
$0
$4,262
$17,855
$0
$1,552
$5,083
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Direct
Direct Tax Receipts
DMO Hosting Costs
Direct ROI
Net Present Value
Direct ROI (%)
Total
Total Local Tax Receipts
Total ROI
Net Present Value
Total ROI (Do)
Room Nights Sold:
Room Pickup (block only):
Peak Room Nights:
Total Visitor Days:
18
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$37,598
$0
$37,598
$37,598
0
$43,938
$43,938
$43,938
0
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Event Impact Calculator Detail - Xtreme Cup - 10/17/2017
Key Parameters
Event Name:
Organization:
Event Type:
Start Date:
End Date:
Overnight Attendees:
Day Attendees:
Attendees Spending.
Organizer Spending:
Industry
Lodging
Transportation
Food & Beverage
Retail
Recreation
Space Rental
Business Services
Totals
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l
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Key Metrics
Xtreme Cup Business Sales (Direct):
Starfire Sports Business Sales (Indirect):
Sports: Youth Amateur Business Sales (Total):
08/17/2017 Jobs Supported (Direct):
08/21/2017 Jobs Supported (Indirect):
810 Jobs Supported (Total):
7390 Local Tax:
Net Direct Local Tax ROI:
Est. Room Nights Demand:
Winithrow
Sales by Source
$1,031,913
$128,296
Exhibitor Spending:
Total Event Spending:
Business Sales by Sector
Attendees Organizer
$ 207,778
$144,075
$344,313
$216,661
$119,087
$0
$0
$1,031,913
* indicates that the calculator's model defaults were used
$0*
$5,697*
$55,281*
$0
$0
$28,261*
$39,056*
$128,296
Exhibitor
Business Sales
Personal Income
Jobs Supported
Persons
Annual FTEs
Taxes And Assessments
Federal Total
State Total
Direct
$1,160,557
$417,918
337
13
$108,340
$70.629
PM MA
$0
$223
$0
$0
$0
$0
$126
$349
$1,160,557
$674,607
$1,835,164
337
41
378
$43,734
$37,034
1,099
$349
$1,160,557
Tota I
$207,778
$149,995
$399,594
$216,661
$119,087
$28,261
$39,182
$1,160,557
Indirect/Induced
$674,607
$210,366
41
2
$'`$9.264
$14.314
Total
$1,835,164
$628,284
378
14
$167.604
$84,943
19
Sales
Income
Bed
Other
Local Tota(
Sales
Income
Bed
Per Room Charge
Tourism District
Restaurant
Other
Property Tax
$64,862
$0
$0
$5,766
$37.034
$29,936
$0
$2,078
$2,199
$0
$0
$2,821
$13,298
$10,962 $75,825
$0 $0
$0
$3,352 $9,118
$6.700 $43.734
$5,060 $34,996
$0 $0
$2,078
$2,199
$0
$0
$4,462
$18,691
$0
$1,640
$5,393
41f
11111111,1,,,,,,,,01141110 loweltimiortwopgrNpoppl'fl2PP'vPoft""dtholfloyornouliv
PI on
Direct
Direct Tax Receipts
DMO Hosting Costs
Direct ROI
Net Present Value
Direct ROI (%)
Total
Total Local Tax Receipts
Total ROI
Net Present Value
Total ROI (%)
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Room Nights Sold:
Room Pickup (block only):
Peak Room Nights:
Total Visitor Days:
20
l 1
hi
1,099
907
300
8,511
$37,034
$0
$37,034
$37,034
0
$43,734
$43,734
$43,734
0
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Event Impact Calculator Detail - Labor Day Cup - 10/17/2017
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Event Name:
Organization:
Event Type:
Start Date:
End Date:
Overnight Attendees:
Day Attendees:
Key Parameters
Key Metrics
Labor Day Cup Business Sales (Direct):
Starfire Sports Business Sales (Indirect):
Sports: Youth Amateur Business Sales (Total):
08/31/2017 Jobs Supported (Direct):
09/05/2017 Jobs Supported (Indirect):
1575 Jobs Supported (Total):
7925 Local Tax:
Net Direct Local Tax ROI:
Est. Room Nights Demand:
$2,028,990
$1,152,511
$3,181,501
513
67
580
$79,882
$68,436
2,679
otat 311
X0700!101
Attendees Spending:
Organizer Spending:
Industry
Lodging
Transportation
Food & Beverage
Retail
Recreation
Space Rental
Business Services
Totals
Sales by Source
$1,834,610 Exhibitor Spending:
$193,849 Total Event Spending:
Business Sales by Sector
Attendees Organizer Exhibitor
$506,320
$223,801
$560,022
$358,365
$186,103
$0
$0
$1,834,610
$0*
$7,920*
$83,960*
$0
$0
$42,923*
$59,045*
$193,849
* indicates that the calculator's model defaults were used
$0
$339
$0
$0
$0
$0
$191
$530
$530
$2,028,990
Total
$506,320
$232,060
$643,983
$358,365
$186,103
$42,923
$59,237
$2,028,990
1 #111301151"111111irrilirl i)'11 4"11141"A"1"1""1"."
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Business Sales
Personal Income
Jobs Supported
Persons
Annual FTEs
Taxes And Assessments
Federal Total
State Total
Direct
$2,028,990
$719,550
513
21
$188,145
$125 094
Indirect/Induced
$1,152,511
$366,549
67
3
$102.063
$24.455
Total
$3,181,501
$1,086,099
580
24
$149,548
21
Sales
Income
Bed
Other
,focal Total
Sales
Income
Bed
Per Room Charge
Tourism District
Restaurant
Other
Property Tax
Direct
Direct Tax Receipts
DMO Hosting Costs
Direct ROI
Net Present Value
Direct ROI (%)
Total
Total Local Tax Receipts
Total ROI
Net Present Value
Total ROI (%)
Room Nights Sold:
Room Pickup (block only):
Peak Room Nights:
Total Visitor Days:
22
o
1
I
$115,012
$0
$0
$10,081
$68,436
$53,083
$0
$5,063
$5,358
$0
$0
$4,933
$23,249
$18,728 $133,741
$0 $0
$0
$5,726 $15,808
$11.446 $79.882
$8,644 $61,726
$0 $0
$5,063
$5,358
$0
$0
$7,735
$32,404
$0
$2,802
$9,155
111111,1 1111 1111
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2,679
1,133
583
13,177
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$68,436
$0
$68,436
$68,436
0
$79,882
$79,882
$79,882
0
SFATTLE1
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Event Impact Calculator Detail - Sounders FC Cup 2017 - 08/02/2017
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Key Parameters
Event Name: Sounders FC Cup 2017
Organization: Starfire Sports
Event Type: Sports: Youth Amateur
Start Date: 07/20/2017
End Date: 07/24/2017
Overnight Attendees:. 1500
Day Attendees: 1500
Attendees Spending:
Organizer Spending:
Industry
Lodging
Transportation
Food & Beverage
Retail
Recreation
Space Rental
Business Services
Totals
101 .11.1.1.1volonovIllo
M
Key Metrics
Business Sales (Direct):
Business Sales (Indirect):
Business Sales (Total):
Jobs Supported (Direct):
Jobs Supported (Indirect):
Jobs Supported (Total):
Local Tax:
Net Direct Local Tax ROI:
Est. Room Nights Demand:
sir' 01'0
$1,166,762
$650,155
$1,816,917
318
45
362
$47,872
$41,416
2,036
101w4ilpt
Sales by Source
$1,068,847 Exhibitor Spending: $275
$97,641 Total Event Spending: $1,166,762
Business Sales by Sector
Attendees Organizer Exhibitor Total
$364,415
$112,985
$300,441
$196,266
$94,739
$0
$0
$1,068,847
$0*
$2,084*
$43,490*
$0
$0
$22,234*
$29,832*
$97,641
* indicates that the calculator's model defaults were used
Business Sales
Personal Income
Jobs Supported
Persons
Annual FTEs
Taxes And Assessments
Federal Total
State Total
$0
$176
$0
$0
$0
$0
$99
$275
(11"610111111311141111TIP614410,1414111rarif10111111100411111001050151150111110
Direct
$1,166,762
$408,113
318
12
$107.547
$72,668
Indirect/Induced
$650,155
$210,270
45
2
$57,974
$13,795
$364,415
$115,245
$343,932
$196,266
$94,739
$22,234
$29,931
$1,166,762
Total
$1,816,917
$618,383
362
14
23
Sales
Income
Bed
Other
Local Total
Sales
Income
Bed
Per Room Charge
Tourism District
Restaurant
Other
Property Tax
$66,870
$0
$0
$5,797
$41 A 16
$30,863
$0
$3,644
$4,072
$0
$0
$2,837
$13,369
$10,565 $77,435
$0 $0
$0
$3,230 $9,028
$6.457 $47.877
$4,876 $35,739
$0 $0
$3,644
$4,072
$0
$0
$4,417
$18,506
$0
$1,581
$5,137
el I
neaMeam
Direct
Direct Tax Receipts
DMO Hosting Costs
Direct ROI
Net Present Value
Direct ROI (%)
Total
Total Local Tax Receipts
Total ROI
Net Present Value
Total ROI (%)
Room Nights Sold:
Room Pickup (block only):
Peak Room Nights:
Total Visitor Days:
24
16 nano 11116101 "64
$41,416
$0
$41,416
$41,416
0
$47,872
$47,872
$47,872
0
2,036
192
556
6,622
i1111,,111111r
City of Tukwila
Allan Ekberg, Mayor
Mayor's Office - David Cline, City Administrator
Staff Memorandum
Lod_ginq Tax Advisory Committee Funding Request
Name of Applicant:
Renton Chamber of Commerce
Address:
625 S. 4th St; Renton, WA; 98507
Total Funds Requested:
$10,000
About the Applicant:
The Renton Chamber of Commerce serves businesses primarily within the City of Renton;
however, many Tukwila businesses are also members of the Renton Chamber.
Two years ago, the Renton of Chamber of Commerce launched the Renton Comic Con
(RenCon) and has be growing the event for the last two years. For 2018, RenCon will be
calling the Southcenter District of the Tukwila home, utilizing event space at the new Hotel
Interurban and Westfield Southcenter.
Funds Previously Awarded:
None. First year requesting funding.
Funding Request Narrative:
The Renton Chamber of Commerce is requesting $10,000 from the City's lodging tax funds to
support RenCon in the City of Tukwila on September 15 and September 16. RenCon is a
regional convention that focuses on the nerd and geek culture of comic books, super heroes,
science, cosplace, movies, celebrities and other related areas. RenCon will be held at the new
Hotel Interurban and Wesfield Southcenter. This will be the third year of RenCon, which has
continued to grow year over year in attendance. Forecast for this year 4,000 attendees,
including 550 estimated room nights.
The City will be considered a presenting sponsor for the event. A draft scope of work is
attached.
Staff Comments:
Bringing RenCon to Tukwila allows the City to help develop and support a growing regional
event. In its first two years of existence RenCon attendance has continued to grow. Besides
the event weekend itself, Rencon has an existing and robust digital presence that the City can
use to promote the City and build our overall brand. The event is consistent with the brand
Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206-433-1800 • Website: TukwilaWA.gov
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Renton Chamber of Commerce
May, 2018
Page 2
pillars established in our adopted brand from last year, specifically "family entertainment and
"fun with friends."
City of Tukwila Staff
Recommendation to LTAC:
Approval.
Notes:
Should LTAC and the City Council approve the request, a final scope of work, consistent with
the approved application, will be finalized by the City and the applicant. Additionally, the
applicant will need to enter a services contract with the City.
Phone: 206-433-1800 • Email: Mayor@TukwilaWA.gov • Website: TukwilaWA.gov
DRAFT
Rencon
2018 Scope of Services
General:
Rencon is a third -year event with a 2018 goal of bringing 5,000 attendees and creating 400+ hotel room nights
for the weekend of its convention. This event will work in collaboration with Seattle Southside Chamber of
Commerce, Seattle Southside Regional Tourism Authority, and the City of Tukwila. This scope of works lays
out tracking, promotion, and marketing plans of the applying contractor.
1. Contractor will co -brand City of Tukwila as a presenting sponsor and will be included on all marketing
and event promotion.
2. Contractor will use #Tukwila or equivalent name or tagging on all social media platforms no less than 6
times a month, leading up to event.
3. Contractor shall provide largest co -branded footprint of all sponsors on website, press kits, and
posters/flyers.
4. Contractor will promote City of Tukwila in all community events leading up to event. This currently
includes Renton River Days, Renton River Days Parade, Auburn City Parade, Stormtroopers Clean Up,
Lake City Days Parade.
5. Contractor agrees to work with City of Tukwila and provide resources for any geek themed community
events or publicity stunts. This could include police dance offs, cleanups, or any original promotion the
city comes up with.
6. Contractor shall include City of Tukwila's brand in all Rencon related eblast and newsletters. This will
include Renton Chamber of Commerce, Seattle South Side Chamber of Commerce, and any other
Chambers that join this regional project.
7. In all collateral, press releases, medias (including tv and radio), etc. where a location is mentioned,
contractor shall identify Rencon as being in "Tukwila."
8. Contractor shall provide the City of Tukwila a booth (if desired) at both event footprints. This would
include the inline store at the mall and Hotel Interurban.
9. Contractor shall provide the City of Tukwila (if desired) 2 minute `spot' before the premiere of Rencon's
film at AMC theatre screening.
10. Contractor shall provide 'a sponsored by' panel to the City of Tukwila. This panel will be of the cities
choice.
11. If any VIP bags or bags for RenCon attendees Contractor shall allow the City of Tukwila to place an
item in the bags.
12. No later than December 31, 2018 Contractor shall deliver to the City a report outlining the following
metrics for the event:
a. Total Number of Attendees.
b. Total Number of Paid Attendees
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c. Social Media Engagement
d. Number of press mentions and articles for the event.
e. The information outlined the table below, which is required to be collected under Washington
State Law:
As a direct result of your proposed tourism -related service, provide the actuals of:
a. Overall attendance at your proposed event/activity/facility.
b. Number of people who traveled fewer than 50 miles for your
event/activity.
c. Number of people who traveled more than 50 miles for your
event/activity.
d. Of the people who traveled more than 50 miles, the number of people
who traveled from another country or state.
e. Of the people who traveled more than 50 miles, the number of people
who stayed overnight in Tukwila.
f. Of the people staying overnight, the number of people who stayed in
PAID accommodations (hotel/motel/bed-breakfast) in Tukwila.
g. Number of paid lodging room nights resulting from your event/
activity/facility (for example: 25 paid rooms on Friday and 50 paid
rooms on Saturday = 75 paid lodging room nights)
*Methodology (Descriptions below from the Lodging Tax Expenditure Reporting System Website):
Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle
counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as hotels,
restaurants or tour guides, likely to be affected by an event.
Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount
certificates, brochures handed out, police requirements for crowd control or visual estimates.
Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly
structured data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire
population attending an event and includes margin of error and confidence level.
Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not
representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a
limited indicator of attendance because not all participants had an equal chance of being included in the survey.
Structured Estimate: Estimate produced by computing known information related to the event or location. For example, on
jurisdiction estimated attendance by dividing the square footage of the event area by the international building code allowance for
persons (3 square feet).
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Application to the City of Tukwila for Use of 2018 Lodging Tax Funds
Event or Activity Name (if applicable): Renton City Comicon
Amount of Lodging Tax Requested: $10,000
Applicant Organization: Renton Chamber of Commerce
Federal Tax ID Number: 91-0495211
Mailing Address: 625 S. 4th St. Renton, WA, 98057
Primary Contact Name: Ben Andrews
Primary Contact Phone: 253-861-7755
Primary Contact Email Address: bandrewsPgorenton.com
Check all the service categories that apply to this application:
Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
o Operation of a tourism -related facility owned or operated by a non-profit organization.
o Operation and/or capital costs of a tourism -related facility owned by a municipality or a
public facilities district.
Check which one of the following applies to your agency:
o An entity engaged in tourist marketing or tourism promotion.
Non -Profit (501(c)(3) or 501 (c)(6)) (Note: Attach a copy of your current non-profit
corporate registration from the Washington Secretary of State Office)
o Municipality (City, Town, or County of Washington State)
I am an authorized agent of the organization/agency applying for funding. I understand that:
I am proposing a tourism -related service for 2018. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
ilk My agency will be required to submit a report documenting economic impact results in a
format derrni ied by th y.
29
1) Describe your tourism -related activity or event. RenCon is a regional convention that focuses
on the Nerd and Geek culture of comic books, super heroes, science, cosplay, movies,
celebrities and related areas.
2) Tukwila's brand signature experience is built on the following themes:
❑ Family Entertainment
❑ Shopping
❑ Fun with Friends
Describe how your event, activity, or festival builds on one or all the themes listed above:
RenCon is a family centric event that has activities and events for the family no matter the age,
size or ethnicity. There are activities and events for both kids as well as adults such as starters
themes booths and activities for the kids and panels on science for the adults. As far as
shopping, RenCon hosts over 50 vendors and artists who cater to the needs and wants of those
looking to purchase their favorite comic book, geek tee shirt, drawing from the best artists and
many more. A weekend filled with fun for friends and family is the foundational element of the
event. Our cosplay events and community brings friends together from all parts of the region,
state and across the country.
3) If an event, list the event name, date(s), and projected overall attendance.
RenCon is slated to happen September 15th - 16th, 2018.
2016 Attendance: 1,500
2017 Attendance: 2,800
2018 Projected : 4,000
4) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
We have both attendees and tourists that attend for just one day and for the entire weekend.
Many of the guest and attendees come for the two-day event. But we also get occupied room
nights for the VIP party the night before on the 140
5) Describe why visitors will travel to Tukwila to attend your event/activity/facility.
The event has been held in Renton for the last two years. We've found there is a hold
subsection of this culture that find ECCC (Emerald City Comicon) too large and expensive. The
geographic location of our attendees from 2017 is located below.
Renton 37.22%
Seattle 28.29%
Tukwila 18.44%
Kent 3.09%
Tacoma 2.06%
30
Federal Way 1.60%
Issaquah 1.48%
Covington 1.37%
Bellevue 1.14%
Maple Valley 1.14%
Auburn 0.91%
Olympia 0.91%
Fife 0.68%
Everett 0.45%
Marysville 0.45%
Bremerton 0.34%
Edmonds 0.34%
6) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or internationally). Our target attendees are mostly between the ages of 16 -
45 but also extend outside those age brackets. They are those involved with the Geek and nerd
Culture of science fiction, comic books, movies and the like.
7) Describe the prior success of your event/activity/facility in attracting tourists.
This is our third year running Rencon and in the last two years we have doubled our
attendance. Our first year we had 1,500 attendees. Last year we had over 3,000. We are hoping
to hit between 5,000 to 6,000 attendees this year.
8) If this your first time holding the event/activity/facility provide background on why you think
it will be successful. See above.
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
Part of the fun of RenCon is the natural partnerships with local businesses. Our marketing team
will reach out and procure hotel deals from Tukwila partners and post these on our website for
registrants. The same will be done with partnering restaurants and retailers. Our program will
have a list of partners and their discounts. Attendees will have the opportunity to take
advantage of these deals outside of convention hours.
10) As part of the City's branding process, the City committed to using the "Tukwila" name above
other names often used to describe the City (or parts of the City), such as "Southcenter" or
"Seattle."
a) If you are existing entity currently operating in the City does your entity list its physical
location as being in Tukwila? If not, why? (Note: This question is only with the city being
used to describe your location, it does not apply to out of area marketing, which may say
4
31
"Seattle").
RenCon's physical "office' location is located in the city of Renton. RenCon was developed in
Renton and our roots are in Renton. We are investigating this year of surrounding areas
such as Tukwila to expand our reach, find the best venues and engage a larger audience.
b) If you are proposing a new activity, festival, or event will it be described as occurring in
"Tukwila?"
Yes it will be advertised as being held in Tukwila and hold to all branding requirements that
the city may request.
c) If you are proposing a marketing program please outline how the "Tukwila" name will be
used, promoted, used in promotional materials and used in social media.
11) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism -related service, provide an estimate of:
a. Overall attendance at your proposed event/activity/facility.
b. Number of people who will travel fewer than 50 miles for your
event/activity.
c. Number of people who will travel more than 50 miles for your
event/activity.
d. Of the people who travel more than 50 miles, the number of people
who will travel from another country or state.
e. Of the people who travel more than 50 miles, the number of people
who will stay overnight in Tukwila.
f. Of the people staying overnight, the number of people who will stay in
PAID accommodations (hotel/motel/bed-breakfast) in Tukwila.
g. Number of paid lodging room nights resulting from your proposed
event/ activity/facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
12) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc.?
5
32
13) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
We are also applying to Renton and the SSRTA for $10,000 apiece.
14) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
$10,000
15) What is the overall budget for your event/activity/facility? What percent of the budget are
you requesting from the City of Tukwila?
The over-all estimated budget will be $100,000. Out of that we are requesting $10,000 or 10%
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City of Tukwila
6200 Southcenter Blvd
Tukwila, WA 98188
Or,
Brandon.Miles@Tukwilawa.Fov
Questions?
LTAC Contact:
Brandon J. Miles
(206) 431-3684
Brandon.Miles@Tukwilawa.gov.
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