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Home My WebLink AboutLTAC 2018-05-22 Agenda PacketAGENDA Lodging Tax Advisory Committee 1:00:PM P.M., Tuesday, May 22, 2018 Location: Hotel Interurban, 223 Andover Park East, Tukwila, WA, 98188: Olympic Room, 2"d Floor 1. Welcome and Introductions Councilmember Kathy Hougardy 2. Approval of Agenda (ACTION ITEM) Councilmember Kathy Hougardy 3. Approval of Minutes (ACTION ITEM) a. May 1, 2018 Meeting 4. Special Presentations a. Seattle Sports Commission Ralph Morton, Executive Director, Seattle Sports Commission 5. Pending Funding Requests a. RenCon, Renton Chamber of Commerce: $10,000 Ben Andrews, RenCon and Renton Chamber of Commerce Brian Morris, RenCon Emilio Morales, RenCon b. Starfire Sports: $44,500 Ben Oliver, Starfire Sports 6. Other a. Tukwila Strategic Plan Update Mia Navarro, Community Engagement Manager b. 2018 Lodging Tax Appointments Brandon Miles, Business Relations Manager 7. Roundtable All 8. Adjourn Next Scheduled Meeting: When: 1:00 p.m. Tuesday, June 26, 2018 Location: TBD City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 Allan Ekberg, ayor yor"s C ice;- David Cline, City Admini MEETING MINUTES Lodging Tax Advisory Committee 11:OOA.M., Tuesday, May 1, 2018 Westfield Southcenter Management Offices (2800 Southcenter Mall, 2nd Floor; Tukwila, WA; 98188) DRAFT Minutes Approved at @ COMMITTEE MEMBERS PRESENT Mayor Allan Ekberg, Pro Tem Chair, Becky Smith, Ben Oliver, Dan Lee, and Miesa Berry COMMITTEE MEMBERS ABSENT Kathy Hougardy, Chair, and Jim Davis. Note: There are currently two vacant positions on the LTAC CITY STAFF Brandon Miles, Business Relations Manager Chair Hougardy was unable to attend the meeting. Prior to the meeting, Council President Seal asked Mayor Allan Ekberg to serve as Pro Tem Chair for the meeting. Chair Pro Tem Allan Ekberg called the meeting to order at 11:01 a.m. Welcome and Introductions — Pro Tem Ekberg asked for everyone to give a quick introduction. Approval of Agenda-- Chair Pro Tem asked for a motion on approving the agenda. Motion made and seconded. Motion approved 5-0. Approval of Minutes — Chair Pro Tem asked for a motion on the approving the January 25, 2017 LTAC minutes. Motion made by Mr. Davis with a second from Ms. Smith. Motion approved 5-0. Southcenter 50 Celebration -Mr. Miles provided an overview of the planning to date on the Southcenter 50 celebration. The celebration is being done by the City, Seattle Southside Chamber of Commerce, and Westfield Southcenter. Mr. Miles noted that the while the impetuous for the celebration is the 50' anniversary of Southcenter Mall, opening in 1968, the celebration will be for the entire District. He noted the timing, specifically, the opening of the new pedestrian bridge and Washington Place let's us really promote the "New Southcenter." Mr. Miles outlined some of the activities planned: C' 6200 SO ulevar l Tukwila, A 5 _<20 "a. Tukwila A.gav' LTAC May 1, 2018 Page 2 • Enhancing Touch a Truck with more events and promotions. • City evening event. • 5K Run. • General marketing and promotion. Mr. Miles asked if Becky Smith, District GM for Westfield Southcenter and Stephanie Ringey, Senior Marketing Manager for Westfield Southcenter had anything they wanted to share. Ms. Smith and Ringey discussed items Westfield was planning on doing. Southcenter 50 Funding Request —Mr. Miles noted that the previous items agenda items rolls into this new one. The City is requesting $90,500 in lodging tax funds. Unused funds from the first Southcenter 50 application from last year will be rolled into this one. The funds will go to support area wide events, marketing, promotion, and staffing. Mr. Miles noted that a draft budget is attached and that funds may be moved between items as needed, but that total amount spent will not exceed $90,500. Ms. Smith indicated that the mall would be funding almost fully an event on July 31st and also provide in -kind contribution, such as giving the City space for signage, etc. LTAC members asked questions regarding dates and promotions and also provide some suggestions for things to consider to celebreate the Southcenter 50. Motion made and seconded to approve the funding request, LTAC voted 5-0 in favor to fund application request. Renton Con Comic Con -- Brian Morris and Emilo Morales provided an overview of an overview of RenCon, scheduled for September 15th and September 16th. RenCon will be at Hotel Interurban and also have a presences at Westfield Southcenter. This is the third year of Rencon, which had been hied in the City of Renton the last two years. Every year has seen growth in attendance and RenCon is hoping for about 5,000 people to attend this year. Mr. Morris and Mr. Morales discussed how they try to schedule events to encourage more overnight stays, such as late VIP parties and then early event sin the morning. Mr. Miles indicated that a funding request for RenCon will likely be coming at the next meeting. 2018 Lodging Tax Appointments— Mr. Miles discussed the two vacation positions on LTAC and that the Council will be considering new appointments and reappointments in the next month. Roundtable. Members were asked if there was anything of interest happening at their businsesses or if they knew anything going on that would be good for the group. Mr. Miles passed around the new "Tukwila Hazelnut" bar from Seattle Chocolates. Meeting adjourned at Noon. Prepared By: BJM Phone; 206433 -1 00 E G y Tukwi( WA.g v • ltebsi e:: T kart/ la A., Aden Ekberg, ayor yr" o c David Cline; CityAdrnini Staff Memorandum Lodging Tax Advisory Committee Funding Request Name of Applicant: Renton Chamber of Commerce Address: 625 S. 4th St; Renton, WA; 98507 Total Funds Requested: $10,000 About the Applicant: The Renton Chamber of Commerce serves businesses primarily within the City of Renton; however, many Tukwila businesses are also members of the Renton Chamber. Two years ago, the Renton of Chamber of Commerce launched the Renton Comic Con (RenCon) and has be growing the event for the last two years. For 2018, RenCon will be calling the Southcenter District of the Tukwila home, utilizing event space at the new Hotel Interurban and Westfield Southcenter. Funds Previously Awarded: None. First year requesting funding. Funding Request Narrative: The Renton Chamber of Commerce is requesting $10,000 from the City's lodging tax funds to support RenCon in the City of Tukwila on September 15 and September 16. RenCon is a regional convention that focuses on the nerd and geek culture of comic books, super heroes, science, cosplace, movies, celebrities and other related areas. RenCon will be held at the new Hotel Interurban and Wesfield Southcenter. This will be the third year of RenCon, which has continued to grow year over year in attendance. Forecast for this year 4,000 attendees, including 550 estimated room nights. The City will be considered a presenting sponsor for the event. A draft scope of work is attached. Staff Comments: Bringing RenCon to Tukwila allows the City to help develop and support a growing regional event. In its first two years of existence RenCon attendance has continued to grow. Besides the event weekend itself, Rencon has an existing and robust digital presence that the City can use to promote the City and build our overall brand. The event is consistent with the brand Tukwila City H li ■ 6200 South uievo d ■rotary), A 98188 * 206-43,E-18 . i bsit Tukw Agov Renton Chamber of Commerce May, 2018 Page 2 pillars established in our adopted brand from last year, specifically "family entertainment and "fun with friends." City of Tukwila Staff Recommendation to LTAC: Approval. Notes: Should LTAC and the City Council approve the request, a final scope of work, consistent with the approved application, will be finalized by the City and the applicant. Additionally, the applicant will need to enter a services contract with the City. Phone:206-433-0 •E Kayo Tukwil WA g v •we site: Tukw l WA.go A pplicztion to iHa City of TuNwila for Use of 210 1 E Lodging' Tax Funds Event ar Acri ivity Name l if applicaE le): Renton City Comiaori A mau nt of Lodging Tax Requested: $1CI,00CI A nrlliaani Organization: Renton CI- amL Err oil Commence FErc eral Ta> ID Numbers: 91-•CI495211 M ailing Adc Tess: EMI` H. 4th St. Renton, WA, 98Cif F rirrany Contact Name: Ben Anc revs IIrimany Coni act Phane: -zI53-861-77 E _` Rrimary Contaat Elmail Ac c ress: banc nE ws@gorenton.oam CIE eak all the son ieer crategaries that apply to this application: Tourism pnonnotion or marketing. Operas ion cif a special E v E nt or ile stival designe c to attract tourists. o Operation of a tourism -related faaility ow nod ar operated by a non-profit organization. o Operation and/or capital oasts of a tou rism-related faaility ow red E y a municipality or a pu E lia faailities c istriat. CI- eak which one of tE El following applies to y our agency : o An entity Engage( in tourist marN Ell ing or tourism promotion. Non -Profit 1501(c)(3) or 501 (c )(6)) I Note: Attach a copy of your au rrent non-profit corporate registration from the Washington Secretary of State Officer) o IV uniaipality (City, Tcrwn, ar County of Wash ington State) I am an authorizec agent of tE e arganizatian/agenay applying for fu ndirig. I unc Errstanc that: I am proposing a tourism -related servieer for 3018. If awanc ad, my ongarizatior iri ands to enteni irtcr a services contract w ith the City; nlrovic Er liability insuranae filar th Er di ration of the crortracri naming the City as ac c itional iris red and in an amou nt c Ell ErrminErc E y the City; anc file far a permit fon use of City property, if appliaaL le. My agenay will L e_nequinec to sl bmii a napont doaumerting acioromia impact rlesU Its in a format determined by th l y. 1) Describe yol r tourism-nelatec actin ity or El%er t. RenCon is a regional aomentian th a1 focu SEIS an 1 N e Nerc anc E eel< aultu re cif comic) k ooks, super homes, saiencer, aosplay, ma\ ies, aelebrlitiels anc relal EIC arElas. 21 Tukwila's k rand signatl re El> KlElriElnce is built on the following th err es: ❑ Fe rr ily Entertain rr ent ❑ .5III oplp inc ❑ Fun with Ai ienc s DesanibEl how y our En Elnt, anti, ity, ar festival k uilds on one or all the themes listec abox El: RErnCon is a farr ily clenl ric event that has aativitiEls and e\,Elni s 11ar th a farr ily no rr atter 1 h e a@EI, siaei on ethnicity. Th Eire me acltivities and El%Elnts far k oth k ids as well as adu Its su ah as staters th err es booth s anc actin 'ties foil the k ids anc panels on science far th El adults. As far as shorirlinkl, RenCon h asts overi 50 Elndolls anc artists h o caters to th e nElac s and wants all those looking to pu rah ase th eiri fa\ arite ciorr is k aok, gaek tee shirt, thawing from th e k est artists anc m any monEI. A weekend filled with fun foil frienc s and farr ily is the ilau ndational elerr ent aid- El El%Elnt. Out' misplay events anc Darr rr unity beings frienc s together from all pants of the region, state and amass the col ntny. 3] 111 an event, list the EIS ent r arr e, dale's", anc projElatEld Elrall altendanaEl. REInCon is slated to h appeln Septelm k er 1191 N - 16th, 3090. 2016 Attenc anal: 1,50CI 20117 Attenc anal: "I,80CI 2018 Rro.jeateld : 4,000 4) Is yoh r elf art/ activity/facility focusing on attracting cn Elrni€Ih t tourists, day tol rists, or k oth ? We h ave kcal h attenc ees anc tou rists 1 h at attenc far ju st one day anc foil tN e entire w addend. EV any cif the gu est and attenc EIEIS cow El for 1 he two-day EI%Elnt. But we also get out pIEIC rocirr nights far th a u IR party th El night k done on 1 he 114'h. El Describe w h y visitors will trill. EII to Tukwila tci attend your event/activity/ facility. ThEI event h as E en h elc in Renton for 1 h e last two years. We%a feu nd thenia is a hole sl bs€iction of th is al Iturie that finc ECCC QEmeriald City Comicon; too Iangei and expensive. The geographia location of our" attendees filarr 20111 is located k elaw. Renton 31.aa% Seattle 28.29% Tl kwila 11E1.44% Kent El. CI9% Tacarr a 2.CI6% REIc eral Way 1.E CI% InsagL ah 1.41E1% Covington 1.3;% Bellevue 1.114% Mar le Valley 11.14% AL bum 0.91% OIy mrlia 0.911% Rife CI.68% ElbellElit CI.45% IV arysville CI.4_(10 Bremeritan 0.341% E dmonc s 0.34% E; Describe the @leograpF is taligat of th e visit ors yoL hope 1 o al tract (locally, regionally,, nal ionally, and/oil internationally). C L r tariEet attenc cIEIs anc mostly k Eltw earl the ages) of 11E - 4E but also extenc out sic El th one age k Haakets. TN ey arm tN 09EI involy ec w ith the G oak and nerd Cu It' re of scienae ficli ion, aomia boci s, rn oviels anc th El Ilk El. 7) Clascrik e th El Om .'IL mess of yoL r EIS ant/ a(Itivil y/faaility in attracl in@I toL rist'.I. TN i9 is aL r th irc year !IL nning R Elncon and in 1 h e last two y ears we N zIVEI c aublEld au r attendance. C L r flinty ear w a had 1,900 attendees. Ilasi year we h ad char 3,000. W EI arm honing to h it betty EEln 9,000 to E,0CI0 attenc ees this yeah. 8] If th is yoL r first tirr El holc in@I the event/actin ity/faaility F rovide background on why you think it will be sL acessful. EIEI abay a. 9) ClElscirik e how y ou will F romoi a lodging estak lisp rr Elntsi, restaurants, icltailers, and anted aim ant Elstak lishrr Elnts in th e City of 1 L kw ila. Part cif the fun of R ElnCorl is th a nai a ral partnerships with local k usinElsnE19. Our rr auk Eli inE team will reach au t anc R HoaL re h otel deals from TL kwila palltnElrs and post th ase an au r website far registriants. The sari.] e will k e dane wit h palls nering restau rants anc 11EI1 ailEnls. Oull pliciE Harr w ill have a list of R ant ners anc their c isaoL nts. Attenc aes will N zIVEI th El or pontl nity to takes acyani aBEI of th Else deals oL tside cif convention hoL rs. 10] Als part cif the City's k rending process, th e City eorr n ittac to L sing th e "Tukwila" narr El above other na rras often used to c esaribe 1 he City or parts of the City], sL eh as "South center" or 'Seattle.' a) If you am existing entity cl rrantly operating in th e City does your entity list its physical location as k eing in TL kw Hai If not, w 1-1 : (F ote: This c uestion is only with th e city being L sac to descHiiba yoL r location, it c oes not ar ply to out of area miaHketing, w h ich may say "Seattle"). RenClon's KEN ysiaal "officlEl' loaatian is loaated in the city of Rentan. RenConi was developed iri Renton anc (Rr Hoots are in Renton. We are investigatin€1 this y Elar of surnlau nding alIElas suah as Tukwila to e> pand our read, finc the best venu EIS anc engage a larger au c iE11"1aE1. k; If you are proposing a new activ ity fElstiL al, on event w ill it be deslclribed as oak rring in °Tukwila?' \I EIS it will I: e ISEIC as being F EIId in Tukwila anc h olc to all bianc ing requ iriElmani s 1 N at tN e ail y rn ay request. GI If you are proposing a marketing prclflram please outline how the ''''1 ukw ila" name will be u slEld, pnom otec, used in promotional materials and used in slcicial media. 111) M easu rements and Metiicsl IN ote: \lou w ill h El rec uiHEld 1 o report th ese rn etrics as flart cif th El close out of the aflreemen1 bEltweElrl your organiaatiorl and the City.] As a direct IElsult of you r nroposec tourism -related sElrvicle pliovic e an esi imatEl of: a. Overall attElnc once at you r propasec event/aclti\ ity/faaility. EI,OCICI k . N umhEnl of people wN o will travel fewer' than 90 miles foil youth evElnt/anti\ ity. L,OCIO c. N umh Elr of people wN o will travel rn ore tan 90 miles foil your' event/acti\ ity. 11,9CI0 c . OfthEl peclplEl wha tr'avell moriE1 than 50 CnilEIs, the numk or cif people) who will tra%Ell frlam anoth er COL rltrly or state. :100 El. Of th El pElclplEI w h a tom, el mo11E1 than 5CI miles, thEl num k or of pac plel who will stay overinight in Tukwila. 800 f. Of th e paaplEI staying o\,enlnight, l N e nu mberi of paaple wN o will stay in PAID accommodations 1haiel/motel/bac-k realest) in Tu kwila. 700 g. Nu mh er cif paic lac gin€1 roan nigh is resu Iting friorr you H prlafosec event/ activity/facility (for examplE; 25 paid room! on Fridcly and 50 pclid roorn 5 on Sal a rday = 75 paid lodging loam night<i) 59CI 31211 W h at methodologies did you USEI tcl calculate 1 he Elstim atesl anc what rn ethadologies w ill you u5IEI to track cIutcomesl, such as total participants, estimated' isitar spent irlE, etc.? 5 13) Are y ou aipplyir E for Iodgirif tax ilu nds from ariothErr commit. niiy ? If so,, w h icih com rr unitiErs anc in what amou nts? �El are also applying to A Easton anc the .I5IRTA for .%0,,CI00 apiece. 14] A re you applying ilu nding iirom Seal tlEl Soul hsidEl Regioriail Tourism Auth oriiy (S5IRTA)? If so, in w h a1 am ou nt? $10, CI00 15] What is the on, Erroll h u dget for yours evens/actin ity/facility? What pencerit of thEl bu dget are you IErquErstirig from thEl City of Tukwila? Th Er oven -all Erstimaterc bu c €IErt w ill L El $alCICI,OCICI. C u t of th at we are rErc uestinE ;10,000 ar 11CI% CamrllErtEic appliaations sh oulc be su L mittec ta: Lodging Tax Advisory Clam mittee a/o Brant on Niles Ciiy of Tu kwiia 620CI South aeni Eir E Ivd Tukwila, WA 8188 C r, E ranc ari.M ilErs@Tukw ilaw a.gov QL estions? LTA C Caritacri : E randon J. Miles (20EI) 431-3684 Br aridon.M Iles@Tu kwilawa.gan. 6 DRAFT Remcmn 2018 Scope of Services (3emana|: Rencon is a third -year event with a 2018 goal of bringing 5,000 attendees and creating 400+ hotel room nights for the weekend of its convention. This event will work in collaboration with Seattle SouthaideChamber of Connnnerce, Seattle Southaide Regional Tourism Authoritv, and the City ofTukwila. This scope of works lays out tracking, promotion, and marketing plans ofthe applying contractor. 1. Contractor will co -brand City ofTukwila as a presenting sponsor and will be included on all marketing and event promotion. 2. Contractor will use #Tukwila or equivalent name or tagging on all social media platforms no less than 6 times amonth, leading uptoevent. 3. Contractor shall provide largest co -branded footprint of all sponsors on website, press kits, and 4. Contractor will promote City of Tukwila in all community events leading up to event. This currently includes Renton River Days, Renton River Days Parade, Auburn City Parade, StorntrooperoC|ean Up, Lake City Days Parade. 5. Contractor agrees to work with City of Tukwila and provide resources for any geek therned community events or publicity stunts. This could include police dance offe, dmonupe, or any original promotion the city comes up with. 8. Contractor shall include City of Tukwila's brand in all Rencon related eblast and newsletters. This will include Renton Chamber of Commeroe, Seattle South Side Chamber of Commerce, and any other Chambers that join this regional project. 7. In all co||atana|, press ra|eaeee, madiae(including tvand nadio), etc. where location is mentioned, contractor shall identify Rencon as being in "Tukwila." 8. Contractor shall provide the City of Tukwila a booth (if desired) at both event footprints. This would include the inline store at the mall and Hotel Interurban. S. Contractor shall provide the City ofTukwila (if desired) 2minute 'soot' before the premiere ofRennon'e film at AMC theatre screening. 1O.Contractor shall provide 'asponsored by' panel k7the City ofTukwila. This panel will beofthe cities choice. 11. If any VIP bags or bags for RenCon attendees Contractor shall allow the City of Tukwila to place an item in the bags. 12. NOlater than December 31.2O18 Contractor shall deliver UJthe City 8report outlining the following metrics for the event: 8. Total Number OfAttendees. c. Social Media Engagement d. Number of press mentions and articles for the event. e. The information outlined the table below, which is required to be collected under Washington State Law: As a direct result of your proposed tourism -related service, provide the actuals of: a. Overall attendance at your proposed event/activity/facility. b. Number of people who traveled fewer than 50 miles for your event/activity. c. Number of people who traveled more than 50 miles for your event/activity. d. Of the people who traveled more than 50 miles, the number of people who traveled from another country or state. e. Of the people who traveled more than 50 miles, the number of people who stayed overnight in Tukwila. f. Of the people staying overnight, the number of people who stayed in PAID accommodations (hotel/motel/bed-breakfast) in Tukwila. g. Number of paid lodging room nights resulting from your event/ activity/facility (for example: 25 paid rooms on Friday and 50 paid rooms on Saturday = 75 paid lodging room nights) *Methodology (Descriptions below from the Lodging Tax Expenditure Reporting System Website): Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as hotels, restaurants or tour guides, likely to be affected by an event. Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount certificates, brochures handed out, police requirements for crowd control or visual estimates. Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire population attending an event and includes margin of error and confidence level. Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a limited indicator of attendance because not all participants had an equal chance of being included in the survey. Structured Estimate: Estimate produced by computing known information related to the event or location. For example, on jurisdiction estimated attendance by dividing the square footage of the event area by the international building code allowance for persons (3 square feet). At tlan Ekberg, ayor y r" o c David Cline, City Adrnini Staff Memorandum Lodging Tax Advisory Committee Funding Request Name of Applicant: Starfire Sports Address: 14800 Starfire Way, Tukwila, WA 98188 Total Funds Requested: $44,500 About the Applicant: Starfire Sports, a non-profit entity, has grown into one of the premier soccer complexes in the United States. Over 1.3 million people visit the complex annually to take part in soccer tournaments; play in indoor and outdoor soccer leagues; to engage in sport specific training, soccer viewing, and attending professional soccer matches. Starfire is also the training home of the Seattle Sounders FC, which play in the Western Conference of Major League Soccer. Opening in 2003, Starfire Sports complex has 12 outdoor fields and two indoor fields. The complex is located at Fort Dent Park, which is owned by the City of Tukwila. Also located at the Park is a small children's play area and regional trail system. The City has maintenance reasonability for the play area, trails, and parking area. Starfire Sports regularly hosts multiday, weekend soccer tournaments, which brings in soccer teams from throughout North America. Teams stay in hotels throughout the Seattle Southside region, with a 70/30 split between Tukwila and SeaTac hotels. Players and their families can also be seen throughout Tukwila, at Westfield Southcenter, the Family Fun Center, and area restaurants. Besides soccer, Starfire Sports has been used to host a variety of other sports and activities, including rugby, lacrosse, and quidditch. Starfire is now also home to the Seattle Seawolves, Seattle's professional rugby team. All home games this year have been soldout. Funds Previously Awarded: Last year Starfire Sports received $42,000 in lodging tax funds from the City. Tukwila City ri! 6 00 Soothe, vard Tukwila, A 98188 =< - 3 - _ Website: Tukwi A v Starfire Sports May, 2018 Page 2 Funding Request Narrative: Starfire Sports is requesting 2018 lodging tax funds to assist in the promotion and facilitation of leagues, events, and tournaments. The goal is to attract visitors to create 10,000 hotel room nights and bring 1.3 million annual visitors (not unique) to the complex and Tukwila. Starfire will promote its events through email and online marketing, with regional soccer organizations and social media. The 10,000 room nights is from Starfire's own tournaments and does not include room nights generated by third parties that rent fields for their own tournaments. A draft scope of work is attached. It is the same scope of work from last years contract. Staff Comments: After Westfield Southcenter, Starfire Sports is the largest draw of visitors in the City and perhaps the largest draw of overnight guests in the City. Additionally, the tournaments and leagues at Starfire bring in people throughout the Puget Sound region on day visits to the City. Participants at tournaments and leagues at Starfire can easily be identified, while at restaurants and retailers throughout the City. National demographic data indicates that while most soccer participants are under the age of 18. While most participants might be kids, the sport reaches well beyond the kids, with parents being spectators, referees, coaches and/or administrators. These parents tend to be influential, educated, and technically savvy. Over half of households with youth soccer parents in them have a household income about $75,000, with 35% of household having an income above $100,000. Starfire brings these high income households the City everyday with their soccer tournaments and leagues. One of the goals of staff is to work with Starfire to identify ways to encourage visitors of Starfire to come back to the City, even when they are not visiting for a soccer related activity. Since its opening in 2013, Starfire has also help created positive branding for the "Tukwila" name. Starfire and its tenants, including Seattle Sounders FC, identify their physical location as being "Tukwila." Each visitor who comes to the facility leaves with a positive experience in Tukwila. Starfire has put Tukwila on the map for soccer. Many soccer fans in the northwest know of Tukwila because of attending soccer matches and playing at Starfire. Starfire Sports has also helped the City with event production, including the Seattle Sounders FC MLS Cup send offs (2016 and 2017). City of Tukwila Staff Recommendation to LTAC: Approval. "lone; 433 800 + all. yor Tukwi1 A.gov + W it ; Tukw l WA.g v Starfire Sports May, 2018 Page 3 Notes: Should LTAC and the City Council approve the request, a final scope of work, consistent with the approved application, will be finalized by the City and the applicant. Additionally, the applicant will need to enter a services contract with the City. Since this contract will be over $40,000, the City Council must authorize the Mayor to sign the contract. 'hone; 0 - 3 00 • E ayor@ Tukwit w .gov + we site; Tukwitaw l.g v Application to the City of Tukwila for Use of 2018 Lodging Tax Funds Event or Activity Name (if applicable): Amount of Lodging Tax Requested: Applicant Organization: Federal Tax ID Number: Mailing Address: Primary Contact Name: Primary Contact Phone: Starfire Sports Tournament Season $44,500 Starfire Sports 47-0887811 14800 Starfire Way, Tukwila WA 98188 Ben Oliver (206) 267-7417 Primary Contact Email Address: beno@starfiresports.com Check all the service categories that apply to this application: ✓ Tourism promotion or marketing. ✓ Operation of a special event or festival designed to attract tourists. ✓ Operation of a tourism -related facility owned or operated by a non-profit organization. o Operation and/or capital costs of a tourism -related facility owned by a municipality or a public facilities district. Check which one of the following applies to your agency: o An entity engaged in tourist marketing or tourism promotion. ✓ Non -Profit (501(c)(3) or 501 (c)(6)) (Note: Attach a copy of your current non-profit corporate registration from the Washington Secretary of State Office) o Municipality (City, Town, or County of Washington State) I am an authorized agent of the organization/agency applying for funding. 1 understand that: I am proposing a tourism -related service for 2018. If awarded, my organization intends to enter into a services contract with the City; provide liability insurance for the duration of the contract naming the City as additional insured and in an amount determined by the City; and file for a permit for use of City property, if applicable. • My agency will be required to submit a report documenting economic impact results in a eterrrinedby the City. Signature: _05/14/2018 Date: 1) Describe your tourism -related activity or event. Starfire directly manages 13 soccer tournaments up from 11 in 2017 and over 30 third party events. These events draw people from all over the county, Canada and further aboard. Starfire Sports projected 2018 total attendance is over 1,300,000 visits. 2) Tukwila's brand signature experience is built on the following themes: Family Entertainment Shopping • Fun with Friends Describe how your event, activity, or festival builds on one or all the themes listed above: Starfire Sports soccer tournaments embody everything that is the Tukwila signature experience. Nothing bring friends and family together like team sports, and Starfire Sports is the epicenter of soccer in the Pacific Northwest. Each year, Starfire tournaments draw tens of thousands of players and spectators to the area. Players bond with their friends and teammates as they celebrate the big wins and support each other through the tough losses --all while their family members cheer them on. Many of our attendees are attracted to our events due to our convenient location close to a variety of restaurants and shopping --especially at Southcenter Mall, where a lot of time is spent enjoying the area between matches! 3) If an event, list the event name, date(s), and projected overall attendance. 2018 Starfire Tournaments and third party events. Projected to be in excess of 1,300,000 4) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both? Both 5) Describe why visitors will travel to Tukwila to attend your event/activity/facility. Starfire Sports is the epicenter of soccer not only here in the Pacific Northwest but nationwide. As not only the home of our Seattle Sounders FC and the Seattle Seawolves we are host to over 42 annual events ranging from the recreational youth players to professional players. Starfire's own tournaments bring over 110 teams in annually from Canada alone while our leagues and youth programs bring hundreds of day visitors to Tukwila every day of the week. 6) Describe the geographic target of the visitors you hope to attract (locally, regionally, nationally, and/or internationally). Starfire offers programs and events for people from all geographical areas with teams traveling from Germany to participate in our youth tournaments, the local community kids who just want to come down and kick a ball to the professional athletes from National Teams, Major League Soccer and Mayor League Rugby who are here for trainings and games, to the players who participate in any one of our youth or adult programs. 2018 will see an increase in marketing to Canadian, California and Hawaiian team for our tournaments. 2 7) Describe the prior success of your event/activity/facility in attracting tourists. Starfire Sports generates over 115,000 unique visitors and 1,250,000 visits annually. Of these visitors, roughly 7% travel more than 50 miles and stay in the area approximately 2-4 nights at a time. An average Starfire ran tournament will use between 350 and 500 room nights over one weekend. 8) If this your first time holding the event/activity/facility provide background on why you think it will be successful. No we have been running these event with increased growth due to marketing efforts for over 14 years. 9) Describe how you will promote lodging establishments, restaurants, retailers, and entertainment establishments in the City of Tukwila. Starfire will promote our events through email and online marketing/advertising/social media and new partners being formed with surrounding States. Our events will be listed on regional soccer organization websites, including Washington Youth Soccer, BC Soccer, and Washington State Adult Soccer Association. We will also promote through email marketing to the Starfire database and those of local and regional soccer organizations, including statewide organizations and local soccer clubs. Events such as the US Open Cup, Seattle Seawolves matches, Seattle Sounders Women matches and Starfire's own 13 tournaments attracts visitors from all over Washington State as well as Alaska, Oregon, Idaho, Montana, California, Nevada and Canada to name a few. Most visitors, if not all, lodge and shop within approximately a 5 mile radius of Starfire Sports. Starfire works with local business' to help promote their products and services' ensuring the visiting dollar stays within the nearby community. 10) As part of the City's branding process, the City committed to using the "Tukwila" name above other names often used to describe the City (or parts of the City), such as "Southcenter" or "Seattle." a) If you are existing entity currently operating in the City does your entity list its physical location as being in Tukwila? If not, why? (Note: This question is only with the city being used to describe your location, it does not apply to out of area marketing, which may say "Seattle"). Yes we are very proud to call Tukwila home. N/A b) If you are proposing a new activity, festival, or event will it be described as occurring in "Tukwila?" c) If you are proposing a marketing program please outline how the "Tukwila" name will be used, promoted, used in promotional materials and used in social media. Tukwila will not only be integrated into publications, promotions and the appropriate use of "Tukwila" #hashtags when using social media but also on all tournament branded materials including clothing. 3 In the past this integration has seen the media talk more about Tukwila with regards to soccer, Starfire, the Sounders and now the Seawolves also. 11) Measurements and Metrics (Note: You will be required to report these metrics as part of the close out of the agreement between your organization and the City.) As a direct result of your proposed tourism -related service, provide an estimate of: Overall attendance at your proposed event/activity/facility. b. Number of people who will travel fewer than 50 miles for your event/activity. Number of people who will travel more than 50 miles for your event/activity. d. Of the people who travel more than 50 miles, the number of people who will travel from another country or state. Of the people who travel more than 50 miles, the number of people who will stay overnight in Tukwila. f. Of the people staying overnight, the number of people who will stay in PAID accommodations (hotel/motel/bed-breakfast) in Tukwila. g. Number of paid lodging room nights resulting from your proposed event/ activity/facility (for example: 25 paid rooms on Friday and 50 paid rooms on Saturday = 75 paid lodging room nights) 1,300,000 150,000 10,000 18% 5,000+/ 4,750+/ 10,000+ 12) What methodologies did you use to calculate the estimates and what methodologies will you use to track outcomes, such as total participants, estimated visitor spending, etc.? Team surveys and SSRTA Event Impact Calculator 13) Are you applying for lodging tax funds from another community? If so, which communities and in what amounts? No 14) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in what amount? No agreement has been met at this time but in the past, we received a room rebate 15) What is the overall budget for your event/activity/facility? What percent of the budget are you requesting from the City of Tukwila? Our annual marketing budget is just under $24,000 without the support of LTAC funding that allows us to market to out of State teams any abroad. Please see attached the Event Impact Calculator information for a couple of our tournaments last year. Completed applications should be submitted to: Lodging Tax Advisory Committee c/o Brandon Miles City of Tukwila 6200 Southcenter Blvd Tukwila, WA 98188 Or, Brandon.Miles Tukwilawa„ ov Questions? LTAC Contact: Brandon J. Miles (206) 431-3684 Brandon,Miles Tukwilawa ov. 5 SEATTLE I, Fr SQ TH IDE Event Impact Calculator Detail - Starfire Spring Classic 2017 - 08/02/2017 Key Parameters Event Name: Starfire Spring Classic 2017 Organization: Starfire Sports Event Type: Sports: Youth Amateur Start Date: 06/15/2017 End Date: 06/19/2017 Overnight Attendees: 1225 Day Attendees: 3885 Attendees Spending: Organizer Spending: Industry Lodging Transportation Food & Beverage Retail Recreation Space Rental Business Services Totals Business Sales Personal Income Jobs Supported Persons Annual FTEs Taxes And Assessments Federal Total State Total Key Metrics Business Sales (Direct): Business Sales (Indirect): Business Sales (Total): Jobs Supported (Direct): Jobs Supported (Indirect): Jobs Supported (Total): Local Tax: Net Direct Local Tax ROI: Est. Room Nights Demand: Sales by Source $1,004,061 Exhibitor Spending: $110,289 Total Event Spending: Business Sales by Sector Attendees Organizer Exhibitor $249,390 $125, 850 $318,965 $205,026 $104,830 $0 $0 $1,004,061 $0* $3,550* $48, 371 * $0 $0 $24,729* $33,640* $110,289 * indicates that the calculator's model defaults were used Direct $1,114,656 $397,340 317 12 $0 $195 $0 $0 $0 $0 $110 $305 Indirect/Induced $638,434 $201,352 40 2 .$56, 344 $13,547 $1,114,656 $638,434 $1,753,089 317 40 357 $43,938 $37,598 1,663 $305 $1,114,656 Tota I $249,390 $129,595 $367,336 $205,026 $104,830 $24,729 $33,750 $1,114,656 Total $1,753,089 $598,693 357 13 $1.59.938 $82.067 Sous Income Bed Other Local Total Sales Income Bed Per Room chnnae Tourism District Restaurant Other Property Tax Direct Direct Tax Receipts mMV Hosting Costs Direct Roz Net Present Value Direct ROz (96> T»mmn Total Local Tax Receipts Tmta|ROI Net Present Value noomNights Sold: Room Pickup (block unly): Peak Room Nights: Total Visitor Days: SEATTLE ► Event Impact Calculator Detail - Xtreme Cup - 10/17/2017 Event Name: Organization: Event Type: Start Date: End Date: Overnight Attendees: Day Attendees: Attendees Spending: Organizer Spending: Industry Lodging Transportation Food & Beverage Retail Recreation Space Rental Business Services Totals Business Sales Personal Income Jobs Supported Persons Annual FTEs Taxes And Assessments fedgral Total State Total Key Parameters Key Metrics Xtreme Cup Business Sales (Direct): Starfire Sports Business Sales (Indirect): Sports: Youth Amateur Business Sales (Total): 08/17/2017 Jobs Supported (Direct): 08/21/2017 Jobs Supported (Indirect): 810 Jobs Supported (Total): 7390 Local Tax: Net Direct Local Tax ROI: Est. Room Nights Demand: Sales by Source $1,031,913 $128,296 Exhibitor Spending: Total Event Spending: Business Sales by Sector Attendees Organizer Exhibitor $207,778 $144,075 $ 344, 313 $216,661 $119,087 $0 $0 $1,031,913 $0* $5,697* $55,281* $0 $0 $28,261* $39,056* $128,296 * indicates that the calculator's model defaults were used Direct $1,160,557 $417,918 337 13 $1.08.340 $70,629 $0 $223 $0 $0 $0 $o $126 $349 Indirect/Induced $674,607 $210,366 $1,160,557 $674,607 $1,835,164 337 41 378 $43,734 $37,034 1,099 $349 $1,160,557 Total $207,778 $149,995 $399,594 $216,661 $119,087 $28,261 $39,182 $1,160,557 Total $1,835,164 $628,284 41 378 2 14 $59.264 $14, 314 $167,604 $84.943 Sales Income Bed Other Local Total Sales Income Bed Per Room Charge Tourism District Restaurant Other Property Tax $64,862 $0 $0 $5,766 $37,034 $29,936 $0 $2,078 $2,199 $0 $0 $2,821 $13,298 $10,962 $75,825 $0 $0 $0 $3,352 $9,118 $6,700 $43,734 $5,060 $34,996 $0 $0 $2,078 $2,199 $0 $0 $4,462 $18,691 $0 $1,640 $5,393 Direct Direct Tax Receipts DMO Hosting Costs Direct ROI Net Present Value Direct ROI (%) Total Total Local Tax Receipts Total ROI Net Present Value Total ROI (%) Room Nights Sold: Room Pickup (block only): Peak Room Nights: Total Visitor Days: 1,099 907 300 8,511 $37,034 $0 $37,034 $37,034 0 $43,734 $43,734 $43,734 0 Event Impact Calculator Detail - Labor Day Cup - 10/17/2017 Event Name: Organization: Event Type: Start Date: End Date: Overnight Attendees: Day Attendees: Attendees Spending: Organizer Spending: Industry Lodging Transportation Food & Beverage Retail Recreation Space Rental Business Services Totals Business Sales Personal Income Jobs Supported Persons Annual FTEs Taxes And Assessments Federal Total State Total Key Parameters Key Metrics Labor Day Cup Business Sales (Direct): Starfire Sports Business Sales (Indirect): Sports: Youth Amateur Business Sales (Total): 08/31/2017 Jobs Supported (Direct): 09/05/2017 Jobs Supported (Indirect): 1575 Jobs Supported (Total): 7925 Local Tax: Net Direct Local Tax ROI: Est. Room Nights Demand: Sales by Source $1,834,610 Exhibitor Spending: $193,849 Total Event Spending: Business Sales by Sector Attendees Organizer Exhibitor $506,320 $223,801 $560,022 $358,365 $186,103 $0 $0 $1,834,610 $0* $7,920* $83,960* $0 $0 $42,923* $59,045* $193,849 * indicates that the calculator's model defaults were used Direct $2,028,990 $719,550 513 21 $0 $339 $o $0 $0 $0 $191 $530 Indirect/Induced $1,152,511 $366,549 67 3 $2,028,990 $1,152,511 $3,181,501 513 67 580 $79,882 $68,436 2,679 $530 $2,028,990 Total $506,320 $232,060 $643,983 $358,365 $186,103 $42,923 $59,237 $2,028,990 Total $3,181,501 $1,086,099 580 24 188.145 $102,0 3 $290,208 $125 094 $24,455 $1.49,548 Sales Income Bed Other Total Sales Income Bed Per Room Charge Tourism District Restaurant Other Property Tax Direct Direct Tax Receipts DMO Hosting Costs Direct ROI Net Present Value Direct ROI (%) Total Total Local Tax Receipts Total ROI Net Present Value Total ROI (%) $115,012 $0 $0 $10,081 $68,44, $53,083 $0 $5,063 $5,358 $0 $0 $4,933 $23,249 dent e u rn On nest er $18,728 $133,741 $0 $0 $0 $5,726 $15,808 $11.446 79,882 $8,644 $61,726 $0 $0 $5,063 $5,358 $0 $0 $7,735 $32,404 $0 $2,802 $9,155 $68,436 $0 $68,436 $68,436 0 $79,882 $79,882 $79,882 0 00 Room Nights Sold: Room Pickup (block only): Peak Room Nights: Total Visitor Days: 2,679 1,133 583 13,177 SE/� I TLE T 1.�. Event Impact Calculator Detail - Sounders FC Cup 2017 - 08/02/2017 Key Parameters Event Name: Sounders FC Cup 2017 Organization: Starfire Sports Event Type: Sports: Youth Amateur Start Date: 07/20/2017 End Date: 07/24/2017 Overnight Attendees: 1500 Day Attendees: 1500 Attendees Spending: Organizer Spending: Industry Lodging Transportation Food & Beverage Retail Recreation Space Rental Business Services Totals Business Sales Personal Income Jobs Supported Persons Annual FTEs Taxes And Assessments Federal Total State Total i tis S Key Metrics Business Sales (Direct): Business Sales (Indirect): Business Sales (Total): Jobs Supported (Direct): Jobs Supported (Indirect): Jobs Supported (Total): Local Tax: Net Direct Local Tax ROI: Est. Room Nights Demand: Sales by Source $1,068,847 $97,641 Exhibitor Spending: Total Event Spending: Business Sales by Sector Attendees Organizer Exhibitor $364,415 $112,985 $300,441 $196,266 $94,739 $0 $0 $1,068,847 $0* $2,084* $43,490* $0 $0 $22,234* $29,832* $97,641 * indicates that the calculator's model defaults were used Direct $1,166,762 $408,113 318 12 $1,07,547 $72.663 $0 $176 $0 $0 $0 $0 $99 $275 Indirect/Induced $650,155 $210,270 45 2 $57,974 $1,166,762 $650,155 $1,816,917 318 45 362 $47,872 $41,416 2,036 $275 $1,166,762 Total $364,415 $115,245 $343,932 $196,266 $94,739 $22,234 $29,931 $1,166,762 Total $1,816,917 $618,383 362 14 0 $13,795 $$6,46 Sales Income Bed Other Local Total, Sales Income Bed Per Room Charge Tourism District Restaurant Other Property Tax Direct Direct Tax Receipts DMO Hosting Costs Direct ROI Net Present Value Direct ROI (%) Total Total Local Tax Receipts Total ROI Net Present Value Total ROI (%) Room Nights Sold: Room Pickup (block only): Peak Room Nights: Total Visitor Days: $66,870 $0 $0 $5,797 $4L416 $30,863 $0 $3,644 $4,072 $0 $0 $2,837 $13,369 $10,565 $77,435 $0 $0 $0 $3,230 $9,028 $6,457 $47,87 $4,876 $35,739 $0 $0 $3,644 $4,072 $0 $0 $4,417 $18,506 $0 $1,581 $5,137 2,036 192 556 6,622 $41,416 $0 $41,416 $41,416 0 $47,872 $47,872 $47,872 0 Exhibit "A" Starfire 2018 Scope mfServices General: Contractor shall organize, promote and facilitate tournaments, leagues and events at Starfire Sports Complex with the goal ofattracting over 1 nights and 1.3 million annual visitors (not unique visitors) in a collaborativeworking relationship with the City ofTukwila. The purpose ofthis agreement isfor the of hotel bookings, promotions and marketing. 1. As needed, contractor shall refer teams and event directors directly to Seattle Southside Regional Tourism Authority (SSRTA), a destination marketing organization for the City, for assistance with lodging, restaurants, attractions, transportation companies, etc. or directly to the City. 2. Contractor will encourage and, where possible, require other 3 d party organizers holding d aTac, and Des Moines) lodging aone page promotional flyer as an attachment (to be provided by the City) to its rental 3. Contractor shall provide a prominently placed City of Tukwila logo tothe sponsor section of the landing.00rnvveosite. /i Contractor will promote City of Tukwila attractions and activities through its marketing department,tournament relations via links in ennail signatures d information in event documents. Information may be regarding non -city activities. Attractions and events promoted by the City, with the contractor, cannot be in conflict with the business interests yofStarfireSports. 5. Contractor and Citywork inconjunction toprovideoontentintheregulare- nevvs|ettersfronn Star0re Sports about Tukwila attractions and activities. Attractions and events promoted b«the City, with the contractor, cannot beinconflict with the business interests of Starfire Sports. 5. |nall collateral, press releases, rnedias,etc. where alocation ismentioned, contractor shall always identify the location ofStarfireasbeing located in"Tukvvila."Contractor shall encourage third parties operating at or hosting events atStarMreto also list the location as°Tukvvila." 7. Provide a minimum of two social media post per month promoting activities, dining, shopping, and/or hotels in the City. Content to be provided by the City and approved by Contractor. 8. As deemed most appropriate by Contractor, use the #Tukwila or the name "Tukwila" in social media posts on Facebook, Twitter, Google+ and/or Instagram. 9. Contractor shall make available free meeting space, during regular operating hours by the Contractor, for the City, provided City events do not conflict with paid meeting reservations. 10. Contractor shall work with the City to promote events in the City, including but not limited to City sponsored events, events sponsored by third parties, and grand openings of businesses within the City. Events promoted by the City, with the contractor, cannot be in conflict with the business interests of Starfire Sports and its tenants. 11. The City of Tukwila shall also be considered a tournament partner for 2018. As a tournament partner the City shall be receive the following benefits: a. City included as part of the Tournament naming/logo (e.g. The Starfire AstroTurf® Cup, Tukwila, WA). b. Visibility on www.strfiresports.cdm homepage, youth tournaments landing page, tournament event page, and drop -down navigation menu '00px by 300px placement on the tournament event page and tournament anding page of starfiresports*corn 300px by 300px placement in all registration and announcement emails related to the tournaments 6) Banners displayed during each day of the tournaments; banners to be provided by City f. (1) 10' x,10' booth during each day of the sponsored tournaments g. (1) PA Announcement mention every 4 hours during each day of the tournaments h. (1) 8.5" x 11" promotional flyer in all sponsored tournament(s) coach's packets i. (1) 100px by 75px placement in two Starfire newsletters j. (1) Marketing email sent to all tournament participants k. (1) Rotating placement in the Starfire Media Center during the tournament season I. Mentions via Starfire's social media platforms m. Opportunities for City officials to participate in Tournament award presentations