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HomeMy WebLinkAboutLTAC 2018-05-01 Minutes MEETING MINUTES Lodging Tax Advisory Committee 11:00 A.M., Tuesday, May 1, 2018 Westfield Southcenter Management Offices (2800 Southcenter Mall, 2 nd Floor; Tukwila, WA; 98188 ) Minutes Approved at the May 22, 2018 LTAC Meeting. COMMITTEE MEMBERS PRESENT Mayor Allan Ekberg, Pro Tem Chair, Becky Smith, Ben Oliver, Dan Lee, and Miesa Berry COMMITTEE MEMBERS ABSENT Kathy Hougardy, Chair, and Jim Davis. Note: There are currently two vacant positions on the LTAC CITY STAFF Brandon Miles, Business Relations Manager Chair Hougardy was unable to attend the meeting. Prior to the meeting, Council President Seal asked Mayor Allan Ekberg to serve as Pro Tem Chair for the meeting. Chair Pro Tem Allan Ekberg called the meeting to order at 11:01 a.m. Welcome and Introductions – Pro Tem Ekberg asked for everyone to give a quick introduction. Approval of Agenda-- Chair Pro Tem asked for a motion on approving the agenda. Motion made and seconded. Motion approved 5-0. Approval of Minutes – Chair Pro Tem asked for a motion on the approving the January 25, 2017 LTAC minutes. Motion made by Mr. Oliver with a second from Ms. Smith. Motion approved 5-0. Southcenter 50 Celebration-Mr. Miles provided an overview of the planning to date on the Southcenter 50 celebration. The celebration is being done by the City, Seattle Southside Chamber of Commerce, and Westfield Southcenter. Mr. Miles noted that the while the impetuous for the celebration is the 50 th anniversary of Southcenter Mall, opening in 1968, the celebration will be for the entire District. He noted the timing, specifically, the opening of the new pedestrian bridge and Washington Place let’s us really promote the “New Southcenter.” Mr. Miles outlined some of the activities planned: LTAC May 1, 2018 Page 2  Enhancing Touch a Truck with more events and promotions.  City evening event.  5K Run.  General marketing and promotion. Mr. Miles asked if Becky Smith, District GM for Westfield Southcenter and Stephanie Ringey, Senior Marketing Manager for Westfield Southcenter had anything they wanted to share. Ms. Smith and Ringey discussed items Westfield was planning on doing. Southcenter 50 Funding Request—Mr. Miles noted that the previous items agenda items rolls into this new one. The City is requesting $90,500 in lodging tax funds. Unused funds from the first Southcenter 50 application from last year will be rolled into this one. The funds will go to support area wide events, marketing, promotion, and staffing. Mr. Miles noted that a draft budget is attached and that funds may be moved between items as needed, but that total amount spent will not exceed $90,500. Ms. Smith indicated that the mall would be funding almost fully an event on July 31 st and also provide in-kind contribution, such as giving the City space for signage, etc. LTAC members asked questions regarding dates and promotions and also provide some suggestions for things to consider to celebreate the Southcenter 50. Motion made and seconded to approve the funding request, LTAC voted 5-0 in favor to fund application request. Renton Con Comic Con -- Brian Morris and Emilo Morales provided an overview of an overview of RenCon, scheduled for September 15 th and September 16 th. RenCon will be at Hotel Interurban and also have a presences at Westfield Southcenter. This is the third year of Rencon, which had been hled in the City of Renton the last two years. Every year has seen growth in attendance and RenCon is hoping for about 5,000 people to attend this year. Mr. Morris and Mr. Morales discussed how they try to schedule events to encourage more overnight stays, such as late VIP parties and then early event sin the morning. Mr. Miles indicated that a funding request for RenCon will likely be coming at the next meeting. 2018 Lodging Tax Appointments– Mr. Miles discussed the two vacation positions on LTAC and that the Council will be considering new appointments and reappointments in the next month. Roundtable. Members were asked if there was anything of interest happening at their businsesses or if they knew anything going on that would be good for the group. Mr. Miles passed around the new “Tukwila Hazelnut” bar from Seattle Chocolates. Meeting adjourned at Noon. Prepared By: BJM