HomeMy WebLinkAboutCDN 2018-07-10 Complete Agenda PacketCity of Tukwila
Community Development &
Neighborhoods Committee
O Kate Kruller, Chair
O Kathy Hougardy
O Zak Idan
AGENDA
TUESDAY, JULY 10, 2018 — 5:30 PM
HAZELNUT CONFERENCE ROOM
(At east entrance of City Hall)
Distribution:
K. Kruller
K. Hougardy
Z. Idan
V. Seal
D. Robertson
Mayor Ekberg
D. Cline
C. O'Flaherty
L. Humphrey
Item
Recommended Action
Page
1. PRESENTATION(S)
2. BUSINESS AGENDA
a. Lodging tax funding applications:
a. Forward to 7/16 Consent
Pg.1
(1) Museum of Flight for Veterans Day events and
Agenda.
Vietnam Memorial Park for $50,000.
(2) City of Tukwila for Drag Queen Bowling for
$5,000.
Brandon Miles, Business Relations Manager
3. ANNOUNCEMENTS
4. MISCELLANEOUS
Southcenter 50th Anniversary update.
Discussion only.
Brandon Miles, Business Relations Manager
Next Scheduled Meeting: Tuesday, July 24, 2018
I. The City of Tukwila strives to accommodate individuals with disabilities.
Please contact the City Clerk's Office at 206-433-1800(TukwilaCitvClerk(a)TukwilaWA.00v) for assistance.
City of Tukwila
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO: Community Development and Neighborhoods
FROM: Brandon Miles, Business Relations Manager
CC: Mayor Ekberg
DATE: July 3, 2018
SUBJECT: Lodging Tax Application Funding Requests
ISSUE
Approval of lodging tax funding requests from Museum of Flight ($50,000) and City of Tukwila
($5,000).
BACKGROUND
Museum of Flight is requesting $50,000 in lodging tax funds to support its Veteran's Day
activities and the City of Tukwila requests $5,000 for "Drag Queen Bowling. Both requests were
reviewed by the City's Lodging Tax Advisory Committee (LTAC) on July 2, 2018 and LTAC
recommends approval of the funding requests.
Available Lodging Tax Funds
The City collects a 1% lodging tax on certain qualifying overnight stays in paid accommodations
(hotels/motels/Airbnb) in the City. State law limits the use of these funds to tourism promotion'.
There is currently just over $1.1 million in lodging tax funds available for use. This does not
include revenue for the months April and May because of the two-month lag in receiving lodging
tax funds from the State. Additionally, the City has budgeted to collect $755,000 in funds in
2018.
Application Approval Process
The City's Lodging Tax Advisory Committee (LTAC) reviews all requests, even by the City, for
use of lodging tax funds. LTAC then forwards a list of recommended applications to the City
Council for its review and consideration. If LTAC does not recommend an application be funded,
that application is not forwarded to the City Council. The City Council may approve or deny any
of the applications recommended by the LTAC. The City Council may also approve an
application and increase or decrease the dollar amount awarded2.
The City accepts applications on a rolling basis, with the LTAC reviewing requests monthly.
' RCW 67.28.080 (6) defines "tourism promotion" as "...activities, operations, and expenditures designed to increase tourism,
including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and
welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding the
marketing of or the operation of special events and festivals designed to attract tourists."
2 On August 17, 2016, the Washington State Attorney General's Office issued an informal opinion regarding whether a
municipality could change the dollar amounts recommended by the local lodging tax advisory committee. Specifically, the
informal opinion states:
"When awarding lodging tax revenues pursuant to RCW 67.28.1816(2)(b)(ii), a municipality may award amounts different from
the local lodging tax advisory committee's recommended amounts, but only after satisfying the procedural requirements of
RCW 67.28.1817(2), according to which the municipality must submit its proposed change to the advisory committee for review
and comment at least forty-five days before final action on the proposal."
1
2
INFORMATIONAL MEMO
Page 2
Pending Applications
As outlined above, there are currently two pending applications, both applications have been
reviewed by the LTAC and LTAC recommends approval.
1. Museum of Flight: Veteran's Day Weekend Activities ($44,500)
The Museum of Flight is one of the premier educational air and space museums in the world,
with a projected 2018 attendance of 600,000. Visitors come to the Museum for numerous
reasons included meetings and conferences, individual and group educational programs,
research for historical and scholar projects and simply for personal enjoyment of the many
special events held throughout the year.
For 2018, the Museum is requesting funding to supports its Veteran's Day Weekend activities,
November 10-11. This year Veteran's Day will mark the 100th anniversary of the end of World
War 1.
Also, the weekend will include the grand opening of the new Vietnam Veteran's Memorial Park.
The Park, part of the Museum's "Project Welcome Home" effort will be a community park
honoring all who served during the Vietnam War and will feature a restored B-52 bomber.
Additional details on the weekend can be found in the Museum's attached application.
City of Tukwila, Drag Queen Bowling ($5,000)
In partnership with Acme Bowl and Seattle Southside Regional Tourism Authority, the City is
going to host the first ever "Drag Queen Bowling" event, scheduled for August 25. The event
will allow paid participants to bowl with their favorite drag queen. Paid admission is also being
offered to view the activities. Proceedings from the event will benefit Burien's Pride's LGBTQ
Scholarship program.
As part of the City's branding process the City identified the need to develop new events and
activities, specifically focused in the Southcenter area. This event will help with that goal. Also,
through our branding process the City was identified by the public as being a welcoming place
for all people. This event helps reinforces that Tukwila is welcoming community to all.
Acme Bowl has donated the venue for the event. The City's funds will be used for marketing,
promotion, advertising, and possibly the creation of a video, with these costs being split
between the City and SSRTA.
FINANCIAL IMPACT
The total amount of funding requested from the lodging tax fund is $55,000. As discussed
above, the City has budgeted the collection of $755,000 in lodging tax revenue in 2018.
2018 Lodging Tax Overview
Notes
Revenue
Estimated Fund Balance
$1,167,394
Projected Lodging Tax Revenue (Budgeted)
$755,000
This was the budgeted
estimated in the adopted City
budget.
Expenditures
Committed Funds
INFORMATIONAL MEMO
Page 3
Seattle Southside Regional Tourism Authority
($292,500)
in 2017, the City approved a
two-year application and
contract with Seattle
Southside Regional Tourism
Authority. The number shown
reflects the funds committed
for 2018.
City of Tukwila, General Administration
($59,064)
Approved by City Council on
February 19, 2018.
City of Tukwila Southcenter 50 Celebration
($90,500)
Approved by City Council on
May 21,2018.
Starf ire Sports
($44,500)
Approved by the City Council
on June 4, 2018.
Renton Chamber of Commerce
($10,000)
Approved by the City Council
on June 4, 2018.
Pending Funding Requests
Museum of Flight
($50,000)
Reviewed by LTAC on July 2,
2018. LTAC recommends
approval.
Drag Queen Bowling
($5,000)
Reviewed by LTAC on July 2,
2018. LTAC recommends
approval.
Total Approved and Pending expenditures:
($551,564)
Estimated Additional Funds Available for Activities:
$1,370,830
RECOMMENDATION
Staff recommends that the City Council approve the funding request, as recommended by
LTAC. Staff suggests that the applications be placed on the July 16 consent agenda.
Since the awarded funds to Museum of Flight exceeds $40,000, staff is also requesting
authorization to enter into a contract with Museum of Flight to award the funds.
ATTACHMENTS
A. Museum of Flight LTAC documents, including application.
B. City of Tukwila LTAC documents, including application.
3
4
Application to the City of Tukwila for Use of 2018 Lodging Tax Funds
Event or Activity Name (if applicable):
Marketing & Event Support for Veterans Day
Weekend Activities and Vietnam Veterans
Memorial Park Opening and Dedication
Amount of Lodging Tax Requested:
$50,000
Applicant Organization:
The Museum of Flight
Federal Tax ID Number:
91-0785826
Mailing Address:
9404 East Marginal Way South, Tukwila, WA
Primary Contact Name:
Jeff Bauknecht
Primary Contact Phone:
206.768.7198
Primary Contact Email Address:
ibauknecht@museumofflight.org
Check all the service categories that apply to this application:
✓ Tourism promotion or marketing.
✓ Operation of a special event or festival designed to attract tourists.
• Operation of a tourism -related facility owned or operated by a non-profit organization.
• Operation and/or capital costs of a tourism -related facility owned by a municipality or a
public facilities district.
Check which one of the following applies to your agency:
o An entity engaged in tourist marketing or tourism promotion.
V Non -Profit (501(c)(3) or501 (c)(6)) (Note: Attach a copy of your current non-profit
corporate registration from the Washington Secretary of State Office)
o Municipality (City, Town, or County of Washington State)
I am an authorized agent of the organization/agency applying for funding. I understand that:
• I am proposing a tourism -related service for 2018. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
• My agency will be required to submit a report documenting economic impact results in a
rmat deter d by the t
_6/11/2018
Date:
5
1) Describe your tourism -related activity or event.
The Museum of Flight is one of the premier educational air and space museums in the world,
with a projected 2018 attendance of 600,000. Visitors come to the Museum for numerous
reasons including meetings and conferences, individual and group education programs,
research for historical and scholarly projects and simply for personal enjoyment of the many
special events held throughout the year.
Request Focus: Veterans Day Weekend Activities: November 10-11, 2018: Weekend Public
Programs on World War I, the Vietnam War, and the Grand Opening and dedication of the new
Vietnam Veterans Memorial Park.
Veterans Day: November 11, 2018 is the 100th anniversary of the end of World War I. Public
Programs on Saturday will center on the history of WWI and the Vietnam War.
Saturday, November 10:
o 10am to 3:30pm: Veterans Resource Fair in the Great Galley featuring representatives
from various local and national veteran advocacy, employment, and service
organizations to provide information and resources to our visiting vets.
o 11am and 1pm: Vietnam & WWII flying themed Weekend Family Workshops (hands-on
family science -based arts and crafts) in the Side Gallery.
o 11am: Author talk in the Great Gallery: Local author David Bly discusses his WWI novels.
o 2pm to 3:30pm: William Allen Theater Presentation: "Beauty and Duty: The History of
the American Servicewoman's Uniform," featuring live models wearing actual vintage
service uniforms while discussing the significance of each.
o Evening: WWI film in the theater, free to the public.
Sunday, November 11: Grand Opening of the new Vietnam Veterans Memorial Park
The Park, part of the Museum's Project Welcome Home effort, will be a community park
honoring all who served during the Vietnam War. In 1991, the Museum took a retired Boeing B -
52G Stratofortress nicknamed Midnight Express on long-term loan from the Air Force. This
grandfather of all modern -era large military jets sat quietly for more than 25 years at Paine
Field in Everett, WA. In 2012, a U.S. Air Force crew who had flown Midnight Express during the
Vietnam War discovered its presence at Paine Field. They gathered at the plane for a deeply
emotional reunion: some of them having not seen each other in decades. That reunion inspired
Project Welcome Home, designed by and for veterans.
The Vietnam Veterans Memorial Park will provide visitors with an understanding of the role
aviation played in the war, and the scope of loss in human life and aircraft. Nearly 8,000 aircraft
were lost during the war, along with many of the crews that flew them. The Park will also
provide a setting for encouraging veterans' healing, as well as a place for non-military visitors to
learn about and better connect with those who served in all branches of the military during the
Vietnam conflict. It is envisioned as a space that will promote healing, stimulate learning and
generate discussion.
2
6
The opening and dedication of the Park is being finalized and will include items such as:
o Military honor guard
o Vietnam veteran pinning ceremony
o Military aircraft flyover
o Speakers representing: military, and city, county, state government offices
o Military band performance
This project has been led by Museum Trustee and Treasurer Jim Farmer who was a B-52 pilot
during the Vietnam conflict. Jim recruited a committee of fellow veterans representing the Air
Force, Navy and Army — all who had served during the Vietnam War. This committee has served
as advisors on exhibit design, messaging, fundraising and community advocacy with numerous
military service organizations throughout the region.
The focal points of the Park will be the restored B -52G, joined by a bronze statue of a returning
Vietnam aviator, the US and POW/MIA flags and the five military branch flags. The Park will
honor all veterans who served in Vietnam.
2) Tukwila's brand signature experience is built on the following themes:
• Family Entertainment
o Our primary audience for our Veterans Day Weekend activities and the Park
opening and dedication are Vietnam Veterans and their families. A secondary
audience will be all veterans and families as well as patriots of all ages who
recognize, with gratitude, the sacrifices our military personnel have made and
continue to make.
• Shopping
o The Museum experience is supported through a Museum store, Wings Cafe and
simulators throughout the facility; all which generate additional revenue.
3
7
• Fun with Friends
o We have already seen the impact our Vietnam Veterans initiatives have made in
2018. Families and friends, especially reunions of former military
companies/battalions, sharing memories and honoring those who have been lost
have become familiar sites.
Describe how your event, activity, or festival builds on one or all the themes listed above:
3) If an event, list the event name, date(s), and projected overall attendance.
The Museum requests funding from the City of Tukwila LTAC for marketing and event support
of our Veterans Day weekend activities and the Grand Opening and Dedication of our new
Vietnam Veterans Memorial Park.
• November 10-11, 2018: Veterans Day Weekend Activities and Grand Opening and
Dedication of the Vietnam Veterans Memorial Park: Anticipated attendance: 5,000
4) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
The Museum focuses on attracting overnight and day tourists. Our special weekend events and
business conferences, as well as our immersive education programs, draw thousands of
overnight clients to the region. Veterans Day Weekend activities are expected to draw visitors
from across the region and country.
5) Describe why visitors will travel to Tukwila to attend your event/activity/facility.
A full slate of activities is planned for Veterans Day weekend. This combined with our Vietnam
War exhibit in the Great Gallery and the Vietnam Veterans Memorial Park, scheduled to open
on Veterans Day 2018, is expected to draw national coverage and visitors from around the
country. One of only a handful of Vietnam memorials in the country that focuses on the
Vietnam Air War, the Memorial is also unique for honoring those who lost their lives in the war,
and those who returned. Most war memorials by definition are dedicated to those who were
killed in battle. The name, Project Welcome Home, was chosen specifically to convey the
message of appreciation and gratitude to our service members who received a less -than warm
reception when they returned home following their service.
In addition to the veteran -specific activities mentioned above, the Museum is recognized by our
peers and aviation enthusiasts in general as one of the premier aerospace museums in the
world. Six distinct galleries display and curate the history of flight.
The comprehensive nature of the Museum's collection is virtually unmatched within the
industry, showcasing more than 160 air and space craft across all genres and time periods. In
addition, the Museum ranks among the top five for meeting and event capacity in the greater
Seattle region. Visitors come to the Museum for the fun and excitement that is flight.
4
8
6) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or internationally).
The Museum provides an experience for every age, education level or cultural background. Our
target audience is primarily young families with children, living in the Puget Sound region, along
with out-of-state leisure and business tourists. A secondary audience we continue to develop
are the outlying areas of Eastern Washington, British Columbia and Southwest Washington and
Portland, Oregon.
Our primary geographic target for Veterans Day Weekend will focus on the military community
throughout the Pacific Northwest including veteran and active duty military in the Puget Sound
region and Portland area. We have already seen the word spreading through the broader
military community through stories picked up by military publications.
7) Describe the prior success of your event/activity/facility in attracting tourists.
Veterans Day has always been one of our stronger individual days for attendance and positive
visitor responses, whether it fell on a week day or weekend. 2017 was once again a strong year
overall for the Museum. We welcomed 582,910 visitors from across the region, representing
every state in the country. We also reached more than 168,000 preK-12th grade students and
educators with informal STEM education programs.
In addition to one of the most comprehensive air and space craft collections in the world, the
Museum houses the largest aerospace library and archives on the west coast, serving
researchers and scholars. Historians, engineers, high school and college students, as well as film
production teams, use this vast collection to support research, aid in design concepts and even
create accurate and exciting visual images on the small and big screen.
8) If this your first time holding the event/activity/facility provide background on why you think
it will be successful.
Each year the Museum's Public Program team facilitates 60-80 themed workshops, panels or
speaker presentations. This experience, day in and day out, speaks to the professionalism and
effectiveness of our team.
The Museum has a strong track record of welcoming new aircraft, opening new exhibits and
buildings to large crowds. Some of the more recent activities include:
• 2011: Arrival of a 1935 Lockheed Electra restored to the same specifications as Amelia
Earhart's plane
• 2012: Opening of The Charles Simonyi Space Gallery
• 2012: Delivery of NASA's Space Shuttle Trainer; full-size training model of the Space
Shuttle
• 2013: Opening of Space Flight Academy in the Space Gallery featuring NASA
• 2016: Opening of the 144,000 sf Aviation Pavilion and hosting of the Boeing Company's
Centennial Celebration, welcoming 95,000 visitors to the Museum over three days
5
9
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
The Museum promotes businesses in the Tukwila region through placement of the Seattle
Southside Regional Tourism Authority (SSRTA) Visitor Guide in our Museum lobby kiosk. We
also promote SSRTA through placement of their tourism "widget" on our website in an effort to
drive website traffic to the myriad lodging and other tourism businesses in the South Seattle
region. Throughout the year we also look for opportunities to collaborate with SSRTA and other
Tukwila area businesses on hotel packages and marketing partnerships.
10) As part of the City's branding process, the City committed to using the "Tukwila" name above
other names often used to describe the City (or parts of the City), such as "Southcenter" or
"Seattle."
a) If you are existing entity currently operating in the City does your entity list its physical
location as being in Tukwila? If not, why? (Note: This question is only with the city being
used to describe your location, it does not apply to out of area marketing, which may say
"Seattle").
Historically, the Museum has associated itself with Seattle. Over recent years, we have also
used Seattle Southside and Tukwila as geographical references.
b) If you are proposing a new activity, festival, or event will it be described as occurring in
"Tukwila?"
The Museum is proud to make its connection with Tukwila and will incorporate the Tukwila
name when strategically appropriate. National and out -of -area marketing will continue to
identify the Museum with Seattle. Regional and local marketing will make a more direct
association with Tukwila.
c) If you are proposing a marketing program please outline how the "Tukwila" name will be
used, promoted, used in promotional materials and used in social media.
• Social network marketing including Facebook, Twitter, Instagram, etc. will include a
combination of both Tukwila and Seattle references.
• All event programs and onsite materials will reference Tukwila as the location.
• Advertising with out -of -area audiences will reference Seattle as the location.
Current Social Network Stats as of April 2, 2018 2017 Museum of Flight Website Stats
Instagram: 16,800 Pageviews: 4.6 Million
Facebook: 78,000 likes Visits: 1 Million
76,000 follows Unique Visitors: 728,000
Google+: 195,000
Twitter: 17,200
6
10
Plan for inclusion and recognition of Tukwila for Veterans Day Weekend activities:
• Acknowledgment of City of Tukwila as a lead sponsor for the entire weekend
• Logo on Museum of Flight Project Welcome Home related website and calendar pages
• Display of City of Tukwila banner in prominent locations. Banner provided by city.
• 8-10 posts that tag and mention Tukwila for promoting the opening of the Vietnam
Veterans Memorial Park.
o Example: "With the support of the City of Tukwila, we're proud to introduce you
to our newest visitor experience, the Vietnam Veteran's Memorial Park." These
will also include posts during the event that mention Tukwila, and may include
photos of the Mayor & Council like we did for the B-52 arrival ceremony.
• Tukwila City logo on full-page back cover event ad in the Museum's September/October
Aloft magazine seen by 20,000 people, including 18,000 members who receive the
magazine in the mail and Museum visitors who pick up the magazine at the Membership
or Visitor Service desk.
11) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism -related service, provide an estimate of:
Museum -Wide /
Project
a.
Overall attendance at your proposed event/activity/facility.
600,000 / 5,000
b.
Number of people who will travel fewer than 50 miles for your
event/activity.
336,000 / 3,000
c.
Number of people who will travel more than 50 miles for your
event/activity.
264,000 / 2,000
d.
Of the people who travel more than SO miles, the number of people who
will travel from another country or state.
105,811 / 500
e.
Of the people who travel more than 50 miles, the number of people who
will stay overnight in Tukwila.
15,800 / 300
f.
Of the people staying overnight, the number of people who will stay in
PAID accommodations (hotel/motel/bed-breakfast) in Tukwila.
7,250 / 200
g.
Number of paid lodging room nights resulting from your proposed event/
activity/facility (for example: 25 paid rooms on Friday and 50 paid rooms
on Saturday = 75 paid lodging room nights)
8,400 / 350
7
11
12) What methodologies did you use to calculate the estimates and what methodologies will you use to
track outcomes, such as total participants, estimated visitor spending, etc.?
Museum -wide numbers in the chart above are estimated by combining the number of known
room nights or estimated room nights used for:
a. Washington Aerospace Scholars summer residency program,
b. Out-of-town Public Program guest speakers and related visitors,
c. Special events related to public programs such as Memorial Day and Blue Angels, and
private events surrounding exhibit openings and our 2018 Wings Of Heroes Gala,
d. 2018 Hops & Props attendees, and
e. An estimate of the overnight visitors from general admission.
Individual program numbers come from admissions tracking. Estimates for general admission
visitors comes from zip code data collected at our admissions desks.
Veterans Day Weekend (project) numbers are estimated based on prior activities of a similar
nature such as the Space Shuttle Trainer delivery and Memorial Day Weekend activities.
13) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
We are in the second of a two year contract with the City of SeaTac for $60,000 per year. We
will also submit a funding request in July of 2018 for similar funding in 2019-2020.
14) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
No
15) What is the overall budget for your event/activity/facility? What percent of the budget are
you requesting from the City of Tukwila?
• The overall 2018 operations budget for the Museum of Flight is $23,918,896.
• The Vietnam Veterans Memorial Park budget is $3,000,000
• Veterans Day Weekend Activities budget is $106,000
The requested $50,000 represents 47% of the Veterans Day Weekend Activities budget.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City of Tukwila
6200 Southcenter Blvd
Tukwila, WA 98188
Or, Brandon.Miles@Tukwilawa.gov,
Questions? LTAC Contact: Brandon J. Miles (206) 431-3684, Brandon.Miles@Tukwilawa.gov.
12
8
City of Tukwila
Allan Ekberg, Mayor
Mayor's Office - David Cline, City Administrator
Staff Memorandum
Lodging Tax Advisory Committee Funding Request
Name of Applicant:
The Museum of Flight
Address:
9404 East Marginal Way South, Tukwila, WA 98108
Total Funds Requested:
$50,000
About the Applicant:
Museum of Flight, a non-profit, is recognized as one of the premier aviation and space
museums in the world. The Museum is home to over 150 air and space craft spanning all
genres and time periods. Over the last year the Museum has averaged just over 630,000
visitors.
Over the last few years the Museum has increased its reach into eastern Washington, British
Columbia, and Oregon. Besides aviation tourist enthusiasts, the Museum is also a draw for
military affinity groups, industry professionals, and engineering and technology professionals.
The Museum is also recognized as one of the premier event spaces in Seattle, offering a wide
variety of space and event services.
Funds Previously
Awarded:
The Museum of Flight has received lodging tax funds in the past. For 2016 the Museum
received $50,000. The funds last year were used to support a variety of events, with the City
being recognized as a "presenting" sponsor for several of the events.
Funding Request Narrative:
The Museum request is requesting funding for marketing and event support for Veteran's Day
Weekend Activities and Vietnam Veteran's Memorial Park Opening and Dedication. An
estimated 5,000 people are forecasted to attend the weekend's activities. The weekend will
also mark the 100th anniversary of the end of World War 1.
Staff Comments:
The Museum of Flight is a major draw for residents of Puget Sound; tourists in the area (either
staying in the Southside region, Seattle, or Bellevue); and aviation tourists. With an estimated
draw of 650,000 attendees, the Museum provides an excellent opportunity to promote the City
and region.
Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206-433-1800 • Website: TukwilaWA.gov 13
Museum of Flight
June, 2018
Page 2
As one of the premier museums in the region, the Museum of Flight provides a great branding
opportunity for the City. Staff has continued to work with the Museum to find ways to push the
"Tukwila" name with the Museum's marketing efforts. The Museum has indicated that the
Veteran's Day activities and opening of the Vietnam Veteran's Memorial Park Opening and
Dedication will attract a significant amount of media attention, more than other events planned
at the Museum.
City of Tukwila Staff
Recommendation to LTAC: Staff has no recommendation at this time and would like
input from the LTAC before making a recommendation.
Notes:
Should LTAC and the City Council approval the application, a final scope of work, consistent
with the approved application, will be finalized by the City and the applicant. Additionally, the
applicant will need to enter into a services contract with the City. Both the scope of work and
contract need to be reviewed by the City Attorney. Because this contract will be over $40,000
the City Council will need to authorize the Mayor to execute the agreement.
14
Phone: 206-433-1800 • Email: Mayor@TukwilaWA.gov • Website: TukwilaWA.gov
Application to the City of Tukwila for Use of 2018 Lodging Tax Funds
Event or Activity Name (if applicable):
Drag Queen Bowling
Amount of Lodging Tax Requested:
Not to exceed $5,000
Applicant Organization:
City of Tukwila
Federal Tax ID Number:
91-6001519
Mailing Address:
6200 Southcenter Blvd
Primary Contact Name:
Brandon Miles
Primary Contact Phone:
206-431-3684
Primary Contact Email Address:
Brandon.Miles@Tukwilawa.gov
Check all the service categories that apply to this application:
o Tourism promotion or marketing.
o Operation of a special event or festival designed to attract tourists.
o Operation of a tourism -related facility owned or operated by a non-profit organization.
o Operation and/or capital costs of a tourism -related facility owned by a municipality or a
public facilities district.
Check which one of the following applies to your agency:
o An entity engaged in tourism marketing or tourism promotion.
o Non -Profit (501(c)(3) or 501 (c)(6)) (Note: Attach a copy of your current non-profit
corporate registration from the Washington Secretary of State Office)
o Municipality (City, Town, or County of Washington State)
I am an authorized agent of the organization/agency applying for funding. I understand that:
• I am proposing a tourism -related service for 2018. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
• My agency will be required to submit a report documenting economic impact results in a
format determined by the City.
Js/
Signature:
June 25, 2018
Date:
15
1) Describe your tourism -related activity or event.
The City of Tukwila ("City"), Seattle Southside Regional Tourism Authority (SSRTA), and Acme Bowl
("Acme") proposed to host "Drag Queen Bowling" on August 25th. The event will be a fun and
exciting event for participants to bowl with local drag queen celebrities. Proceeds from the event
will benefit Burien Pride's scholarship program.
The overall goal of the event is to develop an event, over the next few years, that may be moved to
Pride weekend, either Burien Pride and/or Seattle Pride. Currently, the City of Tukwila has no Pride
related events. Seattle Pride is a large event with people flying in to attend. If the City can position
itself as part of the Pride activities, we could hopefully see hotel room nights associated with the
weekend.
Additionally, the event is consistent with the City's overall brand of bring a place for all.
Finally, it also helps to create a fun event in the City's Southcenter District, something that is
currently lacking.
2) Tukwila's brand signature experience is built on the following themes:
• Family Entertainment
• Shopping
• Fun with Friends
Describe how your event, activity, or festival builds on one or all the themes listed above:
The event will be focused on "fun with friends." This event will be held on Saturday evening and
will be a great opportunity for people to come out and enjoy a night of fun bowling.
3) If an event, list the event name, date(s), and projected overall attendance.
The event name is, "Queen Pin Bowling Classic" and will be held in the evening on August 25,
2018. Attendance is estimated to be around 200 participants.
4) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
The initial, specific focus on the event is on "day tourists." But, the overall goal of the event is to
help develop an event that could in the future be moved to correspond with either Burien Pride
and/or Seattle Pride. Seattle Pride draws many out of town and out of State participants.
5) Describe why visitors will travel to Tukwila to attend your event/activity/facility.
2
16
This is a one of a kind event! A google search could not find any other drag queen bowling
events in the country. This will be a fun, one of a kind opportunity.
6) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or internationally).
Within the Seattle metro area.
7) Describe the prior success of your event/activity/facility in attracting tourists.
The City, SSRTA, and Acme Bowl each have success an experience overseeing, promoting, and
hosting events.
8) If this your first time holding the event/activity/facility provide background on why you think
it will be successful.
Yes, this is the first time this event will be held. However, staff views this event as being the
launch of a product that can be expanded in the future. The City of Tukwila currently does not
have any Pride related events. This initial event will provide the opportunity to develop a Pride
activity.
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
This is a specific event and promotion of individual businesses will be limited. An official host
hotel in Tukwila will be designated.
10) As part of the City's branding process, the City committed to using the "Tukwila" name above
other names often used to describe the City (or parts of the City), such as "Southcenter" or
"Seattle."
a) If you are existing entity currently operating in the City does your entity list its physical
location as being in Tukwila? If not, why? (Note: This question is only with the city being
used to describe your location, it does not apply to out of area marketing, which may say
"Seattle").
The event venue, Acme Bowl, has identified itself as being in "Tukwila" since its founding.
b) If you are proposing a new activity, festival, or event will it be described as occurring in
"Tukwila?"
Yes, the event will be identified as being in "Tukwila."
3
17
c) If you are proposing a marketing program please outline how the "Tukwila" name will be
used, promoted, used in promotional materials and used in social media.
"Tukwila" will be identified as the location for all marketing materials. The City's new
tourism mark will also be used on marketing materials.
11) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism -related service, provide an estimate of:
a.
Overall attendance at your proposed event/activity/facility.
200
b.
Number of people who will travel fewer than 50 miles for your
event/activity.
190
c.
Number of people who will travel more than 50 miles for your
event/activity.
10
d.
Of the people who travel more than 50 miles, the number of people
who will travel from another country or state.
0
e.
Of the people who travel more than 50 miles, the number of people
who will stay overnight in Tukwila.
10
f.
Of the people staying overnight, the number of people who will stay in
PAID accommodations (hotel/motel/bed-breakfast) in Tukwila.
10
g.
Number of paid lodging room nights resulting from your proposed
event/ activity/facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
10
The numbers above do not reflect total impressions from ads and marketing materials.
12) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc.?
For attendance, ticket sales and actual attendance at the event. Total impressions and social media
engagement will also be tracked.
13) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
No.
18
4
14) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
No, but SSRTA and the City are partnering on this event and intend to share costs 50/50.
15) What is the overall budget for your event/activity/facility? What percent of the budget are
you requesting from the City of Tukwila?
Acme Bowl will provide the venue free for the event. Additionally, Acme is also providing
graphic design work and marketing support for the event. The City and SSRTA intend on
purchasing ads within the Seattle area to promote the event. Additionally, since the goal is to
grow the event the City and SSRTA are hoping to hire someone to film the video and cut a video
for promotion of the event next year.
Budget:
Rental of Space: In -Kind Contribution
Food and Beverage: No Host.
City Staffing: None.
Advertising: $2,500
Video: $2,500
(Funds maybe moved between the two categories).
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City of Tukwila
6200 Southcenter Blvd
Tukwila, WA 98188
Or,
Brandon.Miles@Tukwilawa.gov
Questions?
LTAC Contact:
5
19
Brandon J. Miles
(206) 431-3684
Brandon.MilesPTukwilawa.gov.
20
City of Tukwila
Allan Ekberg, Mayor
Mayor's Office - David Cline, City Administrator
Staff Memorandum
Lodging Tax Advisory Committee Funding Request
Name of Applicant:
City of Tukwila
Address:
6200 Southcenter Blvd; Tukwila, WA 98188
Total Funds Requested:
Not to Exceed $5,000.
About the Applicant:
The City of Tukwila's Economic Development Office is the City's lead on marketing and
promoting the overall City experience to visitors. The Office contracts with organizations, such
as SSRTA, to help bring overnight visitors to the City. Economic Development is also
responsible for overall economic development policy, business recruitment, and business
retention.
Funds Previously
Awarded:
This is a new activity.
Funding Request Narrative:
The City of Tukwila ("City"), Seattle Southside Regional Tourism Authority (SSRTA), and Acme
Bowl ("Acme") proposed to host "Drag Queen Bowling" on August 25th. The event will be a fun
and exciting event for participants to bowl with local drag queen celebrities. Proceeds from the
event will benefit Burien Pride's scholarship program.
Staff Comments:
The overall goal of the event is to develop, over the next few years, something that may be
moved to Pride weekend, either Burien Pride and/or Seattle Pride. Currently, the City of
Tukwila has no Pride related events. Seattle Pride is a large event with people flying in to
attend. If the City can position itself as part of the Pride activities, we could hopefully see hotel
room nights associated with the weekend.
Additionally, the event is consistent with the City's overall brand of being a place accepting and
welcoming to all. It also helps to create a fun event in the City's Southcenter District,
something that is currently lacking. Finally, it's a great opportunity to partner with SSRTA and
Acme Bowl
Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206-433-1800 • Website: TukwilaWA.gov
21
Drag Queen Bowling
June, 2018
Page 2
City of Tukwila Staff
Recommendation to LTAC: Approval.
22
Phone: 206-433-1800 • Email: Mayor@TukwilaWA.gov • Website: TukwilaWA.gov