HomeMy WebLinkAboutCOW 2018-08-13 Item 3E - Funding - $30,000 Lodging Tax Funding for Museum of Flight Marketing and EventsCOUNCIL AGI-i,NDA SYIVOPSIS
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ITEM INFORMATION
ITEM No.
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SP( )I\ `()R''-, Museum of Flight is requesting $30,000 in lodging tax funds to marketing and event
si \I \I \R\ support for Museum of Fright, Veteran's Day activities, and Santa's Fly In. The request was
reviewed by the City's Lodging Tax Advisory Committee (LTAC) at its July 24, 2018 meeting
and LTAC recommends approval of the funding requests. Per State Law, lodging tax funds
can only be used for tourism promotion activities. Council is being asked to forward this to
the 8/20 Consent Agenda.
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COST IMPACT / FUND SOURCE
FAN NDI I LIM RI0uIRIn AMOUNT BUDGETED APPROPRIATION REQUIRED
$30,000 $400,000 $N/A
Fund Source:
Comments:
MTG. DATE
RECORD OF COUNCIL ACTION
08/13/18
MTG. DATE
ATTACHMENTS
08/13/18
Informational Memorandum dated 8/8/18
Museum of Flight LTAC Documents
Draft Scope of Work
5g
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City of Tukwila
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO: Community Development and Neighborhoods
FROM: Brandon Miles, Business Relations Manager
CC: Mayor Ekberg
DATE: August 8, 2018
SUBJECT: Lodging Tax Application Funding Request
ISSUE
Approval of lodging tax funding requests from Museum of Flight ($30,000).
BACKGROUND
Museum of Flight is requesting $30,000 in lodging tax funds to marketing and event support for
Museum of Fright, Veteran's Day activities, and Santa's Fly In. The request was reviewed by
the City's Lodging Tax Advisory Committee (LTAC) at its July 24, 2018 meeting and LTAC
recommends approval of the funding requests.
Note: On July 2, 2018 LTAC reviewed and recommended approval of a $50,000 request by the
Museum of Flight for marketing and event support for the Veteran's Day activities and the grand
opening of "Project Welcome Home." Due to unforeseen construction issues, the open opening
of "Project Welcome Home" will not occur this year. The Museum withdrew the $50, 000 funding
request prior to the full council considering the application.
Available Lodging Tax Funds
The City collects a 1 % lodging tax on certain qualifying overnight stays in paid accommodations
(hotels/motels/Airbnb) in the City. State law limits the use of these funds to tourism promotion'.
There is currently just over $1.1 million in lodging tax funds available for use. This does not
include revenue for the months April and May because of the two -month lag in receiving lodging
tax funds from the State. Additionally, the City has budgeted to collect $755,000 in funds in
2018.
Application Approval Process
The City's Lodging Tax Advisory Committee (LTAC) reviews all requests, even by the City, for
use of lodging tax funds. LTAC then forwards a list of recommended applications to the City
Council for its review and consideration. If LTAC does not recommend an application be funded,
that application is not forwarded to the City Council. The City Council may approve or deny any
of the applications recommended by the LTAC. The City Council may also approve an
application and increase or decrease the dollar amount awarded2.
1 RCW 67.28.080 (6) defines "tourism promotion" as "...activities, operations, and expenditures designed to increase tourism,
including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and
welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding the
marketing of or the operation of special events and festivals designed to attract tourists."
2 On August 17, 2016, the Washington State Attorney General's Office issued an informal opinion regarding whether a
municipality could change the dollar amounts recommended by the local lodging tax advisory committee. Specifically, the
informal opinion states:
"When awarding lodging tax revenues pursuant to RCW 67.28.1816(2)(b)(ii), a municipality may award amounts different from
the local lodging tax advisory committee's recommended amounts, but only after satisfying the procedural requirements of
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INFORMATIONAL MEMO
Page 2
The City accepts applications on a rolling basis, with the LTAC reviewing requests monthly.
Pending Applications
As outlined above, there are currently two pending applications, both applications have been
reviewed by the LTAC and LTAC recommends approval.
1. Museum of Flight: Marketing and Event Support for Museum of Fright, Veteran's Day
Weekend Activities, and Santa's Fly In ($30,000).
The Museum of Flight is one of the premier educational air and space museums in the world,
with a projected 2018 attendance of 600,000. Visitors come to the Museum for numerous
reasons included meetings and conferences, individual and group educational programs,
research for historical and scholar projects and simply for personal enjoyment of the many
special events held throughout the year.
The City would be considered the "Presenting Sponsor" for all three events. With these events,
the City would get significant branding and marketing opportunities. Additionally, the events will
be bringing in nearly 10,000 people to the City. Additional details on the three events can be
found in the Museum's attached application and draft scope of work.
FINANCIAL IMPACT
The total amount of funding requested from the lodging tax fund is $55,000. As discussed
above, the City has budgeted the collection of $755,000 in lodging tax revenue in 2018.
2018 Lodging Tax Overview
Notes
Revenue
Estimated Fund Balance
$1,167,394
Projected Lodging Tax Revenue (Budgeted)
$755,000
This was the budgeted
estimated in the adopted City
budget.
Expenditures
Committed Funds
Seattle Southside Regional Tourism Authority
($292,500)
In 2017, the City approved a
two-year application and
contract with Seattle
Southside Regional Tourism
Authority. The number shown
reflects the funds committed
for 2018.
City of Tukwila, General Administration
($59,064)
Approved by City Council on
February 19, 2018.
City of Tukwila Southcenter 50 Celebration
($90,500)
Approved by City Council on
May 21, 2018.
Starfire Sports
($44,500)
Approved by the City Council
on June 4, 2018.
62 RCW 67.28.1817(2), according to which the municipality must submit its proposed change to the advisory committee for review
and comment at least forty-five days before final action on the proposal."
INFORMATIONAL MEMO
Page 3
Renton Chamber of Commerce
($10,000)
Approved by the City Council
on June 4, 2018.
Drag Queen Bowling
($5,000)
Reviewed by LTAC on July 2,
2018. LTAC recommends
approval.
Museum of Flight, #2
($30,000)
Reviewed by LTAC on July
24, 2018. LTAC recommends
approval.
Total Approved and Pending expenditures:
($531,564)
Estimated Additional Funds Available for Activities
$1,390,830
Withdrawn Applications or Applications Not
Approved
Museum of Flight, #1
$50,000
Reviewed by LTAC on July 2,
2018. LTAC recommended
approval. Withdrawn by
applicant prior to full City
Council review.
RECOMMENDATION
Staff recommends that the City Council approve the funding request, as recommended by
LTAC. Staff suggests that the applications be placed on the August 20 consent agenda.
ATTACHMENTS
A. Museum of Flight LTAC documents, including application.
B. Draft Scope of Work
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Application to the City of Tukwila for Use of 2018 Lodging Tax Funds
Event or Activity Name (if applicable):
Marketing & Event Support for Museum of
Fright, Veterans Day Weekend Activities and
Santa's Landing Party
Amount of Lodging Tax Requested:
$30,000
Applicant Organization:
The Museum of Flight
Federal Tax ID Number:
91-0785826
Mailing Address:
9404 East Marginal Way South, Tukwila, WA
Primary Contact Name:
Jeff Bauknecht
Primary Contact Phone:
206.768.7198
Primary Contact Email Address:
jbauknecht@museumofflight.org
Check all the service categories that apply to this application:
✓ Tourism promotion or marketing.
✓ Operation of a special event or festival designed to attract tourists.
• Operation of a tourism -related facility owned or operated by a non-profit organization.
• Operation and/or capital costs of a tourism -related facility owned by a municipality or a
public facilities district.
Check which one of the following applies to your agency:
o An entity engaged in tourist marketing or tourism promotion.
✓ Non -Profit (501(c)(3) or501 (c)(6)) (Note: Attach a copy of your current non-profit
corporate registration from the Washington Secretary of State Office)
o Municipality (City, Town, or County of Washington State)
I am an authorized agent of the organization/agency applying for funding. I understand that:
• I am proposing a tourism -related service for 2018. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
• My agency will be required to submit a report documenting economic impact results in a
format determined by the
7/20/2018
Date:
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1) Describe your tourism -related activity or event.
The Museum of Flight is one of the premier educational air and space museums in the world,
with a projected 2018 attendance of 600,000. Visitors come to the Museum for numerous
reasons including meetings and conferences, individual and group education programs,
research for historical and scholarly projects and simply for personal enjoyment of the many
special events held throughout the year.
Focus of Request:
A. The Museum of Fright Halloween event: October 27, 2018
For one night each year, the Museum of Flight becomes the spooky Museum of Fright! The City
of Tukwila shall be listed as the presenting sponsor for the "Museum of Fright Family Halloween
Event."
Planned events include: Fun and educational flight-themed activities including storytelling, arts
and crafts, simulator flights, and games themed around Halloween.
Presenting sponsor benefits:
o Acknowledgment on the Museum of Fright webpage with linked logo. Tukwila's name shall
appear near the top of the webpage, with the linked logo at bottom of the page
o Minimum of five social media cross -promotion posts leading up to and during the event
o Dedicated table space during the event to provide information and giveaways about City
hospitality resources
Total Value: $5,000
B. Veterans Day weekend activities: November 10-11, 2018:
Veterans Day 2018 is the 100th anniversary of the end of World War I. Public Programs will
center on the history of WWI and the Vietnam War in connection with the Museum's
Project Welcome Home — Vietnam Veterans Memorial Park. The City of Tukwila shall be
listed as the presenting sponsor of Veteran's Day at the Museum of Flight.
Saturday, November 10:
o Veterans Resource Fair in the Great Galley featuring representatives from various local
and national veteran advocacy, employment, and service organizations to provide
information and resources to our visiting vets.
o Vietnam & WWII flying themed Weekend Family Workshops (hands-on family science -
based arts and crafts) in the Side Gallery.
o Author talk in the Great Gallery: Local author David Bly discusses his WWI novels.
o William Allen Theater Presentation: "Beauty and Duty: The History of the American
Servicewoman's Uniform," featuring live models wearing actual vintage service uniforms
while discussing the significance of each.
o Evening: WWI film in the theater, free to the public.
o All U.S. veterans and current U.S. military personnel receive free Museum admission
Sunday, November 11:
o Performance by a local community orchestra
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o A color guard presentation
o Public program featuring civilian and military guest speakers
o Family programs throughout the day
o All U.S. veterans and current U.S. military personnel receive free Museum admission
Presenting Sponsor Benefits:
o Acknowledgment of City of Tukwila as a presenting sponsor for the entire weekend
o Logo on Museum of Flight Veterans Day related website and calendar pages
o Display of City of Tukwila banner in prominent locations. Banner provided by city.
o 8-10 posts that tag and mention Tukwila supporting Veterans Day activities
o Dedicated table space to provide information and giveaways about City Hospitality resources.
o Tukwila City logo on full -page back cover event ad in the Museum's September/October
Aloft magazine seen by 20,000 people, including 18,000 members who receive the
magazine in the mail and Museum visitors who pick up the magazine at the Membership
or Visitor Service desk. [NOTE: If request is approved by print deadline July 27, 2018]
Total Value: $20,000
C. Santa's Landing Party weekend: December 8-9, 2018
Santa's Landing Party Holiday Event: Holiday themed activities in and around the Museum
welcome families. The City shall be listed as the presenting sponsor for the "Santa Fly In."
Planned events include:
o Santa and Mrs. Clause make a dramatic entrance by airplane or helicopter (weather
dependent).
o Local community orchestras provide holiday music.
o The Museum hosts a variety of family -fun activities.
Presenting Sponsor Benefits:
o Acknowledgment on the Santa Fly in webpage with linked logo. Tukwila's name shall
appear near the top of the webpage, with the linked logo at the bottom.
o Minimum of five social media cross -promotion posts leading up to and during the event.
o Dedicated table space to provide information and giveaways about City Hospitality
resources.
Total Value $5,000
2) Tukwila's brand signature experience is built on the following themes:
o Family Entertainment
Our primary audience for these three weekends are young families from around the
region and the greater Pacific Northwest. A secondary target market for Veterans Day
weekend activities will be all veterans and families as well as patriots of all ages who
recognize, with gratitude, the sacrifices our military personnel have made and continue
to make.
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o Shopping
The Museum experience is supported through a Museum store, Wings Cafe and
simulators throughout the facility; all which generate additional revenue.
o Fun with Friends
In addition to attracting families, groups of friends are also a common site at our holiday
events, especially Museum of Fright. We have already seen the impact our Vietnam
Veteran initiatives have made in 2018. Families and friends, especially reunions of
former military companies and crews, sharing memories and honoring those who have
been lost have become familiar sites.
Describe how your event, activity, or festival builds on one or all the themes listed above:
3) If an event, list the event name, date(s), and projected overall attendance.
o Veterans Day weekend activities: November 10-11, 2018 3,500
o The Museum of Fright Halloween event: October 27, 2018 3,000
o Santa's Landing Party weekend: December 8-9, 2018 2,500
4) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
The Museum focuses on attracting overnight and day tourists. Our special weekend events and
business conferences, as well as our immersive education programs, draw thousands of
overnight clients to the region. As one of the highest concentration of veteran populations in
the nation, Veterans Day Weekend activities always draw visitors from across the entire Pacific
Northwest region as family and friends visit for this important holiday.
5) Describe why visitors will travel to Tukwila to attend your event/activity/facility.
A full slate of activities is planned for Veterans Day weekend. The combination of the 100th
Anniversary of the end of World War I combined with our Vietnam War exhibit in the Great
Gallery which opened in May, and the excitement of the Vietnam Veterans Memorial Park,
scheduled to open in early 2019, is expected to draw visitors from around the entire region.
In addition to the veteran -specific activities mentioned above, the Museum is recognized by our
peers and aviation enthusiasts in general as one of the premier aerospace museums in the
world. Six distinct galleries display and curate the history of flight.
The comprehensive nature of the Museum's collection is virtually unmatched within the
industry, showcasing more than 160 air and space craft across all genres and time periods. In
addition, the Museum ranks among the top five for meeting and event capacity in the greater
Seattle region. Visitors come to the Museum for the fun and excitement that is flight.
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6) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or internationally).
The Museum provides an experience for every age, education level or cultural background. Our
target audience is primarily young families with children, living in the Puget Sound region, along
with out-of-state leisure and business tourists. A secondary audience we continue to develop
are the outlying areas of Eastern Washington, British Columbia and Southwest Washington and
Portland, Oregon.
Our primary geographic target for Veterans Day Weekend will focus on the military community
throughout the Pacific Northwest including veteran and active duty military in the Puget Sound
region and Portland area. We have already seen the word spreading through the broader
military community through stories picked up by military publications.
7) Describe the prior success of your event/activity/facility in attracting tourists.
Veterans Day has always been one of our stronger individual days for attendance and positive
visitor responses, whether it fell on a week day or weekend. 2017 was once again a strong year
overall for the Museum. We welcomed 582,910 visitors from across the region, representing
every state in the country. We also reached more than 168,000 preK-12th grade students and
educators with informal STEM education programs.
In addition to one of the most comprehensive air and space craft collections in the world, the
Museum houses the largest aerospace library and archives on the west coast, serving
researchers and scholars. Historians, engineers, high school and college students, as well as film
production teams, use this vast collection to support research, aid in design concepts and even
create accurate and exciting visual images on the small and big screen.
8) If this your first time holding the event/activity/facility provide background on why you think
it will be successful.
Each year the Museum's Public Program team facilitates 60-80 themed workshops, panels or
speaker presentations. This experience, day in and day out, speaks to the professionalism and
effectiveness of our team.
The Museum has a strong track record of welcoming new aircraft, opening new exhibits and
buildings to large crowds. Some of the more recent activities include:
o 2011: Arrival of a 1935 Lockheed Electra restored to the same specifications as Amelia
Earhart's plane
o 2012: Opening of The Charles Simonyi Space Gallery
o 2012: Delivery of NASA's Space Shuttle Trainer; full-size training model of the Space
Shuttle
o 2013: Opening of Space Flight Academy in the Space Gallery featuring NASA
o 2016: Opening of the 144,000 sf Aviation Pavilion and hosting of the Boeing Company's
Centennial Celebration, welcoming 95,000 visitors to the Museum over three days
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9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
The Museum promotes businesses in the Tukwila region through placement of the Seattle
Southside Regional Tourism Authority (SSRTA) Visitor Guide in our Museum lobby kiosk. We
also promote SSRTA through placement of their tourism "widget" on our website in an effort to
drive website traffic to the myriad lodging and other tourism businesses in the South Seattle
region. Throughout the year we also look for opportunities to collaborate with SSRTA and other
Tukwila area businesses on hotel packages and marketing partnerships.
10) As part of the City's branding process, the City committed to using the "Tukwila" name above
other names often used to describe the City (or parts of the City), such as "Southcenter" or
"Seattle."
a) If you are existing entity currently operating in the City does your entity list its physical
location as being in Tukwila? If not, why? (Note: This question is only with the city being
used to describe your location, it does not apply to out of area marketing, which may say
"Seattle").
Historically, the Museum has associated itself with Seattle. Over recent years, we have also
used Seattle Southside and Tukwila as geographical references.
b) If you are proposing a new activity, festival, or event will it be described as occurring in
"Tukwila?"
The Museum is proud to make its connection with Tukwila and will incorporate the Tukwila
name when strategically appropriate. National and out -of -area marketing will continue to
identify the Museum with Seattle. Regional and local marketing will make a more direct
association with Tukwila.
c) If you are proposing a marketing program please outline how the "Tukwila" name will be
used, promoted, used in promotional materials and used in social media.
o Social network marketing including Facebook, Twitter, Instagram, etc. will include a
combination of both Tukwila and Seattle references.
o All event programs and onsite materials will reference Tukwila as the location.
o Advertising with out -of -area audiences will reference Seattle as the location.
Current Social Network Stats as of April 2, 2018 2017 Website Stats
Instagram: 16,800 Pageviews: 4.6 Million
Facebook: 78,000 likes Visits: 1 Million
76,000 follows Unique Visitors: 728,000
Google+: 195,000
Twitter: 17,200
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11) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism -related service, provide an estimate of:
Museum -Wide / Projects
a.
Overall attendance at your proposed event/activity/facility.
600,000 / 9,000
b.
Number of people who will travel fewer than 50 miles for your
event/activity.
336,000 / 5,400
c.
Number of people who will travel more than 50 miles for your
event/activity.
264,000 / 3,600
d.
Of the people who travel more than 50 miles, the number of
people who will travel from another country or state.
105,811 / 900
e.
Of the people who travel more than 50 miles, the number of
people who will stay overnight in Tukwila.
15,800 / 540
f.
Of the people staying overnight, the number of people who will
stay in PAID accommodations (hotel/motel/bed-breakfast) in
Tukwila.
7,250 / 330
g.
Number of paid lodging room nights resulting from your
proposed event/ activity/facility (for example: 25 paid rooms on
Friday and 50 paid rooms on Saturday = 75 paid lodging room
nights)
8,400 / 575
12) What methodologies did you use to calculate the estimates and what methodologies will you use to
track outcomes, such as total participants, estimated visitor spending, etc.?
Museum -wide numbers in the chart above are estimated by combining the number of known
room nights or estimated room nights used for:
a. Washington Aerospace Scholars summer residency program,
b. Out-of-town Public Program guest speakers and related visitors,
c. Special events related to public programs such as Memorial Day and Blue Angels, and
private events surrounding exhibit openings and our 2018 Wings Of Heroes Gala,
d. An estimate of the overnight visitors from general admission.
Individual program numbers come from admissions tracking. Estimates for general admission
visitors comes from zip code data collected at our admissions desks.
Veterans Day Weekend (project) numbers are estimated based on prior activities of a similar
nature such as the Space Shuttle Trainer delivery and Memorial Day Weekend activities.
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13) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
We are in the second of a two year contract with the City of SeaTac for $60,000 per year. We
will also submit a funding request in July of 2018 for similar funding in 2019-2020.
14) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
No
15) What is the overall budget for your event/activity/facility? What percent of the budget are
you requesting from the City of Tukwila?
• The overall 2018 operations budget for the Museum of Flight is $23,918,896.
• Our overall marketing budget for 2018 is $700,978 (detail below)
The requested $30,000 represents 4% of the Museum's marketing budget.
2018 Museum of Flight - Media Flowchart
# Weeks
Impressions
# Spots
Total Cost
Endorsement Broadcast Radio: A25-54
KQMV "MOVIN" 92.5 FM
KZOK "Classic Rock" 105.2 FM
17
17
425
748
$111,299
$80,750
Broadcast Radio: A25-54
TTWN - "Total Traffic News"
KBKS, KCMS, KIRO, KJAQ, KJR-AM, KIR-FM, KKWF,
KOMO, KPLZ, KPWK, KITH
8
680
$34,000
C89.5 Yuri's Night Sponsorship
8
200
$4,000
Pre -Roll: Behavioral Targeting
24
1800
$43,680
Connected TV - OTT
27
987
$45,000
Titan 360: King County Transit -Buses
12
$69,781
Titan 360: Sound Transit
20
$28,350
Outdoor: Billboards /Wallscapes/Posters
$244,118
Cable Television
456
$40,000
Totals
133
2787
2509
$700,978
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City of Tukwila
6200 Southcenter Blvd
Tukwila, WA 98188
Or, Brandon.Miles@Tukwilawa.gov,
Questions? LTAC Contact: Brandon J. Miles (206) 431-3684, Brandon.BMilesPTukwilawa.gov.
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DRAFT SCOPE OF WORK
Focus of Request:
A. The Museum of Fright Halloween event: October 27, 2018
For one night each year, the Museum of Flight becomes the spooky Museum of Fright! The City
of Tukwila shall be listed as the presenting sponsor for the "Museum of Fright Family Halloween
Event."
Planned events include: Fun and educational flight-themed activities including storytelling, arts
and crafts, simulator flights, and games themed around Halloween.
Presenting sponsor benefits:
o Acknowledgment on the Museum of Fright webpage with linked logo. Tukwila's name shall
appear near the top of the webpage, with the linked logo at bottom of the page. The
presenting sponsor status shall be listed on all digital media, print ads, and event collateral.
The Museum will ensure that the City listed for the event location says, "Tukwila."
o Minimum of five social media cross -promotion posts leading up to and during the event.
Museum shall reach out to the City one month prior to the event to coordinate the social
media posts.
o Dedicated table space during the event to provide information and giveaways about City
hospitality resources
Total Value: $5,000
B. Veterans Day weekend activities: November 10-11, 2018:
Veterans Day 2018 is the 100th anniversary of the end of World War I. Public Programs will
center on the history of WWI and the Vietnam War in connection with the Museum's
Project Welcome Home —Vietnam Veterans Memorial Park. The City of Tukwila shall be
listed as the presenting sponsor of Veteran's Day at the Museum of Flight. The presenting
sponsor status shall be listed on all digital media, print ads, and event collateral. The
Museum will ensure that the City listed for the event location says, "Tukwila."
Saturday, November 10:
o Veterans Resource Fair in the Great Galley featuring representatives from various local
and national veteran advocacy, employment, and service organizations to provide
information and resources to our visiting vets.
o Vietnam & WWII flying themed Weekend Family Workshops (hands-on family science -
based arts and crafts) in the Side Gallery.
o Author talk in the Great Gallery: Local author David Bly discusses his WWI novels.
o William Allen Theater Presentation: "Beauty and Duty: The History of the American
Servicewoman's Uniform," featuring live models wearing actual vintage service uniforms
while discussing the significance of each.
o Evening: WWI film in the theater, free to the public.
o All U.S. veterans and current U.S. military personnel receive free Museum admission
Sunday, November 11:
o Performance by a local community orchestra
o A color guard presentation
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o Public program featuring civilian and military guest speakers
o Family programs throughout the day
o All U.S. veterans and current U.S. military personnel receive free Museum admission
Presenting Sponsor Benefits:
o Acknowledgment of City of Tukwila as a presenting sponsor for the entire weekend
o Logo on Museum of Flight Veterans Day related website and calendar pages
o Display of City of Tukwila banner in prominent locations. Banner provided by city.
o 8-10 posts that tag and mention Tukwila supporting Veterans Day activities, also
allowing the City to cross promote other activities in the City. Museum shall reach out
to the City one month prior to the event to coordinate the social media posts.
o Dedicated table space to provide information and giveaways about City Hospitality
resources.
o Tukwila City logo on full -page back cover event ad in the Museum's
November/December Aloft magazine seen by 20,000 people, including 18,000 members
who receive the magazine in the mail and Museum visitors who pick up the magazine at
the Membership or Visitor Service desk.
Total Value: $20,000
C. Santa's Landing Party weekend: December 8-9, 2018
Santa's Landing Party Holiday Event: Holiday themed activities in and around the Museum
welcome families. The City shall be listed as the presenting sponsor for the "Santa Fly
In." The presenting sponsor status shall be listed on all digital media, print ads, and event
collateral. The Museum will ensure that the City listed for the event location says, "Tukwila."
Planned events include:
o Santa and Mrs. Claus make a dramatic entrance by airplane or helicopter (weather
dependent).
o Local community orchestras provide holiday music.
o The Museum hosts a variety of family -fun activities.
Presenting Sponsor Benefits:
o Acknowledgment on the Santa Fly In webpage with linked logo. Tukwila's name shall
appear near the top of the webpage, with the linked logo at the bottom.
o Minimum of five social media cross -promotion posts leading up to and during the
event. Museum shall reach out to the City one month prior to the event to coordinate
the social media posts.
o Dedicated table space to provide information and giveaways about City Hospitality
resources.
Total Value $5,000
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