HomeMy WebLinkAboutCDN 2019-06-11 Item 2B - LTAC - Lodging Tax Funds Application with City of Tukwila for Art at Southcenter, Tukwila Pond and Rave Green Run EventsCity of Tukwila
Allan Ekberg, Mayor
INFOR ATIONAL E ORANDU
TO: Community Development and Neighborhoods
FROM: Brandon Miles, Business Relations Manager
CC: Mayor Ekberg
DATE: June 3, 2019
SUBJECT: 2019 Lodging Tax Funding Requests, Supplemental
ISSUE
Approval of lodging tax funding requests from City of Tukwi a Parks and Recreation (2) and
City of Tukwila Office of Economic Development.
BACKGROUND
The City collects a 1% lodging tax on certain qualifying overnight stays in paid
accommodations (hotels/motels/Airbnb) in the City. State law limits the use of these funds to
tourism promotion'. There is currently just over $1 million in lodging tax funds available for
use.
The City's Lodging Tax Advisory Committee (LTAC) reviews all requests, even by the City, for
use of lodging tax funds. LTAC then forwards a list of recommended applications to the City
Council for its review and consideration. If LTAC does not recommend an application be
funded, that application is not forwarded to the City Council. The City Council may approve or
deny any of the applications recommended by the LTAC. The City Council may also approve
an application and increase or decrease the dollar amount awarded'.
1 RCW 67.28.080 (6) defines "tourism promotion" as "...activities, operations, and expenditures designed to
increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the
purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism
promotion agencies; and funding the marketing of or the operation of special events and festivals designed to
attract tourists."
2 On August 17, 2016, the Washington State Attorney General's Office issued an informal opinion regarding
whether a municipality could change the dollar amounts recommended by the local lodging tax advisory
committee. Specifically, the informal opinion states:
"When awarding lodging tax revenues pursuant to RCW 67.28.1816(2)(b)(ii), a municipality may award amounts
different from the local lodging tax advisory committee's recommended amounts, but only after satisfying the
procedural requirements of RCW 67.28.1817(2), according to which the municipality must submit its proposed
change to the advisory committee for review and comment at least forty-five days before final action on the
proposal."
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INFORMATIONAL MEMO
Page 2
The City accepts applications on a rolling basis, with the LTAC reviewing requests monthly. All
the requests attached were reviewed by the LTAC at either its November or January
meetings.
Pending Applications
The LTAC has forwarded two applications from the City of Tukwila Parks and Recreation
Department and one application from the City's of Tukwila Office of Economic Development.
Each of the applications is briefly outlined below and the complete applications are included
as exhibits with this memo. LTAC met on May 28, 2019 and recommended that each of the
applications listed below be funded.
1. City of Tukwila, Parks and Recreation, Southcenter Art Development Phase 1.
The City of Tukwila Parks and Recreation Department is requesting $40,000 to develop a
"unique, iconic, and artistic visual experience" for the Southcenter District of Tukvvila. The
initial focus will be on Baker Blvd, between Westfield Southcenter and the River Walk. There
are two separate deliverables under the application. As outlined in the narrative:
• Project development for larger permanent art options. A briefing packet with a section
on each potential art project which outlines artwork design, materials, fabrication
timeline, budget, and engagement strategy for each potential project. The
information will then be presented to LTAC and City Council for consideration to select
and fund fabrication.
• Street painting and/or sidewalk painting to be implement this year in time for events
already on the calendar. Most likely occurring at the intersections of Andover Park
West and Baker and Andover Park East and Baker.
Installing art along Baker Blvd will help to improve a space the City hopes to use for hosting
events and activities.
2. City of Tukwila Parks and Recreation, Tukwila Pond -Master Planning ($125,000)
The City of Tukwila Parks and Recreation Department is requesting $125,000 in lodging tax
funding to complete a master plan for Tukwila Pond. Completion of a master plan is an
essential step in completing the overall buildout and development of Tukwila Pond. Once
completed the Master Plan will allow the City to move towards next steps, which could
include construction, property acquisition (if needed), and other improvements to make
Tukwila Pond a regional amenity.
Tukwila Pond is current underutilized. If developed correctly it could serve as a venue for
events and provide activities for tourists staying at area hotels.
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INFORMATIONAL MEMO
Page 3
3.City of Tukwila Office of Economic Development, Rave Green Run ($10,000)
The City of Tukwila Office of Economic Development is requesting $10,000 to sponsor the
2019 Rave Green run hosted by the Rave Foundation, the non-profit arm of Seattle Sounders
FC. It is estimated that the race will bring in between 1,000 and 1,500 people to the City. The
race is tentatively scheduled for September 22. The City co -hosted the run last year, which
brought in an estimated 750 people to the City. This year the City will only be a sponsor and
will not be responsible for organizing the race.
FINANCIAL IMPACT
The total amount of funding requested from the lodging tax fund is $175,000. Funds will come
from the City's lodging tax (101 fund), which, under State law can only be used for tourism
promotion activities. There is significant funds and projected revenue to cover the cost for
these programs.
RECOMMENDATION
Staff recommends that the City Council approve the funding request, as recommended by
LTAC. Staff suggests that the application be placed on the June 17 consent agenda.
ATTACHMENTS
A. City of Tukwila, Parks and Recreation Application, Southcenter Art Development
B. City of Tukwila, Parks and Recreation Application, Tukwila Pond Master Plan
C. City of Tukwila, Office of Economic Development, Rave Green Run Sponsorship
11
12
A��l^��t^��tK�th��~�wmf Tukwila for Application " �� - �_ Lodging = — - —
Event orActivity Name (if app|icab|e):
Southcenter Art Development (Phase 1)
Amount ofLodging TaxRequested.
$40\000
Applicant Organization:
City ofTukwila
Federal Tax |D Number:
91-600I519
Mailing Address:
1342443nu Ave S,Tukwila WA98I5Q
Primary Contact Name:
Tracy Gallaway
Primary Contact Phone:
206-767'2305
Primary Contact Email Address:
Tracy.ga||axvay@tukxvi|am/a.gov
Check all the service categories that apply tothis application:
• Tourism promotion ormarketing.
• Operation ofespecial event orfestival designed toattract tourists.
• Operation of a tourism -related facility owned or operated by a non-profit organization.
• Operation and/or capital costs Ofatourism-related facility owned bya municipality ora
public facilities district.
Check which one ofthe following applies toyour agency:
• Non -Profit (Note: Attach a copy of your current non-profit corporate registration from
the Washington Secretary ofState Office)
• Municipality
• For Profit Company
I am an authorized agent of the organization/agency applying for funding. I understand that:
� 1 am proposing a tourism -related service for 2019. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
-
m Myagency will berequired to submit areport documenting economic impact results jna
format determined bythe City.
Signature: Date:
Printed or Typed Name:
13
1) Describe your tourism -related activity mrevent.
The purpose ofthe project istodevelop aunique, iconic, artistic visual experience that will be
specific tothe SoUthcenterDistrict and will help towelcome tourists tothe City This
collaboration between Elizabeth Gahan and the City of Tukwila will create an outdoor venue for
events, festivals, temporary art exhibitions and other public activities.
It will also support future arts and cultural programming and enhance existing locations and
events. Initial focus will be on developing Baker Boulevard into afestival street location. Art
will be used to create a stronger connection between the Southcenter Mall and the River Walk
to encourage more pedestrian traffic.
Initial funding would be used for:
Sidewalk —SkdexVa|kpainting on Baker Blvd, at the Christensen Road, Andover
Parkway East and Andover Parkway West intersections. This will begin toset the aesthetic for
the Baker Boulevard Festival Street. Baker Blvd is the pedestrian spine connecting Westfield
Southcenter to the Sounder Station on the east side of the Green River. This projectYvi||he|pto
welcome tourists tothe City byproviding agateway experience.
Project tfor larger permanent art options . /\briefing packet with asection
oneach potential art project yvhichout|inesactmorkdedgn,rnateha|s,fabricetiontimne|ine,
budget, and engagement strategy for each potential project. The information will then be
presented toLTA[for consideration toselect and fund fabrication.
2) Yfanevent, list the event name, 6a+e(s)and projected overall attendance.
This projectwill help tocreate aunique venuespacetohostfuture events.
3) is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
This project will create opportunities for attracting both day and overnight tourists.
4) Describe why visitors will travel to Tukwila toattend your event/activUity.
The Southcenter District lacks an outdoor venue for events and festivals. This projecthe|psto
address this situation byinvesting inthe Baker Blvd to be able to host future events.
5) Describe the geographic target ofthe visitors you hope bmattract (1oca|ly, regionally,
nationally, and/or intennationelly)
Theneispotentia|forthisvenuetoattractvisitorSofa||types—|oca|,regiona|,natiOna|and
international.
6) Describe the prior success mf your event/activity/facility in attracting tourists
NA
7) Dfthis your first time holding the even+/activity/facilitwprovide background oOwhy you think
itwill be successful.
14
8) Describe the media strategy you employ tmpromote your event/activity/facility tmattnau±
overnight and/or day tourists? Please list any digital or print media (newsletters, e'b|asts,
social media, etc.) your agency uses or intends to use to promote your event/activity/facility.
The work becreated here could beeventually bofeatured inmagazines andsocia|mediaposts
helping to draw attention to the City.
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
NA
10)|sthe City able touse your digital and print media for collaborative marketing? NA
12)Describe how you will use the name, "TukVvUa°inpublications, promotions, and for your
event? Any time vvehave the opportunity topromote the project, throuehrnediao,phnt
materials, we will recognize the City of Tukwila and LTAC for the funding support of this project.
12) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out ofthe agreement between your organization and the City.)
Asadirect result mfyour proposed tourism -related menvice4 provide anestimate of:
a.
Overall attendance atyour proposed event/activity/facility.
O
b.
Number ofpeople who will travel fewer than 5Omiles for your
event/activity`
O
c.
Number ofpeople who will travel more than 50miles for your
event/activity.
O
d.
C>fthe people who travel more than 5Omiles, the number ofpeople
who will travel from another country orstate.
0
e.
Of the people who travel more than 5O miles, the number ofpeople
who will stay overnight in Tukwila.
O
f.
[)fthe people staying overnight, the number ofpeople who will stay in
PAID accommodations /hoteUnlote|/bed-breakfast\inTukwila.
0
g.
Number of paid lodging room nights resulting from your proposed
event/ activity/facility (fbrexample: 25paid rooms onFriday and 5O
paid rooms onSaturday =75paid lodging room nights)
O
This project hasnoinnrnediatedirectbeoefitsthatcaneasik/betracked.Thebeneftsfronithisp ject
15
• Media Impressions generated bythe artwork.
m Social media posts featuring the work and bringing attentiontothe[itv.
w Creating a better environment and welcoming tourists when they enter the Southcenter
District.
• Investing in Baker Blvd as an event space. The investment is one of the first steps to
bringing more events toSouthcgnter.
13) What methodologies xdid you use tocalculate the estimates and what methodologies miUymu
use totrack outcomes, such astotal participants, estimated visitor spending, etc?
NA
14)Are you applying for lodging tax funds from another community? |fso, which communities
and inwhat amounts? NA
1S)Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)?|fso, in
what amount? ]NA
16\What isthe overall budget for your eaeM+/activitm/famDity? What percent ofthe budget are
you requesting from the City ofTukwila? Aspart nfthe initial project LTA[will receive af|nai
briefing packet for potential permanent art including scope of work and investment for each
related project to LTACfor future funding consideration.
l7\What will you cut from your proposal ordo differently iffull funding for your request isnot
available orrecommended? |fthe project isn'tfu||yfunded,vvexvi|l look to LTAC for guidance
astohow toprioritize funding nfpermanent art features.
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed by the City's Lodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City ofTukwila
63OO5outhcenterBlvd
Tukwila, WA 98188
Or
,
LTA[[nntact:
Brandon 1Miles
16
Brandon.Miles@Tukwilawa.gov.
Updated: January 16, 2019
17
18
Draft Scope of Work
LTAC Proposal Materials
A Collaboration between Elizabeth Gahan and the City of Tukwila
Using Art to Enhance the Southcenter District
Mission: Develop a unique, iconic, artistic visual experience that will be specific to the Southcenter
District.
• enhance existing locations and events
• support future arts & culture programs
• create an outdoor venue for events, festivals, temporary art exhibitions and other public activities
Location: Initial focus will be on Baker Boulevard. Use art to create a stronger connection between the
Southcenter Mall and the River Walk to encourage more pedestrian traffic. Develop Baker Boulevard
into a festival street location to increase engagement with visitors and residents.
Project Development:
• Partner with the City of Tukwila and the business community.
Further develop artwork sketches and designs.
• Meet with engineer and fabricators to assess construction costs for each potential projects.
• Work with the City on permitting, city code and approval process
• Take into consideration the new branding for the Southcenter District, which already relates to
initial designs and project sketches.
Artwork Options for Project Development:
• Create an event venue on Baker Blvd.
> Arch
> Street/sidewalk painting at the intersection of Baker Blvd. & Christensen Rd., the four
corners at Baker Blvd. & Andover Parkway E.
• Lamp pole enhancement
> vinyl wrap existing lamp poles
> banners - design a banner for the Southcenter District specific to the River Walk
Connection
> sculptures that permanently attach to the lamp poles
• Permanent art along Christensen Rd. between Baker Blvd. and the Bridge/River Walk
Connection.
> A series of sculptures will enhance the walkway extending toward the river walk entrance
and greenway in front of the Holiday Inn.
> Permanent art will also be infrastructure for exhibiting temporary art, establishing an
annual exhibition of temporary art and opening event.
Funding Ask and Deliverables: $40,000 to fund
19
• Project development for larger permanent art options. A briefing packet with a section on each
potential art project which outlines artwork design, materials, fabrication timeline, budget, and
engagement strategy for each potential project. The information will then be presented to LTAC
for consideration to select and fund fabrication.
• Street painting and/or sidewalk painting to be implement this year in time for events already on
the calendar. Mural painting offers semi -permanent art that can be accomplished sooner and at a
moderate price point. Due to construction on Christensen Rd. due to commence this summer,
which will create heavy traffic at the Baker Blvd. intersection, I recommend focusing on
sidewalk painting on Baker Blvd, at both the Christensen Rd. and Andover Parkway East
intersections that can go in first. After construction is completed, the roadway can be painting
with a complementary design to extend the artwork over a larger space and creating a more
dramatic impact. The intersection painting at Baker Blvd. and Christensen Rd. will also take into
consideration and relate to the design for the permanent art "Arch" that would be fabricated in
the future.
Timeline: June - December 2019
• Business Community open house and individual meetings
• Sidewalk painting for September 5k Run
• Street intersection painting after construction on Christensen Rd. is complete
• Present final briefing packet for potential permanent art including scope of work and investment
for each project to LTAC for consideration.
Question for LTAC:
• Expectations for checking in and LTAC oversight
20
Staff Me
m
Lodqincl Tax Advisory Committee Funding Request
Name of Applicant:
City of Tukwila, Parks and Recreation Department
Southcenter Art Development (Phase 1)
Address:12424
u Ave 5
Total Funds Requested:
�
About the -
The City of Tukwila, Parks and Recreation Department manages the City'sparks and trail system; is
responsible for putting on and hosting recreational activities within the City; and oversees the
Art Commission, including the 1% fund for art projects.
Funds Previously
Awarded:
None for this activity.
Funding Request Narrative:
The City of Tukwila Parks and Recreation Department (the "Applicant") is requesting $40,000 to
develop a "unique, iconic, and artistic visual experience" for the Southcenter District of Tukwila. The
initial focus will be on Baker Blvd, between Westfield Southcenter and the River Walk. There are two
separate deliverables under the application. As outlined in the narrative:
w Project development for larger permanent art options. Abriefing packetwith asection on
each potential art project which outlines artwork design, materials, fabrication timeline,
budget and engagement strategy for each potential project. The informationwill then be
presented toLTACfor consideration toselect and fund fabrication.
m Street painting and/or sidewalk painting to be implement this year in time for events already
on the calendar. Most likely occurring at the intersections of Andover Park West and Baker
and Andover Park East and Baker.
City of Tukwila
6200 Southcenter Blvd,
Tukwila, mN9D188
21
Staff Comments:
The Southcenter District is undergoing a transitional shift in how people view the area. In the past,
people came into the District for a transaction experience, to shop or dine, and then leave. Over the
past ten years, more businesses have been established that create a destination and a place where
people will want to spend time. One thing the District lacks in a unique and "different" venue space
to host regional events. A good, unique venue space could help attract events and activities that
would enhance the tourist destination for the City.
For some time, the City has identified Baker Blvd a venue to develop. Baker Blvd is the pedestrian
spine that links Westfield Southcenter to the Tukwila Pedestrian Bridge and eventually the Sounder
Station. The Applicant's proposal will be the first step in adding art to help develop the venue. In
addition, the Applicant will begin the process of identifying other art to install on Baker Blvd.
Besides the development of an event venue, the Art will provide a welcoming environment to
tourists, both day and evening, to the City. The Art installed would also help with promoting the City
via social media and earnednmedia' |tcould also help draw tourists staying inSeattle, Bellevue, or
Tacoma to visit Tukwila during their stays.
City ofTukwila
Recommendation toLTAC: Fund as requested.
Notes
Should LTAC and the City Council approval the application, a final scope of work, consistent with the
approved application, will be finalized by the City and the applicant. it's is possible that the work
outlined this application may need to expend into 3030. Staff would request the funding hytied to
the specific project and allowed tobeexpended |nZ019and 3DZO.
City of Tukwila
0ZOOSouthcenterBlvd.
22
���l^���^��t�����`��m�l����il�����s�m�������� Lodging Tax Application - —^— ---x —' '---- '— --- —' ---- ---"�' ~° — —
Event orActivity Name (if app|icab|*):
TukxvilaPondPark—MasterPlanning
Amount ofLodging Tax Requested:
$I25,OOD(not toexceed)
Applicant Organization:
City ofTukwila — Parks 8kRecreation Dept
Federal Tax |DNumber:
Mailing Address:
l242442nu Ave S,Tukwila VVA981GD
Primary Contact Name:
Robert Eaton, P&R Manager
Primary Contact Phone:
206-767-2332
Primary Contact Email Address:
Robert. Eaton (cDTukvwIaWA.gov
Check all the service categories that apply tothis application:
~ Tourism promotion ormarketing.
• Operation ofaspecial event orfestival designed toattract tourists.
• Operation of a tourism -related facility owned or operated by a non-profit organization.
• Operation and/or capital costs of a tourism -related facility owned by a municipality or a
public facilities district. S
Check which one ofthe following applies toyour agency:
• Non -Profit (Note: Attach a copy nfyour current non-profit corporate registration from
the Washington Secretary mfState Office)
• Municipality YES
• For Profit Company
I am an authorized agent of the organ ization/agency applying for funding. I understand that:
� |arnproposing atourbnl-re|atedservicefor2Dl9i|[avvardpJ,myorganizatonintendstoenter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
� My agency will be required to submit a report documenting economic impact results in a
format determined bythe City.
Signature: ~ Date:
Printed or Typed Name: Robert Eaton, P&R Manager
23
Describe your tourism -related activity or event.
1) Ifanevent, list the event name, datm(s)and projected overall attendance.
The proposal will betostart the process to -design anamazing tourist destination inthe heart of
the Southcenter District. Once fully built out, Tukwila Pond could include venues for outdoor
activities, such as concerts and special events, and a place for nearby hotel guests to enjoy.
Right now, Tukwila Pond is an untapped amenity in the area. Some would even contend the
Pond creates a negative impression to visitors of the area, lowering the City's overall brand
2\ Usyour ewen+/afocusing onattracting mvernbghttmurists day tourists, or both?
Both. The end desire is that this destination site be easily accessible for those coming to
Southcenter District for a couple hours, people from other nearby cities, those staying at local
hotels for work or pleasure, or teams in the area for sports tournaments. Based upon the
planning process, the space may also be used as a venue to host events, bringing in both day
and overnight visitors.
3) Describe why visitors will travel toTukwila toattend youre*ent/mc±iyity/faci|/ty'
It will be a destination location asthere isnothing like it in Tukwila currently. It is in the heart of
the Tukwila Urban Center and 5outhcenter District, so it adds another level of opportunity
engagement for visitors tothe area.
4) Describe the geographic target mfthe visitors you hope toattract (loca|hy regionally,
nationally, and/or internationally).
Tukwila Pond is located in the very heart of the Tukwila Urban Center and is therefore a prime
destination for visitors toenjoy vvhi|ecomningtotheTUkVV|aforvgriousreesons(vvork-
recreation, leisure). |tiscentrally located around several hotels and can serve asa destination,
a green space in the heart of the urban center infrastructure.
5) Describe the prior success mf your cilityinattracting tourists
8) |fthis your first time holding the event/activity/facility prmvidebandmntmhmyouthhlk
\twill besuccessful.
The potential offerings of the Tukwila Pond site tothose that come tothe Tukwila Urban Center
is unlimited at this point. The purpose Ofthis project is to begin master planning the site and
honing in on what is the best use for the site which will then drive the design and development
ofthe site.
7) Describe the media strategy you employ topromote your oiUtahoattract
overnight and/or day tourists? Please list any digital orprint media (newsletters, e-blasts,
24
We will coordinate communication and outreach efforts with our consultant. Future
developments could also provide good public relations and social media opportunities. For
example, photos of the pond area appearing in local magazines, people posting on social media,
8) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City mfTukwila.
Tukwila Pond will serve as a destination and easily accessible amenity for those that utilize the
businesses and tourism offerings of the Tukwila Urban Center. It can serve as a promotional
opportunity for local businesses and hoteliers.
9) Is the City able to use your digital and print media for collaborative ma
.`.
10) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
It|scalled Tukwila Pond, iand islocated inTukwila, soall communication, publication, and
promotions of the site will include that name.
11)Measurements and Metrics You will berequired bmreport these metrics aspart ofthe
close out of the agreement between your organization and the City.)
Asadirect result mfyour proposed tourism -related service, provide anestimate of:
a.
Overall attendance atyour proposed event/acdVitV/faci|bv.
n/a
b.
Number ofpeople who 'will travel fewer than 5Omiles for your
event/activity.
n/a
c.
Number 8fpeople who will travel more than 5Dmiles for your
event/activity.
n/a
d.
Ofthe people who travel more than 50 miles, the number ofpeople
who will travel from another country orstate.
n/a
e.
Of the people who travel more than 50 miles, the number ofpeople
who will stay overnight inTukwila.
n/a
f.
Of the people staying overnight, the number ofpeople who will stay in
PAID accommodations (hote|/nnote|/bed-breakfast)inTukwila.
n/a
25
g. Number ofpaid lodging room nights resulting from your proposed
event/ activity/facility (for 25oaid rooms oUFriday andSU
paid rooms on Saturday =75paid lodging room nights)
The metrics above are for short term activities. This is a long-term activity and investment that will
hopefully provide payoffs in future years.
12) What methodologies did you use tmcalculate the estimates and what methodologies VvD|ymu
use to track outcomes, such a$total participants, estimated visitor spending, etc?
A clear indicator of success for this project will be the increased activation of the site. This will
be evident by physically seeing people in the park, increased maintenance demands from use (a
good thing), paid events at the spot, and potentially seeing social media postings about.
13) Are you applying for lodging tax funds from another community? |fso, which communities
and inwhat amounts?
No other applications with other communities.
24)Are you applying funding from Seattle S#uthsde Regional Tourism Authority ?kfso, hn
what amount?
No application with Seattle Southside Regional Tourism Authority at this point.
16) What isthe overall budget for yourevent/activity/facility? What percent mfthe budget are
you requesting from the City ofTukwila?
The initial first step ofthe project is to hire an consultant to perform Master Planning services
for us, which would include facilitation and engagement with a stakeholders group comprised
of businesses, hoteliers, etc. The budget proposal is not to exceed $125,000 for this work. That
being said, this project is very scalable so if there needs to be an adjustment here we can be
flexible toaccommodate that as well.
16) What will you cut from your proposal or do differently if full funding for your irequest is not
available or recommended?
This project isconlp|ete|yscakJb|eatthispoint.TheinitialstepsofMasterP|anningv;U|he|p
develop the implementation play which will include design and development, all nfwhich can,
and will be, inphases.
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed bythe Oty'sLodging Tax Advisory Committee.
Completed applications should besubmitted to:
26
Lodging Tax Advisory Committee
c/o Brandon Miles
City ofTukwila
62O0SouthcenterBlvd
Tukwila, VVA9OlQD
Cr,
Brandon.Miles@Tu�ilawa.gov
LTACContact:
Brandon lMiles
(206)431-3584
Bramdon,MUes@TukwUawa^AoV
Updated: January 16, 2019
27
28
Staff Memorandum
Lodging Tax Advisory Committee Funding Request
Name of Applicant:
City of Tukwila, Parks and Recreation Department
Event/Activity:
Tukwila Pond -Master Planning
Address:
12424 42nd Ave 5
Total Funds Requested:
$125,000
About the Applicant:
The City of Tukwila is a non -charter City organized under the laws of the State of Washington.
Founded in 1908, Tukwila is one of the oldest cities in King County. Since its founding, Tukwila has
always been a community at the "crossroads." Tukwila lies at one of the busiest freeway interchanges
in Washington State. The City has a small bedtime population of just under 20,000. During the day
the City's population swells to over 150,000 people, with people corning to the City to work, shop,
dine, stay in hotels, and to visit once in a life time experiences, such as the Museum of Flight or iFly.
The City is one of the most diverse cities in the country. Over 70 languages are spoken in the Tukwila
School District. Many well-known businesses are based in Tukwila, such as BECU, Westfield
Southcenter, Seattle Seawolves, Seattle Sounders FC, Top Pot Donuts, Pop Gourmet, and the Sabey
Corporation. The City has over 2,000 hotel rooms and over 100 restaurants.
The City's Park and Recreation Department is responsible for the maintenance, development, and
programming of parks in the City.
Tukwila Pond is located within the City's Southcenter District and is currently underutilized. Mainly
because its overall design and appearance. The Pond is surrounded by commercial businesses on
three of its four sides.
Funds Previously
Awarded:
None.
City of Tukwila
6200 Southcenter Blvd.
Tukvvila, WA 98188
29
Funding Request Narrative:
The City of Tukwila's Parks and Recreation Department is requesting funding to complete master
planning for Tukwila Pond. Master planning is an essential first step in completing the overall buildout
and development of Tukwila Pond. Once completed the Master Plan will allow the City to move with
next steps, which could include construction, property acquisition (if needed), and other
improvements to make Tukwila Pond a regional amenity.
Staff Comments:
Tukwila Pond is currently drastically underutilized. If developed correctly it could serve as a venue for
events and provide activities for tourists staying at area hotels. About 3/4 of the City's hotels are
located less than 1.5 miles from the Pond, easy walking distance. Master Planning is essential
because it would help with securing future grant funds.
City of Tukwila Staff
Recommendation to LTAC: Fund as requested.
Notes:
This activity will extend into 2020. Staff is requesting that the funds be provided for the specific
project and permitted to extend through 2020.
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
30
Application to the City of Tukwila for Use of 2019 Lodging Tax Funds
Event or ActivityName (if ap9Ucab|e):
Rave Green Run, 3Ol9Sponsorship
Amount ofLodging TanReouested:
$10IK00
Applicant Organization:
City DfTukwila, �Department ofEconomic
Development
Federal Tax |DNumber:
91-60015I9
Mailing Address:
62OOSouthcenterBlvd
Tukwila, VVA9OI8O
Primary Contact Name:
Brandon Miles
Primary Contact Phone:
306-431-3684
Primary Contact Email Address:
Brandon.Mi|es@Tukxvi|aVVA.gov
Check all the service categories that apply to this application:
• Tourism promotion ormarketing.
• Operation mfaspecial event x»rfestival designed toattract tourists.
• Operation of a tourism -related facility owned or operated by a non-profit organization.
• Operation and/or capital costs Ofatourism-related facility owned byamunicipality ora
public facilities district.
Check which one ofthe following applies toyour agency:
• Non -Profit (0ote:Attach acopy ofyour current non-profit corporate registration fronn
the Washington Secretary ofState Office)
• Municipality
• For Profit Company
I am an authorized agent of the organ ization/agency applying for funding. I understand that:
� |arnproposing atourisn+relatedservicefor3Ol9.|favvardpd,nnyorganbationintendstoenter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City asadditional insured and io8namount determined bythe City; and file for a
permit for use ofCity property, if applicable.
Myagency will berequired tosubmit areport documenting economic impact results ina
format determined by the City.
/s/
Printed or Typed Name: Brandon J. Miles, Business Relations Manager
31
Describe your tourism -related activity or event.
1) If an event, list the event name, clate(s), and projected overall attendance.
The 2019 Rave Green 5K Run, tentatively scheduled for Sunday, September 22.
The Rave Green Run |sput onbvthe Rave Foundation, the non-profit arm ofthe Seattle
Sounders. This will be the second year the event will be held in Tukwila. Estimated attendance
for the run is between 1,000 and 1,500 people. The run will follow the same route as last year,
with the start line being atChristenson Road. Runners will run north along the Chvstrail
system; run through 3tarfineSports, and then come back tDthe Southcenter District via
Interurban Ave South and the C]ty'strail system.
A post -race celebration will take place at the finish line.
2) is your ci|itwfocusing `on attracting overnight tourists, day tourists or both?
Largely day visitors. The run helps with the overall destination development for the City.
Runners will likely be high earners, with incomes over $100K. Restaurants and retailers will
likely benefit from the run. Additionally, besides the run itself there will bepacket pick up,
which will occur on the Friday before the race. This bring people into the City and hopefully
bring the runners toarea businesses.
3) Describe why visitors will travel to Tukwila *oattend yourevan+/ac±ivitv/feci|ity'
This is the 2nd year the run has occurred in the City. Last year just under 800 people participated
in the first run in the City. The City supported the run under the "Southcenter 50" sub -brand
last year. Prior to bringing the 5Ktothe City in 2018, the run was held in Redmond and grew to
have approximately 1,5DOparticipants.
4; Describe the geographic target mfthe visitors you hope hoattract (lxca|h� regionally,
nationally, and/or intemetimnaUy)'
Generally within 50 miles of the City.
G) Describe the priorsuccess ofyourevent/activity/facility inattracting tourists
See question #3.This will bethe 2nuyear event has occurred inthe City.
6) |fthis your first time holding the |itnprovide background mnwhy you think
iLwill be successful.
No. This is the 2nd year the event has been in Tukwila. The organizers expect the event to grow,
which occurred overtime when the 5k was in Redmond.
7) Describe the media strategy you employ to promote your cUbmtoattract
overnight and/or day tourists? Please list any digital orprint media (nsws|gtters, e-blasts,
32
The City will only be a sponsor for the event. The Sounders have a robust media plan to
promote the event, which will include social media, direct ennails,paid social media, and other
digital medias.
8) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments inthe City of Tukwila.
Local businesses would be able to be part of the event, provided there is no exclusive
limitations with other retailers. The City will look for opportunities to have local businesses
provide discounts to runners.
98 Is the City able bmuse your digital and printmedia for collaborative marketing?
1ONDescribe how you will use the name, "TukwvUa"inpublications, promotions, and for your
event?
The City is only the sponsor for the event. As part of the sponsorship agreement, the City will
require that the event bemarketed asoccurring inTukwila.
11)Measurements and Metrics (PAmte: You will berequired horeport these metrics aspart ofthe
close out ofthe agreement between your organization and the City')
As a direct result of your proposed tourism -related service, provide an estimate of:
a. Overall attendance at your proposed event/activity/facility.
1,0O0-
Note,
total
visits
could
be
1,70O'
Z,5OCL
which
assumes
at least
two
trips,
~
one to
getthe
race
packet
and one
33
6orthe
nJO.
b.
Number ofpeople who will travel fewer than 5Qmiles for your
event/activity.
95%
c.
Number of people who will travel more than 50 nn||2s for your
event/activity.
596
d.
Of the people who travel more than 50 miles, the number of people
who will travel from another country or state.
0
e.
Of the people who travel more than 50 miles, the number of people
who will stay overnight in Tukwila.
O
f.
Of the people staying overnight, the number of people who will stay in
PAID accommodations (hote|/D1ote|/bed-breakfast) in Tukwila.
O
g.
Number ofpaid lodging room nights resulting from your proposed
event/ activity/facility (for example: 25paid rooms on Friday and SO
paid rooms mnSaturday =75paid lodging room nights)
O
12) What methodologies did you use tmcalculate the estimates and what methodologies wi|\you
use bmtrack outcomes, such astotal participants, estimated visitor spending, etc?
Based upon last year's race and the past race numbers when it was held in Redmond.
l3\Are you applying for lodging tax funds from another community? If so, which communities
and inwhat amounts?
No.
14) Are you applying funding from Seattle Smuthside Regional Tourism Authority (SSRTA)? If so, in
what amount?
No.
15) What [sthe overall budget for your |ity?What percent ofthe budget are
you requesting from the City mfTukwila?
The City would only be asponsor for the event at$lO,OOO.
16) What will you cut from your proposal ordodifferently iffull funding for your request isnot
available orrecommended?
The City would not be a sponsor. It is possible the race may not occur if lodging tax funds would
not provided.
34
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed by theCity's Lodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City ofTukwila
6ZOOSouthcenterBlvd
Tukwila, VVA9QIQD
Or,
LTA[Comtac±
Brandon ].Miles
/206\431-3684
Updated: January 16, 2019
35
36
2019 SEATTLE SOUNDERS FC RAVE GREEN RUN
Sponsor Benefits for City ofTukwila
Gold Sponsor Level, $1{LODO
1. Positioning and Exclusivity
Positioned asmost prominent sponsor logo nnall assets, second only toPresenting Sponsor (CHI
Franciscan). This Gold Level logo position is offered to a maximum of three sponsors.
2. Branding andAdverbsn#—|ogoindudedonthefoUoxvngassets
Event poster (25O)
Event rack card (5000)
Race Shirts (l0OO)
Sponsor page atraveQreenrun'orQ
Minimum oftwo (2) e-mail blasts to previous Rave Green Run registrants
Minimum of one (1) Facebook posts on Sounders FC Rave Green Run Facebook page
A minimum of one (1) Twitter and Instagram posts by RAVE Foundation, shared by SFC
Emcee recognition atpost-race awards ceremony/celebration
The ability to provide/host a branded 10x10 tent and table area/booth within the post -race festival.
Booth activities and giveaways are encouraged and must be approved by Rave Green Run organizers.
I Amenities
Five (S) Sounders FCRave Green Run race entries
20Y6registration discount code for all Gold Sponsor employees
4. PR/Media
Inclusion inpress release announcing 2019race date.
Inclusion inmedia alert sent inviting media iorace day.
R A IfE
FOUNDATION.
Lead, 5cr,e-invcsL
37
38
L
Staff Me
1
orandum
dainq Tax Advisory Committee Fundin
Name of Applicant:
City of Tukwila, Economic Development
Event/Activity:
2019 Rave Green Run
Address:
6200 Southcenter Blvd
Total Funds Requested:
$10,000
Request
About the Applicant:
The City of Tukwila is a non -charter City organized under the laws of the State of
Washington. Founded in 1908, Tukwila is one of the oldest cities in King County. Since its
founding, Tukwila has always been a community at the "crossroads." Tukwila lies at one of
the busiest freeway interchanges in Washington State. The City has a small bedtime
population of just under 20,000. During the day the City's population swells to over 150,000
people, with people coming to the City to work, shop, dine, stay in hotels, and to visit once in
a life time experiences, such as the Museum of Flight or iFly.
The City is one of the most diverse cities in the country. Over 70 languages are spoken in the
Tukwila School District. Many well-known businesses are based in Tukwila, such as BECU,
Westfield Southcenter, Seattle Seawolves, Seattle Sounders FC, Top Pot Donuts, Pop
Gourmet, and the Sabey Corporation. The City has over 2,000 hotel rooms and over 100
restaurants.
Funds Previously
Awarded:
As part of the Southcenter 50 celebration last year the City spent approximately $12,000 of lodging
tax funds supporting the Rave Green Run.
Funding Request Narrative:
The Rave Foundation, the non-profit arm of the Seattle Sounders, is proposing to hold the 2019 Rave
Green Run in Tukwila. The run is tentatively scheduled for September 22. The run was held in
Tukwila last year and was an official event of the "Southcenter 50" celebration. Rave Foundation is
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
39
40
hoping that this year the run will attract 1,000 to 1,500. The run will include a post -race festival and
packet pick up will occur prior to race day in the City.
Staff Comments:
Runners and Sounders FC fans tend to be high earners, with high household incomes. Since its
founding, Sounders FC has developed a strong brand identity in the region. Besides bringing people
into the City, the event provides a good branding opportunity for the City.
Last year the City helped coordinate the run, this year the City will be a sponsor and, besides its
permitting authority, will not be responsible for actually hosting the race.
City of Tukwila Staff
Recommendation to LTAC: Fund as requested.
Notes:
Should LTAC and the City Council approval the application, a final scope of work, consistent with the
approved application, staff will finalize a final sponsorship agreement with the Rave Foundation.
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188