HomeMy WebLinkAboutReg 2019-06-17 Item 4E - Funding - Lodging Tax Funding: $40,000 for Art at Southcenter, $125,000 Tukwila Pond and $10,000 for Rave Green RunCOUNCIL AGLNDA SYNOPSIS
Initials
Meeting Date
Prepared by
Ma or's review
Council revie2n
06/17 19
WM
ITEM INFORMATION
ITEM No.
4.E.
STAN, SpoNsoit: B. MILES
ORIG INAL AGENDA DATE: 6/17/19
AGENDA ITEM TIILE Lodging Tax Funding Requests
CATFGoRy Discussion
ItIts Date
Motion
Date 6/17/19
111ReJolution
AL Date
7 ordinance
AltsDate
. Bid
Award
E Public I Tenth/Cl
A 1 i:g Date
E Other
ANDate
AN
bug Date
SPONSOR Counci/ M4yor [JR jDCD Finance [Fire ['ITS Epe,--R Pollee I IV ECourt
SPoNsoit's The City's Lodging Tax Advisory Committee had forward the following applications to the
SUMMARY City Council for final action: 1) $40,000 to Parks and Recreation for development of art and
art's plan in the Southcenter District 2) $125,000 to Parks and Recreation for development
of a master plan for Tukwila Pond; and 3) $10,000 to the Office of Economic Development
to sponsor the 2019 Rave Green Run.
REVIEWED BY El C.(1),W, Mtg,
0 Trans &Infrastructure
DATE: 6/11/19
U
CDN Comm
11 Finance Comm. 0 Public Safety Comm.
0 Parks Comm. El Planning Comm.
COMMITTEE CHAIR: QUINN
U
Arts Comm.
RECOMMENDATIONS:
S1'ONsoR/ADMIN.
ComNtrrrkE
Mayor's Office, Economic Development
Unanimous Approval; Forward to Committee of the Whole
COST IMPACT / FUND SOURCE
EXPENDITURE REQUIRED AMOUNT BUDGETED APPROPRIATION REQUIRED
$175,000 $800,000 $0
Fund Source: 101 FUND (LODGING TAX)
Comments: Per State Law lodging tax funds can only be used for tourism promotion activities.
MTG. DATE
RECORD OF COUNCIL ACTION
6/ 7 9
MTG. DATE
ATTACHMENTS
6/17/19
Staff Informational Memoradum, dated June 3, 2019
City of Tukwila, Parks and Recreation Application, Southcenter Art Development
City of Tukwila, Parks and Recreation Application, Tukwila Pond Master Plan
City of Tukwila, Office of Economic Development, Rave Green Run Sponsorship
Minutes from the CDN Committee meeting of 6/11
37
38
City of Tukwila
Allan Ekberg, Mayor
INFOR ATIONAL E ORANDU
TO: Community Development and Neighborhoods
FROM: Brandon Miles, Business Relations Manager
CC: Mayor Ekberg
DATE: June 3, 2019
SUBJECT: 2019 Lodging Tax Funding Requests, Supplemental
ISSUE
Approval of lodging tax funding requests from City of Tukwila Parks and Recreation (2) and
City of Tukwila Office of Economic Development.
BACKGROUND
The City collects a 10/0 lodging tax on certain qualifying overnight stays in paid
accommodations (hotels/motels/Airbnb) in the City. State law limits the use of these funds to
tourism promotion'. There is currently just over $1 million in lodging tax funds available for
use.
The City's Lodging Tax Advisory Committee (LTAC) reviews all requests, even by the City, for
use of lodging tax funds. LTAC then forwards a list of recommended applications to the City
Council for its review and consideration. If LTAC does not recommend an application be
funded, that application is not forwarded to the City Council. The City Council may approve or
deny any of the applications recommended by the LTAC. The City Council may also approve
an application and increase or decrease the dollar amount awarded2.
1 RCW 67.28.080 (6) defines "tourism promotion" as "...activities, operations, and expenditures designed to
increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the
purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism
promotion agencies; and funding the marketing of or the operation of special events and festivals designed to
attract tourists."
2 On August 17, 2016, the Washington State Attorney General's Office issued an informal opinion regarding
whether a municipality could change the dollar amounts recommended by the local lodging tax advisory
committee. Specifically, the informal opinion states:
"When awarding lodging tax revenues pursuant to RCW 67.28.1816(2)(b)(ii), a municipality may award amounts
different from the local lodging tax advisory committee's recommended amounts, but only after satisfying the
procedural requirements of RCW 67.28.1817(2), according to which the municipality must submit its proposed
change to the advisory committee for review and comment at least forty-five days before final action on the
proposal."
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INFORMATIONAL MEMO
Page 2
The City accepts applications on a rolling basis, with the LTAC reviewing requests monthly. All
the requests attached were reviewed by the LTAC at either its November or January
meetings.
Pending Applications
The LTAC has forwarded two applications from the City of Tukwila Parks and Recreation
Department and one application from the City's of Tukwila Office of Economic Development.
Each of the applications is briefly outlined below and the complete applications are included
as exhibits with this memo. LTAC met on May 28, 2019 and recommended that each of the
applications listed below be funded.
1. City of Tukwila, Parks and Recreation, Southcenter Art Development Phase I.
The City of Tukwila Parks and Recreation Department is requesting $40,000 to develop a
"unique, iconic, and artistic visual experience" for the Southcenter District of Tukwila. The
initial focus will be on Baker Blvd, between Westfield Southcenter and the River Walk. There
are two separate deliverables under the application. As outlined in the narrative:
• Project development for larger permanent art options. A briefing packet with a section
on each potential art project which outlines artwork design, materials, fabrication
timeline, budget, and engagement strategy for each potential project. The
information will then be presented to LTAC and City Council for consideration to select
and fund fabrication.
• Street painting and/or sidewalk painting to be implement this year in time for events
already on the calendar. Most likely occurring at the intersections of Andover Park
West and Baker and Andover Park East and Baker.
Installing art along Baker Blvd will help to improve a space the City hopes to use for hosting
events and activities.
2. City of Tukwila Parks and Recreation, Tukwila Pond -Master Planning ($125,000)
The City of Tukwila Parks and Recreation Department is requesting $125,000 in lodging tax
funding to complete a master plan for Tukwila Pond. Completion of a master plan is an
essential step in completing the overall buildout and development of Tukwila Pond. Once
completed the Master Plan will allow the City to move towards next steps, which could
include construction, property acquisition (if needed), and other improvements to make
Tukwila Pond a regional amenity.
Tukwila Pond is current underutilized. If developed correctly it could serve as a venue for
events and provide activities for tourists staying at area hotels.
40
INFORMATIONAL MEMO
Page 3
3. City of Tukwila Office of Economic Development, Rave Green Run ($10,000)
The City of Tukwila Office of Economic Development is requesting $10,000 to sponsor the
2019 Rave Green run hosted by the Rave Foundation, the non-profit arm of Seattle Sounders
FC. It is estimated that the race will bring in between 1,000 and 1,500 people to the City. The
race is tentatively scheduled for September 22. The City co -hosted the run last year, which
brought in an estimated 750 people to the City. This year the City will only be a sponsor and
will not be responsible for organizing the race.
FINANCIAL IMPACT
The total amount of funding requested from the lodging tax fund is $175,000. Funds will come
from the City's lodging tax (101 fund), which, under State law can only be used for tourism
promotion activities. There is significant funds and projected revenue to cover the cost for
these programs.
RECOMMENDATION
Staff recommends that the City Council approve the funding request, as recommended by
LTAC. Staff suggests that the application be placed on the June 17 consent agenda.
ATTACHMENTS
A. City of Tukwila, Parks and Recreation Application, Southcenter Art Development
B. City of Tukwila, Parks and Recreation Application, Tukwila Pond Master Plan
C. City of Tukwila, Office of Economic Development, Rave Green Run Sponsorship
41
42
Application to the City of Tukwila for Use of 2019Uodging Tax Funds
Event orActivity Name (if epp|icab|e):
SouthcenterArt Development (Phase 1\
Amount ofLodging Tax Requested:
$40.000
Applicant Organization:
City ofTukwila
Federal Tax /DNumber:
9I'600I519
Mailing Address:
1342442nu Ave 5,Tukwila VVA98168
Primary Contact Name:
Tracy Gallaway
Primary Contact Phone:
206'767-2305
Primary Contact Email Address:
Tracy.ga||axvay@tukvvi|avya.gpv
Check all the service categories that apply tothis application:
• Tourism promotion or marketing.
• Operation of3special event orfestival designed toattract tourists.
• Operation of a tourism -related facility owned or operated by a non-profit organization.
• Operation and/or capital costs of a tourism -related facility owned bva municipality or a
public facilities district.
Check which one ofthe following applies toyour agency:
• Non -Profit (Note: Attach a copy of your current non-profit corporate registration from
the Washington Secretary ofState Office)
• Municipality
• For Profit Company
I am an authorized agent of the organization/agency applying for funding. I understand that:
� 1 am proposing a tourism -related service for 2019. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use ofCity property, ifapplicable.
-
* My agency will be required to submit a report documenting economic impact results in a
Signature: Date:
Printed or Typed Name:
43
44
1) Describe your tourism -related activity or event.
The purpose ofthe project istodevekopaUn|que,iconic,artisticvisua|enperiencethatmi||be
specific to the Southcenter District and will help to welcome tourists to the City This
collaboration between Elizabeth <3ahanand theCity ofTukwila will create anoutdoor venue for
events festivals, temporary art exhibitions and other public activities.
it will also support future arts and cultural programming and enhance existing locations and
events. Initial focus will be on developing Baker Boulevard into a festival street location. Art
will be used to create a stronger connection between the Southcenter Mail and the River Walk
to encourage more pedestrian traffic.
Initial funding would beused for:
Sidewalk Painting — Sidewalk painting onBaker Blvd, atthe Christensen Road, Andover
Parkway East and Andover Parkway West intersections. This will begin to set the aesthetic for
the Baker Boulevard Festival Street. Baker Blvd is the pedestrian spine connecting Westfield
Southcenter to the Sounder Station on the east side of the Green River. This projectvviUhe|pto
welcome tourists tothe City by providing gateway experience.
Project developmentfor/arJerpermamentart Abriefing packet with asection
oneach potential art project xvhichout|inesartvvorkdesign, materials, fabrication timeline,
budget, and engagement strategy for each potential project. The information will then be
presented toLTA[for consideration toselect and fund fabrication.
2) lfanevent, list the event name, cland projected overall attendance.
This project will help tocreate aunique venue space tohost future events.
3) |syour ewent/ac±ivity/faci|ityfocusing mnattracting overnight tourists, day tourists, mrboth?
This project will create opportunities for attracting both day and overnight tourists.
4) Describe why visitors will travel tmTukwila to attend your avent/activity/foci|ity.
The Southcenter District lacks an outdoor venue for events and festivals. This projecthe|psto
address this situation byinvesting |A the Baker Blvd to be gb|o to host future events.
G) Describe the geographic target ofthe visitors you hope tmattract Uoca|h� regionally,c
nationally, and/or internmhona|l0.
There is potential for this venue to attract visitors of all types — local, regional, national and
international.
6) Describe the prior success ofyourevent/activity/facility inattracting tourists
INIA
7) If this your first time holding the event/actiwity/feci|ityprovide background on why you think
itwill basuccessful.
NA
45
8) Describe the media strategy you employ to promote your event/actity to attract
overnight and/or day tourists? Please list any digital orprint media (nem/s|etter,e-dasts
social media, etc.) your agency uses or intends to use to promote your event/activity/facility.
The work becreated here could beeventually befeatured in magazines and social media posts
helping to draw attention to the City.
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
NA
l0)Isthe City able to use your digital and print media for collaborative marketing? NA
11) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event? Any time xvehave the opportunity topromote the project, throuKhrnediaorprint
materials, we will recognize the City of Tukwila and LTAC for the funding support of this project.
12) Measurements and Metrics UNote: You will berequired toreport thesemetricsespartmfthe
close out of the agreement between your organization and the City.)
Assdirect result mfyour proposed tourism -related service, provide an estimate of:
a.
Overall attendance atyour proposed event/activitv/faci|itv
O
b.
Number ofpeople who will travel fewer than 5Omiles for your
event/activity.
O
c.
Number ofpeople who will travel more than 50miles for your
event/activity.
O
d.
Ofthe people who travel more than 5Omiles, the number ofpeople
who will travel from another country prstate.
O
e.
Ofthe people who travel more than 5Omiles, the number ofpeople
who will stay overnight inTukwila.
O
f.
C)fthe people staying overnight, the number ofpeople who will stay in
PAID accommodations (hote|/nnote|/bed-breaktsst)inTukwila.
O
g.
Number of paid lodging room nights resulting from your proposed
event/ activity/facility (fbrexample: J5paid rooms onFriday and 50
paid rooms onSaturday =75paid lodging room nights)
O
This project hasnmin1n1ediotedirectbenefitsthatoaoeasi|ybetracked.Thebenefitsfromthb project
occur over the long term:
46
w Media Impressions generated bvthe artwork.
� Social media posts featuring the work and bringing attention tothe City.
w Creating a better environment and welcoming tourists when they enter the Southcenter
District.
� Investing in Baker Blvd as an event space. The investment is one of the first steps to
bringing more events toSouthcentec
13) What methodologies dNd you use tmcalculate the estimates and what methodologies will you
use totrack outcomes, such astotal participants, estimated visitor spending, etc?
iNA
14)Are ' you applyiMg for lodging tax funds from another community? Ifso, which communities
and inwhat amounts? N��
15) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? Ifso, in
what amount? NA'
16) What isthe overall budget for your event/amtivitmyteci|ity?What percent ofthe budget are
you requesting from the City ofTukwila? Aspart ofthe initial project LTA[will receive afinal
briefing packet for potential permanent art including scope of work and investment for each
related project toLTACforfuturefund|ng consideration.
17)What will you cut from your proposal ordo differently iffull funding for your request isnot
available orrecommended? |fthe project isn'tfu||yfunded,vvexvi|||ooktoLTACforguidance
astohow toprioritize funding ofpermanent art features.
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed 6vthe Oty'sLodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City ofTukwila
62O09VuthcenterBlvd
Tukwila, VVA8QlB8
Cr,
BrandoO.Ki|es(@Tukwj|awa.Rov
Questions?
LTACCnnta±
Brandon ].Miles
47
Brandon.Miles@Tukwilawa.gov.
Updated: January 16, 2019
48
Draft Scope of Work
LTAC Proposal Materials
A Collaboration between Elizabeth Gahan and the City of Tukwila
Using Art to Enhance the Southcenter District
Mission: Develop a unique, iconic, artistic visual experience that will be specific to the Southcenter
District.
• enhance existing locations and events
• support future arts & culture programs
• create an outdoor venue for events, festivals, temporary art exhibitions and other public activities
Location: Initial focus will be on Baker Boulevard. Use art to create a stronger connection between the
Southcenter Mall and the River Walk to encourage more pedestrian traffic. Develop Baker Boulevard
into a festival street location to increase engagement with visitors and residents.
Project Development:
• Partner with the City of Tukwila and the business community.
• Further develop artwork sketches and designs.
• Meet with engineer and fabricators to assess construction costs for each potential projects.
• Work with the City on permitting, city code and approval process
• Take into consideration the new branding for the Southcenter District, which already relates to
initial designs and project sketches.
Artwork Options for Project Development:
• Create an event venue on Baker Blvd.
D Arch
D Street/sidewalk painting at the intersection of Baker Blvd. & Christensen Rd., the four
corners at Baker Blvd. & Andover Parkway E.
• Lamp pole enhancement
• vinyl wrap existing lamp poles
• banners - design a banner for the Southcenter District specific to the River Walk
Connection
D sculptures that permanently attach to the lamp poles
• Permanent art along Christensen Rd. between Baker Blvd. and the Bridge/River Walk
Connection.
D A series of sculptures will enhance the walkway extending toward the river walk entrance
and greenway in front of the Holiday Inn.
D Permanent art will also be infrastructure for exhibiting temporary art, establishing an
annual exhibition of temporary art and opening event.
Funding Ask and Deliverables: $40,000 to fund
49
• Project development for larger permanent art options. A briefing packet with a section on each
potential art project which outlines artwork design, materials, fabrication timeline, budget, and
engagement strategy for each potential project. The information will then be presented to LTAC
for consideration to select and fund fabrication.
• Street painting and/or sidewalk painting to be implement this year in time for events already on
the calendar. Mural painting offers semi -permanent art that can be accomplished sooner and at a
moderate price point. Due to construction on Christensen Rd. due to commence this summer,
which will create heavy traffic at the Baker Blvd. intersection, I recommend focusing on
sidewalk painting on Baker Blvd, at both the Christensen Rd. and Andover Parkway East
intersections that can go in first. After construction is completed, the roadway can be painting
with a complementary design to extend the artwork over a larger space and creating a more
dramatic impact. The intersection painting at Baker Blvd. and Christensen Rd. will also take into
consideration and relate to the design for the permanent art "Arch" that would be fabricated in
the future.
Timeline: June - December 2019
• Business Community open house and individual meetings
• Sidewalk painting for September 5k Run
• Street intersection painting after construction on Christensen Rd. is complete
• Present final briefing packet for potential permanent art including scope of work and investment
for each project to LTAC for consideration.
Question for LTAC:
• Expectations for checking in and LTAC oversight
50
Staff Mel,-��oranduni
Lodqinq Tax Advisory Committee Funding Request
Name of Applicant:
City of Tukwila, Parks and Recreation Department
=/
SmUthc2nterArt Development (Phase 1)
Address:12424
nd Ave 5
Total Funds
,
---'_-
-
TheC and Recreation Department manages the Citv' parks and trail system; is
responsible for putting on and hosting recreational activities within the City; and oversees the s
Art Commission, including the 1% fund for art projects.
Funds Previously
Awarded:
None for this activity.
Funding Request Narrative: -
The City of Tukwila Parks and Recreation Department (the "Applicant") is requesting $40,000 to
develop ''Onxlue,iconic, and artistic visual experience" for the Southcenter District of Tukwila. The
initial focus will be on Baker Blvd, between Westfield 5outhcenterand the River k. There are two
separate deliverables under the application. As outlined in the narrative:
Project development for larger permanent art options. /\briefing packet with asection on
each potential art project which outlinesfabrication timeline,
budget, and engagement strategy for each potential project. The information will then be
presented to Ll7\C for consideration to select and fund fabrication.
Street painting and/or sidewalk painting to be implement this year in time for events already
on the calendar. Most likely occurring atthe intersections of Andover Park West and Baker
and Andover Park East and Baker.
City of Tukwila
6200 Southcenter Blvd,
Tukwila, WA 98188
51
Staff Comments:
The Southcenter District is undergoing a transitional shift in how people view the area. In the past,
people came into the District for a transaction experience, to shop or dine, and then leave. Over the
past ten years, more businesses have been established that create a destination and a place where
people will want to spend time. One thing the District lacks in a unique and "different" venue space
to host regional events. A good, unique venue space could help attract events and activities that
would enhance the tourist destination for the City.
For some time, the City has identifiedBaker Blvd avenue todevelop. Baker Blvd is the pedestrian
spine that links Westfield rtothe Tukwila Pedestrian Bridge and eventually the Sounder
Station. The Applicant's proposalwill bethe first step ioadding art tohelp develop the venue. |n
addition, the Applicant will begin the process of identifying other art to install on Baker Blvd.
Besides the development of an event venue, the Art will provide a welcoming environment to
both day and evening, to the City. The Art installed would also help with promoting the City
via social ed media. |tcould also help draw tourists staying |n Seattle, Bellevue, or
Tacoma to visit Tukwila during their stays.
City of Tukwila Staff
Recommendation to LTAC: Fund as requested.
Notes:
Should LTAC and the City Council approval the application, a final scope of work, consistent with the
approved application, will be finalized by the City and the applicant. It's is possible that the work
outlined this application may need to expend into 2020. Staff would request the funding by tied to
the specific project and allowed 1obeexpended inZOl8and 3DZ0`
City of Tukwila
6200 Southconter8lvd.
52
Application Tax Funds
' 'v'v-- -- -- — City - --- - - - ��-
Event orActivity Name (if ann|ica[le):
Tukwila Pond Park — Master Planning
Amount ofLodging Tax Requested:
$12S,U0O(not toexceed)
Applicant Organization:
City ofTukwila — Parks &Recreation Dept
Federal Tax |ONumber:
Mailing Address:
l242442»uAve S,Tukwila VVA98l6O
Primary Contact Name:
Robert Eaton, P0LRManager
Primary Contact Phone:
206-767'2333
Primary Contact Email Address:
Robert. Eaton pDTukm/i|aWA`gmV
Check all the service categories that apply to this application:
~ Tourism promotion ormarketing.
• Operation ofaspecial event Urfestival designed toattract tourists.
• Operation ofatourism-related facility owned or operated by non-profit organization.
• Operation and/or capital costs of a tourism -related facility owned by a municipality or a
public facilities district. YES
Check which one of the following applies to your agency:
• Non -Profit (Note: Attach a copy of your current non-profit corporate registration from
the Washington Secretary of State Office)
• Municipality YES• For Profit Company
I am an authorized agent of the organ ization/agency applying for funding. I understand that:
� 1 am proposing a tourism -related service for 2019. If awarded, my organization intends to enter
into aservices contract with the City; provide liability insurance for the duration ofthe contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
m K4yagency will berequired tosubmit areport documenting economic impact results ina
format determined by the City.
Signature: .1 Date:
Printed or Typed Name: Robert Eaton, P&R Manager
53
54
Describe your tourism -related activity or event.
1) Ifanevent, list the event name, clate(s),and projected overaUattenclance'
The proposal will betostart the process todesign anamazing tourist destination inthe heart of
the Southcenter District. Once fully built out, Tukwila Pond could include venues for outdoor
activities, such asconcerts and special events, and aplace for nearby hotel guests tnenjoy.
Right nom,Tukwila Pond isanuntapped amenity in the area. Some would even contend the
Pond creates a negative impression to visitors of the area, lowering the City's overall brand
value.
2) Vsyour evenr/a|itwfocusingmnattrac±lng overnight tourists, day tourists, or both?
Both, The end desire isthat this destination site be easily accessible for those coming tu
Southcenter District for a couple hours, people from other nearby cities, those staying at local
hotels for work orpleasure, 0rteams inthe area for sports tournaments. Based upon the
planning process, the space may also be used as a venue to host events, bringing in both day
and overnight visitors.
3) Describe why visitors will travel toTukwila to attend ygurevent/activi+m/faci|ity,
It will be a destination location as there is nothing like it in Tukwila currently. It is in the heart of
the Tukwila Urban Center and SouthcenterDistrict, sVitadds another level ofopportunity for
engagement for visitors tothe area.
4) Describe the geographic target mfthe visitors you hope tmattract (lpca|hy regionally,
nationally, and/or internationally).
Tukwila pond is located in the very heart ofthe Tukwila Urban Center and is therefore aphnme
destination for visitors to enjoy' while coming tothe Tukwila for various reasons (mod\
recreation, leisure). It iscentrally located around several hotels and can serve as destination,
agreen space inthe heart ofthe urban center infrastructure.
G) Describe the prior success mfyourevent/activity/facility inattracting tourists
G) Ifthis your first time holding theevent/activity/facility provide background mmwhy you think
ftwill besuccessful.
The potentialoffehngsoftheTukxv|aPondsbetothnsethatcometotheTukvv|oUrbanCenter
isunlimited atthis point. The purpose ofthis project iStobegin n1asterpbnningthesiteand
honing in on what is the best use for the site which will then drive the design and development
ofthe site.
7) Describe the media strategy you employ to promote yourevent/activity/facility to attract
overnight and/or day tourists? Please list any digital orprint media (news|etters,e-b|asts,
55
We will coordinate communication and outreach efforts with our consultant. Future
developments could also provide good public relations and social media opportunities. For
example, photos of the pond area appearing in local magazines, people posting onsocial media,
8) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments yMthe City ofTukwila.
Tukwila Pond will serve as a destination and easily accessible amenity for those that utilize the
businesses and tourism offerings of the Tukwila Urban Center. It can serve as a promotional
opportunity for local businesses and hoteliers.
9) Is the City able to use your digital and print media for collaborative marketing?
10A0escrbe how you will use the name, la" inpublications, promotions, and for your
event?
It is called Tukwila Pond, and is located in Tukwila, so all communication, publication, and
promotions of the site will include that name.
11)Measurements and Metrics (mote:You will berequired bmreport these metrics espart mfthe
close out ofthe agreement between your organization and the City.)
Aaadirect result of your proposed tourism -related service, an estimate of:
a.
Overall attendance at your proposed event/activity/facility.
n6
b.
Number ofpeople who will travel fewer than SDmiles for your
event/activity.
n/a
c.
Number ofpeople who will travel more than 5Omiles for your
event/activity.
n/a
d.
Ofthe people who travel more than 5Omiles, the number ofpeople
who will travel from another country orstate.
n/a
e.
Ofthe people who travel more than 50miles, the number ofpeople
who will stay overnight iD Tukwila.
n/a
f.
Ofthe people staying overnight, the number ofpeople who will stay in
PAID accommodations (lotel/rnotgKhed-brgakfaSt) in Tukwila.
n/a
56
g. Number ofpaid lodging room nights resulting from your proposed
event/ activity/facility (for example: 25paid rooms onFriday and 5O
paid rooms on Saturday = 75 paid lodging room nights)
The metrics above are for short term activities. This is a long-term activity and investment that will
hopefully provide payoffs in future years.
12) What methodologies did you use to calculate the estimates and what methodologies will you
use totrack outcomes, such mstotal participants, estimated visitor spending, etc?
Aclear indicator Ofsuccess for this projectwill bethe increased activation ofthe site. This will
be evident by physically seeing people in the park, increased maintenance demands from use (a
good thing),paid events atthe spot, and potentially seeing social media postings about.
13\Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
No other applications with other communities.
14)Are you applying fund' from Seattle Southside Regional Tourism Authority ?|fso, in
what amount?
No application with Seattle Southside Regional Tourism Authority at this point.
15) What isthe overall budget for your event/activity/facility? What percent mfthe budget are
you requesting from the City mf Tukwila?
The initial first step of the project is to hire an consultant to perform Master Planning services
for us, which would include facilitation and engagement with a stakeholders group comprised
of businesses, hoteliers, etc. The budget proposal is not to exceed $125,000 for this work. That
being said, this project isvery scalable soifthere needs tnbe anadjustment here vvecan be
flexible toaccommodate that aswell.
16\What will you cut from your proposal ovdmdifferently i[full funding for your request isnot
available orrecommended?
This project iscompletely scalable at this point The initial steps ofMaster Planning will help
develop the implementation play which will include design and development, all of which can,
and will be, inphases.
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
Completed applications should be submitted to:
57
Lodging Tax Advisory Committee
c/o Brandon Miles
City ofTukwila
6Z0O5outhcenterBlvd
Tukwila, WA 98188
Or LTA[Contact
Brandon ].Miles
(305)432-3584
Brandon. mi| ayva.gyoy.
Updated: January 16, 2019
58
Staff Memorandum
Lodging Tax Advisory Committee Funding Request
Name of Applicant:
City of Tukwila, Parks and Recreation Department
Event/Activity:
Tukwila Pond -Master Planning
Address:
12424 42nd Ave S
Total Funds Requested:
$125,000
About the Applicant:
The City of Tukwila is a non -charter City organized under the laws of the State of Washington.
Founded in 1908, Tukwila is one of the oldest cities in King County. Since its founding, Tukwila has
always been a community at the "crossroads." Tukwila lies at one of the busiest freeway interchanges
in Washington State. The City has a small bedtime population of just under 20,000. During the day
the City's population swells to over 150,000 people, with people coming to the City to work, shop,
dine, stay in hotels, and to visit once in a life time experiences, such as the Museum of Flight or iFly.
The City is one of the most diverse cities in the country. Over 70 languages are spoken in the Tukwila
School District. Many well-known businesses are based in Tukwila, such as BECU, Westfield
Southcenter, Seattle Seawolves, Seattle Sounders FC, Top Pot Donuts, Pop Gourmet, and the Sabey
Corporation. The City has over 2,000 hotel rooms and over 100 restaurants.
The City's Park and Recreation Department is responsible for the maintenance, development, and
programming of parks in the City.
Tukwila Pond is located within the City's Southcenter District and is currently underutilized. Mainly
because its overall design and appearance. The Pond is surrounded by commercial businesses on
three of its four sides.
Funds Previously
Awarded:
None.
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
59
Funding Request Narrative:
The City of Tukwila's Parks and Recreation Department is requesting funding to complete master
planning for Tukwila Pond. Master planning is an essential first step in completing the overall buildout
and development of Tukwila Pond. Once completed the Master Plan will allow the City to move with
next steps, which could include construction, property acquisition (if needed), and other
improvements to make Tukwila Pond a regional amenity.
Staff Comments:
Tukwila Pond is currently drastically underutilized. If developed correctly it could serve as a venue for
events and provide activities for tourists staying at area hotels. About 3/4 of the City's hotels are
located less than 1.5 miles from the Pond, easy walking distance. Master Planning is essential
because it would help with securing future grant funds.
City of Tukwila Staff
Recommendation to LTAC: Fund as requested.
Notes:
This activity will extend into 2020. Staff is requesting that the funds be provided for the specific
project and permitted to extend through 2020.
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
60
Application to the City of Tukwila for Use of 2019 Lodging Tax Funds
Event orActivity Name (if appUcab|e):
Rave Green Run, 2OI9Sponsorship
Amount of Lodging Tax Requested:
$10,000
Applicant Organization:
City ofTukwila, Department ofEconomic
Development
Federal Tax |DNumber:
91-6001519
Mailing Address:
62OOSouthcenterBlvd
Tukwila, VVA9O28Q
Primary Contact Name:
Brandon Miles
Primary Contact Phone:
206-431-3684
Primary Contact Email Address:
Brandon.K4i|es@Tukvv||aWA.gov
Check all the service categories that apply tothis application:
• Tourism promotion ormarketing.
~ Operation mfaspecial event orfestival designed toattract tourists.
• Operation of a tourism -related facility owned or operated by a non-profit organization.
• Operation and/or capital costs of a tourism -related facility owned by a municipality or a
public facilities district.
Check which one ofthe following applies toyour agency:
~ Non-Profit(Note: Attach acopy of your current non-profit corporate registration from
the Washington Secretary ofState Office)
• Municipality
• For Profit Company
I am an authorized agent of the organization/agency applying for funding. I understand that:
� |amproposing atourism-related service for 2019.|fawarded, my organization intends to enter
into aservices contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
0 My agency will be required to submit a report documenting economic impact results in a
format determined by the City.
/s/ Signature:
Date:
Printed or Typed Name: Brandon J. Miles, Business Relations Manager
9
61
62
Describe your tourism -related activity or event.
1) If an event, list the event name, clate(s), and projected overall attendance.
The3O19 Rave Green 5KRun, tentatively scheduled for Sunday, September 32.
The Rave Green Run is put on by the Rave Foundation, the non-profit arm of the Seattle
Sounders. This will be the second year the event will be held in Tukwila. Estimated attendance
for the run is between 1,000 and 1,500 people. The run will follow the same route as last year,
with the start line being at Christenson Road. Runners will run north along the City's trail
system; t run through StarSports, rts^and '
Interurban Ave South and the CitV'strail system.
A post -race celebration will take place at the finish line.
2) is yourevent/activity/facility focusing mnattracting overnight tourists, day tourists, or both?
Largely day visitors. The run helps with the overall destination development for the City.
Runners will likely be high earners, with incomes over $100K. Restaurants and retailers will
likely benefit from the run. Additionally, besides the run itself there will be packet pick up,
which will occur on the Friday before the race. This bring people into the City and hopefully
bring the runners toarea businesses.
3) Describe why visitors will travel toTukwila toattend ymuravant/activity/Yaci|ity.
This is the 2nd year the run has occurred in the City. Last year just under 800 people participated
in the first run in the City. The City supported the run under the "Southcenter 50" sub -brand
last year. Prior to bringing the 5K to the City in 2018, the run was held in Redmond and grew to
have approximately l,5OOparticipants.
4)Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or intarnaOmnally)
Generally within 5Omiles ofthe City.
SJ Describe the prior success ofyour event/activity/facility in attractitourists
See question #3. This will be the 2nd year event has occurred in the City.
6)|fthis your first time holding theevent/activity/facility provide backgroundon why you think
itwill besuccessful.
No. This is the 2nd year the event has been in Tukwila. The organizers expect the event to grow,
which occurred overtime when the 5kwas 'inRedmond.
7) Describe the media strategy you employ topromote your d|nmtoattract
overnight and/or day tourists? Please list any digital orprint media (newsletters, e-blasts,
63
The City will only be a sponsor for the event. The Sounders have a robust media plan to
promote the event, which will include social media, direct emails, paid social media, and other
digital medias.
@) Describe how you will pnmnnmte lodging establishments, restaurants, retailers, and
entertainment establishments inthe City mfTukwila.
Local businesses would be able to be part of the event, provided there is no exclusive
limitations with other retailers. The City will look for opportunities to have local businesses
provide discounts to runners.
9) |sthe City able tmuse your digital and print media for collaborative marketing?
10)Describe how you will use the name, "Tukmila°inpublications, promotions, and for your
event?
The City is only the sponsor for the event. As part of the sponsorship agreement, the City will
require that the event bemarketed asoccurring inTukwila.
11)Measurements and Metrics (Pdote:You will berequired hmreport these metrics aspart ofthe
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism -related service, provide an estimate of:
a. Overall attendance atyour proposedevent/activity/facility.
1,50]
Note
total
visits
could
be
1'7OO'
3,5O(\�
which
assumes
at least
two
trips,
one to
getthe
race
packet
and one
64
'
forthe
run.
b.
Number ofpeople who will travel fewer than 5Omiles for your
`
95%
c.
Number ofpeople who will travel more than 5Omiles for your
5Y6
d.
0fthe people who travel more than SOmiles, the number ofpeople
who will travel from another country orstate.
O
e.
[)fthe people who travel more than 5Omiles, the number ofpeople
who will stay overnight |nTukwila.
O
f,
Ofthe people staying overnight, the number ofpeople who will -stay in
PAID accommodations (hote|/nnote|/bed'breekfast)inTukwila.
O
B.
Number ofpaid lodging room nights resulting from your proposed
event/ activity/facility (for example: 25paid rooms onFriday and 5O
paid rooms onSaturday =75paid lodging room nights)
O
12\What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such astotal participants, estimated visitor spending, etc?
Based upon last year's race and the past race numbers when it was held in Redmond.
13) Are you applying for lodging tax funds from another community? If so, which communities
and inwhat amounts?
No.
14) Are you applying funding from Seattle SouthsideRegional Tourism Authority (SSRTA)?|fso, ln
what amount?
No.
lG) What is the overall budget for your event/actcility? What percent of the budget are
you requesting from the City mfTukwila?
The City would only beasponsor for the event atSlO,000.
16) What will you cut from your proposal mr dmdifferently iffull funding for your request isnot
available xxyrecommended?
The City would not be a sponsor. it is possible the race may not occur if lodging tax funds would
not provided.
65
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed bythe City's Lodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City ofTukwila
63OO5outhcenterBlvd
Tukwila, VVA981Q8
Or,
LTACContact:
Brandon ].Miles
(206)431-3684
Bra|uK«Viawa.goV^
Updated: January 16, 2019
66
2019 SEAlTLE SOUNDERS FC RAVE GREEN RUN
Sponsor Benefits for City ofTukwila
Gold Sponsor Level, $1{,QDp
1. Positioning and Exclusivity
Positioned asmost prominent sponsor logo onall assets, second only toPresenting Sponsor (CHI
Franciscan). This Gold Level logo position is offered to a maximum of three sponsors.
I Branding and Advertising— logo included nnthe following assets:
Event poster (25U)
Event rack card (5000)
Race Shirts (I0OO)
Sponsor page atravegreenrun.or8
Minimum of two (2) e-mail blasts to previous Rave Green Run registrants
Minimum of one (1) Facebook posts on Sounders FC Rave Green Run Facebook page
A minimum of one (1) Twitter and Instagram posts by RAVE Foundation, shared by SFC
Emcee recognition atpost-race awards ceremony/celebration
The ability to provide/host a branded 10x10 tent and table area/booth within the post -race festival.
Booth activities and giveaways are encouraged and must be approved by Rave Green Run organizers.
2. Amenities
Five /5lSounders FCRave Green Run race entries
2U96registration discount code for all Gold Sponsor employees
4. PR/Media
Inclusion in press release announcing 2O1grace date.
Inclusion in media alert sent inviting media to race day.
V�JA 1� i 7E
FOUNDATION.
Lee��Serve. Invest.
67
68
w
Tax Advisory Cm'o/nittee Funding
Name of Applicant:
City of Tukwila, Economic Development
Event/Activity:
2019 Rave Green Run
Address:
6200Southcenter Blvd
Total Funds :
�
eques
About the Applicant:
The City of Tukwila is a non -charter City organized under the laws of the State of
Washington. Founded in 1908, Tukwila is one of the oldest cities in King County. Since its
founding, Tukwila has always been a community at the "crossroads." Tukwila lies at one of
the busiest freeway interchanges in Washington State. The City has a small bedtime
population of just under 20,000. During the day the City's population swells to over 150,000
people, with people coming to the City to work, shop, dine, stay in hotels, and to visit once in
a life time experiences, such as the Museum of Flight or iFly.
The City is one of the most diverse cities in the country. Over 70 languages are spoken in 8
Tukwila School District. Many well-known businesses are based in Tukwila, such as BECU,
Westfield Southcenter, Seattle Seawolves, Seattle Sounders FC, Top Pot Donuts, Pop
Gourmet, and the Sabey Corporation. The City has over 2,000 hotel rooms and over 100
[eStGu[8Of8.
Funds Previously
-,
."
Awarded:
Aspart ofthe Southcenter5Ocelebration last year the City spentapproximately $12,000 of lodging
tax funds supporting the Rave Green Run.
Funding Request Narrative:
The Rave Foundation, the non-profit arm of the Seattle Sounders, is proposing to hold the 2019 Rave
Green Run inTukwila. The run jstentatively -scheduled for September I3. The run was held in
Tukwila last year and was an official event of the "Southcenter 50" celebration. Rave Foundation is
City of Tukwila
6200SnuthcenterBlvd.
69
hoping that this year the run will attract 1,000 to 1,500. The run will include a post -race festival and
packet pick up will occur prior to race day in the City.
Staff Comments:
Runners and Sounders FC fans tend to be high earners, with high household incomes. Since its
founding, Sounders FC has developed a strong brand identity in the region. Besides bringing people
into the City, the event provides a good branding opportunity for the City.
Last year the City helped coordinate the run, this year the City will be sponsor and, besides its
permitting authority, will not be responsible for actually hosting the race.
City of Tukwila Staff
Recommendation to LTAC: Fund as requested.
application,Should JAC and the City Council approval the a final scope ofwork, consistent with the
approved application, staff will finalize a final sponsorship agreement with the Rave Foundation.
City ofTukwila
0Z0OSouthcenterBlvd.
70
Community Development & Neighborhoods Minutes
June 11, 2019
B. Lodging Tax Applications
1. Staff is seeking Council approval of a lodging tax funding request from the City of
Tukwila for $40,000 for the Southcenter Art Development Phase I project. This will
initially focus on Baker Boulevard between Westfield Southcenter and the rive and will
include project development for permanent art options and street/sidewalk painting to
be implemented this year. Enhanced art in this area will help to improve the space for
future events and activities.
2. Staff is seeking Council approval of a lodging tax fundiing`request from the City of
Tukwila for $125,000 to complete a master plan for T kwil Pond. Tukwila Pond is
currently underutilized but if developed correctly could be a valuable amenity for the
district. Completion of a Master Plan will allow thCity to make progress toward next
steps which could include construction, property acquisition, and other improvements.
3. Staff is seeking Council approval of a lodging tax funding request from,,,the City of
Tukwila for $10,000 for sponsorship of`the.019 Rave Green Run hosted by the Rave
Foundation, which is the nonprofit associated with the Seattle Sounders FC. The Run
is estimated to bring in between 1,000-1,500 people to the city. UNANIMOUS
APPROVAL. FORWARD TO JUNE ,7, 2019 REGULAR CONSENT AGENDA.
C. Agreement: Seattle Southside Regional Tourism Authority f2019-2020
Staff is seeking Council approval of an agreement with Seattle Southside Regional Tourism
Authority (SSRTA) in an amount not to exceed $405,000 for 2019 and 2020. In February, the
City Council approvd'the lodging tax application for SSRTA, which is the City's primary
destination marketing organization and our primary partner in marketing the City to
potential tourists outside a 50-m le radius. UNANIMOUS APPROVAL. FORWARD TO JUNE
17, 2019 REGULAR CONSENTAG N
71