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Home My WebLink AboutCDN 2019-08-27 Item 2D - Foster Golf - Marketing Update / Purchase Carts for Cart Replacement ProgramCity of Tukwila Allan Ekberg, Mayor INFORMATIONAL MEMORANDUM TO: Community Development & Neighborhoods Committee FROM: Rick Still, Parks & Recreation Director By: Craig Zellerhoff, Parks & Recreation Business Manager CC: Mayor Ekberg DATE: August 20, 2019 SUBJECT: Foster Golf Links - Marketing Plan Update ISSUE Provide an update to the Committee on the Foster Golf Links Marketing Plan BACKGROUND Marketing Plan Update The Foster Golf Links (FGL) Marketing plan has been in effect for approximately four years. There has been significant, measurable growth such as lengthening the golf season, improving course playability, and fee adjustment which is compatible and comparable to market level via dynamic pricing methods. We continue to grow and expand with the knowledge gained from marketing insights and player feedback, which has resulted in more effective management and functionality within the golf course operations. This has ultimately increased golfer participation, engagement and retention. Updates have recently been made in conjunction with the Marketing Plan. These include reformatting the Foster Golf Links website to simplify user experience. The development of a tournament brochure for prospective clients, as well as an increase in social media engagement via Facebook, Twitter, and lnstagram. Our efforts are to focus on the "WHY" to play golf for increase player retention and to keep customers engaged with the Foster Golf Links brand. FGL regularly broadcasts messages and discounts via email and text to our rewards members and subscribers. We have also begun a tournament series hosted by Foster Golf Links with Tukwila vendors as sponsors. DISCUSSION The purpose of this memorandum is to inform the Committee of updates being made to the Foster Golf Links Marketing. 69 INFORMATIONAL MEMO Page 2 Staff has continued to seek means to increase revenue, player retention and engagement; implementing an Action Plan, improving playability, increasing the number of available programs and delivering excellent service and experiences are all examples of how past updates to the Marketing plan have successfully played a part in the overall improvement of Foster Golf Links. FINANCIAL IMPACT None RECOMMENDATION Discussion only. ATTACHMENTS A. Facebook Statistics B. Google Statistics 70 Z:ICouncil Agenda Items\Parks and Recreation IFGL Marketing UpdatelMEMO - FGL Marketing Update.docx EXHIBIT A FOSTER GOLF LINKS MARKETING REACH Facebook Page Summary Last 25 days = 13, 201 - 2019 335.1v:::v TT,E Actions on Page Jfl 15T33. .A31,13m3 Page Likes 23 Fg& LVes A 229 Recommendations 1-1:1 35 A,210k, Page Views 450 Post Reach 8 328 REE,7no:t3 A135% Post Engagements 3 342 EADar2A2r, A759/5 Page Previews 37 FFfe Story Reach - iCT Videos 4 047 Export Data ,7,6 1111 Organic Get Story Insights Learn More A1366,11, Paid 71 EXHIBIT B FOSTER GOLF LINKS MARKETING REACH Google Customer actions The mast c moiiactions-that CUStomers take on your liottnea 1 month Totai actions 4_3K EJ 3 DC, 2 DO E23 Directions, requests The areas where customers request dineciterts to ycu business From 1 month Seattle Tukwila Renton Bellevue Kent Federal Way SeaTac Burien Bryn Nilawr-Skyway Kirkland „Auburn Cascacie-Fairwccd Tacoma Issaquah E.clgewood Enumclaw e mouth gc, "Great tattle golf course_ Shorter than most with only 1 par five, but fun to play, Our Golf League plays there each week during the dry seasom-i- 505 '168 94 57 64 63 53 4-8 28 27 23 20 20 16 15 15 'eroneeel6ne eo,e ni TESTIMONIALS 2 Irnin.'6. 6. a "Very nicely groomed course. Not to challenging (for a duffer like me), lots of straight fairways. Kinda fun watching the trains go by while playing. The staff was friendly and accommodating. Did not eat at the restaurant this time but have in the past and found the food CO be very good This was my first times out this year and it was a great course to open on. Will certainly go back again NI Visit your website ,SPSK Request directions 172K 1St Call you .5.26 ton Ctini 1, V6,1E10,, 3,,,,inind u „...„FtiVorai*„ Tara.;;17:;;2S: 9 Mr,p.d 201 0e6616 1-62-66, 1.,1 inenth ge `This is my favorite golf course an the region. which can be busy on League days - but what course isn't? Well - maintained and always has a tee time for you and a couple friends. Not an elaborate course, but also not as easy as some would say. A bit shorter off the tee. but a good early season confidence builder for people just setting out. I like walking it due to the exercise, but they have carts to rent (for a sizeable charge). I would recommend this place to anyone who is looking to play golf in the region. The food inside the clubhouse is also very good.- 72 City of Tukwila Allan Ekberg, Mayor INFORMATIONAL MEMORANDUM TO: Community Development & Neighborhoods Committee FROM: Rick Still, Parks and Recreation Director BY: Craig Zellerhoff, Parks and Recreation Business Manager CC: Mayor Ekberg DATE: August 20, 2019 SUBJECT: Foster Golf Links — Golf Cart Update and Purchase ISSUE Provide an update to the Committee on the Foster Golf Cart replacement program. BACKGROUND The 2019-2020 budget includes $25,000 for each year to continue the Golf Cart replacement program. Foster Golf Links (FGL) currently has 64 carts. Due to age and usage, the current fleet is requiring repairs on a regular basis leaving 50-54 carts available to customers on any given day. FGL is in the process of replacing most of the older golf carts to reduce annual maintenance costs, to provide a better golf experience and to reduce the number of golf carts FGL rents annually to meet the golfer needs. The carts have been purchased under the National Intergovernmental Purchasing Alliance (NIPA), which is similar to a state -bid purchasing process. The golf cart replacement plan was initially started in 2011 and was placed on hold due to budget reductions in 2016. Through the 2019-20 budget process, City Council approved leaving the Admission Tax in the FGL budget to enable the reinstatement of the cart replacement program. Foster Golf Links (FGL) averages nearly 15,000 power cart rentals per year. Cart rentals are the 2"d largest revenue producer at FGL. DISCUSSION The replacement program for 2019-2020 budget, is to purchase 12 new EZ-GO TXT EFI carts, and trading in 15 of our oldest carts. By doing so, we will reduce the "down time" with carts taken out of service due to mechanical problems. It will also provide consistency within our fleet for ease of maintenance and transferability of parts. The new carts are equipped with a new engine which achieves 20 mpg more than the previous carts. The carts will be outfitted with hour meters, Club Pro bag covers, canopy top, USB ports and Foster Golf Links logo in accordance with the specs attached. The carts will be purchased under the National Intergovernmental Purchasing Alliance (NIPA). EZ-GO and the City are members of NIPA which is similar to a state bid purchasing process. Additionally, since the carts will be rented back to the public, our resale certificate waives the sales tax charge on the purchase. FINANCIAL IMPACT The cost for the cart replacement plan has been included in the 2019-2020 operational budget for Foster Golf Links. We are utilizing the biennial of $50,000 for a one-time purchase to for better pricing. The cost for 2019 will be $49,980. 73 INFORMATIONAL MEMO Page 2 RECOMMENDATION Council is being asked to forward this item to the Consent Agenda at the September 3, 2019 Regular Meeting ATTACHMENTS A. EZ-GO Cart Information and Pricing 74 Z:\Council Agenda Items\Parks and Recreation\FGL Golf Carts\MEMO - FGL Golf Carts.docx EXHIBIT A FLEET GOLF CAR PROPOSAL PRESENTED TO Foster Golf Links WWW.PACIFICGOLFTURF.COM PORTLAND, OREGON 14625 SE STARK ST PORTLAND, OR 97233 SNOHOMISH WASHINGTON 1818 BICKFORD, AVE SNOHOMISH, WA 98290 SPOKANE WASHINGTON 6206 E TRENT AVE BLSG 2 SUITE A SPOKANE VALLEY, WA 99212 (503) 282-6022 (800)368-9158 (360) 568-7798 (800) 368-9158 (509) 879-5117 (800) 368-9158 OHN DEERE GOLF Wledrnmann �IVe' CUSHMAN BUFFALO TURBINE') I CIA KCITA s:.rxs f,. pit A Textron Cornpany 75 EXHIBIT A GOLF Presented To: & TURF Ave South A Textron Company JOHN N E GOLF Prepared By Warren Orr Foster Golf Links 13500 Interurban Tukwila, WA 98168 Peter Trudeau Sales Manager (503) 313-3793 penideau �pacificgolFcurf.corn QTY MODEL VEHICLE COLOR SEAT TYPE / COLOR 12 TXT GAS EFI Ivory Standard Factory Seat Tan INCLUDED ACCESSORIES' qTY ACCESSORY ACCESSORY DETAILS / COLOR 12 Top Assembly Tan 12 Wheel Covers Gold 12 Standard Tire and Wheel 8" Standard Factory 4 Ply Tire and Wheel 12 Windshield E-Z-GO Factory Split Windshield 12 Message Holder 12 Club Pro Bag Covers Tan 12 Hour Meter Standard Factory Install 12 Premium Steering Wheel Standard Factory Install 12 USB Ports Standard Factory Install 2 Casual Tow Bar 1 Manual Kit 12 Factory Freight 12 Fleet Instalation / Local Delivery Any change to the accessory 'st must be obtained in writing at least 45 days prior to production date. Lototion of Logo 11 ( Course Logo Center Front Cowl Lototion of Numbers Number Sequence 22 Die Cut Numbers One Per Side to be determined "Club is Responsible for logo artwork 45 days prior to fleet delivery SPECIAL CONSIDERATIONS Acceptance of the above listed accessories and vehicle information Accepted By: litle: Pacific Golf & Turf Accepted By: Title: Date: Date: 76 EXtitBIT A GOLF Presented To: .. & TU A Textron Company �F JOHN DEERDEERE GOLF Prepared By Warren Orr Peter Trudeau Foster Golf Links Sales Manager 13500 Interurban Ave South (503) 313-3793 Tukwila, WA 98168 ntrudeau(apacificgoifturf.com FINANCIAL DETAILS' MODEL Terms UNIT PRICE TOTAL MONTHLY PRICE 12 TXT GAS EFI Cash Purchase $ 5,990.00 $ 71,880.00 $ - $ $ - $ $ - $ - $ - $ NET TOTAL $ 49,980.00 TRADE / LEASE TERMINATION QTY YEAR MODEL CONDITION VALUE PER CAR TOTAL 15 2011TXT Gas Good $1,460,00 $21,900.00 $0.00 $0.00 $0.00 FLEET INSPECTION REPORT 1- Customer acknowledges they have received a full inspection report /attached) 2- Customer understands that excess damages to Lease Termination vehicles 3- Customer understands that trade in values or hosed on the condition of the 4- Customer understands that this agreement is based on the condition of the inspection and accepstance of new vehicles by Pacific Golf & Turf is the repsonsibility detailing the current conditon of the trade in/Lease return Vehicles will be added to the cost of the replacement fleet as specified in this agreement. vehicles on the date of the fleet inspection. vehicles at the time of inspection. Any damages or loss of vehicle accessories / chargers that occur between of the customer. Payment Schedule: Cash Purchase Payment Months: Due Upon Delivery Expected Delivery: September 2019 First Pay: Sep-2019 Additional Information: PROPOSAL EXPIRATION DATE: This Proposal is valid through 5/31/2019 delivery date is subject to change based on product availability. TIMELINE REQUIREMENTS Proposal Acceptance Updated Credit information (PST or Lease Co.) Signed Lease Documents / Credit Approval Final Review Order Specifications, Delivery Timing Order New Vehicles Accepted By: Date: Title: Pacific Golf & Turf Accepted By: Date: Title: 77 A Textron Company MODEL: TXT FLEET GOLF CAR TYPE: GASOLINE POWERED FLEET GOLF CAR MODEL YEAR: 2019 Part No: 657061 PRODUCT.SPECIFICATION Engine: 13.5 hp (10.1 kW) per SAE J1940 standard, 4 cycle, 24.5 ci (401 cc) single cylinder, air-cooled • Valve Train: • Lubrication: • Balancer: Electrical: Drive Train: Brakes: Transaxle: Capacity: Overhead valve Pressurized oil system, spin -on oil filter Internal counter rotating balance shaft • Fuel System: • Ignition: • Air Cleaner: Closed -loop electronic fuel injection Electronic inductive spark Replaceable dry cartridge Starter/Generator, solid-state regulator, 12 Volt maintenance free battery (525 CCA, 85 minute reserve) Automatic, continuously variable transmission (CVT) Dual rear wheel mechanical self-adjusting drum brakes. Single point park brake release with self -compensating system. Differential with helical gears, ground speed governor, forward/reverse Seating for 2 persons PRODUCT OVERVIEW Dimensions Overall Length Overall Width Overall Height (No Canopy) Overall Height (With Canopy) Wheel Base Front Wheel Track Rear Wheel Track Gnd Clearance @ Differential Vehicle Power Power Source Valve Train Horsepower (kW) Electrical System Battery (Qty, Type) Key or Pedal Start Air Cleaner Lubrication Oil Filter Cooling System Fuel Capacity Drive Train Transaxle Gear Selection Rear Axle Ratio 93.0 in (236 cm) 47.0 in (119 cm) 46.5 in (118 cm) (Top of Steering Wheel) 67.5 in (171 cm) (Top of Sun Canopy) 66 in (168 cm) 34 in (86 cm) 38.5 in (98 cm) 4.3 in (11 cm) 4 Cycle 24.5 cu in (401 cc). Single Cylinder OHV 13.5 hp (10.1 kW) Exceeds SAE J1940 Std. Starter/Generator. Solid State Regulator One, 12 Volt Maintenance Free Pedal Industrial Rated Dry Filter Pressurized Oil System Spin On Air Cooled 5.96 Gallon (22.6L) Tank Continuously variable transmission (CVT) Differential with helical gears Forward -Reverse 11.47:1 (Forward) 14.35:1 (Reverse) Some items listed may be optional equipment Performance Seating Capacity Dry Weight Curb Weight Vehicle Load Capacity Outside Clearance Circle Speed (Level Ground) Towing Capacity Steering & Suspension Steering Front Suspension Rear Suspension Service Brake Parking Brake Front Tires Rear Tires Body & Chassis Frame Front Body & Finish Standard Color 2 Persons 760 Ib (344 kg) 780 Ib (354 kg) 800 Ib (363 kg) 19.0 ft (5.8 m) 12 mph ± 0.5 mph (19 kph ± 0.8 kph) 3 Golf Cars with Approved Permanent Tow Bar Self -compensating rack and pinion Leaf springs with hydraulic shock absorbers Leaf springs with hydraulic shock absorbers Rear wheel mechanical self-adjusting drum Self -compensating, single point engagement 18 x 8.50 - 8 (4 Ply Rated) Tires 18 x 8.50 - 8 (4 Ply Rated) Tires Welded Steel, DuraShield'm powder coat Injection molded TPO Ivory or Forest Green 78 2019 Gas TXT Fleet EFI GC Released: 09/27/2018 Revised: 10/15/2018 Specifications are subject to change without notice Field installed accessories may require installation charges 1 of 2 A Textron Company OPTIONS & FIELD INSTALLED ACCESSORIES (Installation not included)* Item TIRES & WHEELS: Front: Hole -in -One 18 x 8.50 - 8 (4 Ply Rated) Std Opt Fld X Tour Max 18 x 8.50 -10" Alloy Wheels X USA Trail 18 x 8.50 - 8 (Load Range C) X Rear: Hole -in -One 18 x 8.50 - 8 (4 Ply Rated) X Tour Max 18 x 8.50 - 10" Alloy Wheels X X USA Trail 18 x 8.50 - 8 (Load Range C) Wheel Covers: Spoke, Silver Spoke, Gold COLORS: Ivory or Forest Green X Almond X Black X Flame Red X Inferno Red X Patriot Blue X Metallic Charcoal X Oasis Green X Platinum X Burgundy X Electric Blue X Sunburst Orange X Bright White X SEATING: Seat Color (Oyster) X Seat Color (Tan) X Seat Color (Grey) X Premium Seat(Mushroom) X Premium Seat(Lt Beige) X PIN STRIPES: Pewter X Black X Gold X Item ELECTRICAL OPTIONS: Std Opt Fld Fuel/Oil Gauge X Unique Group Key Switch X Unique Individual Key Switch X USB Port X Heavy Duty Battery X OTHER OPTIONS: Sweater Basket X Fender Scuff Guard X Heavy Duty Rear Suspension X Front Bumper X Cooler & Bracket X Sand Bottle X Sand Bucket X Side Basket (Single or Double) X Tow Bar (Permanent) X CE Kit, Gas X Tow Bar (Casual Use) X Sand Rake X Sand Rake Holder X Club and Ball Washer X 4 Bag Attachment X Premium Steering Wheel X WEATHER PROTECTION: Bag Cover Kit (Oyster) X Bag Cover Kit (Tan) X Bag Cover Kit (Green) X Bag Cover Kit (Black) X Sun Canopy (Top) Oyster X Sun Canopy (Top) Tan X Sun Canopy (Top) Black X Weather Enclosure (3 Side, Sun Canopy & Wdshid Req'd) X Windshield Flat (Clear) (Requires Sun Canopy) X Windshield Fold Down (Clear) (Requires Sun Canopy) X Message Holder (1 Piece, Requires Sun Canopy) X Double Message Holder (Requires Sun Canopy) X Rear View Mirror (Requires Sun Canopy) X 2019 Gas TXT Fleet EFI GC Released: 09/27/2018 Revised: 10/15/2018 Specifications are subject to change without notice * Field installed accessories may require installation charges 2 of 2 79