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HomeMy WebLinkAboutCDN 2019-09-24 Item 2B - LTAC - Lodging Tax Six-Year Funding Model and Ending Fund BalanceCity of Tukwila Allan Ekberg, Mayor INFORMATIONAL MEMORANDUM TO: FROM: Brandon Miles, Business Relations Manager CC: Mayor Ekberg DATE: September 17, 2019 SUBJECT: Lodging Tax Six Year Funding Model ISSUE Discussion and review of Lodging Tax Six Year Financial Model and ending fund balance goals. BACKGROUND Community Development and Neighborhoods The City collects a 1% lodging tax on certain qualifying overnight stays in paid accommodations (hotels/motels/Airbnb) in the City. State law limits the use of these funds to tourism promotion'. There is currently just over $1 million in lodging tax funds available for use. By 2024 the ending fund balance is expected to be near $2.5 million based on current expenditures. Lodging tax funds are collected in order to be invested in the community to invest in the City's tourism economy. The goal is drive economic activity by bring visitors to the City, both day and overnight visitors. State Law provides strict guidance on how lodging tax funds can be used. The funds cannot be used for basic governmental operations. DISCUSSION The City's Lodging Tax Advisory Committee (LTAC) has worked on a proposed financial model for the City's lodging tax fund. In the past, the City reviewed lodging tax applications and, assuming they met the applicable criteria, approved request, provided funding was available. The goal of using a financial model is to ensure the funds are used in a strategic manner and that funds are set aside for possible future activities that could be funded with lodging tax funds. The activities listed in the attached excel spreadsheet are "big bucket" items and were developed by staff and LTAC. The list can be updated on a regular basis and staff is seeking additional guidance on the list. There are several projects worth highlighting: 1 RCW 67.28.080 (6) defines "tourism promotion" as "...activities, operations, and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding the marketing of or the operation of special events and festivals designed to attract tourists." 45 INFORMATIONAL MEMO Page 2 1. Tukwila Pond Tukwila Pond provides an opportunity for the City to develop a centerpiece park within the City's Southcenter District. Not only would the development be good for residents, but the Pond could also tie into the City's tourist experience. A boardwalk could be developed for hotel guests to utilize for exercise; areas could be developed as gathering spaces; and the Pond could attract small scale festivals and events. The City Council, with a recommendation from LTAC, has allocated $100,000 of lodging tax funds to develop a master plan for the Pond. The financial model proposes $950,000 of lodging tax funds be allocated to the Pond through 2024. Additional funds would have to be secured for construction and lodging tax funds could be used as matching funds for the City to obtain grants. 2. Southcenter Art Investment Art can be used to improve the overall visual appearance of a tourist destination. Additionally, art can be used as a draw for a place and used for branding purposes (think the Fremont Troll). Parks and Recreation is currently working on an art installation and art plan for Baker Blvd in the Southcenter District, funded by lodging tax. Staff envisions art could be extended to other areas of the Southcenter District. The financial model is envisioning that $415,000 be allocated to art installation in Southcenter over the next six years. 3. Small Event Development and Support The financial model is budgeting $90,000 over the next six years to support small event development and support citywide. Staff's goal is to provide an avenue for groups to get access to small lodging tax grants for small scale activities that could be used to develop authentic, Tukwila experiences. FINANCIAL IMPACT N/A. The financial model does not authorize any expenditure. All expenditures of lodging tax funds are required to go through the City's formal application process, with review by LTAC and the City Council. LTAC and staff are proposing that the City strive to never let the ending fund balance go below $400,000 in any year. RECOMMENDATION Discussion Only. ATTACHMENTS A. Lodging Tax, Guiding Principle #1 B. Lodging Tax Six Year Financial Model 46 Topic: Lodging Tax Advisory Committee Guiding Principle #1 Six Year Financial and Ending Fund Balance Guidance on financial modeling and ending fund balance. Tkwik Background: The City of Tukwila (the "City") collects a 1% charge on eligible lodging stays at area hotels, motels and Airbnbs. Under Washington State law these funds can only be used for tourism promotion activities. Any request to lodging tax funds is reviewed by the Lodging Tax Advisory Committee (LTAC) and, if LTAC recommends approval, is forward to the Tukwila City Council for final review and action. The City is projecting a significant ending fund balance for 2019 and 2020. In order to provide strategic direction on the use of funds, LTAC is proposing that a six -year funding model be maintained showing possible future uses of lodging tax funds. The goal is to ensure that as applications come in the LTAC consider the request in a strategic context of the City's overall goals and ensure the funds are available in future years for the City's priorities. Principle: LTAC will maintain a six -year financial model outlining anticipated revenue and anticipated expenditures. The expenditures are concept only and at a very high level. The model provides no approval to expend any of the funds listed. Any request to use funds require going through the formal application process. Furthermore, the financial model will strive to ensure that the forecasted ending fund balance in any year not be below $400,000. The goal with keeping this minimum ending fund balance is to provide significant amount of funds that could be used during an economic downturn or to take advantage of a major opportunity. City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 47 48 DRAFT, DISCUSSION ONLY Lodging Tax Six Year Financial Plan Forecasted vl 0000 0000 o m m o to O 0000 0000 oo m N 0 m ifl 0000 0000 oo ifl 00 0 N N to Lfl O O Lfl Lfl Lfl O Lfl �Il �Il c-i �Il m v YO 0l - O 0l - N - N - N - UO - N m m t0 Cr m- m--- u lfl c-i lIl 0- v} v} v} v} v} V} V} V} V} V} V} V} V} V} c O ifl 0000 0000 09 N m 0 m .ti N O 0000 0000 00 N ifl 0 t0 09 ifl O O O O O O O t0 N O N O - 0.0 a N N O O O LIl O O m 0 .ti O o� 0l m 0- N N O �Il - O N O �Il (0 Nor:, N moo, N N 0- O m N- - N m N N N O fU 0 t 0 u} .0- .0- .0- -0- .0- .0- .0- u} .0- .0- .0- -0- .0- u} u} O m 0 0 0 0 0 0 0 0 0 m oo t0 0 o9 o, .� ,C,-,-o 0 0 0 0 0 0 0 0 0 m .� .� 0 to 0 Cr .ti ifl O O O O O O O - N 0 ,c,O �o m t0 N O �fl O O �fl O O .ti O .ti O �fl m m = N N O �Il .ti O N O �Il (0 N N m N N N 0 N O m N- - N m N N p ODN U ? 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