HomeMy WebLinkAboutPED 2020-01-13 COMPLETE AGENDA PACKETCity of Tukwila
Planning & Economic
Development Committee
O Thomas McLeod, Chair
O Kathy Hougardy
O Zak Idan
AGENDA
MONDAY, JANUARY 13, 2020 — 5:30 PM
HAZELNUT CONFERENCE ROOM
(At east entrance of City Hall)
Distribution:
T. McLeod
Mayor Ekberg
K. Hougardy
D. Cline
Z. Idan
R. Bianchi
D. Quinn
C. O'Flaherty
A. Youn
L. Humphrey
Item
Recommended Action
Page
1. BUSINESS AGENDA
a. Applications for lodging tax funds.
a. Forward to 1/13 Special
Pg.1
(1) City of Tukwila for $133,000:
Meeting Consent Agenda.
General operations
(2) City of Tukwila for $39,000:
Seattle Seawolves partnership
Brandon Miles, Business Relations Manager
b. Economic development update.
b. Discussion only.
Pg.37
Derek Speck, Economic Development Administrator
2. ANNOUNCEMENTS
3. MISCELLANEOUS
Next Scheduled Meeting: February 3, 2020
SThe City of Tukwila strives to accommodate individuals with disabilities.
Please contact the City Clerk's Office at 206-433-1800(TukwilaCityClerk(�TukwilaWA.gov) for assistance.
City of Tukwila _
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO:
Planning and Economic Development
FROM:
Brandon Miles, Business Relations Manager
CC:
Mayor Ekberg
DATE:
December 30, 2019
SUBJECT:
2020 Lodging Tax Funding Requests
ISSUE
Review of two lodging tax funding requests from the City of Tukwila (the "City") related to
general operations and a partnership with the Seattle Seawolves.
BACKGROUND
The City collects a 1 % lodging tax on certain qualifying overnight stays in paid accommodations
(hotels/motels/Airbnb) in the City. State law limits the use of these funds to tourism promotion'.
There is currently just over $1 million in lodging tax funds available for use.
The City's Lodging Tax Advisory Committee (LTAC) reviews all requests, even by the City, for
use of lodging tax funds. LTAC then forwards a list of recommended applications to the City
Council for its review and consideration. If LTAC does not recommend an application be funded,
that application is not forwarded to the City Council. The City Council may approve or deny any
of the applications recommended by the LTAC. The City Council may also approve an
application and increase or decrease the dollar amount awarded2.
The City accepts applications on a rolling basis, with the LTAC reviewing requests monthly
1 RCW 67.28.080 (6) defines "tourism promotion" as "...activities, operations, and expenditures designed to
increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the
purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism
promotion agencies; and funding the marketing of or the operation of special events and festivals designed to
attract tourists."
z On August 17, 2016, the Washington State Attorney General's Office issued an informal opinion regarding
whether a municipality could change the dollar amounts recommended by the local lodging tax advisory
committee. Specifically, the informal opinion states:
"When awarding lodging tax revenues pursuant to RCW 67.28.1816(2)(b)(ii), a municipality may award amounts
different from the local lodging tax advisory committee's recommended amounts, but only after satisfying the
procedural requirements of RCW 67.28.1817(2), according to which the municipality must submit its proposed
change to the advisory committee for review and comment at least forty five days before final action on the
proposal."
INFORMATIONAL MEMO
Page 2
Pending Applications
Following its December 19, 2019 meeting, LTAC has forward the following two applications from
the City to the City Council for final action. LTAC recommends the applications be funded.
1. City of Tukwila, General Operations, ($133,000)
The City is requesting funding for administrative, basic marketing, small event support, indirect
cost allocation and other costs associated with the lodging tax fund and tourism promotion. The
City uses these funds to support the lodging tax mission of bringing people to the City and
marketing the City to visitors. The majority of funds being requested under this application are to
support an existing .5 FTE in the Mayor's office. This is not a new position but is the existing
Business Relations Manager position. Starting in 2019, this existing position funding was split
between the lodging tax fund and general fund. In the past the position was funding 100% from
the general fund.
LTAC is continuing its support for the small grant program, which staff is working to promote in
the community.
2. City of Tukwila, Seawolves Partnership ($39,000)
The City is requesting funding to partner with the Seattle Seawolves in 2020. The partnership
will focus on creating a better fan experience, bringing fans to the City, and branding the City as
the center of rugby in the Pacific NW. Additional items of interest in the partnership include:
• Location of all home matches will say "Tukwila" and will not reference Seattle as the
geographical location. This will also apply to press releases issued by the team. This is
the same practice Seattle Sounders FC follows regarding the team training at Starfire
Sports. This helps the City's overall digital footprint.
• Ten one -hour player appearance are included in the contract. The City has paid for
player appearance in the past and did individual contracts for each appearance. This
streamlines administration for both the City and the Seawolves.
• Promotional billboard on Root Sports TV.
• Two away match viewing parties at a location in Tukwila (location and dates TBD).
• A Seawolves fan day in Tukwila (date TBD).
FINANCIAL IMPACT
The total amount of funding requested from the lodging tax fund is $172,000. There are
sufficient funds available in the lodging tax fund to pay the expenditures.
RECOMMENDATION
Staff recommends that the City Council approve the funding request, as recommended by
LTAC. Staff suggests that the application be placed on the January 13 Special City Council
meeting.
ATTACHMENTS
A. City of Tukwila LTAC Application, General Operations
B. City of Tukwila LTAC Application, Seawolves Partnership
2
Tip wily
D
Staff Memorandum
Lodging Tax Advisory Committee Funding Request
Name of Applicant:
City of Tukwila, Office of Economic Development
Address:
6200 Southcenter Blvd, Tukwila, WA 98188
Total Funds Requested:
$133, 000
About the Applicant:
The City of Tukwila is a non -charter City organized under the laws of the State of
Washington. Founded in 1908, Tukwila is one of the oldest cities in King County. Since its
founding, Tukwila has always been a community at the "crossroads." Tukwila lies at one of
the busiest freeway interchanges in Washington State. The City has a small bedtime
population of just under 20,000. During the day the City's population swells to over 150,000
people, with people coming to the City to work, shop, dine, stay in hotels, and to visit once in
a life time experiences, such as the Museum of Flight or iFly.
The City is one of the most diverse cities in the country. Over 70 languages are spoken in the
Tukwila School District. Many well-known businesses are based in Tukwila, such as BECU,
Westfield Southcenter, Seattle Seawolves, Seattle Sounders FC, Top Pot Donuts, Pop
Gourmet, and the Sabey Corporation. The City has over 2,000 hotel rooms and over 100
restaurants.
Funds Previously
Awarded:
Last year the City was awarded $127,135 for its general administration costs.
Funding Request Narrative:
The requested funds are to provide funding for certain administrative costs incurred for
operations related to operations and administration of the lodging tax fund. Funds will be
used for office supplies, .5 FTE (wages and benefits) professional services, training and
education, memberships, indirect costs, other incidental costs and to support small events
within the City.
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
3
��Ti�kwifa
Staff Comments:
These funds help the City administrator the lodging tax funds, including managing and
overseeing contracts with third parties. Development of a website consistent the adopted City
brand is overdue. There does not exist a website or social media platforms promoting the
Tukwila brand. This will provide that opportunity.
Consistency with Six Year Financial Model:
The Six Year Financial Model reviewed by LTAC had shown a total, estimated cost for this
application of just over $124,000. This application is higher than expected largely because of
the reclassification of the business relations manager. Additionally, staff had initially
suggested only have $30,000 of discretionary spending in 2020 in the Six Year Model, but is
now proposing to maintain the 2019 level of $35,000
City of Tukwila Staff
Recommendation to LTAC: Approval
Notes:
None.
City of Tukwila
6200 Southcenter Blvd.
11
Tukwila, WA 98188
Application to the City of Tukwila for Use of 2020 Lodging Tax Funds
Event or Activity Name (if applicable):
General Administration, Small Marketing,
Small Event Support, Indirect Cost
Reimbursement, and labor.
Amount of Lodging Tax Requested:
$133,000
Applicant Organization:
City of Tukwila, Mayor's Office
Federal Tax ID Number:
91-6001519
Mailing Address:
6200 Southcenter Blvd
Tukwila, WA 98188
Primary Contact Name:
Brandon J. Miles
Primary Contact Phone:
(206) 431-3684
Primary Contact Email Address:
Brandon.Miles@Tukwilawa.gov
Check all the service categories that apply to this application:
✓ Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
Operation of a tourism -related facility owned or operated by a non-profit organization.
✓ Operation and/or capital costs of a tourism -related facility owned by a municipality or a
public facilities district.
Check which one of the following applies to your agency:
Non -Profit (Note: Attach a copy of your current non-profit corporate registration from the
Washington Secretary of State Office)
✓ Municipality
I am an authorized agent of the organization/agency applying for funding. I understand that:
I am proposing a tourism -related service for 2020. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
• 14 ency *11 a required to submit a report documenting economic impact results in a
forI 1 0 If rmined by the City.
r°
Signature: Datb:
Brandon J. Miles
5
9
1) Describe your tourism -related activity or event.
The City of Tukwila requests funding for 2020 for administration of the City's lodging tax fund, basic
small marketing activities, office supplies, limited travel, professional services, small event support,
reimbursement of the City's indirect charge, and labor (half time FTE).
Funds for this application are used for general administration, staff time (half of an FTE), and related
costs incurred by the City in managing its lodging tax program. In the past the funds for this application
were used for the following activities intended to support the entire tourism program.
• Office Supplies;
• Professional Services;
• Small Marketing Activities;
• Small event support;
• Training and Education;
• Membership, Registration, and Subscriptions;
• Parking, Travel, and Meals; and
• Indirect Cost Allocation.
• Small Event Support
Last year LTAC approved $127,135 for the City's Administration application. Most of the increase for
2019 is related to cost increases in salary and benefits for the business relations manager position,
which was reclassified by the City. The business relations manager is funded half by lodging tax and
half by the City's general fund. This split is proposed to remain in 2020.
The City is also requesting a charge for the City's indirect cost allocation. The lodging tax fund is one of
several special revenue funds managed by the City of Tukwila. Under State Law, the City is permitted to
charge special revenue funds for the indirect costs that are incurred by the general fund to support and
maintain these special revenue funds. These costs include, but are not limited to, legal support,
accounting, insurance, technology services, human services, and office administration. Activities that
are needed to support the lodging fund.
The City is also requesting small amount $8,000 for small sponsorship opportunities throughout the
year that could help build the Tukwila brand and help enhance the tourist destination. For 2019, the
City had success in using these funds to support marketing of an e-gaming event at Virtual Sports and
supporting the food truck rallies at the Mall.
In 2019, the City of Tukwila, Mayor's Office oversaw nearly $400,000 in lodging tax funds awarded to
outside groups. Each award requires a contract and ongoing oversight by City staff.
2) If an event, list the event name, date(s), and projected overall attendance.
7
This request is not for a specific event. However, the application helps support the City's ability to use
funds to support third parties and for the City to use lodging tax for possible events. Limited funds are
also providing to help support small scale events and activities in the City.
3) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
Both, the City uses its lodging tax funds to support marketing activities for both day and overnight
visitors. These are for activities either done by the City or by third parties.
In the past the City has used its lodging tax funds to support Seattle Southside Regional Tourism
Authority; events such as the Rock'N' Roll Marathon; the Backyard Wildlife Fair; and marketing
activities at the Museum of Flight and Starfire Sports. Providing funding for outside organizations
requires administrative support from several departments, including Finance, City Attorney,
Technology Services, City Clerk, and Economic Development.
Additionally, there are tourism related trainings, events, and memberships that the City would like to
be part of. These activities help support the City's ongoing tourism efforts.
4) Describe why visitors will travel to Tukwila to attend your event/activity/facility.
N/A
The request is for funding to help support City's costs incurred by the City to administer the lodging tax
fund and for expenses that are related to tourism. As discussed above, the lodging tax fund is used to
support a variety of activities in the region, which bring both day and overnight visitors to the City.
Costs associated, such as offices supplies, travel, parking, and education related to tourism and
marketing should be charged to lodging tax and not the City's general fund.
Having access to funds for small events allows the City to grow its "tourist infrastructure."
5) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or internationally).
N/A.
6) Describe the prior success of your event/activity/facility in attracting tourists
The City has a long history of success in using lodging tax funds to support a wide range of activities,
including Seattle Southside Regional Tourism Authority, the Museum of Flight, Starfire Sports, and the
Southwest King County Chamber of Commerce (now known as Seattle Southside Chamber of
Commerce).
7) If this your first time holding the event/activity/facility provide background on why you think
it will be successful.
N/A
8) Describe the media strategy you employ to promote your event/activity/facility to attract
overnight and/or day tourists? Please list any digital or print media (newsletters, e-blasts,
social media, etc.) your agency uses or intends to use to promote your event/activity/facility.
N/A
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
N/A
10) Is the City able to use your digital and print media for collaborative marketing?
N/A
11) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
N/A
12) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism -related service, provide an estimate of:
a.
Overall attendance at your proposed event/activity/facility.
0
b.
Number of people who will travel fewer than 50 miles for your
0
event/activity.
c.
Number of people who will travel more than 50 miles for your
0
event/activity.
d.
Of the people who travel more than 50 miles, the number of people
0
who will travel from another country or state.
e.
Of the people who travel more than 50 miles, the number of people
0
who will stay overnight in Tukwila.
f.
Of the people staying overnight, the number of people who will stay in
0
PAID accommodations (hotel/motel/bed-breakfast) in Tukwila.
9
g. Number of paid lodging room nights resulting from your proposed 0
event/ activity/facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
Special Note: The numbers provided above are direct estimates for this application. This application
helps supports the City's efforts in funding activities by third parties. Combined, these third parties
marketed the City to nearly 2 million people. For example, in 2018 Starfire Sports received $42,000
in lodging tax funds and nearly 1.2 million people visited the Starfire Sports campus. The ability to
provide funding to these third parties could not occur without the City's ability to process contracts
and provide payment, which is supported by this application.
13) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc?
As discussed above, the City uses its lodging tax funds to support a wide range of activities. In 2020, the
City anticipates funding the City of Tukwila, SSRTA, the Museum of Flight, Starfire Sports, and other
smaller activities. These funded activities have metrics, which the City will use for reporting purposes
for this funding request. However, for reporting purposes the City report the metrics for these third
party applications separately. Additionally, the City's efforts are intended to create a better tourist
economy and encourage more organic visits to the City. These organic visitors are difficult to attract
directly, but ultimately success can be tracked by increase sales at area businesses and increase
revenue from hotels.
No
No
14) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
15) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
16) What is the overall budget for your event/activity/facility? What percent of the budget are
you requesting from the City of Tukwila?
Total requested funding is $133,000
The following is the proposed budget for the campaign (note funds in rows 1-11 might be moved
between budget rows, but won't exceed the total amount requested).
Column
Budget Item
2019
2020
Notes
Approved
Budget
10
Proposed
Budget
1.
Office Supplies
$750
$750
This is for general
offices supplies and
for domain names
holds the City has
purchased.
2.
Professional
$11,000
$11,000
These funds are used
Services
to assist with tourism
promotion activities
that might arise
during the year. For
example, in 2019
funds were used for
the creation of a
quick guide on the
City's brand,
additional collateral
for the tourism brand,
and marketing
materials the City
created for the food
truck rodeo.
3.
Training and
$6,000
$6,000
These funds are
Education
intended for staff and
elected officials who
might desire or need
education or training
for tourism related
activities.
4.
Memberships,
$8,000
$8,000
Memberships could
Registrations, and
include:
subscriptions.
. Seattle
Chamber of
Commerce
• Seattle Sports
Commission
11
• Washington
Tourism
Alliance
• WFEA
• Others
5.
LTAC Meetings
$250 $0.00
Staff tries to minimize
expenses for LTAC
meetings; however, in
some cases we need
to rent a room and/or
provide food for
meetings.
6.
Parking, Travel
$1,000 $1,000
This is for staff, City
and Meals
Councilmembers, and
LTAC members who
might want to attend
tourism related
meetings in the
region. Last year this
expense was charged
to the general fund.
7.
Small Event
$8,000 $8,000
These funds are used
Sponsorship
to support small
events and activities
in the City. Some
examples of use of
the these funds in the
past include
supporting an e-
gaming event at
Virtual Sports,
Seawolves player
appearances, hosting
a quarterly meeting
of the Seattle Sports
Commission in
Seattle,
8.
Sub -Total:
$35,000 $34,750
12
9.
Labor (wages)
$55,547
$59,547
This is not a new
position. Funding for
10.
Labor (benefits)
$17,847
$19,287
the Business Relations
Manager will be split
50/50 between the
general fund and
lodging tax fund. The
increase for 2020 is
associated with a
reclassification of the
business relations
manager and a cost
living adjustment
provided to all non -
represented
employees.
11.
Sub -Total:
$73,394
$78,834
12.
Operations Total:
$127,135
$133,000
All activities.
It may be necessary to move funds between rows 1-11; however, the total expenditure
will not exceed the total listed in row 12.
17) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
Without funding it would jeopardize the City's ability to process third party requests for lodging tax
funding. Additionally, the City might choose to require the lodging tax fund to "pay as it goes" for
support provided by the City. This could result in higher charges being imposed to the lodging fund.
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed by the City's Lodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City of Tukwila
6200 Southcenter Blvd
Tukwila, WA 98188
Or,
13
Brandon.Miles@Tukwilawa.gov
Questions?
LTAC Contact:
Brandon J. Miles
(206) 431-3684
Brandon.Miles@Tukwilawa.gov.
Updated: December 17, 2019
14
DRAFT
City of Tukwila
General Administration
2020 Scope of Services
As outlined the budget above, funds will be used for the following activities intended to support the
operations of the lodging tax fund:
1. Purchase of office supplies;
2. Hiring of professional services, as needed (not project specific);
3. Training and Education for City staff, City elected officials, and LTAC members;
4. Membership, Registrations, and Subscriptions for the City;
5. Parking, Travel, and Meals
6. Indirect Cost Allocation
7. Staff costs (wages and labor)
8. Small Event Support and Sponsorship
Note, funds may be moved between the categories, but the total expenditure will not exceed
$133,000.
15
16
TL4kWi)A
Staff Memorandum
Lodging Tax Advisory Committee Fundingg Request
Name of Applicant:
City of Tukwila, Office of Economic Development
Address:
6200 Southcenter Blvd, Tukwila, WA 98188
Total Funds Requested:
$39,000
About the Applicant:
The City of Tukwila is a non -charter City organized under the laws of the State of
Washington. Founded in 1908, Tukwila is one of the oldest cities in King County. Since its
founding, Tukwila has always been a community at the "crossroads." Tukwila lies at one of
the busiest freeway interchanges in Washington State. The City has a small bedtime
population of just under 20,000. During the day the City's population swells to over 150,000
people, with people coming to the City to work, shop, dine, stay in hotels, and to visit once in
a life time experiences, such as the Museum of Flight or iFly.
The City is one of the most diverse cities in the country. Over 70 languages are spoken in the
Tukwila School District. Many well-known businesses are based in Tukwila, such as BECU,
Westfield Southcenter, Seattle Seawolves, Seattle Sounders FC, Top Pot Donuts, Pop
Gourmet, and the Sabey Corporation. The City has over 2,000 hotel rooms and over 100
restaurants.
Funds Previously
Awarded:
This is a new application, for a new initiative.
Funding Request Narrative:
The City is requesting funding to partner with the Seattle Seawolves in 2020. The partnership
will focus on creating a better fan experience, bringing fans to the City, and branding the City
as the center of rugby in the Pacific NW. Specific work items are found in Exhibit "A" of the
application.
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
I
TKkwila
Staff Comments:
This application helps build Tukwila's brand as the epicenter of rugby in the Pacific NW. The
Seawolves have a strong brand, that is consistent with the City's brand, both in its goal and
target audience.
Consistency with Six Year Financial Model:
For 2020, the Six Year Financial Model shows the City spending $150,000 for major
sponsorship, such as this. There will be sufficient funds remaining in the budget for other
2020 sponsorships. Additionally, there are sufficient funds in the lodging tax fund to support
the City's request.
City of Tukwila Staff
Recommendation to LTAC: Approval
Notes:
None.
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
in
Application to the City of Tukwila for Use of 2020 Lodging Tax Funds
Event or Activity Name (if applicable):
Seattle Seawolves Partnership
Amount of Lodging Tax Requested:
$39,000
Applicant Organization:
City of Tukwila, Mayor's Office
Federal Tax ID Number:
91-6001519
Mailing Address:
6200 Southcenter Blvd
Tukwila, WA 98188
Primary Contact Name:
Brandon J. Miles
Primary Contact Phone:
(206) 431-3684
Primary Contact Email Address: I
Brandon.Miles@Tukwilawa.gov
Check all the service categories that apply to this application:
✓ Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
Operation of a tourism -related facility owned or operated by a non-profit organization.
✓ Operation and/or capital costs of a tourism -related facility owned by a municipality or a
public facilities district.
Check which one of the following applies to your agency:
Non -Profit (Note: Attach a copy of your current non-profit corporate registration from the
Washington Secretary of State Office)
✓ Municipality
I am an authorized agent of the organization/agency applying for funding. I understand that:
I am proposing a tourism -related service for 2020. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
• y a en _will be required to submit a report documenting economic impact results in a
determined by the City. 'j f
1- 117
SignAture: Date:
Brandon J. Miles
19
20
1) Describe your tourism -related activity or event.
The City of Tukwila (the "City") is requesting lodging tax funds to partner with the Seattle Seawolves
for the team's 2020 season. The Seattle Seawolves are a professional rugby team in Major League
Rugby (MLR). The team trains and plays all of their home games at Starfire Sports in Tukwila. The
Seawolves are the most successful and dominate team in MLR. The team has won the last two MLR
Championships. MLR is growing, with three new teams coming online in 2020 and another new team
coming online in 2021. Rugby as a whole is growing in popularity in the United States.
Over the last two years, every MLR home game hosted by the Seawolves has sold out, with nearly
4,000 people attending each match. The Seawolves also have a very strong digital following and a
growing brand identity in the Seattle metro region.
For 2020, the City would like to partner with the Seawolves on initiatives that focus on three distinct
areas:
1. Drive Heads in Beds. Tukwila hotels will be the official hotel for away teams for the 2020
season. Additionally, the City will work to drive hotel stay for fans visiting from out of town.
2. Drive More Traffic to Area Businesses. With nearly 4,000 people coming to every home games
the City wants to work with the Seawolves to drive visitors to area restaurants and retail
establishments. Additionally, the City wants to bring fans down to the City on non -home games
for events.
3. Building the Tukwila Brand. The Seawolves have a strong and growing brand in the Seattle
region. Additionally, the Seawolves have a very strong brand following by millennials and
families, part of the City's overall target audience for branding. The City's internal brand
essence is "Accessible Fun." The Seawolves games are easily "accessible fun." The game are
reasonably priced, fun, and safe for families. The City also has an opportunity to build a rugby
brand for the City. Like we have done for soccer, Tukwila could be known as the epicenter of
soccer in the Pacific NW. Supporting the Seawolves can help attract more rugby matches to the
City.
Pages 9-10 of Exhibit "A" of the proposal outlines specifics of the partnership.
2) If an event, list the event name, date(s), and projected overall attendance.
Multiple dates. The Seawolves have multiple home games at Starfire Stadium in Tukwila. Additionally,
the City is going to work with the Seawolves to create several "fan days" in Tukwila. These would be
days where fans can wear their Seawolves clothes and get deals and specials at Tukwila stores. The City
is also going to work on creating viewing parties for away games. All of the events are intended to
bring fans into the City.
21
3) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
Both, both directly and indirectly by building a rugby brand.
4) Describe why visitors will travel to Tukwila to attend your event/activity/facility.
The Seawolves have been playing in Tukwila for the last two seasons. Each game is sold out, with
nearly 4,000 rugby fans attending the games. Last year the City partnered with the Seawolves on two
international matches. As part of these matches the City and Westfield Southcenter hosted a fan event
before one of the games. This fan event was well attended. The Seawolves team has a loyal fan
following.
5) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or internationally).
Regionally. Most fans are located within the Greater Seattle region. Home games may also produce a
small number of traveling fans from throughout the United States. These homes games would also
generate hotel stays by the away team. The Seawolves are also bringing in two exhibition games with a
team from Canadian and one from New Zealand.
Besides attendance at games, the City is also hoping to get branding exposure with the Seawolves.
6) Describe the prior success of your event/activity/facility in attracting tourists
The Seawolves have shown the ability to bring fans to the City. Last year the City partnered with the
Seawolves on two international matches. Both games were well attended.
7) If this your first time holding the event/activity/facility provide background on why you think
it will be successful.
N/A
S) Describe the media strategy you employ to promote your event/activity/facility to attract
overnight and/or day tourists? Please list any digital or print media (newsletters, e-blasts,
social media, etc.) your agency uses or intends to use to promote your event/activity/facility.
The City will utilize the Seawolves digital and social media for promotion. The City will bring in
additional partners and these partners would be required to also promote various events, such as the
fan day event or viewing parties.
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
Various ways, through digital media and by hosting specific events.
22
Yes.
10) Is the City able to use your digital and print media for collaborative marketing?
11) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
Yes. In fact, as part of this agreement the Seawolves will convert to most of their marketing utilizing
the "Tukwila" name in lieu of saying "Seattle."
12) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism -related service, provide an estimate of:
a.
Overall attendance at your proposed event/activity/facility.
40,000
b.
Number of people who will travel fewer than 50 miles for your
32,000
event/activity.
c.
Number of people who will travel more than 50 miles for your
8,000
event/activity.
d.
Of the people who travel more than 50 miles, the number of people
2,000
who will travel from another country or state.
e.
Of the people who travel more than 50 miles, the number of people
400
who will stay overnight in Tukwila.
f.
Of the people staying overnight, the number of people who will stay in
400
PAID accommodations (hotel/motel/bed-breakfast) in Tukwila.
g.
Number of paid lodging room nights resulting from your proposed
200
event/ activity/facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
13) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc?
These are estimates based upon a variety of factors, including fan attendance at games, fan
attendance at special events, overnight stays by the away teams, etc. The numbers provided are for
actual, estimated attendance and do not include media exposure.
14) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
23
No.
No
15) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
16) What is the overall budget for your event/activity/facility? What percent of the budget are
you requesting from the City of Tukwila?
The total request is $39,000 for a variety of items. See page @ of the attached exhibit "A".
17) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
If on funding is occurred the games would still occur in the City. However, the special events, such as
the fan day likely would not. The City would also not get social media exposure.
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed by the City's Lodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City of Tukwila
6200 Southcenter Blvd
Tukwila, WA 98188
Or,
Brandon.Miles@Tukwilawa.gov
Questions?
LTAC Contact:
Brandon J. Miles
(206) 431-3684
Brandon.Miles@Tukwilawa.gov.
Updated: December 17, 2019
24
Scope of Services
See Exhibit "A" for DRAFT Services. The City and Seawolves will negotiate final agreement.
25
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SEAT I&E SEANlALVES 2019
- Defended the shield
- 2018 & 2019 Major League Rugby Champions
- Sold out every home game in our history
- Lead MLR in all key partnership metrics
At
PROFESSIONAL
RUGBY IN SEATrLE
The Seattle Seawolves are one of seven (7)
teams that launched the inaugural season of a
brand-new professional rugby league in the U.S. —
Major League Rugby — in 2018. The league
expanded to nine (9) teams for the 2019 season
and is expanding to twelve (12) teams for the
2020 season.
Major League Rugby is an initiative driven by
existing USA Rugby-mernber teams, in
partnership with private investors who believe that
American rugby can thrive at the highest levels: as
a commercial enterprise; as an influential player
on the international rugby scene; and as a
participation sport at the youth and senior levels.
Rugby's international appeal is saturating U.S.
markets. Rugby's return to the Olympics drew
16.8 million new fans to the sport worldwide, and
in the fall of 2019, Japan hosted the Rugby World
Cup.
PAGE 3
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MAJOR LEAGUE RUGBY TEAMS
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community and
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rugby both on and off
the pitch.
OUR PILLARS
FAMILY
TRADITION
RESPECT
INCLUSION
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TUKIMLA PARTNERSHIP PROPOSAL
Seawolves to provide:
• Promotional use of Seawolves marks / images
• Presenting Match Partner of 1/26/20 exhibition match vs. the Tasman Mako and
one (1) Seawolves home regular season match at Starfire Stadium in Tukwila
• Includes "presented by" logo exposure & tag on all match day
communications as well as the opportunity to communicate "Stay and
Play" messaging / coupon
• Presenting partner of halftime activity (Think "Drop Kick Challenge
brought to you by the City of Tukwila") at match
• Seawolves will work with Tukwila on preferred date and match theme
(i.e. Pride Match) for regular season match
• Location of all home 2020 matches to reference "Tukwila"
• All press releases and social media posts will say "Tukwila" and/or be
tagged with Tukwila's official social media handle(s) as the location of 2020
home matches
• All 2020 visiting teams will stay at a TBD Hotel in Tukwila
• One (1) 15-second PA announcement w/ Tukwila logo on videoboard at each
2020 home match
• Ten (10) one -hour Seawolves Player appearances in 2020
• Dates and times of player appearances to be mutually agreed upon
• Seawolves Players to appear / participate in a Tukwila promotional video
• Tukwila to provide production of promotional video
• One (1) ROOT Sports TV billboard per home ROOT Sports broadcast
• Includes 8 seconds of copy and logo exposure
• Four (4) tickets to each 2020 home match
• One (1) parking pass for each 2020 home match
• Four (4) post -match VIP party passes to all 2020 home matches
• Post -match VIP party includes meet and greet of Seawolves and visiting
teams at Starfire Stadium
TUKWILA PARTNERSHIP PROPOSAL (continued)
Seawolves to provide (continued). -
Two (2) 2020 away match viewing parties @ Tukwila bar or restaurant
locations
Tukwila location(s) to air Seawolves away match on multiple TVs with audio
Seawolves to promote viewing party location(s) to fans via email and social
and will provide:
• Minimum of one (1) Seawolves Player
• Seawolves Mascot (Rucky)
• Seawolves gear for giveaways
• MLR Championship Shield
Seawolves fan day or days in Tukwila. Tukwila will line up mutually agreed
upon businesses to offer discounts to fans wearing Seawolves gear.
• Seawolves will promote fan day(s) via social and email on 1-2
occasions in 2020.
City of Tukwila to provide:
• $39,000 net cash (to be paid in two equal installments — 3/1/20 & 6/1/20)
• Promotion of partnership (when available throughout the 2020 season) on digital
billboard located @ South 180'h Street & West Valley Highway
• Seawolves are happy to provide approved creative & copy
• Opportunity for 1-2 Seawolves pop-up retail opportunities @ Southcenter Mall in
2020
• Seawolves to operate and provide all necessary staffing, gear, etc.
• Introduction to Airmark Apartments contact for potential Seawolves Player
lodging
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THANK YOU
SHANE SKINNER
Co -Founder & Director
Shane SeattleSeawolves.com
Chief Commercial Officer
Iin(MeattleSeawolves.com
Director of Partnerships
Dillon(cDSeattleSeawolves.com
City of Tukwila
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO: Planning & Economic Development Committee
FROM: Derek Speck, Economic Development Administrator
CC: Mayor Ekberg
DATE: January 8, 2020
SUBJECT: Economic Development Workplan for 2020
ISSUE
Staff seeks the Committee's feedback on the City's economic development workplan for 2020.
BACKGROUND
The City's Economic Development Division of the Mayor's Office leads the City's business
retention, attraction and marketing efforts, facilitates commercial real estate development, and
serves as a general liaison to the business community.
For 2020, the Economic Development Division's general fund budget is $319,082 which
includes one and a half full-time positions, part-time staff/interns, and $42,000 for supplies and
services. It is likely the City will also receive a $20,000 grant from the Port of Seattle.
The Economic Development Division also manages the City's lodging tax program. The City
uses the 1 % tax on certain qualifying overnight stays to promote tourism. For 2020, the lodging
tax fund is budgeted to receive $803,000 in revenue and incur $695,498 in expenditures and
conclude the year with a fund balance of $1,562,673. In addition to funding a regional tourism
organization, local tourism organizations, and special events and marketing, lodging tax also
pays for half of a full-time position.
The City's current draft of the economic development division's workplan for 2020 is attached.
DISCUSSION
The City's current draft of the economic development division's workplan for 2020 is attached.
FINANCIAL IMPACT
This item is not requesting Council action and has no financial or budget impact.
RECOMMENDATION
Information and discussion only.
ATTACHMENTS
Draft Economic Development Workplan for 2020
37
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MAYORS OFFICE
® City of Tukwila ECONOMIC DEVELOPMENT DIVISION
2020 WORKPLAN - DRAFT 1-8-20
Tukwila Village 1 Support Tukwila Village Community Development Associates (non-profit)
2 Approve developer parking management plan
3 Approve estopple certificate of completion for Phase 2
Land Sales 1 Coordinate sale of city property to HealthPoint for health and wellness center
2 Coordinate sale of Longacres parcel
3 Coordinate sale of Newporter parcel
Public Safety Plan 1 Coordinate sale of Traveler's Choice property to affected businesses
2 Support project management team with design and permit review
Economic
Development
Plan
1
Create an economic development plan for Tukwila
Lodging Tax
1
Coordinate committee including applications, contracts, and reporting
Advisory
2
Monitor legislative issues
Committee
3
Build upon business relationships
Branding and
1
Lead development of branding and wayfinding plan
Tourism
2
Build partnerships with strategic organizations (e.g. Sounders and Seawolves)
Marketing
3
Facilitate and sponsor special events such as Rave Green Run, etc.
4
Facilitate art in Southcenter District
5
Facilitate Baker Boulevard for festivals and events
6
Facilitate improvement of Tukwila Pond Park
7
Develop strategy to grow entertainment attractions
8
Develop digital media strategy for visiting and living in the Southcenter District
Policy 1 Manage City's regional transportation policy and advocacy
2 Participate in zoning and on street parking policy for Tukwila Int'I Boulevard
Business Retention, 1 Marketing to attract business and development
Expansion and 2 Networking to attract business and development
Attraction 3 Respond to business inquiries
4 Support development ofTIB with branding, business development, etc.
5 Support maintenance of KentValleyWA.com and SoundsideAlliance.com
6 Provide permitting assistance for priority projects
Page 1 of 2
39
�a yi City of Tukwila
MAYORS OFFICE
ECONOMIC DEVELOPMENT DIVISION
2020 WORKPLAN - DRAFT 1-8-20
Regional ED 1 Participate in Greater Seattle Partners, Chambers of Commerce,
Organizations Seattle Sports Commission, Int'I Council of Shopping Centers, etc.
Other 1 Coordinate development agreements (when ED is the lead)
2 Manage multi -family property tax exemption program
3 Coordinate Port of Seattle economic development grant
Administrative 1
2
3
4
5
Participate on Administrative Team
Staff Highline Forum
Staff Soundside Alliance for Economic Development
Staff Port of Seattle Roundtable (START)
Staff Airport Budget Provisio Working Group
Potential Projects 1
Adapt to economic development plan
2
Coordinate way to leverage business community relationships
3
Evaluate ZIP code effect on city tax revenue and image
4
Support analysis of sales tax
5
Participate in Green and Duwamish River related policies (e.g. levee)
6
Support analysis of affordable housing economics and policy
7
Expand branding related to business retention, expansion, and attraction
8
Support special event permit process to attract strategic festivals and events
9
Participate in regional economic development policy such as PSRC
Note: The numbers are included for reference only and do not indicate priority or rank.
40 Page 2 of 2