HomeMy WebLinkAboutPED 2020-04-20 Item 1A - COVID-19 - Lodging Tax Funding Application: Back to Business Campaign from City of TukwilaCity of Tukwila
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO: Planning and Economic Development
FROM: Brandon Miles, Business Relations Manager
CC: Mayor Ekberg
DATE: April 15, 2020
SUBJECT: 2020 Lodging Tax Funding Requests
City of Tukwila: Pandemic Response, Back to Business Campaign
ISSUE
Review of a lodging tax funding request from City of Tukwila in the amount of $25,000.
BACKGROUND
The City collects a 1 % lodging tax on certain qualifying overnight stays in paid accommodations
(hotels/motels/Airbnb) in the City. State law limits the use of these funds to tourism promotion'.
There is currently just over $1 million in lodging tax funds available for use.
The City's Lodging Tax Advisory Committee (LTAC) reviews all requests, even by the City, for
use of lodging tax funds. LTAC then forwards a list of recommended applications to the City
Council for its review and consideration. If LTAC does not recommend an application be funded,
that application is not forwarded to the City Council. The City Council may approve or deny any
of the applications recommended by the LTAC. The City Council may also approve an
application and increase or decrease the dollar amount awarded2.
The City accepts applications on a rolling basis, with the LTAC reviewing requests monthly.
Pending Applications
LTAC is scheduled to meet the week of April 13 to consider the request below. Staff will provide
an update on LTAC's recommendation following its meeting.
1. City of Tukwila (VS). ($25.000
1 RCW 67.28.080 (6) defines "tourism promotion" as "...activities, operations, and expenditures designed to
increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the
purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism
promotion agencies; and funding the marketing of or the operation of special events and festivals designed to
attract tourists."
Z On August 17, 2016, the Washington State Attorney General's Office issued an informal opinion regarding
whether a municipality could change the dollar amounts recommended by the local lodging tax advisory
committee. Specifically, the informal opinion states:
"When awarding lodging tax revenues pursuant to RCW 67.28.1816(2)(b)(ii), a municipality may award amounts
different from the local lodging tax advisory committee's recommended amounts, but only after satisfying the
procedural requirements of RCW 67.28.1817(2), according to which the municipality must submit its proposed
change to the advisory committee for review and comment at least forty five days before final action on the
proposal. "
INFORMATIONAL MEMO
Page 2
Tukwila relies on visitors to the City for a significant amount of its operating revenue. Prior to the
pandemic it was estimated that 150,000 people visited the City everyday to work, play, stay,
shop, and dine. As a result of the pandemic all entertainment businesses are closed, Westfield
Southcenter has shut its doors, and restaurants can only offer takeout/delivery.
Economic Development staff has been looking for ways to support consumer facing businesses
during the pandemic and to help them quickly recovery once the Stay Home Order is lifted. The
first campaign was the "Great Tukwila Carryout," which promoted restaurants in the City that
were offering takeout/delivery.
The next campaign is more ambitious, and staff hopes that it helps the City consumer facing
businesses that are not operating. The "Back to Business (working name only)" will promote the
purchase of deals and gift card by consumer of closed businesses. The idea to help inspire
people that this to will past and to help generate cash flow for closed businesses.
The campaign will work as follows:
• Consumer facing businesses are asked to provide a deal, something that people can
purchase now. It is free for Tukwila businesses to participate. Because it would increase
the reach of the campaign, non -Tukwila businesses in King County could also
participate. Staff is still working on how this work. Ideally other cities will come on as
sponsors for the campaign.
• A campaign will be developed with its own brand, consistent with the overall Tukwila
brand.
• A microsite, with a domain name consistent with the brand, will be set up to promote the
deals. The actual transaction will occur on the businesses' website, not the City's. Our
goal is to have 12,500 unique visitors to the webpage within one month.
• Social media channels will be set up to promote the campaign. Our goal is to have 8,500
followers within one month.
• Public relations campaign to generate earned media.
• While it's free for Tukwila businesses to participate, the businesses will be asked to
promote the campaign through their digital channels.
The following are the immediate goals of the campaign:
• Help to drive businesses to Tukwila hotels, restaurants, and entertainment
establishments. Help with the overall rebound of the Tukwila tourism economy once the
Stay Home Order is lifted.
• Improve the overall brand perception of Tukwila in the overall Puget Sound region.
• Establish Tukwila as a leader in the hospitality industry recovery.
• Build relationships with businesses in Tukwila and businesses outside of Tukwila.
Businesses outside of Tukwila may eventually be interested in opening additional
locations in the City.
This campaign will also have long term benefits to the City:
1. It will allow the City to develop social media channels that can be transitioned to
promoting the Tukwila tourism brand once the pandemic has ended.
2. It will help to reinforce Tukwila as a tourism designation in the Greater Seattle area.
2
INFORMATIONAL MEMO
Page 3
FINANCIAL IMPACT
The total cost for this campaign is $40,000. Staff utilized $15,000 in funding from the City's
general operation's lodging tax application to begin getting the campaign developed. Staff is
requesting an additional $25,000 in lodging tax funds for digital marketing, project management
by the marketing firm to manage the digital marketing, and for any additional costs that might
arise.
RECOMMENDATION
Staff recommends that the City Council approve the funding request, as recommended by
LTAC. Staff has placed this on the April 20 regular agenda (same night at P.E.D meeting).
ATTACHMENTS
A. City of Tukwila: COVID19 Response, Back to Business Initiative application materials.
K
sl
�, Tukwila
Staff Memorandum
Lodging Tax Advisory Committee Funding Request
Name of Applicant:
City of Tukwila, Office of Economic Development
Address:
6200 Southcenter Blvd, Tukwila, WA 98188
Total Funds Requested:
$25,000
About the Applicant:
The City of Tukwila is a non -charter City organized under the laws of the State of Washington. Founded in
1908, Tukwila is one of the oldest cities in King County. Since its founding, Tukwila has always been a
community at the "crossroads." Tukwila lies at one of the busiest freeway interchanges in Washington State.
The City has a small bedtime population of just under 20,000. During the day the City's population swells to
over 150,000 people, with people coming to the City to work, shop, dine, stay in hotels, and to visit once in a
life time experiences, such as the Museum of Flight or iFly.
The City is one of the most diverse cities in the country. Over 70 languages are spoken in the Tukwila School
District. Many well-known businesses are based in Tukwila, such as BECU, Westfield Southcenter, Seattle
Seawolves, Seattle Sounders FC, Top Pot Donuts, Pop Gourmet, and the Sabey Corporation. The City has over
2,000 hotel rooms and over 100 restaurants.
Funds Previously
Awarded:
The City has received funding in the past for a variety campaigns and operations. This specific campaign is new
and specific to responding to the COVIDI9 pandemic.
Funding Request Narrative:
The City is requesting funds for its "Back to Business" campaign. The campaign will promote deals that can be
purchased now for use later, once the Stay Home order is lifted. The idea is to help inspire hope and remind
people this to will past. The campaign will also be the first step in a long process to help the City's tourism
industry recover from the pandemic.
The following are the immediate goals of the campaign:
Help to drive businesses to Tukwila hotels, restaurants, and entertainment establishments. Help with
the overall rebound of the Tukwila tourism economy once the Stay Home Order is lifted.
Improve the overall brand perception of Tukwila in the overall Puget Sound region.
Establish Tukwila as a leader in the hospitality industry recovery.
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
0.
Build relationships with businesses in Tukwila and businesses outside of Tukwila. Businesses outside of
Tukwila may eventually be interested in opening additional locations in the City.
This campaign will also have long term benefits to the City:
1. It will allow the City to develop social media channels that can be transitioned to promoting the
Tukwila tourism brand once the pandemic has ended.
2. It will help to reinforce Tukwila as a tourism designation in the Greater Seattle area.
How the campaign will work:
• Consumer facing businesses are asked to provide a deal, something that people can purchase now. It is
free for Tukwila businesses to participate. Because it would increase the reach of the campaign, non -
Tukwila businesses in King County could also participate. Staff is still working on how this work. Ideally
other cities will come on as sponsors for the campaign.
• A campaign will be developed with its own brand, consistent with the overall Tukwila brand.
• A microsite will be set up to promote the deals. The actual transaction will occur on the businesses'
website, not the City's. Our goal is to have 12,500 unique visitors to the webpage.
• Social media channels will be set up to promote the campaign. Our goal is to have 8,500 followers
within one month.
• Public relations campaign to generate earned media.
• While it's free for Tukwila businesses to participate, the businesses will be asked to promote the
campaign through their digital channels.
Staff Comments:
This is a small step the City can do to help its businesses and the region recover from the pandemic. Staff has
allocated $15,000 from the City's general operations application to this campaign. Staff is requesting an
additional $25,000 in lodging tax funds specific to this campaign. The $25,000 will be used for digital ad buys,
project management by the marketing firm to manage the digital campaign, and other costs that might arise.
Consistency with Six Year Financial Model:
The six -year financial model did not anticipate a pandemic. However, the City's policy has been to retain a
significant amount of reserves for an economic downturn, such as this pandemic. There are sufficient lodging
tax funds to support this campaign.
City of Tukwila Staff
Recommendation to LTAC: Approval
Notes:
None.
City of Tukwila
6200 Southcenter Blvd.
A
Tukwila, WA 98188
Application to the City of Tukwila for Use of 2020 Lodging Tax Funds
Event or Activity Name (if applicable):
City of Tukwila: COVID19 Response, Back to
Business Initiative
Amount of Lodging Tax Requested:
$25,000
Applicant Organization:
City of Tukwila, Mayor's Office
Federal Tax ID Number:
91-6001519
Mailing Address:
6200 Southcenter Blvd
Tukwila, WA 98188
Primary Contact Name:
Brandon J. Miles
Primary Contact Phone:
(206) 431-3684
Primary Contact Email Address:
Brandon.Miles@Tukwilawa.gov
Check all the service categories that apply to this application:
✓ Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
Operation of a tourism -related facility owned or operated by a non-profit organization.
Operation and/or capital costs of a tourism -related facility owned by a municipality or a public
facilities district.
Check which one of the following applies to your agency:
Non -Profit (Note: Attach a copy of your current non-profit corporate registration from the
Washington Secretary of State Office)
✓ Municipality
am an authorized agent of the organization/agency applying for funding. I understand that:
I am proposing a tourism -related service for 2020. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
ry c will be required to submit a report documenting economic impact results in a
pt will
by the City.
,
e April 14, 2020
Signa ure: Date:
Brandon J. Miles
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1) Describe your tourism -related activity or event.
The COVID-19 Pandemic and the Stay Home Order has impacted many Tukwila restaurants. Almost all
retailers are closed, all entertainment related businesses are closed, and restaurants can only offer
carryout and/or delivery. The City's visitor economy is getting crushed. Prior to COVID-19 nearly
150,000 people visited the City every day to shop, dine, play, and work.
Over the last ten years Tukwila has become home to a number of well-known entertainment business,
such as iFly, Virtual Sports, Defy, and Round 1. More entertainment businesses such as Stone Gardens
will open this summer. COVID-19 threatens these businesses survival since these businesses may not
reopen. Additionally, the City's hotels are struggling with low occupancy.
The City will need to work aggressively to get back its hospitality market position. Several initiatives
have or will be launched to help the City's hospitality businesses and economy recover. The City
launched the Great Carryout Campaign on April 1, which supported Tukwila restaurants open for
carryout and delivery.
The City is seeking funds for the following activity:
1. "Get Out, Have Fun ($25,000)."
This campaign will support consumer facing businesses by providing opportunities for people in
Western Washington buy future experiences, food, and hotel stays once the Stay Home order is lifted.
The City has already utilized funds to hire a marketing firm to begin development of the campaign,
website, and social media. Additional funds are needed to support an aggressive digital ad buy and
public relations initiative.
Staff has already secured deals from several well-known Tukwila businesses. More businesses are likely
to join once the campaign launched. Additionally, staff believes there is a significant advantage to
inviting non -Tukwila businesses to be part of this campaign. Getting well-known Seattle businesses to
be part of this campaign would help expand the reach of the marketing efforts. It also helps to
establish Tukwila as a leader in the hospitality industry.
The following are the goals of the campaign:
• Help to drive businesses to Tukwila hotels, restaurants, and entertainment establishments.
Help with the overall rebound of the Tukwila tourism economy once the Stay Home Order is
lifted.
• Improve the overall brand perception of Tukwila in the overall Puget Sound region.
• Establish Tukwila as a leader in the hospitality industry recovery.
• Build relationships with businesses in Tukwila and businesses outside of Tukwila. Businesses
outside of Tukwila may eventually be interested in opening additional locations in the City.
ti�
2) If an event, list the event name, date(s), and projected overall attendance.
N/A
3) is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
4) Describe why visitors will travel to Tukwila to attend your event/activity/facility.
Prior to the pandemic nearly 150,000 people came to Tukwila to work, play, stay, shop, and dine.
Tukwila is centrally located and is home to the largest mall in the Pacific NW, 200 restaurants, nearly
2,000 hotel rooms, and nearly a dozen entertainment establishments.
People need something to look forward to once the Stay Home order is lifted. This campaign will lift
people's sprits and allow us to recapture our market share once the Stay Home order is lifted.
5) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or internationally).
We will focus on consumers within a one -hour drive of the City. Our target is regionally, but consumers
in other areas might benefit.
6) Describe the prior success of your event/activity/facility in attracting tourists
The City has past success doing events to attract tourists. Past examples include:
• Two Rave Green Runs with the Seattle Sounders.
• Last year's food truck rodeos with Westfield Southcenter.
• International Rugby Matches with the Seattle Seawolves.
7) If this your first time holding the event/activity/facility provide background on why you think
it will be successful.
We believe the campaign will be successful for the following reasons:
1. Well known businesses have signed on to the campaign.
2. Demand for positive news.
3. Hiring of a marketing firm with a track record of success.
8) Describe the media strategy you employ to promote your event/activity/facility to attract
overnight and/or day tourists? Please list any digital or print media (newsletters, e-blasts,
social media, etc.) your agency uses or intends to use to promote your event/activity/facility.
IN
Working with Mammoth, our marketing agency, the City will develop and execute the following
marketing strategy:
The items below are already funded through the basic operation's application for the City.
• Develop an overall name and brand for the campaign. The name will be unique to the campaign
and the brand will be consistent with the overall Tukwila brand.
• A microsite will be developed to promote and advertise all of the deals offered. While other
consumer facing businesses in King County can join, Tukwila businesses will have first priority.
The City will likely not allow non -Tukwila hotels to be listed on the microsite. The microsite will
be very basic, but rich in graphics and images, with Tukwila businesses have priority.
• Create social media accounts. These social media accounts will use the Tukwila name, but their
initial focus will on this Get Out campaign. We will develop posts and images to use on the
social media accounts. Specific deals from individual businesses will be pushed throughout the
campaign. Once the campaign has concluded these social media accounts will promote the
overall Tukwila brand.
• While it's free for businesses to participate, businesses will be asked to promote the their deals
and the overall campaign through their digital channels.
• Development and execution of an earned media strategy.
Items to be funded under this application ($25,000)
• Paid posts on social media to obtain 8,500 followers, 12,500 web visits, and over 2 million
impressions. The City maybe able to secure paid posts from Facebook for free. If so, this would
reduce the total cost of the application.
• Funds for possible ads in digital newspapers in Western Washington.
• Other costs that might arise to meet the marketing goals of the campaign.
Staff time for this project will be paid out of existing budget allocations.
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
All consumer facing businesses in Tukwila can be listed on the microsite, provided they provide a deal
that a consumer can purchase. Only Tukwila
10) Is the City able to use your digital and print media for collaborative marketing?
Yes.
11) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
The naming of the event is still being developed. Tukwila name will be used promptly in this marketing
campaign.
If
12) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism -related service, provide an estimate of:
a.
Overall attendance at your proposed event/activity/facility.
2,100,000
million
impressions.
12,500
webpage
visits.
8,500
followers.
b.
Number of people who will travel fewer than 50 miles for your
90%
event/activity.
c.
Number of people who will travel more than 50 miles for your
10%
event/activity.
d.
Of the people who travel more than 50 miles, the number of people
Less than
who will travel from another country or state.
5%
e.
Of the people who travel more than 50 miles, the number of people
Less than
who will stay overnight in Tukwila.
3%
f.
Of the people staying overnight, the number of people who will stay in
100
PAID accommodations (hotel/motel/bed-breakfast) in Tukwila.
g.
Number of paid lodging room nights resulting from your proposed
200
event/ activity/facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
13) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc?.
These are rough estimated based on educated guesses by staff.
14) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
Not directly.
12
City staff has reached out to the cities of Bellevue, Seattle, Kent, and Renton to solicit interest in the
campaign. These cities have been asked to provide funds for the campaign in exchange for their
businesses being given free access to the marketing. Should these cities contribute funds the City
would look at reducing its financial commitment.
No.
15) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
16) What is the overall budget for your event/activity/facility? What percent of the budget are
you requesting from the City of Tukwila?
The total request for this application is $25,000. The following breakdowns the total budget.
Item
Cost
Source of
Funds
Campaign Development: Name of
$15,000
The basic
initiative, theme, and visual
application
direction. Concepts presented to
approved by
client for feedback along with
the City
findings from our research and
includes
social media exploration.
sufficient
funds to pay
Website: Purchase of domain,
for this.
hosting, design, build and launch of
However, it
website. Includes stock photography
would draw
(as needed), or photography
down the
provided by city or partners. Site
funds
built on Content Management
significantly
System to enable updates to be made
easily to onboard new businesses
participating in the initiative. Social
Media: Design assets for Facebook
and Instagram accounts (Tukwila's
new consumer facing branding
initiative). Name recommendations.
Creation of 3 graphics per platform
for use in organic postings.
Earned media: Engagement with
local media outlets, limited to one
month of contact. Amplify message
to compliment paid, social, or other
communications tactics.
13
Campaign and project management
Paid social media and paid search,
$20,000
This is
including project management by
requested as
marketing firm.
part of this
application.
Additional funds for ads for
$5,000
This is
additional digital marketing and
requested as
other costs.
part of this
application.
Staff Time (100 hours $75 loaded
$7,500
Staff time for
costs):
Business
Relations
Manager.
Already
budget
through the
general funds
and lodging
tax fund.
Total:
$47,500
Total request
under this
application is
$25,000.
17) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
We would reduce the social media ad buys.
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed by the City's Lodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City of Tukwila
6200 Southcenter Blvd
Tukwila, WA 98188
Or,
Questions?
Ell
LTA[Contaot:
Bnandon]. Miles
(206)431-3684
Updated: December 17, 2019
15
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As part of the Governor Inslee's "Stay Home, Stay Healthy" order, most entertainment businesses have
temporary ceased operations. Many Washingtonians are stuck at home unable to attend sports games, go
to the movies, dine out, or simply get out and have fun with their friends.
The `Stay Home' order will eventually be lifted, and we will be able to get back to our regular activities.
Until then, we must do everything possible to inspire hope and help our local businesses survive.
Objective
The campaign will help generate cash flow for local businesses while also giving people across Western
Washington things to look forward to. Participants can also feel a sense of pride that comes from helping
out in a meaningful way. The effort will have the added benefit of reflecting well on Tukwila as a city that
cares deeply about its business community.
The initial campaign will focus on the greater Tukwila area, including Seattle, Renton, Tacoma, and
other neighboring communities. The campaign will ideally expand to more of Western Washington as
partner organizations join the effort.
Flow it WorR
The effort will be centered around a digital advertising campaign and campaign -specific microsite
featuring special advance deals from local businesses. These deals will promote a broad range of
experiential and retail opportunities which can be booked at a discounted price now, and enjoyed once
the all clear is given.
These events and activities will emphasize the concepts of community, togetherness, and reconnecting
with friends. The deals will be organized and curated on the microsite, and promoted via a
comprehensive targeted paid, social, and earned media campaign.
The microsite will provide links that click -through to each of the deals so any purchasing will occur
on the websites of participating businesses. It will be completely free for businesses to be listed on the
website, although there may be some requirements for reciprocal social media promotion of the
effort.
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Carnpaigri Development
Mammoth will begin the creative process by developing a campaign theme, name, and visual direction
that effectively expresses the objectives of the effort in a way that is compelling to Tukwila's diverse
communities. This process begins with comparative market research and social listening to identify
similar efforts from around the country. We take inspiration from what's working best and learn from
the mistakes of others.
17
UKVVIA BACK TO BUSINESS CAMPAIGN
From there our creative team will brainstorm and iterate campaign concepts that are regionally
appropriate and resonant with diverse audiences, while effectively reflecting the brand essence of
Tukwila. Campaign concepts will be presented to Tukwila for feedback and approval.
Website
The crux of the Back to Business initiative will be based on the content and links on a custom,
campaign -specific microsite. Once the campaign theme and creative direction is approved, Mammoth
will quickly design and develop the microsite, and work with Tukwila to organize, curate, and verify the
deals and vendors listed on the site.
Once the campaign is up and running successfully, the microsite could be expanded to accommodate
the participation of more partner organizations and businesses across a larger geographical region.
Advertising and Media Services
Creative development and deployment of paid media assets will be timed to coincide with the launch of
the campaign microsite. The ads will be reflective of the campaign's objectives and ethos, and designed
to effectively compel audiences to engage with the creative assets, click through to the microsite, and
spend time exploring and purchasing available deals.
Mammoth will develop and present a recommended media plan. Because of current social distancing
recommendations, people are overwhelmingly staying at home, so paid media will largely focus on
digital display and social media advertising.
Social Media
Effective social media outreach will be a critical component of this campaign. Mammoth will design
and develop Facebook and Instagram accounts for Tukwila's new consumer -facing branding initiative.
We will create brand -appropriate materials specific to this campaign for use in organic and paid social
media. These channels will be developed to establish a platform for future use, and will be distinct and
separate from the City's official social media handles.
Earned Meth
Engaging with local media outlets to attract coverage will help expand the reach of the campaign and
provide third -party validation of the effort with the broader public. This disciplined earned media
approach will help ensure messages reach people where they are (e.g. local, community outlets), amplify
key messages to reinforce paid, social and other communications tactics, while also demonstrating a
commitment to transparency and partnership by working proactively with relevant media outlets.
IN
TUKWILA BACK 10 BUSINESS CAMPAIGN
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Campaign Cost: $15,000
Cost is inclusive of the following services.
® Campaign Development: Name of initiative, theme, and visual direction. Concepts presented to
client for feedback along with findings from our research and social media exploration.
® Website: Purchase of domain, hosting, design, build and launch of website. Includes stock
photography (as needed), or photography provided by city or partners. Site built on Content
Management System to enable updates to be made easily to onboard new businesses participating
in the initiative.
+ Social Media: Design assets for Facebook and Instagram accounts (Tukwila's new consumer
facing branding initiative). Name recommendations. Creation of 3 graphics per platform for use
in organic postings.
® Earned media: Engagement with local media outlets, limited to one month of contact. Amplify
message to compliment paid, social, or other communications tactics.
® Campaign and project management.
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Campaign creative (2-3 ads per platform), media planning, placement, optimization, S3�000
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* Grow social media communities, estimated total followers 4,250
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• Grow social media communities, estimated total followers 8,500
• Advertise to optimize towards website visits, estimated 12,500 website visits
OP'TiONi 3SociEd Ulecfla and Programmatic Digita� Display Advertising
* Grow social media communities, estimated total followers 8,500
* Advertise to optimize towards website visits, estimated 12,500 website visits
* Programmatic advertising, geotargeted to Tukwila, variety of lifestyle and news sites,
retargeting to website visitors, 2,100,000 impressions
*costs are gross with 15% agency commission
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