HomeMy WebLinkAboutPED 2020-08-03 Item 1B - Discussion - Economic Development Work PlanCity of Tukwila
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO:
Planning & Economic Development Committee
FROM:
Derek Speck, Economic Development Administrator
CC:
Mayor Ekberg
DATE:
July 27, 2020
SUBJECT:
Economic Development Workplan for 2020: Update
ISSUE
Staff seeks the Committee's feedback on the City's economic development workplan for 2020
and prioritization.
BACKGROUND
The City's Economic Development Division of the Mayor's Office leads the City's business
retention, attraction and marketing efforts, facilitates commercial real estate development, and
serves as a general liaison to the business community. The Economic Development Division
also manages the City's lodging tax program.
Staff provided a draft of the economic development division's workplan for 2020 to the
Committee at its meeting on January 13, 2020. At that time, the Committee expressed a desire
for the Economic Development Plan to be completed by summer 2020 and recognized that
would require hiring a consultant. On 2/3/20 the Committee gave staff approval to issue an RFP
to select a consultant and acknowledged the cost would be $50,000 to $70,000 and would
require a budget amendment.
In early March 2020 the COVID-19 pandemic was becoming more obvious and on March 16,
2020 the Governor announced a statewide closure of all restaurants, bars, entertainment and
recreational facilities, and a limit on large gatherings. During this time Economic development
staff turned its focus to supporting the City's emergency operations unit and helping businesses
mitigate, respond, and recover. Throughout the pandemic, staff has spent most of its time on
business recovery work such as the following:
1. Provided information to businesses through the City's website and emails (approximately
weekly) with information and resources.
2. Monitored the pandemic and its effect on the economy.
3. Created and implemented the Great Tukwila Carry -Out marketing campaign to support
restaurants.
4. Provided recommendations on the State's Working Washington Small Business
Emergency Grant Program.
5. Conducted weekly "windshield surveys" of Tukwila businesses closure compliance and
business activity assessment.
6. Participated in the Southside Mitigation and Recovery Taskforce (SMART) which is lead
by the Seattle Southside Chamber of Commerce.
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7. Created and implemented www.SavingLocalKC.com with a marketing campaign to help
local businesses make online and phone sales transactions.
8. Conducted a business survey (online and via telephone).
9. Explored collaborations with other regional partners for grants such as the opportunity
from the US Economic Development Agency.
DISCUSSION
The City's current draft of the economic development division's workplan for 2020 is attached
with changes from the January version shown in strikeout and underline. The main change is
that, due to the pandemic, staff has been working on business recovery instead of the economic
development plan.
Following are ongoing business recovery work items:
1. Following up with requests or specific needs indicated by some of the businesses
through their survey responses or other contacts.
2. Providing information to businesses through the City's website and emails
(approximately weekly) with information and resources.
3. Monitoring and researching to understand the economy's recovery and to find additional
resources.
4. Expanding marketing for Saving Local KC.com.
5. Expanding marketing and branding through ExperienceTukwila.
6. Continuing our work with the Lodging Tax Advisory Committee and exploring more ways
to support business recovery such as a rebate program.
7. Supporting the Chamber of Commerce's Southside Promise program and using the Port
of Seattle grant for additional business advisory assistance.
8. Exploring marketing and event partnerships with Westfield Southcenter and other
businesses.
9. Coordinating Tukwila's use of the $31,965 CARES Act grant from King County.
10. Monitoring for other grant opportunities.
11. Supporting City regulation revisions, if needed, to support business.
If the Committee and Council are interesting in making the economic development plan a top
priority, some considerations are:
1. Authorizing funding
2. Outreach will need to be more online and through virtual meetings than in person. Some
businesses may not be as available to participate as they focus on recovery.
3. The economy is in a drastic state of flux. We would need to make assumptions as to the
timing of the recovery and what the economy will look like afterward. For example, a
vaccine could significantly affect how businesses operate.
4. What other work should be a lower priority.
One option is to work on the economic development plan as time is available as a secondary
priority but to elevate specific work items that are relatively easy to implement and move forward
now. As an example, the City could create an inexpensive marketing campaign that focuses on
attracting a particular business cluster such as those related to architecture and interior design
https://tukwilawa.sharepoint.com/sites/mayorsoffice/cc/Council Agenda Items/Mayor's Office/PED, August 3/Economic Development Workplan/Economic
Development Workplan Infomemo.doc
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INFORMATIONAL MEMO
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since we are so close to the Seattle Design Center. Staff welcomes feedback from the
Committee on items that could fit into the workplan.
FINANCIAL IMPACT
This item has no financial or budget impact at this time.
RECOMMENDATION
Information and discussion only.
ATTACHMENTS
Current Economic Development Workplan for 2020
https://tukwilawa.sharepoint.com/sites/mayorsoffice/cc/Council Agenda Items/Mayor's Office/PED, August 3/Economic Development Workplan/Economic
Development Workplan Infomemo.doc
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City of Tukwila
MAYORS OFFICE
ECONOMIC DEVELOPMENT DIVISION
2020 WORKPLAN - DRAFT 7-27-20
Tukwila Village A Support Tukwila Village Community Development Associates (non-profit)*
B Approve developer parking management plan*
C Approve estopple certificate of completion for Phase 2*
Land Sales A Coordinate sale of city property to HealthPoint for health and wellness center*
B Coordinate sale of Longacres parcel
C Coordinate sale of Newporter parcel
D Coordinate sale of former fire station 53 parcel
E Coordinate sale of Minkler parcel
F Coordinate sale of George Long shops parcel
Public Safety Plan A Coordinate sale of Traveler's Choice property to affected businesses*
B Support project management team with design and permit review*
Economic A Create an economic development plan for Tukwila
Development B Increase understanding and inclusion of equity and social justice*
Plan
Business A Monitor the pandemic, economy and resources. Inform businesses*
Recovery B Coordinate use of $31,965 business support grant from King County*
C Develop and implement SavingLocalKC.com*
D Conduct business survey* - Done
E Provide recommendations for Working Washington Grants* - Done
F Conduct windshield surveys for business compliance and activity* - Done
G Develop and implement the Great Tukwila Carry -out* - Done
Lodging Tax A Coordinate committee including applications, contracts, and reporting*
Advisory B Monitor legislative issues
Committee C Build upon business relationships*
Branding and A Lead development of branding and wayfinding plan*
Tourism B Build partnerships with strategic organizations (e.g. Sounders and Seawolves)
Marketing C Facilitate and sponsor special events such as Rave Green Run, etc.
D Facilitate art in Southcenter District*
E Facilitate Baker Boulevard for festivals and events
F Facilitate improvement of Tukwila Pond Park*
G Develop strategy to grow entertainment attractions
H Develop and implement digital media strategy for ExperienceTukwila*
I Develep ai-sicai iii^cai'a strategy for yisitin^,�—and iyin^,�—in the
Policy A Manage City's regional transportation policy and advocacy*
B Participate in zoning and on street parking policy for Tukwila Int'I Boulevard*
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MAYORS OFFICE
City of Tukwila ECONOMIC DEVELOPMENT DIVISION
2020 WORKPLAN - DRAFT 7-27-20
Business A Marketing to attract business and development
Retention, B Networking to attract business and development
Expansion, and C Respond to business inquiries*
Attraction D Support development of TIB with branding, business development, etc.
E Support maintenance of KentValleyWA.com and SoundsideAlliance.com*
F Provide permitting assistance for priority projects*
Regional ED A Participate in Greater Seattle Partners, Chambers of Commerce,
Organizations Seattle Sports Commission, Int'I Council of Shopping Centers, etc.
Other A Coordinate development agreements (when ED is the lead)
B Manage multi -family property tax exemption program (approved projects)
C Coordinate Port of Seattle economic development grant*
Administrative A Participate on Administrative Team*
C Staff Soundside Alliance for Economic Development*
D Staff Port of Seattle Roundtable (START)*
E Staff Airport Budget Proviso Working Group*
Small Projects A Business ewtFeaeh feF plastic bag peliey
B nnicaraa-study
C Crosswalk art - Done
D 4Culture grant for Old City Hall preservation plan
E Bank De -Risking - Done
Potential Projects A Adapt to economic development plan
B Coordinate way to leverage business community relationships
C Evaluate ZIP code effect on city tax revenue and image
D Support analysis of sales tax
E Participate in Green and Duwamish River related policies (e.g. levee)
F Support analysis of affordable housing economics and policy
G Expand branding related to business retention, expansion, and attraction
H Support special event permit process to attract strategic festivals and events
I Participate in regional economic development policy such as PSRC
J Coordinate policy review for expansion of multi -family tax exemption program
Notes:
Top priority items for 2020 are indicated by an asterisk
Items that have been removed from the original workplan are shown in strike through.
Items that are underlined have been added since January.
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