HomeMy WebLinkAboutPED 2020-11-02 Item 2A - Powerpoint Presentation Shown at Meeting - Tourism Funding Allocation Principles / 6-Year Financial PlanPED Meeting
November 2,2020
•Tourism Funding Allocation
Principles
•Six-Year Financial Plan
-40)
sm huink ng at a
U
Tukwi Ws tourism is funded by two separate revenue sources —the City's lodging tax and the Tourism Promotion Area (TPA) fee.
Jointly, these funds promote our many attractions and help welcome tourists to the City.
701M*171
properties in 2019.
2 f r
Tukwila Municipal Code 3.40
1% of eligible stay in all city hotels,
motels, and Airbnb's
Ex. $100 room rate=$1 charge
Interlocal Agreement (ILA) between
Tukwila, SeaTac, and Des Moines
ROH511NAMPUPUM
The City's 101 fund for tourism -related The Seattle Southside Regional Tourism
expenditures Authority (SSRTA) which promotes tourism
in Tukwila, Seatac, and Des Moines
Advisory Committee approval)
Yes. The standard process for modifying
the Tukwila Municipal Code applies
ArmsivkMis .40 0
(ILA) required)
Yes. The City can opt out of the Interlocal
Agreement (ILA) with one year's notice
Promotion and marketing to bring tourists Yes Yes
that live greater than 50 miles away?
Marketing special events?
Operations and expenditures related to facilities
owned or operated by a municipality or public
facilities district?
facilities owned or operated by a
nonprofit organization?
Examples of how we use the funds:
fm
SavingLocalKC, Experience Tukwila, Starfire
Sports, Museum of Flight, Seattle Southside
Regional Tourism Authority, Seattle Seawolves,
Tukwila International Food Truck Rally
Yes (provided the funds are used to bring in
tourist from greater than 50 miles)
am
M0,
Support the Seattle Southside Regional
tourms-n iz Tukwo la, SesTac, a -md Des-Afoiies
Category Description Geographical Target Entity(es) Performing
Services
2019 Funding from
Tukwila Lodging Tax
2019 Tukwila TPA
Funds
2019 Total
Seattle Southside
Brand
Specifically focused on
tourism marketing and
sales under the
“Seattle Southside”
name.
Outside 50 miles of the
City.
•Seattle Southside
Regional Tourism
Authority (SSRTA)
$202,500 100% of all funds
collected, minus 1%
administration charge
by the Department of
Revenue for the
collection), estimated
at $1 million.
$1,202,500
Seattle and other
brands
Promoting the City of
Tukwila under different
brand names, such as
“Seattle” in
partnership with Visit
Seattle or the “Kent
Valley WA” aerospace
brand with the cities of
Kent, Renton, and
Auburn.
Outside 50 miles of the
City
•Visit Seattle
Kent Valley Wa
None.None.$0.00
Destination
Development
Focused on
investments in the
City’s tourism
infrastructure, events,
and festivals.
Sponsorships of small
and large events falls
into this category.
Outside and within 50
miles of the City.
•Starfire Sports
Museum of Flight
City of Tukwila (Tukwila
Pond)
City of Tukwila (Southcenter
Art)
$180,000 (approximately).
Tukwila Pond and
Southcenter Art are 2020
and 2021 projects.
None.$180,000
Tukwila Brand Marketing under the
“Tukwila” name
withing the greater
Seattle area such as
through Experience
Tukwila
Within 50 miles of the
City
•City of Tukwila None None $0.00
1.Need for strategic focus for lodging tax funds and TPA
funds.
2.Lack of marketing efforts for Tukwila in the Greater Seattle
Area.
3.Tourism Promotion versus Destination Development.
4.Lack of other organizations doing tourism promotion and
tourism development activities, such as downtown
associations and neighborhood groups.
5.Leveraging Lodging Tax Funds to Obtain Grants.
6.The Need for More Varied Use of Lodging Tax Funds.
7.Using Lodging Tax Funds for Business Attraction.
8.Lack of Metrics to Track Success.
1.The TPA revenues should be used to attract overnight visitors
from outside the 50-mile radius using the Seattle Southside
brand and focusing on state, national, and global marketing.
2.Lodging tax funds should be used for the following:
a.Marketing efforts to attract visitors under other brands (such
as Seattle and Kent Valley WA ).
b.Marketing to attract day visitors from within the greater
Seattle region using the “Tukwila” brand.
c.Destination Development
i.Tourism infrastructure
ii.Events and Festivals
1.Operations
2.Marketing
3.Development
3.The City of Tukwila should control how its brand is used within
the region.
•Six-Year Financial Plan
•Promote Halloween Events in the City, COVID-
19 acceptable
•Brand the City
•Destination Development