HomeMy WebLinkAboutSpecial 2020-11-23 Item 2B.1 - Resolution - Guiding Principles for Allocation of Tourism FundsCOUNCIL AGENDA SYNOPSIS
---------------------------------- Initials
Meefin,q Date
Prepared by Mayor's review Council review
11/9/20
BJM
11/23/20
BJM
❑ Resolution
Mtg Date
❑ Ordinance
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❑ BidAxard
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❑ Pubbc Heating
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ITEM INFORMATION
ITEMNO.
Spec 2B.1
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STAFF SPONSOR: BRANDON MILES
ORIGINAL AGENDA DATE: 11/9/20
AGENDA ITEM TITLE Tourism Funding Allocation Principles
CATEGORY ® Discussion
Mtg Date 11/9/20
® Motion
Mtg Date 11/23/20
❑ Resolution
Mtg Date
❑ Ordinance
Mtg Date
❑ BidAxard
Mtg Date
❑ Pubbc Heating
Mtg Date
❑ Other
Mtg Date
SPONSOR ❑ Council ® Mayor ❑ HR ❑ DCD ❑ Finance ❑ Five ❑ TS ❑ P&R ❑ Pobce ❑ PWI
SPONSOR'S Discussion and motion on guiding principles for the allocation of tourism funds
SUMMARY (Lodging Tax and Tourism Promotion Fee).
REVIEWED BY ❑ Trans&Infrastructure ❑ CommunitySvs/Safety ❑ Finance Com ® Planning/Economic Dev.
❑ LTAC ❑ Arts Comm. ❑ Parks Comm. ❑ Planning Comm.
DATE: 11/2/20 COMMITTEE CHAIR: McLeod
RECOMMENDATIONS:
SPONSOR/ADMIN. Mayor's Office, Economic Development
COMMITTEE Unanimous Approval; Forward to Committee of the Whole
COST IMPACT / FUND SOURCE
EXPENDITURE REQUIRED AMOUNT BUDGETED APPROPRIATION REQUIRED
$N/A $N/A $ N/A
Fund Source: N/A
Comments. N/A
MTG. DATE
RECORD OF COUNCIL ACTION
11/9/20
Forward to next Regular Meeting Consent Agenda
11/23/20
MTG. DATE
ATTACHMENTS
11/9/20
Informational Memorandum, dated 10/27/20
Informational Memorandum, "Permitted Uses of Lodging Tax Funds," dated 9/23/16
Informational Memorandum, "Tourism Funding Discussion," dated 5/20/20 (Updated
7/27/20).
Tourism Funding at a Glance One Pager
Staff PowerPoint Presentation
PED Minutes, November 2, 2020
11/23/20
Resolution (per 11/9/20 C.O.W.)
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282
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF TUKWILA, WASHINGTON, ESTABLISHING GUIDING
PRINCIPLES FOR THE ALLOCATION OF THE CITY'S
TOURISM FUNDS.
WHEREAS, the visitor economy (both day and overnight visitors) generates
significant economic development activity in the City of Tukwila; and
WHEREAS, the City Council previously authorized the collection of a lodging tax
charge on certain eligible stays in the City's hotels, motels, and short-term rental
accommodations; and
WHEREAS, the City Council previously authorized the execution of an Interlocal
Agreement with the cities of SeaTac and Des Moines, which established the framework
to allow for the collection of a Tourism Promotion Area fee on eligible stays at hotels
and motels within the City; and
WHEREAS, the lodging tax and Tourism Promotion Area fees make up the
combined tourism funds authorized by the City Council to be collected in the City of
Tukwila -,and
WHEREAS, the City Council desires to ensure the City's tourism funds are used in
a strategic manner as a resource to help grow the City's tourism economy;
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF TUKWILA,
WASHINGTON, HEREBY RESOLVES AS FOLLOWS:
Section 1. Guiding Principles for Tourism Funding Established.
In addition to the requirements of Washington State law and Interlocal Agreements
executed by the City, the City shall strive to use the following principles to guide the use
of the City's tourism funds:
A. The Tourism Promotion Area revenues
visitors from 50 miles or more outside of Tukwila
focusing on state, national, and global marketing.
CC: \Legislative Development\Tourism funds—guiding principles 11-16-20
BM:bjs Review and analysis by Barbara Saxton
should be used to attract overnight
using the Seattle Southside brand and
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B. Lodging tax funds should be used for the following:
1. Marketing efforts to attract visitors under other brands (such as Seattle and
Kent Valley).
2. Marketing to attract day visitors from within the greater Seattle region using
the "Tukwila" brand.
3. Developing Tukwila as a destination ("Destination Development") including:
a. Tourism infrastructure
b. Events and Festivals
(1) Operations
(2) Marketing
(3) Development
C. The City of Tukwila should control how its brand is used within the region.
Section 2. Flexibility in Use of Funds Maintained.
Nothing in Section 1 of this resolution should be interpreted to prevent any
organization from requesting tourism funds from the City. These principles are intended
to assist the City Council, staff, and City advisory committees when considering the use
of tourism funds, including the award of lodging tax funding requests. The City may
deviate from these principles when it is determined opportunities exist to use tourism
funding for initiatives that may have significant, measurable economic impacts to the
City.
PASSED BY THE CITY COUNCIL OF THE CITY OF TUKWILA, WASHINGTON, at
a Special Meeting thereof this day of , 2020.
ATTEST/AUTHENTICATED:
Christy O'Flaherty, MMC, City Clerk
APPROVED AS TO FORM BY:
Office of the City Attorney
De'Sean Quinn, Council President
Filed with the City Clerk:_
Passed by the City Council:
Resolution Number:
CC: \Legislative Development\Tourism funds—guiding principles 11-16-20
BM:bjs Review and analysis by Barbara Saxton
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