HomeMy WebLinkAboutPCD 2021-02-01 Item 1C - Discussion - 2021 Tourism Work PlanCity of Tukwila
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO: Planning & Community Development Committee
FROM: Brandon Miles, Business Relations Manager
CC: Mayor Ekberg
DATE: January 25, 2021
SUBJECT: Tourism 2021 Workplan
ISSUE
This item is an opportunity for the Committee to ask questions and discuss items on the
workplan for tourism.
BACKGROUND
Attached is a copy of the 2021 workplan that economic development staff is using to guide our
work for tourism related activities.
DISCUSSION
This item is intended to provide the Committee an opportunity to better understand and discuss
related to tourism.
FINANCIAL IMPACT
None
RECOMMENDATION
Discussion Only.
ATTACHMENTS
• 2021 Tourism Workplan Outline.
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2021 Tourism Work Plan
Item
Narrative
LTAC
Funded?
Consultant
Work?
Experience
Tukwila Digital
Initiative
Launch of website for Experience
Tukwila.
Yes
Yes
Launch monthly newsletter.
Yes
Yes
Add additional tools to website:
Map, sort function for restaurants,
etc.
Yes
Yes
Continue to build social media
engagement and followers across
all channels (consultant and staff
work).
Yes, through
March.
Yes
Back end website maintenance
(consultant work)
Yes, through
March.
Yes
Google Search
No
Yes
Creation of videos highlighting the
City for both tourism and overall
No
Yes
2nd photo shoot, focused on the
summer, once COVID-19
restrictions are eased. Need photos
of people not wearing masks.
No
Yes
Consider other features to add to
the site and changes once it has
been up and running.
No
Yes
Experience
Tukwila
Campaigns
"We Are Open Campaign." There
is a pent-up demand for people to
get out and have fun. Once we
have been given the "all clear", the
City would promote coming back to
shop, dine, and play to households
within the Greater Seattle region.
No
No
"Bring Your Event to Tukwila."
Many small, local events in the
Seattle region are in need of funds
to continue events in the future.
Through a small ad buy, the City
would attempt to promote these
events relocating in the City, with
an emphasis being on established
No
No
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events that help promote the City's
multi -cultural community.
Experience
Tukwila
Sponsored
Events
International Food Truck Rally
(August)
Yes
N/A
Sounder Rave Green Run
(September)
No
N/A
Seattle Chocolate Haunted House
(October)
Yes
N/A
Tourism
Promotion
Area Review
Working with the cities of SeaTac
and Des Moines, complete a review
of the tourism promotion area
interlocal agreement.
N/A
N/A
Baker Blvd.
Festival Street
Development.
Continue to explore ways to make
Baker Blvd more attractive for
large, regional festivals and events.
No.
N/A
Spice Bridge
Support
Since it opened in 2020 Spice
Bridge has received significant
media attention in the region.
Support Spice Bridge's marketing
efforts to help bring more people
to Tukwila. Look for ways to cross
promote Tukwila and Spice Bridge.
Funding
application
currently
pending.
N/A
Tukwila Pond
MasterPlan
Continue support with Parks for
Tukwila Pond Master Plan project.
Yes
Yes
Seattle
Seawolves
Partnership
Continue to work with the
Seawolves to promote the City and
Seawolves.
Small credit
remains due
to canceled
2020 season
N/A
Rugby
Research
Research and explore product
development for rugby for 2022.
Are there additional events or
activities we can develop or bring
to the City? How can we be known
as the "Epicenter of Rugby in the
PNW?"
N/A, staff
time only.
N/A
Lodging Tax
Supported Art
Follow-up on art installation in the
Southcenter District with phase 2
project. Consider expansion to TIB.
No
Perhaps
Wayfinding
Plan Master
Plan
Development a wayfinding master
plan
No
Yes.
Advertising
grants for
restaurants
and
entertainment
businesses.
Provide certain businesses, such as
restaurants and entertainment
businesses, small funds to
reimburse for marketing costs.
Businesses can pick the best
channel and method for
promotion. City would reimburse
to a set limit, with documentation
provided.
No
Yes
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SavingLocalKC.
cam
Continue support and management
of Saving Local to help businesses
impacted by COVID
Yes, through
February.
Yes
Kent Valley Wa
Initiative
In partnership with the Cities of
Renton, Kent, Auburn, and Algona
promote the Kent Valley area for
aerospace and technology
conferences.
N/A
N/A
Third Party
Funding
Requests and
contract
administration
Review and process of third-party
funding requests. Execute contracts
with organizations and businesses
receiving funding. Monitor contract
compliance.
N/A
N/A
New
opportunities.
Continue to look for creative, low
cost ways to promote the City to
help with branding and foot traffic
(i.e. Dicks Drive In Food Truck, etc).
N/A
N/A
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