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HomeMy WebLinkAboutPCD 2021-02-01 Item 1D - Update - Experience Tukwila WebsiteCity of Tukwila Allan Ekberg, Mayor INFORMATIONAL MEMORANDUM TO: Planning & Community Development Committee FROM: Brandon Miles, Business Relations Manager CC: Mayor Ekberg DATE: January 25, 2021 SUBJECT: ExperienceTukwila.com Update ISSUE Update on the launch of ExperienceTukwila.com. BACKGROUND Last year the City launched the Experience Tukwila digital marketing campaign. The City created new social media pages on Facebook, Twitter, Instagram, and Linkedln to promote the City for tourism and general economic development. Experience Tukwila is focused geographically on people within 50 miles of the City. The City uses the "Seattle Southside" brand in partnerships with the cities of Des Moines and SeaTac to promote the City to people outside 50 miles. In addition to new social media channels, the City also allocated lodging tax funds to create a new website to be used for Experience Tukwila. Staff will provide an overview of the website to the committee at the meeting. DISCUSSION This item is intended to provide the Committee an opportunity to better understand and discuss ExperienceTukwila.com. The website is intended to be a living digital medium and will be updated on a regular basis to ensure that the content and messaging remain relevant. FINANCIAL IMPACT None, already funded. RECOMMENDATION Discussion only. ATTACHMENTS None. 15