HomeMy WebLinkAboutCAP 2012-02-13 Item 2B - Report - 2011 Community Special Events RecapCity of Tukwila
Jim Haggerton, Mayor
INFORMATIONAL MEMORANDUM
TO: Jim Haggerton, Mayor
Community Affairs Parks Committee
FROM: Rick Still, Parks and Recreation DirectoF
Tracy Gallaway, Volunteer Events Superintendent
DATE: February 7, 2012
SUBJECT: 2011 Community Special Events Recap
ISSUE
In 2010, the Parks and Recreation Department received direction from City Council to reduce
overall spending for 2011 Community Special Events.
BACKGROUND
At the time of the initial discussion the Parks Recreation Department was hosting three large
community events: The Backyard Wildlife Festival, Tukwila's Family 4 th at Fort Dent and the
Tukwila Days Community Festival. Rather than cut one of the major events from the line -up,
staff recommended: 1) Reduce spending on the Backyard Wildlife Festival and Tukwila's
Family 4th at Fort Dent; 2) Revamp the Tukwila Days Community Festival by splitting it into a
series of three mini events that were more focused in the offerings and moving the events to
locations within Tukwila to better serve the community.
DISCUSSION
Backyard Wildlife Festival The budget was slightly reduced. The biggest impact was the
adjusting of spending. A larger part of the budget was spent on speakers. Participation by
vendors and exhibitors was of the highest priority, so participation fees were reduced, and in
some case eliminated if the exhibitor or vendor could assist with overall event promotion.
2012: Continue to develop festival focusing on quality of presenters, recruitment of related
exhibitors and vendors and utilize creative marketing to continue to grow festival audience.
Family 4 at Fort Dent Park The budget for this event was significantly reduced. The event
start time was shifted from 2pm to 6pm. Stage entertainment was cut back from 3 performing
groups to 2. Some event activities such as professional face painting and roving entertainment
were eliminated. The budget for the fireworks show was reduced by 38
2012: Shift event to a 4:00pm start time to better accommodate all day park visitors and event
vendors.
9
INFORMATIONAL MEMO 2 -19 -10
2010 Park Recreation Budget Inquiries
Page 2
Tukwila Kid's Festival Despite the rainy day, attendance at this event was excellent. Most
attendees came from the surrounding neighborhood. Parking was available at the adjacent
shopping centers. All vendors and exhibitors were asked to provide a free activity for kids. One
of the highlights was TUSK Soccer Club handing out 300 pairs of shoes to local kids.
2012: Event date is being shifted to August 11 t to coincide with the end of the Summer
Playground Program held at Cascade View Park. We also hope to coordinate with other area
providers for "back to school" information and activities (backpack distribution, school physicals
immunizations, etc.).
Community Heritage Culture Celebration This year's event focused on the history of Tukwila
and the opening of the Tukwila Heritage Culture Center.
2012: Event date is being shifted to September 22 and the location is moving to the
Performing Arts Center at Foster High School. We hope to have a cultural showcase of music,
art and food.
Tukwila Touch -a -Truck Safety Emergency Preparedness Fair This event was held in the
parking lot at Foster High School. There was excellent participation from City Departments and
other community resource groups.
2012: Event date is being shifted to June 23 to coincide with Ham Radio Field Day 2012. This
will not only allow us to showcase the Tukwila Tec Team (volunteer Ham Radio team), but it will
also help us to expand our safety and emergency preparedness exhibitors to include a focus on
important summer safety topics.
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For Information Only
WAVolunteer Special Events\Special Events�Administration \BudgetlCAP 2011 Special Events Recap 2 -8 -12 MEMO.docx
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"I"U KW I L A
PARKS RECRINTI 1 &N
20'-'- Community
Specia- Events Recap
Presented by:
Tracy Gallaway
Volunteer Events Superintendent
Tukwila Parks Recreation Department
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BACKYARD WILDLIFE FESTIVAL
Tukwila Community Center
May 14, 2011
This purpose of this annual event is to help educate and
inspire Tukwila and our surrounding community to wel-
come wildlife like birds, butterflies, and others into our
backyards, garden and communities. In 2011 this event
featured local gardener (and celebrity) Ciscoe Morris as
our keynote speaker, on how to attract and support wild-
life through garden and landscape practices, and creating
and preserving wildlife habitat in our region. More than
200 people attended his presentation.
This fun event is great for gardeners of all skill levels, in-
cluding kids. It's brimming with wildlife friendly activities,
an arts and crafts marketplace, community and educa-
tional exhibitors, a recycled art show, Guided Bird Tour
with the Rainier Audubon Society and the Certified Back-
yard Habitat Garden Tour.
Major partners for this event include:
City of Tukwila
Tukwila Parks Recreation
Seattle Southside Visitor Services
Puget Sound Energy
National Wildlife Federation
REI, Inc.
King Conservation District
Rainier Audubon Society
The City of Tukwila has been the home of the Backyard
Wildlife Festival since the beginning and with good rea-
son! Tukwila became the first city in the State to become
a certified Community Wildlife Habitat and only the fourth
in the country to achieve such an honor.
Tukwila Community Center 12424 42nd Ave. S. Tukwila, WA 206 768 -2TCC www.tukwilawa.gov
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Backyard Wildlife Festival
Event Dav Activities
Art Show
Demonstrations
Educational Exhibitors
Food Booths
Garden Tour
Guided Bird Tour
Hands On Arts Crafts
Kids Passport Activity
Music Entertainment
Recycled Art Show
Roving Entertainers
Speakers
Vendor Marketplace
Expenditures
2010 Actual
2011 Actual
Extra Labor
1,104
1,557
Supplies
3,207
1,686
Professional Services
4,074
2,487
Advertising Printing
7,010
8,808
Rental Equipment
1,078
993
Other
50
Totals
16,523
15,531
Revenues
Vendor Fees
390
240
Concession Sales
215
237
Sponsorship
500
SSVS Funding from LTAC
14,763
13,974
Totals
15,868
14,451
Net Cost
655
1,080
P &R Staff (Planning Event Day)
17,252
6,657
Other City Staff (Police Fire)
Estimated Event Attendance
750
1000
Estimated Resident Attendance (65%)
488
65
Cost Per Resident Attendance
37
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Tukwila's Family 4 at Fort Dent Park
An Independence Day Celebration
July 4, 2011
Tukwila's Family 4 at Fort Dent Park is where our
community goes to celebrate Independence Day!
We were pleased to provide free and safe event full
of fun for the entire family. 2011 activities began at
6 and included a large kid's area with activi-
ties such as inflatable bounce houses, slides, a mo-
bile game area and a special area just for pre-
schoolers, Tukwila Tot Spot, full of age appropriate
activities and arts crafts projects. The event also
had an entertainment stage featuring two perform-
ers.
Community members showed up early, some be-
fore we arrived for set -up at 9am, and stayed late
into the night. Food vendors were limited to con-
venience food items. Additionally, there were four
community groups and three commercial vendors
with booths.
The event concluded around 11 with a 25 mi-
nute fireworks show.
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Event Co- Saonsored bv 4Culture NC Power Systems
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Tukwila's Family 4th
Event Dav Activities
Fireworks Show
Food Booths
Kids Inflatable Area
Stage Music /Entertainment
Roving Entertainers
Vendor Marketplace
Hands On Arts Crafts
Event Hours
2:00- 11:OOpm 6:00- 11:OOpm
Expenditures
Extra Labor
Supplies
Professional Services
Advertising Printing
Rental Equipment
Other
Revenues
2010 Actual 2011 Actual
1,611
1,308
9,903
2,504
36,019
22,063
101
3,396
2,664
Totals 51,030 28,539
Vendor Fees
3,050
1,700
Concession Sales
964
160
Sponsorship
5,100
1,500
Totals
9,114
3,360
Net Cost
41,916
25,179
P &R Staff (Planning Event Day)
19,683
10,290
Other City Staff (Police Fire)
7,430
5,646
Estimated Event Attendance
5000
5000
Estimated esiden Attendance (80%)
4000
4000
Cost Per Resident Attendance
17
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Tukwila Kid's Festival
Cascade View Community Park
June 18, 2011
The Tukwila Kid's Festival was held at Cascade View Park. Despite a rainy day
we had a large crowd. Most people came from the surrounding neighborhood.
There were 20 community booths which featured information, giveaway items
and kid friendly activities.
Event highlights included Tukwila Soccer Club distributing free shoes donated by
a local relief organization, the Library Game Station bus provided by King County
Library System, face painting and hands on arts craft activities provided by the
Camp Tukwilly Day Camp Staff, vocal entertainment by the Brian Vogan Band
and Marimba music by local musician Ed Hartman. Local residents and commer-
cial vendors were on hand selling a variety of items for kids.
Event Co- Saonsored bv 4Culture King County Library System
12
Tukwila Kids Festival
Event Dav Activities
Chalk Art Competition
Kids Inflatable Area
Vendor Marketplace
Concessions
Demonstrations
Hands On Arts Crafts
Roving Entertainers
Expenditures
Extra Labor
Supplies
Professional Services
Advertising Printing
Rental Equipment
Other
Revenues
Vendor Fees
Concession Sales
Sponsorship
SSVS Funding from LTAC
Totals
2011 Actual
570
116
1,932
431
3,05C
360
400
Totals 760
Net Cost 2,290
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Tukwila Heritage Culture Celebration
Tukwila Heritage Culture Center
August 20, 2011
,4TUKW I LAM R K S RECpUATION
The Tukwila Community Heritage Celebration was
held at the new Tukwila Heritage and Culture
Center. The event included community vendors
and exhibitors, a Goodwill Vintage Fashion Show,
Classic Car Show (featuring cars from 1973 and
earlier) and local entertainment by two area dance
groups (Hula and Break Dance).
Event Co-Sr)onsored bv Prevail Credit Union
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TUKWILA
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Community Heritage Culture Celebration
Event Dig Activities
Concessions
Classic Car Show
Vendor Marketplace
Demonstrations
Hands On Arts Crafts
Goodwill Fashion Show
Roving Entertainers
Exoenditures
2011 Actual
Extra Labor
507
Supplies
Professional Services
1,230
Advertising Printing
403
Rental Equipment
179
Other
Totals
2,319
Revenues
Vendor Fees 525
Concession Sales 28
Sponsorship 1,000
SSVS Funding from LTAC
Totals 1,553
Net Cost 767
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Tukwila Touch -A -Truck Safety Emergency Preparedness Fair
Foster High School Tukwila Pool Parking Lot
September 24, 2011
Eauir)ment Disr)lays.
Tukwila Fire Department
Ladder Truck, Engine, Fire Boat Smoke House
Tukwila Police Department
Mobile Command Post, SWAT Equipment Vehicle,
Bearcat Armored Vehicle, Patrol Car, Motor Cycle
Tukwila Public Works
Camera Truck
Tukwila Parks &Recreation
Dump Truck, Foster Golf Course Mower
King County Water District #125
Service Truck
Valley View Sewer District
Vector Truck and Camera Truck
Allied Waste
Front Loader Garbage Truck
Other Attractions Activities.
Big Rig Fire House Bouncers
Community Exhibitors
Face Painting
Arts Crafts Activities
Touch -a -Truck Coloring Contest
Roving Entertainment by Clownbuggie
Roving Entertainment by Eric Haines (stilt walker)
Event Co- Saonsored bv
Cascade Water Alliance and 4Culture
Touch -A -Truck Safety Emergency Preparedness Fair
Event Dav Activities
Kids Inflatable Area
Kids Coloring Contest
Concessions
Demonstrations
Exhibitors Displays
Hands On Arts Crafts
Roving Entertainers
Apenditures
Extra Labor
Supplies
Professional Services
Advertising Printing
Rental Equipment
Other
Revenues
Vendor Fees
Concession Sales
Sponsorship
SSVS Funding from LTAC
203
20
925
Totals 1,148
Net Cost 1,688
P &R Staff (Planning Event Day)
2011 Actual
524
1,808
2,052
260
4
Cost Per Resident Attendance
Totals
2,836
203
20
925
Totals 1,148
Net Cost 1,688
P &R Staff (Planning Event Day)
3,204
Other City Staff (Police Fire)
1,808
Estimated Event Attendance
500
Estimated Resident Attendance (80%)
4
Cost Per Resident Attendance
17
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