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HomeMy WebLinkAboutCAP 2012-02-13 Item 2B - Report - 2011 Community Special Events RecapCity of Tukwila Jim Haggerton, Mayor INFORMATIONAL MEMORANDUM TO: Jim Haggerton, Mayor Community Affairs Parks Committee FROM: Rick Still, Parks and Recreation DirectoF Tracy Gallaway, Volunteer Events Superintendent DATE: February 7, 2012 SUBJECT: 2011 Community Special Events Recap ISSUE In 2010, the Parks and Recreation Department received direction from City Council to reduce overall spending for 2011 Community Special Events. BACKGROUND At the time of the initial discussion the Parks Recreation Department was hosting three large community events: The Backyard Wildlife Festival, Tukwila's Family 4 th at Fort Dent and the Tukwila Days Community Festival. Rather than cut one of the major events from the line -up, staff recommended: 1) Reduce spending on the Backyard Wildlife Festival and Tukwila's Family 4th at Fort Dent; 2) Revamp the Tukwila Days Community Festival by splitting it into a series of three mini events that were more focused in the offerings and moving the events to locations within Tukwila to better serve the community. DISCUSSION Backyard Wildlife Festival The budget was slightly reduced. The biggest impact was the adjusting of spending. A larger part of the budget was spent on speakers. Participation by vendors and exhibitors was of the highest priority, so participation fees were reduced, and in some case eliminated if the exhibitor or vendor could assist with overall event promotion. 2012: Continue to develop festival focusing on quality of presenters, recruitment of related exhibitors and vendors and utilize creative marketing to continue to grow festival audience. Family 4 at Fort Dent Park The budget for this event was significantly reduced. The event start time was shifted from 2pm to 6pm. Stage entertainment was cut back from 3 performing groups to 2. Some event activities such as professional face painting and roving entertainment were eliminated. The budget for the fireworks show was reduced by 38 2012: Shift event to a 4:00pm start time to better accommodate all day park visitors and event vendors. 9 INFORMATIONAL MEMO 2 -19 -10 2010 Park Recreation Budget Inquiries Page 2 Tukwila Kid's Festival Despite the rainy day, attendance at this event was excellent. Most attendees came from the surrounding neighborhood. Parking was available at the adjacent shopping centers. All vendors and exhibitors were asked to provide a free activity for kids. One of the highlights was TUSK Soccer Club handing out 300 pairs of shoes to local kids. 2012: Event date is being shifted to August 11 t to coincide with the end of the Summer Playground Program held at Cascade View Park. We also hope to coordinate with other area providers for "back to school" information and activities (backpack distribution, school physicals immunizations, etc.). Community Heritage Culture Celebration This year's event focused on the history of Tukwila and the opening of the Tukwila Heritage Culture Center. 2012: Event date is being shifted to September 22 and the location is moving to the Performing Arts Center at Foster High School. We hope to have a cultural showcase of music, art and food. Tukwila Touch -a -Truck Safety Emergency Preparedness Fair This event was held in the parking lot at Foster High School. There was excellent participation from City Departments and other community resource groups. 2012: Event date is being shifted to June 23 to coincide with Ham Radio Field Day 2012. This will not only allow us to showcase the Tukwila Tec Team (volunteer Ham Radio team), but it will also help us to expand our safety and emergency preparedness exhibitors to include a focus on important summer safety topics. RECOMMENDATION For Information Only WAVolunteer Special Events\Special Events�Administration \BudgetlCAP 2011 Special Events Recap 2 -8 -12 MEMO.docx X "I"U KW I L A PARKS RECRINTI 1 &N 20'-'- Community Specia- Events Recap Presented by: Tracy Gallaway Volunteer Events Superintendent Tukwila Parks Recreation Department T I A 'M' E E i! w� a Co, ,,v4: ru, t Ce,- "We., w a, www�,� 11 u ,--,W�awajeo,v 66 ee 7= ^,'�q,1'�i y ,yr U�UL�xwx BACKYARD WILDLIFE FESTIVAL Tukwila Community Center May 14, 2011 This purpose of this annual event is to help educate and inspire Tukwila and our surrounding community to wel- come wildlife like birds, butterflies, and others into our backyards, garden and communities. In 2011 this event featured local gardener (and celebrity) Ciscoe Morris as our keynote speaker, on how to attract and support wild- life through garden and landscape practices, and creating and preserving wildlife habitat in our region. More than 200 people attended his presentation. This fun event is great for gardeners of all skill levels, in- cluding kids. It's brimming with wildlife friendly activities, an arts and crafts marketplace, community and educa- tional exhibitors, a recycled art show, Guided Bird Tour with the Rainier Audubon Society and the Certified Back- yard Habitat Garden Tour. Major partners for this event include: City of Tukwila Tukwila Parks Recreation Seattle Southside Visitor Services Puget Sound Energy National Wildlife Federation REI, Inc. King Conservation District Rainier Audubon Society The City of Tukwila has been the home of the Backyard Wildlife Festival since the beginning and with good rea- son! Tukwila became the first city in the State to become a certified Community Wildlife Habitat and only the fourth in the country to achieve such an honor. Tukwila Community Center 12424 42nd Ave. S. Tukwila, WA 206 768 -2TCC www.tukwilawa.gov MN&tiiiW'SPIll... mry &WW �`A`'u TUKWItA .....a.ssew»xuwuw� Backyard Wildlife Festival Event Dav Activities Art Show Demonstrations Educational Exhibitors Food Booths Garden Tour Guided Bird Tour Hands On Arts Crafts Kids Passport Activity Music Entertainment Recycled Art Show Roving Entertainers Speakers Vendor Marketplace Expenditures 2010 Actual 2011 Actual Extra Labor 1,104 1,557 Supplies 3,207 1,686 Professional Services 4,074 2,487 Advertising Printing 7,010 8,808 Rental Equipment 1,078 993 Other 50 Totals 16,523 15,531 Revenues Vendor Fees 390 240 Concession Sales 215 237 Sponsorship 500 SSVS Funding from LTAC 14,763 13,974 Totals 15,868 14,451 Net Cost 655 1,080 P &R Staff (Planning Event Day) 17,252 6,657 Other City Staff (Police Fire) Estimated Event Attendance 750 1000 Estimated Resident Attendance (65%) 488 65 Cost Per Resident Attendance 37 12 9 66 ee 7= ^,'�q,1'�i y ,yr U�UL�xwx arm Tukwila's Family 4 at Fort Dent Park An Independence Day Celebration July 4, 2011 Tukwila's Family 4 at Fort Dent Park is where our community goes to celebrate Independence Day! We were pleased to provide free and safe event full of fun for the entire family. 2011 activities began at 6 and included a large kid's area with activi- ties such as inflatable bounce houses, slides, a mo- bile game area and a special area just for pre- schoolers, Tukwila Tot Spot, full of age appropriate activities and arts crafts projects. The event also had an entertainment stage featuring two perform- ers. Community members showed up early, some be- fore we arrived for set -up at 9am, and stayed late into the night. Food vendors were limited to con- venience food items. Additionally, there were four community groups and three commercial vendors with booths. The event concluded around 11 with a 25 mi- nute fireworks show. .,,ur :rr�• ,aaau� Event Co- Saonsored bv 4Culture NC Power Systems 1C Tukwila's Family 4th Event Dav Activities Fireworks Show Food Booths Kids Inflatable Area Stage Music /Entertainment Roving Entertainers Vendor Marketplace Hands On Arts Crafts Event Hours 2:00- 11:OOpm 6:00- 11:OOpm Expenditures Extra Labor Supplies Professional Services Advertising Printing Rental Equipment Other Revenues 2010 Actual 2011 Actual 1,611 1,308 9,903 2,504 36,019 22,063 101 3,396 2,664 Totals 51,030 28,539 Vendor Fees 3,050 1,700 Concession Sales 964 160 Sponsorship 5,100 1,500 Totals 9,114 3,360 Net Cost 41,916 25,179 P &R Staff (Planning Event Day) 19,683 10,290 Other City Staff (Police Fire) 7,430 5,646 Estimated Event Attendance 5000 5000 Estimated esiden Attendance (80%) 4000 4000 Cost Per Resident Attendance 17 10 11 Elm Tukwila Kid's Festival Cascade View Community Park June 18, 2011 The Tukwila Kid's Festival was held at Cascade View Park. Despite a rainy day we had a large crowd. Most people came from the surrounding neighborhood. There were 20 community booths which featured information, giveaway items and kid friendly activities. Event highlights included Tukwila Soccer Club distributing free shoes donated by a local relief organization, the Library Game Station bus provided by King County Library System, face painting and hands on arts craft activities provided by the Camp Tukwilly Day Camp Staff, vocal entertainment by the Brian Vogan Band and Marimba music by local musician Ed Hartman. Local residents and commer- cial vendors were on hand selling a variety of items for kids. Event Co- Saonsored bv 4Culture King County Library System 12 Tukwila Kids Festival Event Dav Activities Chalk Art Competition Kids Inflatable Area Vendor Marketplace Concessions Demonstrations Hands On Arts Crafts Roving Entertainers Expenditures Extra Labor Supplies Professional Services Advertising Printing Rental Equipment Other Revenues Vendor Fees Concession Sales Sponsorship SSVS Funding from LTAC Totals 2011 Actual 570 116 1,932 431 3,05C 360 400 Totals 760 Net Cost 2,290 13 """UKWILA 66 'k. rA Tukwila Heritage Culture Celebration Tukwila Heritage Culture Center August 20, 2011 ,4TUKW I LAM R K S RECpUATION The Tukwila Community Heritage Celebration was held at the new Tukwila Heritage and Culture Center. The event included community vendors and exhibitors, a Goodwill Vintage Fashion Show, Classic Car Show (featuring cars from 1973 and earlier) and local entertainment by two area dance groups (Hula and Break Dance). Event Co-Sr)onsored bv Prevail Credit Union IM, TUKWILA ,S R Community Heritage Culture Celebration Event Dig Activities Concessions Classic Car Show Vendor Marketplace Demonstrations Hands On Arts Crafts Goodwill Fashion Show Roving Entertainers Exoenditures 2011 Actual Extra Labor 507 Supplies Professional Services 1,230 Advertising Printing 403 Rental Equipment 179 Other Totals 2,319 Revenues Vendor Fees 525 Concession Sales 28 Sponsorship 1,000 SSVS Funding from LTAC Totals 1,553 Net Cost 767 15 66 'k. ee I: Tukwila Touch -A -Truck Safety Emergency Preparedness Fair Foster High School Tukwila Pool Parking Lot September 24, 2011 Eauir)ment Disr)lays. Tukwila Fire Department Ladder Truck, Engine, Fire Boat Smoke House Tukwila Police Department Mobile Command Post, SWAT Equipment Vehicle, Bearcat Armored Vehicle, Patrol Car, Motor Cycle Tukwila Public Works Camera Truck Tukwila Parks &Recreation Dump Truck, Foster Golf Course Mower King County Water District #125 Service Truck Valley View Sewer District Vector Truck and Camera Truck Allied Waste Front Loader Garbage Truck Other Attractions Activities. Big Rig Fire House Bouncers Community Exhibitors Face Painting Arts Crafts Activities Touch -a -Truck Coloring Contest Roving Entertainment by Clownbuggie Roving Entertainment by Eric Haines (stilt walker) Event Co- Saonsored bv Cascade Water Alliance and 4Culture Touch -A -Truck Safety Emergency Preparedness Fair Event Dav Activities Kids Inflatable Area Kids Coloring Contest Concessions Demonstrations Exhibitors Displays Hands On Arts Crafts Roving Entertainers Apenditures Extra Labor Supplies Professional Services Advertising Printing Rental Equipment Other Revenues Vendor Fees Concession Sales Sponsorship SSVS Funding from LTAC 203 20 925 Totals 1,148 Net Cost 1,688 P &R Staff (Planning Event Day) 2011 Actual 524 1,808 2,052 260 4 Cost Per Resident Attendance Totals 2,836 203 20 925 Totals 1,148 Net Cost 1,688 P &R Staff (Planning Event Day) 3,204 Other City Staff (Police Fire) 1,808 Estimated Event Attendance 500 Estimated Resident Attendance (80%) 4 Cost Per Resident Attendance 17 17 A �4 w i t1�911 '1y1 nnA N�tnrp,.. 0 CO h a] N Lo to M m O Ln O N N Co Co O 00 M:p rl 7 u Ln O N O N m r N O o r zt N O co N t c v O O O O r o o m o Ln co o N N O m in IM O m m c m Ln rf! 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