HomeMy WebLinkAboutPCD 2021-04-05 COMPLETE AGENDA PACKETCity of Tukwila
Planning and Community
Development Committee
O Kathy Hougardy, Chair
O Verna Seal
O Thomas McLeod
AGENDA
MONDAY, APRIL 5, 2021— 5:30 PM
HAZELNUT CONFERENCE Room
(At cast cntrancc of City Hall)
Distribution:
K. Hougardy
V. Seal
T. McLeod
K. Kruller
Mayor Ekberg
D. Cline
R. Bianchi
C. O'Flaherty
A. Youn
L. Humphrey
THIS MEETING WILL NOT BE CONDUCTED AT CITY FACILITIES
BASED ON THE GOVERNOR'S PROCLAMATION 20-28.
THE PHONE NUMBER FOR THE PUBLIC TO LISTEN TO THIS
MEETING IS: 1-253-292-9750, Access Code 697075721#
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For Technical Support during the meeting call: 1-206-431-2179.
Item
Recommended Action
Page
1. BUSINESS AGENDA
a. Applications for lodging tax funds:
a. Forward to 4/19 Consent
Pg.1
(1) Experience Tukwila for $100,000.
Agenda.
(2) Juneteenth for $5,000.
Brandon Miles, Business Relations Manager
b. An agreement with True Blue Strategies for
b. Forward to 4/19 Consent
Pg.25
Experience Tukwila, not to exceed $125,000.
Agenda.
Brandon Miles, Business Relations Manager
c. Follow-up on King County's Health through Housing
c. Committee discussion
Pg.35
Program presentation.
and input.
Continued from 3/15/21 Planning and Community
Development Committee meeting.
Rachel Bianchi, Deputy City Administrator
2. MISCELLANEOUS
Next Scheduled Meeting: April 19, 2021
SThe City of Tukwila strives to accommodate individuals with disabilities.
Please contact the City Clerk's Office at 206-433-1800 (TukwilaCityClerk@TukwilaWA.gov) for assistance.
W
i City of Tukwila
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO: Planning and Community Development
FROM: Brandon Miles, Business Relations Manager
CC: Mayor Ekberg
DATE: March 25, 2021
SUBJECT: Lodging Tax Funding Requests
ISSUE
Review of a lodging tax funding request from the City of Tukwila, Office of Economic
Development for Experience Tukwila ($100,000) and for a 2021 Juneteenth event ($5,000).
BACKGROUND
The City collects a 1% lodging tax on certain qualifying overnight stays in paid accommodations
(hotels/motels/Airbnb) in the City. State law limits the use of these funds to tourism promotion'.
There is currently just over $1 million in lodging tax funds available for use.
The City's Lodging Tax Advisory Committee (LTAC) reviews all requests for use of lodging tax
funds. LTAC then forwards a list of recommended applications to the City Council for its review
and consideration. If LTAC does not recommend an application be funded, that application is
not forwarded to the City Council. The City Council may approve or deny any of the applications
recommended by the LTAC. The City Council may also approve an application and increase or
decrease the dollar amount awarded2.
The City accepts applications on a rolling basis, with the LTAC reviewing requests monthly.
Pending Applications
Following its March 12, 2021 meeting, LTAC recommended approval of two lodging tax
requests from the City of Tukwila Office of Economic Development for Experience Tukwila and
to assist in a 2021 Juneteenth event.
1 RCW 67.28.080 (6) defines "tourism promotion" as "...activities, operations, and expenditures designed to
increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the
purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism
promotion agencies; and funding the marketing of or the operation of special events and festivals designed to
attract tourists."
2 On August 17, 2016, the Washington State Attorney General's Office issued an informal opinion regarding
whether a municipality could change the dollar amounts recommended by the local lodging tax advisory
committee. Specifically, the informal opinion states:
"When awarding lodging tax revenues pursuant to RCW 67.28.1816(2)(b)(ii), a municipality may award amounts
different from the local lodging tax advisory committee's recommended amounts, but only after satisfying the
procedural requirements of RCW 67.28.1817(2), according to which the municipality must submit its proposed
change to the advisory committee for review and comment at least forty-five days before final action on the
proposal."
1
INFORMATIONAL MEMO
Page 2
1. Experience Tukwila, $100,000
In 2020 the City of Tukwila launched the Experience Tukwila digital initiative. The initiative
includes a dedicated website ExperienceTukwlia.com and social media. The goal is to promote
the City of Tukwila to consumers primarily within 50 miles of the City, including hotel guests who
are already in the area. The City is seeking funding to continue contractor services to run the
day-to-day operations of Experience Tukwila and to expand content development with an
additional photoshoot and video development.
The need for a dedicated website and social media channels to promote the City was first
identified as part of our brand development process in 2017. The social media accounts were
valuable during the pandemic as it allowed the City to promote restaurants and retailers that
were operating. In addition, the website and social media channels allows to do partnerships
and engagement the City has not been able to do the in past. For example, the City is
sponsoring the 2021 Seattle Restaurant Week and the City is provided a link directly on the
event's website to ExperienceTukwila.com. The City is also partnering with the Seattle
Seawolves on a campaign promoting the team as part of the upcoming season. The Seawolves
tag the Experience Tukwila social media accounts as part of the campaign.
For 2021 the goal of Experience Tukwila is to increase website visits and expand social media
engagement by telling authentic stories, through photos, of the Tukwila community.
LTAC Recommendation on Application: Do Fund
Staff Recommendation on Application: Do Fund
2. Juneteenth Planning ($5,000)
The City of Tukwila is requesting lodging tax funds to help support the creation of a virtual event
to celebrate Juneteenth. Juneteenth is the oldest nationally celebrated commemoration of the
ending of slavery in the United States. A coalition of Tukwila community members, non -profits,
and the City have started to plan a virtual event for 2021. The event is virtual this year due to
COVID-19. In 2022 the goal is transition this to an in-person event in the City.
Unlike surrounding communities, Tukwila does not have a signature event. As one of the most
diverse cities in the country a future Juneteenth event could serve as this signature event.
Tukwila's diversity also serves as a strength for this event and allows for the creation of a truly
authentic Tukwila event. Lodging tax funds will be used to help with operational and marketing
costs.
Doing the virtual event for 2021 allows us to gain content and a following prior to the launch of
an in-person event in 2022.
LTAC Recommendation on Application: Do Fund
Staff Recommendation on Application: Do Fund
2
INFORMATIONAL MEMO
Page 3
FINANCIAL IMPACT
The total request for lodging tax funds is $105,000.00. No general fund dollars will be used.
The six-year Tourism Financial Plan approved by the City Council in December of 2020
allocated a total of $150,000 in lodging tax funding for sponsorships in 2020.
2020 Tourism Six -Year Financial Plan Allocation
Experience Tukwila Budget:
$75,000.00
Experience Tukwila Request
(pending):
($100,000.00)
Remaining Experience
Tukwila Funds:
$(25,000)
2020 Tourism Six -Year Financial Plan Allocation
Sponsorships:
$150,000.00
Global to Local Request
(Already Approved):
($5,000.00)
City of Tukwila, Juneteenth
Event (pending)
($5,000.00)
Remaining Sponsorship
Funds:
$140,000.00
RECOMMENDATION
Staff recommends that the Committee approve the funding request and forward the request to
the April 19, 2021 consent agenda.
ATTACHMENTS
1. Updated, Six Year Financial Model
2. City of Tukwila, Staff Report to Lodging Tax Committee, Experience Tukwila
3. City of Tukwila, Experience Tukwila, Lodging Tax Application
4. City of Tukwila, Staff Report to Lodging Tax Committee, Juneteenth Event
5. City of Tukwila, Juneteenth Event, Lodging Tax Application
3
4
Tourism Funding, Six Year Financial Plan
DRAFT - Updated March 3, 2021
Tourism Revenue
Lodging Tax $
Promotion Area (TPA) Fee Generated in Tukwila $
Cares Act Reimbursement:
Total Revenues: $
Tourism Expenses
Marketing, Sales, and Sponsorships
TPA Funded DMO Services (SSRTA)
Lodging Tax Funded DMO Services (SSRTA)
Sponsorships
Small Events
rience Tukwila, Branding and Marketing, Visitors
World Cup Planning and Activation
COVID-19 Response
SavingLocalKC.com
SSRTA Emergency Funding
Showare Sponsorship
Seattle Southside Chamber of Commerce
Destination Development
Wayfinding Plan Development and Installation
Southcenter Art Investments
Tukwila Pond
General Administration
Salary and Benefits
City Overhead Charge
Administrative
Adopted
Budget
2020
800,000
1,131, 000
Estimate
2020
COVID Estimate
$ 400,000
$ 563,632
$ 30,878
2020
Preliminary Actuals
$ 292,358
$ 608,190
$ 30,878
2021 2022
400,000 $
574,672 $
450,000 $
650,000 $
2023 2024 2025
600,000 $
700,000 $
700,000
800,000
800,000 $
900,000 $
1,931,000
$ 994,510
$ 931,426
$ 974,672
$ 1,100,000
$ 1,300,000
1,500,000
1,700,000 $
1,131,000 $
202,500 $
150,000 $
15,000 $
88,375 $
154,170
50,000
39,400
125,000
74,997
19,416
30,000
563,632 I $
202,500 $
10,000 $
5,000 $
88,375 $
154,170
$ 20,000
608,190
202,500
88,375
123,539
20,000
39,400 $
25,000 $
39,400
9,572
574,672 I $
- $
150,000 $
15,000 $
$ 100,000
30,631
75,000
650,000 I $
150,000
15,000
75,000
50,000
- $ 15,000
30,000
100,000 $
75,000 $
115,428 $
150,000
75,000
200,000
72,281 $
19,416 $
20,000 $
76,553
19,416
18,540
78,802 $
24,008 $
23,350 $
79,978
25,231
28,750
700,000 I $
- $
150,000 $
15,000 $
75,000 $
50,000 $
100,000 $
75,000 $
200,000 $
82,377 $
25,988 $
30,000 $
800,000 I $
150,000
15,000
75,000
50,000
100,000
75,000
200,000
84,849
26,768
30,000
900,000 $
150,000 $
15,000 $
75,000 $
50,000 $
100,000
75,000
200,000
87,394
27,571
30,000
Totals
3,642,358
4,796,494
8,500,608
Total Expenditures: $ 2,079,858
Beginning Fund Balance:
Ending Fund Balance:
Notes
This document does not bind the City to provide funds nor does it authorize any funding. All use of lodging tax funds must be approved by LTAC and the City Council through an application process.
The shaded cells indicate approved applications.
The lodging tax revenues are estimated as of May 7, 2020 and reflect staffs prediction based on COVID-19.
TPA revenue estimate assumes 29% of the fees collected within the three city Tourism Promotion Area were collected by Tukwila hotels. TPA revenue for 2020 and 2021 is based on the SSRTA's revised, adopted budget. After 2021 revenues are staff estimates.
Salary/Benefits for Business Relations Manager is split 50/50 between general fund and lodging tax and is estimated to increase 3% annually after 2022.
The City overhead charge is charged to all special funds. It recoups the cost to the general fund to support the lodging tax fund. It includes facilities, technology, legal, accounting, and record keeping services and is estimated to increase 3% annually after 2022.
Because 100% (less 1% Department of Revenue Fee) of all TPA revenue is estimated to be passed through to the SSRTA, the Ending Fund Balance is only lodging tax funds.
CARES Act Funds provided as reimbursement for staff time associated with emergency response.
For 2020, preliminary actuals are provided, but are not yet confirmed.
1,219,774 1 $ 1,206,085
1,391,891
$ 1,513,959
$ 1,503,365
$ 1,606,616
1,709,965
4,796,494
405,000
610,000
65,000
501,750
150,000
308,340
75,000
15,000
70,000
450,000
378,800
750,000
474,840
140,826
150,640
9,341,690
1,931,000 $
651,142 $
1,931,000 $
1,705,736 $
1,931,000 $
1,656,341 $
1,656,341 $
1,239,123 $
1,239,123 $
825,164 $
825,164 $
621,799 $
621,799
515,182
515,182
505,218
01
6
Tukwila
Staff Memorandum
Lodging Tax Advisory Committee Funding Request
Name of Applicant:
City of Tukwila
Address:
6200 Southcenter Blvd.
Tukwila, WA 98188
Total Funds Requested:
$100,000
About the Applicant:
The City of Tukwila is a non -charter City organized under the laws of the State of Washington.
Founded in 1908, Tukwila is one of the oldest cities in King County. Since its founding, Tukwila has
always been a community at the "crossroads." Tukwila lies at one of the busiest freeway interchanges
in Washington State. The City has a small bedtime population of just under 20,000. During the day
the City's population swells to over 150,000 people, with people coming to the City to work, shop,
dine, stay in hotels, and to visit once in a life time experiences, such as the Museum of Flight or iFly.
The City is one of the most diverse cities in the country. Over 70 languages are spoken in the Tukwila
School District. Many well-known businesses are based in Tukwila, such as BECU, Westfield
Southcenter, Seattle Seawolves, Seattle Sounders FC, Top Pot Donuts, Pop Gourmet, and the Sabey
Corporation. The City has over 2,000 hotel rooms and over 100 restaurants.
Funds Previously Awarded:
In 2020, Experience Tukwila received $88,375 in lodging tax funds to launch and operate Experience
Tukwila.
Funding Request Narrative:
In 2020 the City of Tukwila launched the Experience Tukwila digital initiative. The initiative includes a
dedicated website ExperienceTukwlia.com and social media. The goal is to promote the City of
Tukwila to consumers primarily within 50 miles of the City, including hotel guests who are already in
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
7
flii'tkyvik
the area. The City is seeking funding to continue contractor services to run the day-to-day operations
of Experience Tukwila and to expand content development.
Staff Comments:
Experience Tukwila is starting to gain steam and initiative in promoting the City. As of February 2021
Experience Tukwila had the following key metrics:
Total Followers: 1,763
Posts: 1,169
Impressions: 744,957
Profile Views (not including Facebook): 7,739
Engagements: 6,720
Keep in mind that the social media accounts launched in the spring of 2020 and the website launched
in January of 2021. Experience Tukwila campaigns such as the Great Tukwila Carryout to help
restaurants during COVID-19, Saving Local, and the name the sushi roll at Trapper's Sushi.
Experience Tukwila allows the City to promote the Tukwila community within the Greater Seattle
area and to help the City control its on brand. It has also served as resource to businesses looking to
promote grand opening and upcoming events.
Consistency with Six Year Financial Model:
Experience Tukwila Request: $100,000
Funds Provided in Six Year Financial Plan For Ex. Tukwila: $75,000
Remaining Funds: $(25,000)
In the "Tourism Six Year Financial Plan" we identified $75,000 for 2021 costs for Experience Tukwila.
This cost was primarily related to ongoing upkeep, website management, and social media posts. The
added funds for 2021 include doing another photo shoot and creating some small videos. Since
Experience Tukwila launched, we are working to build out our digital content for use across the
website and social media. A new photo shoot is needed because in 2020 we were operating under
COVID-19 restrictions and were not able to fully capture activities and events that capture Tukwila.
City of Tukwila Staff
Recommendation to LTAC: Approval
Notes:
None.
8
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
Application to the City of Tukwila for Use of 2021 Lodging Tax Funds
Event or Activity Name (if applicable):
Experience Tukwila
Amount of Lodging Tax Requested:
$100,000
Applicant Organization:
City of Tukwila
Federal Tax ID Number:
91-6001519
Mailing Address:
Office of the Mayor
6200 Southcenter Blvd
Tukwila, WA 98188
Primary Contact Name:
Brandon Miles
Primary Contact Phone:
206-431-3684
Primary Contact Email Address:
Brandon.Miles@Tukwilawa.gov
Check all the service categories that apply to this application:
Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
Operation of a tourism -related facility owned or operated by a non-profit organization.
Operation and/or capital costs of a tourism -related facility owned by a municipality or a public
facilities district.
Check which one of the following applies to your agency:
Non -Profit (Note: Attach a copy of your current non-profit corporate registration from the
Washington Secretary of State Office)
Municipality
For Profit Corporation
I am an authorized agent of the organization/agency applying for funding. I understand that:
• I am proposing a tourism -related service for 2021. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
• My agency will be required to submit a report documenting economic impact results in a
format determined by the City.
Signature: /s/
Date: March 10, 2021
9
1) Describe your tourism -related activity or event.
In 2020 the City of Tukwila launched the Experience Tukwila digital initiative. The initiative
includes a dedicated website ExperienceTukwlia.com and social media. The goal is to promote
the City of Tukwila to consumers primarily within 50 miles of the City, including hotel guests
who are already in the area. The City is seeking funding to continue contractor services to run
the day-to-day operations of Experience Tukwila and to expand content development.
1) If an event, list the event name, date(s), and projected overall attendance.
N/A
2) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
This is a pure branding and marketing initiative. The geographic focus are consumers within 50
miles of the City. This could include households, employees, and overnight guests who are already
in the area.
3) Describe why visitors will travel to Tukwila to attend your event/activity/facility.
Tukwila's central location, its transportation connections, and mass transit makes Tukwila a great
destination to get away for a day or an overnight trip. The City is home to nearly 200 restaurants,
the largest mall in the Pacific NW, Starfire Sports, and the Museum of Flight. The City has success is
bringing people to the City. The goal is to get people to come more often, stay longer, and realize
they are in Tukwila (versus other cities).
4) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or internationally).
Primary within 50 miles of the City; however, hotel guests throughout the region are part of the
target audience.
5) Describe the prior success of your event/activity/facility in attracting tourists.
The City launched Experience Tukwila last year as part of the pandemic recovery, as a way to
support businesses. The following outlines the social media engagement as of February 24, 2021:
Total Followers: 1,763
Posts: 1,169
Impressions: 744,957
Profile Views (not including Facebook): 7,739
Engagements: 6,720
The ExperienceTukwila.com website went live at the end of February.
Page 2 of 7
10
In addition, to the total stats outlined above, the City has also had success in several minor
campaigns, including the SavingLocal.com, the Great Tukwila Carryout, and the Trapper's Tukwila
sushi roll social media push.
6) If this your first time holding the event/activity/facility provide background on why you think
it will be successful.
N/A
7) Describe the media strategy you employ to promote your event/activity/facility to attract
overnight and/or day tourists? Please list any digital or print media (newsletters, e -blasts,
social media, etc.) your agency uses or intends to use to promote your event/activity/facility.
For 2020 the goal was to get Experience Tukwila up and function. For 2021 the goal is to expand
the total number of followers, likes, engagements, and impressions for Experience Tukwila. For
2021 a limited amount of paid social media will be utilized; digital ads; paid google search; search
and engine optimization.
In addition to the items outlined above, we want to build out our video and photography imagery.
A photo shoot was completed in 2020, but this was limited due to COVID-19. A video originally
budgeted for 2020 was also not completed. For 2021 we want to complete a new photoshoot and
do some short videos to promote the City.
Finally, we want to start engaging Tukwila youth in creating content we can use for Experience
Tukwila. This will help to create authentic content to promote the City.
8) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
Experience Tukwila promotes the City's various lodging, restaurants, retailers, and entertainment
establishments. ExperienceTukwila.com features pages for each specific category mentioned
above. In addition, social media posts rotate through regularly promoting Tukwila businesses.
9) Is the City able to use your digital and print media for collaborative marketing?
Yes.
10) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
Experience Tukwila is all about Tukwila. The brand is focused on the Tukwila name. Tukwila is
tagged as a physical location in social media posts.
11) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
Page 3 of 7
11
As a direct result of your proposed tourism -related service, provide an estimate of:
a.
Overall attendance at your proposed event/activity/facility.
1,500,000
social media
impressions.
b.
Number of people who will travel fewer than 50 miles for your
event/activity.
90%
However,
hotel guests
already in
the Greater
Seattle area
are also a
focus on
Experience
Tukwila.
c.
Number of people who will travel more than 50 miles for your
event/activity.
10%
(see note
above)
d.
Of the people who travel more than 50 miles, the number of people
who will travel from another country or state.
5%
e.
Of the people who travel more than 50 miles, the number of people
who will stay overnight in Tukwila.
5%
f.
Of the people staying overnight, the number of people who will stay in
PAID accommodations (hotel/motel/bed-breakfast) in Tukwila.
1,000
g.
Number of paid lodging room nights resulting from your proposed
event/ activity/facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
3,000
Page 4 of 7
12
12) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc?
The impressions outlined above are a forecasted amount for the reminder of 2021. The
forecast as built on the limited historical data we currently have for 2020 for
Experience Tukwila.
It is important to remember that Experience Tukwila is a pure marketing and branding
effort. Tracking actual hotel stays and visitor spending through such efforts can be
difficult and at best can only show a correlation and not causation.
For the overall success of Experience Tukwila, we intend on tracking the following
metrics.
Metrics
2021 End of Year
Goals
Website visits:
7,500
Social media followers:
2,100
Social media impressions:
1,500,000
Social media engagement:
9,000
Email newsletter
subscribers
450
Experience Tukwila is building it's digital followers and impressions primarily through
organic engagement, with a limited amount of paid social media.
13) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
No.
14) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
No.
15) What is the overall budget for your event/activity/facility? What percent of the budget are
you requesting from the City of Tukwila?
Page 5 of 7
13
Ongoing Operations
Estimated Costs
Project Management and Reporting
$
9,000
Social Media Content and Management
$
27,000
Website Content Updates
$
18,000
Email Marketing Content and Management
$
6,750
Subtotal:
$ 60,750
One Time Costs
Estimated Costs
Two Day Photo Shoot
$
15,000
Short Videos/Animations for Social Media
$
18,000
Subtotal:
$
33,000
Contingency and Social Media Ad Buys:
$
6,250
Grand Total:
$
100,000
Funds may be moved around categories but will not exceed the grand total.
The City contracts with a firm to manage the day-to-day postings and updates for
ExperienceTukwila.com. Posts are made on social media almost daily and the website is updated
weekly with new content as it becomes available. Contracting with a firm to manage Experience
Tukwila is cheaper and provides the City more flexibility than to do it in house, which would require the
hiring of additional staff.
In the "Tourism Six Year Financial Plan" we identified $75,000 for 2021 costs for Experience Tukwila.
This cost was primarily related to ongoing upkeep, website management, and social media posts. The
added funds for 2021 include doing another photos shoot and creating some small videos. Since
Experience Tukwila launched, we are working to build out our digital content for use across the
website and social media. A new photo shoot is needed because in 2020 we were operating under
COVID-19 restrictions and were not able to fully capture activities and events that capture Tukwila.
16) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
We would likely reduce the scope of the photo shoot and eliminate the short videos.
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed by the City's Lodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
Page 6 of 7
14
c/o Brandon Miles
City of Tukwila
6200 Southcenter Blvd
Tukwila, WA 98188
Or,
Brandon.Miles@Tukwilawa.gov
Questions?
LTAC Contact:
Brandon J. Miles
(206) 431-3684
Brandon.Miles@Tukwilawa.gov.
Updated: January 5, 2021
Page 7 of 7
15
16
OTtl(liv ila
Staff Memorandum
Lodging Tax Advisory Committee Funding Request
Name of Applicant:
City of Tukwila
Address:
6200 Southcenter Blvd.
Tukwila, WA 98188
Total Funds Requested:
$5,000
About the Applicant:
The City of Tukwila is a non -charter City organized under the laws of the State of Washington.
Founded in 1908, Tukwila is one of the oldest cities in King County. Since its founding, Tukwila has
always been a community at the "crossroads." Tukwila lies at one of the busiest freeway interchanges
in Washington State. The City has a small bedtime population of just under 20,000. During the day
the City's population swells to over 150,000 people, with people coming to the City to work, shop,
dine, stay in hotels, and to visit once in a life time experiences, such as the Museum of Flight or iFly.
The City is one of the most diverse cities in the country. Over 70 languages are spoken in the Tukwila
School District. Many well-known businesses are based in Tukwila, such as BECU, Westfield
Southcenter, Seattle Seawolves, Seattle Sounders FC, Top Pot Donuts, Pop Gourmet, and the Sabey
Corporation. The City has over 2,000 hotel rooms and over 100 restaurants
Funds Previously Awarded:
None for this event. The City has previously been provided funds for a variety of activities.
Funding Request Narrative:
The City of Tukwila is requesting lodging tax funds to help support the creation of a virtual event to
celebrate Juneteenth. Juneteenth is the oldest nationally celebrated commemoration of the ending
of slavery in the United States. A coalition of Tukwila community members, non -profits, and the City
have started to plan a virtual event for 2021. The event is virtual this year due to COVID-19. In 2022
the goal is transition this to an in-person event in the City.
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
17
flii'tkyvik
Unlike surrounding communities, Tukwila does not have a signature event. As one of the most
diverse cities in the country a future Juneteenth event could serve as this signature event. Tukwila's
diversity also serves as a strength for this event and allows for the creation of a truly authentic
Tukwila event.
Doing the virtual event for 2021 allows us to gain content and a following prior to the launch of an in-
person event in 2022.
Staff Comments:
Unlike surrounding communities, Tukwila does not have a signature event. As one of the most
diverse cities in the country a future Juneteenth event could serve as this signature event. Tukwila's
diversity also serves as a strength for this event and allows for the creation of a truly authentic
Tukwila event.
Doing the virtual event for 2021 allows us to gain content and a following prior to the launch of an in-
person event in 2022. In addition, as part of branding effort in 2017 Bill Baker suggested the City
create events that highlight the City's diversity. This event helps achieve that goal.
Consistency with Six Year Financial Model:
For 2021, the Six Year Financial Plan shows the City spending $150,000 for sponsorship, such as this.
There will be sufficient funds remaining in the budget for other 2021 sponsorships.
Sponsorship Funds Provided in Six Year Financial Plan: $150,000
Spice Bridge Request (already approved) ($5,000)
Juneteenth Request (Pending) ($5,000)
Remaining Funds: $140,000
City of Tukwila Staff
Recommendation to LTAC: Approval
Notes:
None.
18
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
Application to the City of Tukwila for Use of 2021 Lodging Tax Funds
Event or Activity Name (if applicable):
2021 Juneteenth Celebration
Amount of Lodging Tax Requested:
$5,000
Applicant Organization:
City of Tukwila
Federal Tax ID Number:
91-6001519
Mailing Address:
Office of the Mayor
6200 Southcenter Blvd
Tukwila, WA 98188
Primary Contact Name:
Brandon Miles
Primary Contact Phone:
206-431-3684
Primary Contact Email Address:
Brandon.Miles@Tukwilawa.gov
Check all the service categories that apply to this application:
Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
Operation of a tourism -related facility owned or operated by a non-profit organization.
Operation and/or capital costs of a tourism -related facility owned by a municipality or a public
facilities district.
Check which one of the following applies to your agency:
Non -Profit (Note: Attach a copy of your current non-profit corporate registration from the
Washington Secretary of State Office)
Municipality
For Profit Corporation
I am an authorized agent of the organization/agency applying for funding. I understand that:
• I am proposing a tourism -related service for 2021. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
• My agency will be required to submit a report documenting economic impact results in a
format determined by the City.
Signature: /s/
Date: March 10, 2021
19
1) Describe your tourism -related activity or event.
The City of Tukwila is requesting lodging tax funds to help support the creation of a virtual
event to celebrate Juneteenth. Juneteenth is the oldest nationally celebrated commemoration
of the ending of slavery in the United States. A coalition of Tukwila community members, non-
profits, and the City have started to plan a virtual event for 2021. The event is virtual this year
due to COVID-19. In 2022 the goal is transition this to an in person event in the City.
Unlike surrounding communities, Tukwila does not have a signature event. As one of the most
diverse cities in the country a future Juneteenth event could serve as this signature event.
Tukwila's diversity also serves as a strength for this event and allows for the creation of a truly
authentic Tukwila event. In addition, Bill Baker, who the City hired for brand development,
suggested the creation of events that highlighted Tukwila's diversity.
Doing the virtual event for 2021 allows us to gain content and a following prior to the launch of
an in-person event in 2022.
1) If an event, list the event name, date(s), and projected overall attendance.
1,000 virtual attendees.
2) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
This is a pure branding and marketing initiative. The geographic focus are consumers within 50
miles of the City. This could include households, employees, and overnight guests who are already
in the area.
3) Describe why visitors will travel to Tukwila to attend your event/activity/facility.
Tukwila's central location, its transportation connections, and mass transit makes Tukwila a great
destination to get away for a day or an overnight trip. The City is home to nearly 200 restaurants,
the largest mall in the Pacific NW, Starfire Sports, and the Museum of Flight. The City has success is
bringing people to the City. The goal is to get people to come more often, stay longer, and realize
they are in Tukwila (versus other cities).
This specific event will be virtual so viewers will likely be spread out across the country.
4) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or internationally).
Primary within 50 miles of the City; however, hotel guests throughout the region are part of the
target audience. This specific event will be virtual so viewers will likely be spread out across the
country.
Page 2 of 5
20
5) Describe the prior success of your event/activity/facility in attracting tourists.
This is a new event.
6) If this your first time holding the event/activity/facility provide background on why you think
it will be successful.
The event organizers, including the City's Parks and Recreation Department, have experience
hosting and managing events.
7) Describe the media strategy you employ to promote your event/activity/facility to attract
overnight and/or day tourists? Please list any digital or print media (newsletters, e -blasts,
social media, etc.) your agency uses or intends to use to promote your event/activity/facility.
The organizers will use out of market signage to promote the event and Experience Tukwila
resources will also be used to promote the event. This will include social media posts, paid social
media posts, e -newsletters blasts, and perhaps some paid digital ads.
8) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
The event helps to promote the Experience Tukwila website and social media. The event website
will likely be hosted on ExperienceTukwila.com and thus help drive visitors to the site. The site
promotes the overall Tukwila visitor economy.
9) Is the City able to use your digital and print media for collaborative marketing?
Yes.
10) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
This event will be promoted as being in Tukwila.
11) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism -related service, provide an estimate of:
a.
Overall attendance at your proposed event/activity/facility.
1,000 online
views.
b.
Number of people who will travel fewer than 50 miles for your
event/activity.
100%
Page 3 of 5
21
c.
Number of people who will travel more than 50 miles for your
event/activity.
0
d.
Of the people who travel more than 50 miles, the number of people
who will travel from another country or state.
0
e.
Of the people who travel more than 50 miles, the number of people
who will stay overnight in Tukwila.
0
f.
Of the people staying overnight, the number of people who will stay in
PAID accommodations (hotel/motel/bed-breakfast) in Tukwila.
0
g.
Number of paid lodging room nights resulting from your proposed
event/ activity/facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
0
12) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc?
These are estimates based on past experience with events. Actual views and
impressions will be tracked as part of the promotion for the campaign.
13) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
No.
14) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
No.
15) What is the overall budget for your event/activity/facility? What percent of the budget are
you requesting from the City of Tukwila?
Page 4 of 5
22
Total costs are estimated to be $5,000. Funds will be used to secure vendors, artists, administrative,
and general promotion of the event. It's important to remember that year's event is about setting the
stage for 2022.
16) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
We would likely eliminate the social media posts for the event.
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed by the City's Lodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City of Tukwila
6200 Southcenter Blvd
Tukwila, WA 98188
Or,
Brandon.Miles@Tukwilawa.gov
Questions?
LTAC Contact:
Brandon J. Miles
(206) 431-3684
Brandon.Miles@Tukwilawa.gov.
Updated: January 5, 2021
Page 5 of 5
23
24
W
i City of Tukwila
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO: Planning and Community Development
FROM: Brandon Miles, Business Relations Manager
CC: Mayor Ekberg
DATE: March 25, 2021
SUBJECT: Agreement with True Blue Strategies for Experience Tukwila
ISSUE
Authorize the Mayor to sign an agreement with True Blue Strategies for the management and
operation for the Experience Tukwila Digital Initiative.
BACKGROUND
In 2020, the City launched the Experience Tukwila Digital Initiative to aggressively promote the
Tukwila community within the Seattle region. Experience Tukwila includes dedicated social media
accounts and a website with original content highlighting restaurants, retailers, events, and the
overall Tukwila community. The social media was very helpful in promoting Tukwila businesses
during the Stay Home, Stay Heathy orders associated with the COVID-19 pandemic. These
dedicated social media channels and website have allowed us to do sponsorships and partnership
we were unable to do in the past, including being a partner for Seattle Restaurant Week and doing a
campaign with the Seattle Seawolves.
For 2021 Experience Tukwila will focus on growing its reach and followers on social media, with a
focus on working to bring visitors back to the City following the pandemic. New original content will
be created to highlight the community and businesses, including post COVID-19 photoshoot and the
creation of short videos promoting the City.
The overall goal of Experience Tukwila is to bring more visitors to the City, encourage them to stay
longer, and to improve the City's brand within the region.
DISCUSSION
The City has been working with True Blue Strategies (formally Mammoth) for almost a year. True
Blue is a woman owned company based out of Seattle and is responsible for the day-to-day
management of the Experience Tukwila Initiative. The City selected True Blue in 2020 after
interviewing several firms. True Blue was selected due to its small size and overall background in
working in both public policy and marketing.
FINANCIAL IMPACT
The total agreement will not exceed $125,000. A lodging tax application is pending in the amount of
$100,000 to fund this agreement. Additional expenditure authorization is being requested in case
other funds (grants or additional lodging tax funds) become available during the contract term.
RECOMMENDATION
Staff recommends the Committee forward the agreement to the April 19, 2021 consent agenda for
final action by the City Council.
ATTACHMENTS
1. Draft Agreement between the City of Tukwila and True Blue Strategies.
25
26
City of Tukwila
6200 Southcenter Boulevard, Tukwila WA 98188
Contract Number:
PROFESSIONAL SERVICES AGREEMENT
(Includes consultants, architects, engineers, accountants, and other professional services)
THIS AGREEMENT is entered into between the City of Tukwila, Washington, hereinafter
referred to as "the City", and True Blue Strategies, hereinafter referred to as "the Consultant" or
"Contractor", in consideration of the mutual benefits, terms, and conditions hereinafter specified.
1. Project Designation. The Consultant is retained by the City to perform marketing,
advertising, and social media management services in connection with the project titled
Experience Tukwila Digital Initiative.
2. Scope of Services. The Consultant agrees to perform the services, identified on Exhibit "A"
attached hereto, including the provision of all labor, materials, equipment and supplies.
3. Duration of Agreement; Time for Performance. This Agreement shall be in full force and
effect for a period commencing on April 1, 2021 and ending March 31, 2022, unless sooner
terminated under the provisions hereinafter specified. Work under this Agreement shall
commence upon written notice by the City to the Consultant to proceed. The Consultant
shall perform all services and provide all work product required pursuant to this Agreement
no later than December 31, 2021 unless an extension of such time is granted in writing by
the City (email suffices).
4. Payment. The Consultant shall be paid by the City for completed work and for services
rendered under this Agreement as follows:
A. Payment for the work provided by the Consultant shall be made as provided on Exhibit
"A" attached hereto, provided that the total amount of payment to the Consultant shall
not exceed $125,000 without express written modification of the Agreement signed by
the City.
B. The Consultant may submit vouchers to the City once per month during the progress of
the work for partial payment for that portion of the project completed to date. Such
vouchers will be checked by the City and, upon approval thereof, payment shall be
made to the Consultant in the amount approved.
C. Final payment of any balance due the Consultant of the total contract price earned will
be made promptly upon its ascertainment and verification by the City after the
completion of the work under this Agreement and its acceptance by the City.
D. Payment as provided in this section shall be full compensation for work performed,
services rendered, and for all materials, supplies, equipment and incidentals necessary
to complete the work.
E. The Consultant's records and accounts pertaining to this Agreement are to be kept
available for inspection by representatives of the City and the state of Washington for a
period of three (3) years after final payments. Copies shall be made available upon
request.
27
5. Ownership and Use of Documents. All documents, drawings, specifications and other
materials produced by the Consultant in connection with the services rendered under this
Agreement shall be the property of the City whether the project for which they are made is
executed or not. The Consultant shall be permitted to retain copies, including reproducible
copies, of drawings and specifications for information, reference and use in connection with
the Consultant's endeavors. The Consultant shall not be responsible for any use of the said
documents, drawings, specifications or other materials by the City on any project other than
the project specified in this Agreement.
City retains ownership of all social media accounts and the ExperienceTukwila.com website,
including domain name. Upon expiration of this Agreement or demand by the City,
Consultant shall transfer hosting of ExperienceTukwila.com to a provider of the City's choice
and provide all login credentials for ExperienceTukwila.com and all Experience Tukwila
social media accounts.
City retains ownership of any photography, videography, and animation created in
conjunction with this Agreement.
6. Compliance with Laws. The Consultant shall, in performing the services contemplated by
this Agreement, faithfully observe and comply with all federal, state, and local laws,
ordinances and regulations, applicable to the services rendered under this Agreement.
7. Indemnification. The Consultant shall defend, indemnify and hold the City, its officers,
officials, employees and volunteers harmless from any and all claims, injuries, damages,
losses or suits including attorney fees, arising out of or resulting from the acts, errors or
omissions of the Consultant in performance of this Agreement, except for injuries and
damages caused by the sole negligence of the City.
Should a court of competent jurisdiction determine that this Agreement is subject to RCW
4.24.115, then, in the event of liability for damages arising out of bodily injury to persons or
damages to property caused by or resulting from the concurrent negligence of the Consultant
and the City, its officers, officials, employees, and volunteers, the Consultant's liability
hereunder shall be only to the extent of the Consultant's negligence. It is further specifically
and expressly understood that the indemnification provided herein constitutes the
Consultant's waiver of immunity under Industrial Insurance, Title 51 RCW, solely for the
purposes of this indemnification. This waiver has been mutually negotiated by the parties.
The provisions of this section shall survive the expiration or termination of this Agreement.
8. Insurance. The Consultant shall procure and maintain for the duration of the Agreement,
insurance against claims for injuries to persons or damage to property which may arise from
or in connection with the performance of the work hereunder by the Consultant, its agents,
representatives, or employees. Consultant's maintenance of insurance as required by the
agreement shall not be construed to limit the liability of the Consultant to the coverage
provided by such insurance, or otherwise limit the City's recourse to any remedy available at
law or in equity.
A. Minimum Amounts and Scope of Insurance. Consultant shall obtain insurance of the
types and with the limits described below:
1. Commercial General Liability insurance with limits no less than $2,000,000 each
occurrence, $2,000,000 general aggregate. Commercial General Liability
insurance shall be at least as broad as ISO occurrence form CG 00 01 and shall
cover liability arising from premises, operations, stop -gap independent contractors
and personal injury and advertising injury. The City shall be named as an
additional insured under the Consultant's Commercial General Liability insurance
policy with respect to the work performed for the City using an additional insured
endorsement at least as broad as ISO endorsement form CG 20 26.
CA revised May 2020
28
Page 2
2. Workers' Compensation coverage as required by the Industrial Insurance laws of
the State of Washington.
3. Professional Liability with limits no less than $2,000,000 per claim and $2,000,000
policy aggregate limit. Professional Liability insurance shall be appropriate to the
Consultant's profession.
B. Public Entity Full Availability of Contractor Limits. If the Contractor maintains higher
insurance limits than the minimums shown above, the Public Entity shall be insured for
the full available limits of Commercial General and Excess or Umbrella liability
maintained by the Contractor, irrespective of whether such limits maintained by the
Contractor are greater than those required by this Contract or whether any certificate of
insurance furnished to the Public Entity evidences limits of liability lower than those
maintained by the Contractor.
C. Other Insurance Provision. The Consultant's Commercial General Liability insurance
policies are to contain, or be endorsed to contain that they shall be primary insurance
with respect to the City. Any Insurance, self-insurance, or insurance pool coverage
maintained by the City shall be excess of the Consultant's insurance and shall not be
contributed or combined with it.
D. Acceptability of Insurers. Insurance is to be placed with insurers with a current A.M.
Best rating of not less than A:VII.
E. Verification of Coverage. Consultant shall furnish the City with original certificates and
a copy of the amendatory endorsements, including but not necessarily limited to the
additional insured endorsement, evidencing the insurance requirements of the Contractor
before commencement of the work. Upon request by the City, the Consultant shall
furnish certified copies of all required insurance policies, including endorsements,
required in this Agreement and evidence of all subcontractors' coverage.
F. Notice of Cancellation. The Consultant shall provide the City with written notice of any
policy cancellation, within two business days of their receipt of such notice.
G. Failure to Maintain Insurance. Failure on the part of the Consultant to maintain the
insurance as required shall constitute a material breach of contract, upon which the City
may, after giving five business days notice to the Consultant to correct the breach,
immediately terminate the contract or, at its discretion, procure or renew such insurance
and pay any and all premiums in connection therewith, with any sums so expended to be
repaid to the City on demand, or at the sole discretion of the City, offset against funds
due the Consultant from the City.
9. Independent Contractor. The Consultant and the City agree that the Consultant is an
independent contractor with respect to the services provided pursuant to this Agreement.
Nothing in this Agreement shall be considered to create the relationship of employer and
employee between the parties hereto. Neither the Consultant nor any employee of the
Consultant shall be entitled to any benefits accorded City employees by virtue of the services
provided under this Agreement. The City shall not be responsible for withholding or
otherwise deducting federal income tax or social security or for contributing to the state
industrial insurance program, otherwise assuming the duties of an employer with respect to
the Consultant, or any employee of the Consultant.
10. Covenant Against Contingent Fees. The Consultant warrants that he has not employed or
retained any company or person, other than a bonafide employee working solely for the
Consultant, to solicit or secure this contract, and that he has not paid or agreed to pay any
company or person, other than a bonafide employee working solely for the Consultant, any
fee, commission, percentage, brokerage fee, gifts, or any other consideration contingent
upon or resulting from the award or making of this contract. For breach or violation of this
warrant, the City shall have the right to annul this contract without liability, or in its discretion
CA revised May 2020
Page 3
29
to deduct from the contract price or consideration, or otherwise recover, the full amount of
such fee, commission, percentage, brokerage fee, gift, or contingent fee.
11. Discrimination Prohibited. Contractor, with regard to the work performed by it under this
Agreement, will not discriminate on the grounds of race, religion, creed, color, national origin,
age, veteran status, sex, sexual orientation, gender identity, marital status, political affiliation,
the presence of any disability, or any other protected class status under state or federal law,
in the selection and retention of employees or procurement of materials or supplies.
12. Assignment. The Consultant shall not sublet or assign any of the services covered by this
Agreement without the express written consent of the City (e-mail suffices).
13. Non -Waiver. Waiver by the City of any provision of this Agreement or any time limitation
provided for in this Agreement shall not constitute a waiver of any other provision.
14. Termination.
A. The City reserves the right to terminate this Agreement at any time by giving ten (10)
days written notice to the Consultant.
B. In the event of the death of a member, partner or officer of the Consultant, or any of its
supervisory personnel assigned to the project, the surviving members of the Consultant
hereby agree to complete the work under the terms of this Agreement, if requested to do
so by the City. This section shall not be a bar to renegotiations of this Agreement
between surviving members of the Consultant and the City, if the City so chooses.
15. Applicable Law; Venue; Attorney's Fees. This Agreement shall be subject to, and the
Consultant shall at all times comply with, all applicable federal, state and local laws,
regulations, and rules, including the provisions of the City of Tukwila Municipal Code and
ordinances of the City of Tukwila. In the event any suit, arbitration, or other proceeding is
instituted to enforce any term of this Agreement, the parties specifically understand and
agree that venue shall be properly laid in King County, Washington. The prevailing party in
any such action shall be entitled to its attorney's fees and costs of suit. Venue for any action
arising from or related to this Agreement shall be exclusively in King County Superior Court.
16. Severability and Survival. If any term, condition or provision of this Agreement is declared
void or unenforceable or limited in its application or effect, such event shall not affect any
other provisions hereof and all other provisions shall remain fully enforceable. The
provisions of this Agreement, which by their sense and context are reasonably intended to
survive the completion, expiration or cancellation of this Agreement, shall survive termination
of this Agreement.
17. Notices. Notices to the City of Tukwila shall be sent to the following address:
City Clerk
City of Tukwila
6200 Southcenter Boulevard
Tukwila, WA 98188
Notices to Consultant shall be sent to the following address:
18. Entire Agreement; Modification. This Agreement, together with attachments or addenda,
represents the entire and integrated Agreement between the City and the Consultant and
supersedes all prior negotiations, representations, or agreements written or oral. No
CA revised May 2020
30
Page 4
amendment or modification of this Agreement shall be of any force or effect unless it is in
writing and signed by the parties.
DATED this day of , 20
CITY OF TUKWILA CONSULTANT
By:
Allan Ekberg, Mayor
Printed Name:
Title:
Attest/Authenticated: Approved as to Form:
City Clerk, Christy O'Flaherty Office of the City Attorney
CA revised May 2020
Page 5
31
Exhibit "A"
Scope of Services
Contractor shall provide marketing, advertising, and social media management services to the City
with the intent of bringing more visitors to the City and improving the City's image. The focus for
2021 shall be to restore consumer confidence following (hopeful) easing of COVID-19 restrictions
that limited occupancy of retailers, restaurants, and which significantly impacted overnight travel.
Day -to -Day Management of Experience Tukwila
Contractor is responsible for the day-to-day management of the City of Tukwila Experience Tukwila
social media accounts (Facebook, Instagram, Twitter, and Linkedln) and the ExperienceTukwila.com
website. Contractor shall provide the following services outlined in Table 1 below.
Special Services
In addition to the work outlined in Table 1, Contractor shall provide the following additional special
services to the City.
1. On dates mutually agreed by the City and Contractor, organize a two-day photo shoot within
the City to capture more crowds, personal portraits, and b -roll footage. Total cost not to
exceed $15,000. Work shall not begin until authorized by the City.
2. Produce six short videos or animations promoting the City. Total cost not to exceed $18,000.
Work shall not begin until authorized by the City.
3. Provide on-call, on -demand graphic design services to the City. The specific projects shall be
bid on request by the City.
4. Paid media recommendations, as needed, with the specific services added by the City upon
request, with a cost estimate provided by the Contractor.
5. Earned media and community partners program. The specific work shall be negotiated by the
City and the Contractor, with the Contractor providing the City an estimate for the proposed
work.
6. Other marketing and advertising services deemed necessary by the City to achieve the goals
of promoting the City to visitors. Specific services and costs shall be negotiated as specific
projects are proposed by either City or Contractor.
CA revised May 2020
32
Page 6
Table 1
Table 1 shows an estimate as to how funds will be allocated. The City may reallocate funds
for specific tasks or eliminate tasks. The total funds for the contractor shall not exceed
$125,000, unless mutually agreed by the City and Contractor.
Nine
Month
Cost
Monthly (April -
Task Notes Rate December
Project
Management
and Reporting
Project Management, monthly analytics
reporting on web and social analytics, site
hosting and administration.
$1,000
Social Media
Content and
Management
Creation and posting of original social
media content for existing Facebook,
Instagram, Twitter, and Linkedln accounts
including custom graphics and sourced
photography. 5-7 posts per week.
Community moderation. Identify externally
generated content to share, retweet, or
otherwise promote. Ongoing content
creating for Linkedln one post per week.
Expanded stories, videos, gifs, and
interactive content. City retains ownership
of all social media accounts. Upon request,
Contractor shall provide the City sign in
credentials for social media accounts.
$3,000
$9,000
$27, 000
Website
Content
Updates
Ongoing website support and content
updates, editorial calendar management,
blog content and event updates. Includes
adding additional content to the site such as
new restaurant and shopping listings,
updating imagery including refreshing
homepage content. Contractor is
responsible for hosting
ExperienceTukwila.com. City retains
ownership of ExperienceTukwila.com
website and the domain name. Upon
termination of this Agreement, Contractor
shall transfer hosting and the domain name
ExperienceTukwila.com to the City.
$2,000
$18,000
Email
Marketing
Content and
Management.
Deployment of one email per month to
Experience Tukwila newsletter subscribers.
Email content development and
management including
subscriber/engagement reporting
$750
$6,750
Estimated
Hours per
month
($175 per
hour)
6
17
11
4
CA revised May 2020
Page 7
33
34
W
i City of Tukwila
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO: Planning and Community Development Committee
CC: Mayor Ekberg
FROM: Rachel Bianchi, Deputy City Administrator
DATE: March 8, 2021 March 29, 2021
SUBJECT: Follow-up on King County's Health Through Housing Presentation
ISSUE
On Monday, February 22, 2021 staff from King County presented to the Council an overview of
the Health Through Housing Program. King County is seeking to purchase existing hotel/motel
buildings within cities on a voluntary basis to provide rapid rehousing for chronically homeless
individuals.
DISCUSSION
King County has indicated — and legislation currently moving forward in Olympia mandates —
that implementation of this program within cities must be done on a voluntary basis. Before
Tukwila determines whether it will be a "willing city," staff recognizes that the Council and
community have many questions that must be answered. Staff recommends that the
Committee develop a preliminary set of questions at the March 15, 2021 Planning and
Community Development Committee meeting. A draft list is attached to this memo, which was
culled from questions asked at the February 22, 2021 meeting, as well as from public social
media posts on the topic and public comment received to date. Staff will return to the
Committee on April 5, 2021 with available answers.
In addition, staff recommends that IF the Council is willing to move forward as a "willing city,"
that the City remove the Tukwila International Boulevard (TIB) neighborhood and the Central
Business District (CBD) from consideration. For various and different reasons, these two areas
of the City are not good candidates for this program. The TIB neighborhood continues to be an
emerging one, and ongoing planning and zoning deliberations will be coming before the Council
later this year. These issues should be resolved to better understand the future of this critical
neighborhood in Tukwila. As to the CBD, because this is a critical economic engine for the City
and state, and is an employment, retail and entertainment district, it is not a good fit for this
program. As Tukwila moves forward with investigating whether to participate in this program,
there may be other criteria the Council wants to develop before moving forward with the
program.
Attached is a document that builds upon the March 22, 2021 Planning & Community
Development Committee discussion and compiles questions from Committee and community
members. Staff has inserted the available responses culled from two fact sheets developed by
the County, also attached. Questions for which there are no responses will need to be
answered in consultation with King County, and some depend on policy direction from the City
Council. Ultimately, if there is interest in proceeding with a discussion with the County, some of
these issues could be covered in an agreement between the City and County. Staff is seeking
direction from the Committee as to whether it should initiate such discussions with the County.
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INFORMATIONAL MEMO
Page 2
RECOMMENDATION
Staff is seeking Committee feedback and addition to the preliminary questions on the Health
Through Housing Program as it relates to Tukwila. In addition, staff is seeking Committee
guidance on whether it concurs with the recommendation to remove the two areas specified
above from consideration. This discussion should not be construed as designating Tukwila a
"willing city," but is to provide a framework and basic guidance for initiating discussions with the
County on a potential role for Tukwila in this program.
ATTACHMENTS
Preliminary list of questions on the Health Through Housing Program with publicly available
answers
Health through Housing Frequently Asked Questions (prepared by King County)
Health through Housing Proposal Summary (prepared by King County)
36
Questions on Health through Housing Program
(compiled from various sources including members of the Council and community)
1. How is it funded?
The State Legislature passed HB 1590 in 2020, which allowed jurisdictions to enact a 0.1% sales tax to provide
housing for chronically homeless individuals.
2. What is the goal?
The County's goal is to house 45% of the currently chronic homeless population, while reducing racial -ethnic
disproportionality — roughly 2,200 people — by October of 2022
3. What will be the measure(s) of success?
Beyond reducing the number of people experiencing homelessness in a significant way, staff is unaware of other
measures.
4. How long will the Health through Housing program last?
The program is expected to go in perpetuity and will be governed by the Initial Health through Housing
Implementation Plan upon adoption by ordinance in June of 2021. In 2028 and every eight years after that, the
executive will propose an update to the Health through Housing Implementation Plan.
5. How many cities may/will be involved?
Unknown at this time.
6. How many facilities will be involved?
Unknown at this time.
7. Where could such a facility be located in Tukwila?
This depends on the policy direction from the City Council.
8. What zoning designation would the facility use fall under, and would the city consider changing zoning to
accommodate this facility?
This depends on the policy direction from the City Council.
9. Is the facility considered a shelter or multifamily housing?
Staff believes it would be considered a shelter.
10. Would the facility be subject to the City's rental housing inspection and licensing program?
Not currently, but that could change depending on the policy direction of the Council.
11. Who qualifies for this housing?
All households served with these funds must earn at or below 30% of Area Median Income and meet the
following qualifications, per the authorizing legislation:
a. Persons with behavioral health disabilities;
b. Senior citizens;
c. Persons with disabilities;
d. Domestic violence survivors;
e. Homeless or at -risk of being homeless. Families with children' or
f. Unaccompanied homeless youth or young adults.
Households also must meet one of the following definitions:
Health through Housing Questions 3/30/21
37
a. A household experiencing chronic homelessness must include an adult with a disability and either be
currently experiencing homelessness for at least 12 consecutive months or have experienced
homelessness for a cumulative 12 months within the prior three years.
b. A household at -risk of homelessness describes a household that includes an adult with a disability and
meets two additional criteria:
1. Currently experiencing homelessness for 10-12 months in the previous three years or previously
experiencing homelessness for 12+ months within the last five years; and
2. Include one adult that has been incarcerated within the previous five years, or been detained or
involuntarily committed, or identifies as a member of a population that is demographically
overrepresented among persons experiencing homelessness.
12. Will there be barriers to becoming a resident?
"Ongoing availability of HTH units to chronically homeless individuals is behavior -based. Each resident receives a
code of conduct and a program agreement at the time of entry. These cover expectations for things such as
visitors, accessing services, interpersonal behavior, etc. If residents are not able to comply with the code of
conduct and the terms of the agreement, they may be asked to leave the program. These rules are balanced
with the recognition that many people experiencing chronic homelessness will require support as they transition
into their housing, and the goal of the program is to provide emergency housing for people who might
otherwise live unsheltered."
13. Should Tukwila residents be prioritized?
An amendment to HB 1070, which will give the County authority to use these funds for existing construction,
requires that the "15% of the units provided at that facility to be provided to individuals who are living in or near
the city in which the facility is located, or have ties to that community. The provisions of this subsection ...do not
apply if the county is unable to identify sufficient individuals within the city in need of services that meet the
criteria..."
14. How many chronically homeless individuals will be served?
The County's goal is to house 2,200 individuals by October of 2022.
15. Are families eligible?
Yes. See answer to number 11 above.
16. Are there maximum income limits to qualify?
Yes. See answer to number 11 above.
17. How long will individuals or families stay in the units, on average?
Unknown at this time. However, this response from a County fact sheet applies: "Health Through Housing is a
housing program. There is no limit on length of stay. However, when appropriate, housing case managers will
work with residents on securing alternate, long term housing while providing services to improve residents'
health. This is important so that HTH sites are able to serve new local residents."
18. Will there be such demand for the program to necessitate a waiting list?
Unknown at this time. However, this would only cover housing or 45% of the current homeless population in
King County.
19. Is this long-term or temporary housing? If temporary, what are the next steps for residents to find more
permanent housing?
See answer to Number 17 above.
20. If the goal is to help people transition into stability, what is the pathway to this goal?
See answer to Number 17 above.
Health through Housing Questions 3/30/21
38
21. Is this effort meant to respond to houselessness or homelessness (the latter implies a holistic approach
including stability, recovery and healthy relationships)?
Staff is unable to answer this question.
22. Will the facility have 24/7 staffing including both security and service providers?
"All Health through Housing facilities will have:
a. Building Security
b. Housing Case Management
c. Connection to Medical and Behavioral Health Services
d. Assistance in enrolling in entitlement programs and employment programs where appropriate"
23. What wraparound services will be available onsite?
Staff does not have details on this at this time, except what is included in the answer to Number 22.
24. Who will provide these services?
Staff understands that the County is going through a Request for Proposals (RFP) process currently for service
providers.
25. Are support services budgeted per unit?
Unknown at this time.
26. Will those refusing services be asked to leave?
See answer to Number 12.
27. Will each individual have a case manager, and what will that case management load be?
Yes; case management unknown and likely up to the provider.
28. How will residents be located in the facility (ex. will families be separated from individuals, will genders be
separated, will certain areas be off limits to certain other residents)
Specifics are unknown at this time.
29. How will safety be ensured for residents both in and near the facility?
The County indicates there will be 24/7 on-site security.
30. How will safety be ensured for businesses near the facility?
The County indicates there will be 24/7 on-site security.
31. Will common kitchens be built at the facility?
Unknown at this time.
32. Will drug and/or alcohol use be permitted in the individual units?
Unknown at this time.
33. Is it possible that children would be cohoused with people experiencing alcohol or drug use disorder?
Unknown at this time. However, best practice in shelters is to have separate facilities for families with children.
34. How will a recovery culture be promoted?
Unknown at this time.
35. Will there be drug tests or background checks to screen for criminal behavior including sex offenses?
Unknown at this time.
36. Will residents have restrictions on access to come and go from the facility during certain times of day?
No.
Health through Housing Questions 3/30/21
39
37. Will there be safeguards in place to ensure there is no illegal drug or sex work activity onsite?
The County indicates there will be 24/7 on-site security.
38. What will be enforcement strategies from illegal activities in units or in/on the surrounding premises?
Unknown at this time.
39. Will the facility require increased city services in the form of Police/Fire, and how would such increases be
funded?
Unknown at this time.
40. Have the challenges faced by other communities with similar programs been adequately explored?
The County has not yet implemented this program.
41. Once a facility is acquired by the County, will the city have the ability to alter how it is operated or ask the
County to stop operating and sell the property?
Unknown at this time. Presumably there would be an opportunity to negotiate such language in an Interlocal
Agreement (ILA) or some other agreement between the City and County.
42. Is there an exit strategy for the city of the facility proves to be not a good fit for the community?
See answer to Number 41.
43. Are there impacts from losing property tax revenue that would otherwise be collected from the commercial
property?
No.
44. Does the County plan to use future funding for constructing affordable housing or transitional housing?
The funds associated with this program are restricted to the qualifications outlined in the answer to Number 11
above.
45. Which 10 cities were identified to be approached with the Health through Housing proposal?
Unknown at this time.
46. Will there be volunteer opportunities for community members who want to help?
Unknown at this time.
Health through Housing Questions 3/30/21
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Health Through Housing (HTH)
Frequently Asked Questions
Objective: By June 2021, local jurisdictions and King County will create up to 1,600 emergency housing
and permanent supportive housing units for chronically homeless households.
1. What process will King County use to acquire a HTH emergency housing facility? (RFP, direct
County purchase, etc.)?
King County is committed to working with local jurisdictions to identify HTH properties. While the
ultimate path to acquisition will likely depend on each individual property and jurisdiction, King County
is planning to acquire buildings directly and then transfer properties to partner agencies for long-term
operations and potential future ownership. King County does not anticipate using a general RFP process
to identify and acquire properties.
2. Are there specific zoning or permitting requirements or best practices for HTH emergency
housing?
Zoning and land use requirements differ by jurisdiction, with each city governing its own policies. One
objective of working directly with local jurisdictions to identify properties is to ensure that the eventual
HTH sites comply with existing local codes, allowing for rapid acquisition and use. HTH facilities are
housing for the purpose of zoning and permitting.
3. What types of buildings is King County looking for with HTH?
King County is working with local service enriched housing providers to identify the necessary property
characteristics. For example, while properties with internal corridors are preferred, they may not be
necessary in all cases. Non -congregate, single -room settings are the preferred building type to ensure that
HTH is providing housing, as required by the state statute that authorizes HTH.
In addition, the ideal building would have
• Units with private bedroom and bathroom
• Recent construction, 1990 and later
• ADA accessibility, including elevators
4. What services will be on site at HTH facilities and how frequently will they be available? (as
many details as possible)
All HTH projects will have the following services:
• 24/7 staffing
• Building Security
• Housing Case Management
• Connection to Medical and Behavioral Health Services
• Assistance in enrolling in entitlement programs and employment programs where appropriate
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5. Will there be rules for residents? (i.e curfews, visitors, etc)
Ongoing availability of HTH units to chronically homeless individuals is behavior -based. Each resident
receives a code of conduct and a program agreement at the time of entry. These cover expectations for
things such as visitors, accessing services, interpersonal behavior, etc. If residents are not able to comply
with the code of conduct and the terms of the agreement, they may be asked to leave the program. These
rules are balanced with the recognition that many people experiencing chronic homelessness will require
support as they transition into their housing, and the goal of the program is to provide emergency housing
for people who might otherwise live unsheltered.
6. What is the expected size of a Health Through Housing property?
To ensure the most effective staff and service to resident ratios and to create financially sustainable
facilities, desirable properties likely include 75-100 units King County's recent experience is that few
facilities with more than 150 rooms will offer effective staff and service to resident ratios.
7. How many staff will be at each site?
Ultimately the number of staff will depend on the size of each property and the characteristics of its
particular residents. However, all HTH facilities will have 24/7 staffing, including security, as well as
sufficient staff to provide the case management and other services discussed in Question 4.
8. Is there a time limit on how long a household can remain at a HTH property?
Health Through Housing is a housing program. There is no limit on length of stay. However, when
appropriate, housing case managers will work with residents on securing alternate, long term housing
while providing services to improve residents' health. This is important so that HTH sites are able to
serve new local residents.
9. What are the HTH goals for residents?
The goal for every resident is permanent housing and improved physical and behavioral health. For many
residents residing in HTH units, with appropriate support and connection to assistance, they will likely be
able to live independently.
10. How will you ensure long term upkeep of the properties?
A key component to Health Through Housing is providing the long term operating and service support,
ensuring that both residents and the property are supported. In a unique characteristic of the HTH
program, the same funding source has the ability to fully fund capital, operating, and services needs for
every HTH unit.
11. How will King County ensure that funding will be sustainable?
Health Through Housing is expected to be a long term (permanent) funding source. King County is
committed to maintaining operating and service support for every unit for as long as the property is part
of the HTH program.
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Health through Housing Proposal Summary
The King County Executive is proposing Councilmanic enactment of a Health through
Housing 0.1% Countywide Sales Tax authorized under RCW 82.14.530 (aka the Legislature's
2020 HB 1590).
GOAL: HOUSE 45% OF CHRONIC HOMELESS POPULATION (based on HMIS)
By October 2022, house 2,000 King County residents who are experiencing or at risk of chronic
homelessness—while reducing racial -ethnic disproportionality—by:
1. acquiring single -room settings like hotels while economic conditions are favorable,
2. putting them into immediate service as emergency and affordable housing,
3. funding operating and supportive services within housing, including behavioral health
services, to keep people healthy and housed; and
4. converting acquired single -room settings into permanent supportive housing over time
while continuin , to develo s additional affordable housing.
Why this concept, why this instrument, why now?
• Housing is a Foundation for Health: Single Room Housing is Healthier; Congregate
Shelters are Not a Long -Term Solution
Our COVID-19 deintensification actions show that the basics that underpin health for most
of us would do the same for people without a home: the ability to sleep in a bed, to use a
bathroom, to feel safe, and to have the dignity of a place to be are foundations of health,
preventing problems that we must otherwise treat at even greater personal and financial cost.
• A Temporary Opportunity to Make an Immediate & Lasting Difference
COVID-19 provides TEMPORARY economic conditions to purchase single -room
properties like hotels that we can immediately convert to emergency housing—we must be
nimble enough to leverage this window for change. We have a chance to immediately
increase housing stock for less money than is normally possible. This window will close.
• Reframing the Housing vs. Shelter False Policy/Funding Choice
We can invest in immediate emergency housing for King County residents—people and
resources that would otherwise go to congregate shelters or unsheltered homelessness—and
then re -develop the purchased properties to build permanent supportive housing for even
more people over time. The same resources can provide emergency housing now and
support long-term affordable housing goals.
• We Center the Most Affected. Nothing is More Regressive for a Person Than
Experiencing Homelessness.
Attempts at more progressive revenue sources have failed, leaving the sales tax as the only
available tool. Meanwhile, the status quo is costing our society, community, and budgets.
What is proposed?
Upon a majority vote of the King County Council, proposed ordinance 2020-0311 (sponsored
by Councilmember Joe McDermott) will implement a 0.1% sales tax across King County for
affordable housing, housing -related services and behavioral health treatment. Current forecasts
estimate the tax will generate $65-70 million/year.
The ordinance authorizes funding for the following:
• Affordable housing;
• Behavioral health-related facilities;
• Operations and maintenance costs of affordable housing, facilities for housing -related
services, or newly constructed evaluation and treatment centers;
• Operation, deliver, or evaluation of behavioral health treatment programs and services or
housing -related services;
The Executive's proposed 2021-22 budget appropriates $96 million from revenue generated in the
first two years of the tax. These funds are appropriated for debt service payments for up to $400
million in bonds to finance affordable housing, operating and service expenses for those
affordable housing units, and behavioral health treatment.
Updated: September 25, 2020
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Health through Housing Proposal Summary
How will funds be spent?
Proceeds collected in 2021 are directed by the County's 2021-2022 biennial budget. Proceeds collected in
2022-2028 will be governed by the Initial Health through Housing Implementation Plan (Initial Plan),
upon adoption by ordinance. In 2028 and every eight years after that, the executive will propose an update to
the Health through Housing Implementation Plan.
Onroini' Implementation Plan
MN-
The Implementation Plan will:
• Describe goals, strategies, performance
measures, reporting requirements and
annual expenditures
• Include goals and performance measures for
the annual reduction of racial and ethnic
demographic disproportionality among
persons experiencing chronic homelessness
• Establish composition and responsibilities
of a Health through Housing Advisory
Committee to provide advice to the
executive and council and report annually
on the accomplishments and effectiveness
of programs funded with the revenues. The
committee will include:
o Persons who have experienced
homelessness;
o Persons representative of racial and
ethnic communities demographically
disproportionately represented among
persons experiencing chronic
homelessness;
o Residents of unincorporated areas and
of cities with populations greater than
60,000 persons; and
o Representatives from other county,
city, and sub -regional boards,
commissions or committees.
INITIAL Implementation Plan (by 6/30/2021)
The Executive will consult with the Affordable
Housing Committee and the CEO of the King
County Regional Homelessness Authority to
develop the Initial Plan.
1. The paramount goal of the Initial Plan is
creation and ongoing operation of 2,000
permanently affordable homes with
housing -related services for eligible
households that are experiencing chronic
homelessness or that are at risk of
experiencing chronic homelessness.
2. The Initial Plan will also support the
creation and operation of a mobile
behavioral health intervention program as
an alternative to the use of law enforcement.
This program will connect clients to
housing created or operated with Health
through Housing revenues. A portion of
expenditures for 2022-2028 will also
support and build the capacity of
community-based organizations serving
communities that are disproportionately
demographically represented among
persons experiencing chronic homelessness.
3. Specify the process to site affordable
housing and behavioral health facilities
funded from 2022-2028.
Who will be served?
All households served with affordable housing, or facilities providing housing -related services, with these
funds must earn at or below 30% of Area Median Income and meet the following qualifications (required by
RCW 82.14.530):
• Persons with behavioral health disabilities;
• Senior citizens;
• Persons with disabilities;
• Domestic violence survivors;
• Homeless, or at -risk of being homeless, families with children; or
• Unaccompanied homeless youth or young adults.
Households must also meet one of the following definitions:
• A household experiencing chronic homelessness must include an adult with a disability and either
be currently experiencing homelessness for at least 12 consecutive months or have experienced
homelessness for a cumulative 12 months within the prior 3 years.
• A household at -risk of chronic homelessness describes a household that includes an adult with a
disability and meets two additional criteria:
1. currently experiencing homelessness for 10-12 months in the previous 3 years or previously
experienced homelessness for 12+ months within the last 5 years; and
2. include one adult that has been incarcerated within the previous 5 years, or been detained or
involuntarily committed, or identifies as a member of a population that is demographically
overrepresented among persons experiencing homelessness.
How will you make decisions about siting housing and facilities?
• Use an equity and social justice impact review process and consult with cities in which capital
projects will be located.
• Prioritize 2021 proceeds for sites/services within a city that submits a written statement of support.
• Plan to spend at least 30% of funds collected in cities with over 60,000 residents in the community
that generated those funds (consistent with RCW 82.14.530).
Updated: September 25, 2020
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