HomeMy WebLinkAboutPCD 2021-04-19 COMPLETE AGENDA PACKETCity of Tukwila
Planning and Community
Development Committee
O Kathy Hougardy, Chair
O Verna Seal
O Thomas McLeod
AGENDA
MONDAY, APRIL 19, 2021— 5:30 PM
HAZELNUT CONFERENCE Room
(At cast entrance of City Hall)
Distribution:
K. Hougardy
V. Seal
T. McLeod
K. Kruller
Mayor Ekberg
D. Cline
R. Bianchi
C. O'Flaherty
A. Youn
L. Humphrey
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BASED ON THE GOVERNOR'S PROCLAMATION 20-28.
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Item
Recommended Action
Page
1. BUSINESS AGENDA
a. An Interlocal Agreement for pooling sales tax receipts
a. Forward to 5/3 Consent
Pg.1
with South King Housing and Homelessness Partners
Agenda.
(SKHHP).
Laurel Humphrey, Legislative Analyst
b. Application for lodging tax funds:
b. Forward to 5/3 Consent
Pg.9
City of Tukwila, 2021 Seawolves Partnership
Agenda.
Brandon Miles, Business Relations Manager
c. An update on Juneteenth planning.
c. Discussion only.
Pg.23
Niesha Fort -Brooks, Community Engagement Manager
2. MISCELLANEOUS
Next Scheduled Meeting: May 3, 2021
t). The City of Tukwila strives to accommodate individuals with disabilities.
Please contact the City Clerk's Office at 206-433-1800 (TukwilaCityClerk@TukwilaWA.gov) for assistance.
City of Tukwila
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO: Community Development & Neighborhoods Committee
FROM: Laurel Humphrey, Legislative Analyst
DATE: April 9, 2021
SUBJECT: Interlocal Agreement with South King Housing & Homeless Partners
ISSUE
The Interlocal Agreement allows SKHHP to collect HB 1406 funds from partner cities.
DISCUSSION
The attached ILA was reviewed by the City Attorney, approved by the SKHHP Board, and is now
moving through the legislative process at the individual SKHHP partner cities. The ILA allows
SKHHP to collect the pooled HB1406 funds, which was not addressed in the formation ILA.
It is important to note that this is separate from the individual decision by each city on how
much to pool. In April 2020, the City Council adopted Resolution 1984 designating that 90% of
the funds be retained for City of Tukwila rental assistance and 10% be transferred to SKHHP.
This was in response to pandemic related emergent needs and the Council stated an interest in
revisiting this ratio as conditions improve.
Councilmember McLeod mentioned the ILA at the January 22, 2021 Committee of the Whole to
notify the City Council it would be forthcoming for approval.
RECOMMENDATION
Staff is seeking a Committee recommendation on the Interlocal Agreement to forward to the
Regular Consent Agenda on May 3, 2021.
ATTACHMENTS
Interlocal Agreement
1
2
Interlocal Agreement For the Purpose of Pooling Sales Tax Receipts with South
King Housing and Homelessness Partners ("SKHHP") Cities to Administer Funds
Under RCW 82.14.540
This Interlocal Agreement ("Agreement") is entered into by and between the Cities of
Auburn, Burien, Des Moines, Federal Way, Kent, Normandy Park, and Tukwila each municipal
corporations and political subdivisions of the State of Washington (individually, a "Party" and
collectively, "the Parties").
WHEREAS, this Agreement is made pursuant to the Interlocal Cooperation Act, chapter
39.34 RCW, and has been authorized by the legislative body of each jurisdiction to address the
use of pooled tax receipts for affordable and supportive housing sales and use tax in
accordance with RCW 82.14.540(10).
WHEREAS, SKHHP was formed on January 1, 2019 by Interlocal Agreement among the
jurisdictions of Auburn, Burien, Covington, Des Moines, Federal Way, Kent, Normandy Park,
Renton, Tukwila, and King County (the "SKHHP Interlocal Agreement"); and
WHEREAS, after SKHHP was formed, the Washington State Legislature passed Substitute
House Bill (SHB) 1406, which was signed into law by the Governor, and is now codified at RCW
82.14.540; and
WHEREAS, RCW 82.14.540 authorizes the legislative authority of a county or city to
impose a local sales and use tax for affordable and supportive housing to income -eligible
persons; and
WHEREAS, RCW 82.14.540 stipulates the moneys collected or bonds issued through this
sales tax credit may only be provided to persons whose income is at or below 60 percent of the
median income of the county or city imposing the tax and may only be used for the following
purposes: (i) acquiring, rehabilitating, or constructing affordable housing, which may include
new units of affordable housing within an existing structure or facilities providing supportive
housing services under RCW 71.24.385; or (ii) funding the operations and maintenance costs of
new units of affordable or supportive housing; and
WHEREAS, funding to support the acquisition, rehabilitation, and new construction of
affordable housing, and operation and maintenance costs of new affordable housing is critical
to providing an array of housing opportunities for residents; and
WHEREAS, RCW 82.14.540 allows cities with a population of one hundred thousand or
less to use moneys collected for providing rental assistance to tenants in addition to the
affordable housing purposes listed above. As of the date of this Agreement, although at least
some of the Parties have a population of one hundred thousand or less, all such Parties intend
that the funds they contribute pursuant to this Agreement shall not be used for providing rental
assistance; and
SKHHP SHB 1406 Interlocal Agreement — February 4, 2021 Page 1 of 6
3
WHEREAS, within six months of the effective date of RCW 82.14.540, each of the Parties
adopted a resolution of intent to authorize the maximum capacity of the tax, and within 12
months, each of the Parties adopted legislation authorizing the maximum capacity of the tax;
and
WHEREAS, on November 22, 2019, the SKHHP Executive Board took unanimous action
to adopt SKHHP Resolution 2019-06 urging each of the nine member jurisdictions to pool 100
percent of the tax receipts collected under the provisions of RCW 82.14.540 which expressly
anticipates pooling of tax receipts received under RCW 82.14.540 if done pursuant to this
Agreement; and
WHEREAS, the Parties wish to act cooperatively to pool tax receipts received in
individual cities to allow the use of funds to leverage other funds and make a more meaningful
and significant impact on affordable housing challenges in south King County consistent with
this Agreement and RCW 82.14.540; and
WHEREAS, pooling RCW 82.14.540 sales tax receipts with SKHHP will establish a regional
funding source that will help to establish regional -decision making and shared housing solutions
and increased investment in affordable and supportive housing in south King County.
NOW, THEREFORE, in consideration of the mutual promises, benefits, and covenants
contained in this Agreement, the Parties incorporate by reference and agree to the above
recitals and the following terms and conditions:
1. Purpose. The purpose of this Agreement is to allow each of the Parties to pool all or a
portion of its tax receipts received under RCW 82.14.540 for use by SKHHP in funding
affordable and supportive housing projects and/or programs as permissible under RCW
82.14.540.
2. Responsibilities and Authority. For the purposes of RCW 39.34.030(4)(a), the SKHHP
Administering Agency is designated as the administrator responsible for overseeing and
administering the joint or cooperative undertaking contemplated by this Agreement. No
property shall be acquired by the Parties to this Agreement by reason of this joint or
cooperative undertaking.
3. Pooled Funds. The legislative body of each Party shall consider whether it will pool with
SKHHP all or a portion of its RCW 82.14.540 tax receipts. Each Party that determines that it
will pool all or a portion of its RCW 82.14.540 tax receipts shall transfer the funds to be
pooled into the SKHHP Housing Capital Fund.
4. Uses of Pooled Funds. Consistent with the permissible uses of funds set forth in RCW
82.14.540, SKHHP will distribute funds pooled under this Agreement only for the following
purposes that serve persons whose income is at or below 60 percent of the median income:
SKHHP SHB 1406 Interlocal Agreement — February 4, 2021 Page 2 of 6
4
a. Acquiring, rehabilitating, or constructing affordable housing, which may include new
units of affordable housing within an existing structure or facilities providing
supportive housing services under RCW 71.24.385; and/or
b. Funding the operations and maintenance costs of new units of affordable or
supportive housing.
5. Selection of Funding Awards involving Pooled Funds. SKHHP intends to periodically invite
applications for funding for projects and/or programs eligible for funding under the SKHHP
Interlocal Agreement. For each round of funding applications for which SKHHP intends to
use funds pooled under this Agreement, the following shall apply:
a. The SKHHP Executive Board will identify funding guidelines that will include, but not
be limited to: the amount of available funding, household income targets, funding
priorities, eligible activities and geographic areas, regulatory terms, other award
terms/reporting requirements, application contents, review process, evaluation
criteria, and the schedule for funding allocation.
b. The SKHHP Advisory Board, to be established by the SKHHP Executive Board as
outlined in the SKHHP Interlocal Agreement, will provide recommendations to the
SKHHP Executive Board on the strategic funding priorities and the allocation of tax
receipts collected through this Agreement. These recommendations will consider
south King County housing needs, other funding sources that support affordable
housing and supportive housing, local housing needs, and equitable geographic
distribution of funds.
c. The SKHHP Executive Board shall consider the recommendations of the SKHHP
Advisory Board to decide both the recommended funding awards for selected
projects and/or programs and the specific funding from each participating Party
consistent with the SKHHP Executive Board Powers.
d. Funding will be limited to projects or programs that are within the SKHHP sphere of
influence as identified in the SKHHP Interlocal Agreement and meet the eligibility
criteria of RCW 82.14.540.
6. Expenditure of Pooled Funds; Legislative Authority of Each Party.
a. As provided in the SKHHP Interlocal Agreement, the SKHHP Executive Board will
recommend to the individual legislative bodies various terms to accompany their
authorizations. Terms shall be consistent with RCW 82.14.540 and may include but
will not be limited to: the amount of funds allocated, project description, minimum
affordability requirements, nature of funding commitment (loan, grant, or other),
and general repayment terms for loans, if applicable.
SKHHP SHB 1406 Interlocal Agreement — February 4, 2021 Page 3 of 6
5
b. Before any Party's pooled funds are awarded or distributed for funding of a project
or program selected pursuant to Section 4 "Selection of Funding Awards involving
Pooled Funds" of this Agreement, the legislative body of such Party shall authorize
the application of a specified amount of its 82.14.540 tax receipts in its Individual
Account, as provided in Section 14 of the SKHHP Interlocal Agreement.
c. SKHHP may only award and distribute a Party's pooled funds after a Party's
legislative body has approved participation in this Agreement.
7. Administration. Funds collected through this Agreement shall be administered through the
SKHHP Housing Capital Fund as outlined in the SKHHP Interlocal Agreement and
administered by the SKHHP Administering Agency. The SKHHP Administering Agency will
maintain records sufficient to separately track the deposits and withdrawals within each
Individual Account and each project account.
8. Reporting. In addition to reporting requirements under the SKHHP Interlocal Agreement,
SKHHP will submit an annual report to the Parties of work plan progress that includes, but is
not limited to, housing priorities, strategies, capital funding investments, use of pooled RCW
82.14.540 tax receipts, and other SKHHP accomplishments.
9. Audit. The Parties acknowledge that the expenditure of all funds will be subject to audit by
the state auditor or other authorized entity. The SKHHP Administering Agency reserves the
right to review, monitor, or audit the use of these funds as deemed necessary. Such
activities may occur with or without notice.
10. Termination or Withdrawal. This Agreement may be terminated at any time by an
affirmative vote of a majority of the legislative bodies of the Parties to this Agreement. If a
Party wishes to withdraw from participation in this Agreement, it may do so with written
notice to the SKHHP Executive Board of its intention to withdraw, due on or before July 1 of
a year and become effective as of 11:59 p.m. on December 31 of that year. Upon
termination of this Agreement or Party withdrawal from this Agreement, all uncommitted
pooled RCW 82.14.540 tax receipt moneys in the SKHHP Housing Capital Fund will be
distributed to the Parties in case of termination of the Agreement, or individually to any
Party withdrawing from the Agreement, by remitting the total uncommitted amounts
remaining in the Party's Individual Account to that Party, unless otherwise authorized by
the legislative authority of that Party.
11. Additional municipalities. This Agreement may be expanded to include additional SKHHP
municipalities through the execution of a companion agreement that is consistent with this
Agreement and the SKHHP Interlocal Agreement, and upon an affirmative vote of a two-
thirds majority of the membership of the SKHHP Executive Board.
12. Amendments. Any amendments to this Agreement must be in writing. This Agreement may
be amended upon approval of at least two-thirds of the legislative bodies of all Parties to
SKHHP SHB 1406 Interlocal Agreement — February 4, 2021 Page 4 of 6
6
this Agreement, evidenced by authorized signatures of those Parties as of the effective date
of this Agreement, however, any amendment to this Agreement affecting the terms and
conditions of membership, provisions regarding duration, termination or withdrawal, or the
conditions of this Section will require consent of the legislative authorities of all Parties. This
Section shall not be construed to require amendment of this Agreement for the addition of
a new Party contemplated under Section 11.
13. Effective date. This Agreement will become effective March 1, 2021, subject to its approval
by the legislative bodies of all participating jurisdictions, and pursuant to RCW 39.34.040.
Although this Agreement may be approved and signed by a Party after the Agreement's
effective date, all acts consistent with the authority of this Agreement that occur on or after
March 1, 2021, are hereby ratified and affirmed, and the other terms of this Agreement will
be deemed to have applied.
14. Agreement Duration. This agreement will be in full force and effect until it is terminated in
accordance with the terms and conditions of this agreement.
(Signature Page Follows)
SKHHP SHB 1406 Interlocal Agreement — February 4, 2021 Page 5 of 6
7
[fill in jurisdiction]
[fill in City Attorney information]
Approved and executed this day of , 2021.
Name of Party:
[fill in appropriate signatory]
Approved as to form:
SKHHP SHB 1406 Interlocal Agreement — February 4, 2021 Page 6 of 6
8
City of Tukwila
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO: Planning and Community Development
FROM: Brandon Miles, Business Relations Manager
CC: Mayor Ekberg
DATE: April 13, 2021
SUBJECT: Lodging Tax Funding Requests
ISSUE
Review of a lodging tax funding request from the City of Tukwila, Office of Economic
Development for 2021 Seattle Seawolves Partnership.
BACKGROUND
The City collects a 1% lodging tax on certain qualifying overnight stays in paid accommodations
(hotels/motels/Airbnb) in the City. State law limits the use of these funds to tourism promotion'.
There is currently just over $1 million in lodging tax funds available for use.
The City's Lodging Tax Advisory Committee (LTAC) reviews all requests for use of lodging tax
funds. LTAC then forwards a list of recommended applications to the City Council for its review
and consideration. If LTAC does not recommend an application be funded, that application is
not forwarded to the City Council. The City Council may approve or deny any of the applications
recommended by the LTAC. The City Council may also approve an application and increase or
decrease the dollar amount awarded2.
The City accepts applications on a rolling basis, with the LTAC reviewing requests monthly.
Pending Applications
Following its April 9, 2021 meeting, LTAC recommended approval of a lodging tax request from
the City of Tukwila Office of Economic Development for $20,000 in lodging tax funds for the
2021 Seattle Seawolves partnership.
1 RCW 67.28.080 (6) defines "tourism promotion" as "...activities, operations, and expenditures designed to
increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the
purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism
promotion agencies; and funding the marketing of or the operation of special events and festivals designed to
attract tourists."
2 On August 17, 2016, the Washington State Attorney General's Office issued an informal opinion regarding
whether a municipality could change the dollar amounts recommended by the local lodging tax advisory
committee. Specifically, the informal opinion states:
"When awarding lodging tax revenues pursuant to RCW 67.28.1816(2)(b)(ii), a municipality may award amounts
different from the local lodging tax advisory committee's recommended amounts, but only after satisfying the
procedural requirements of RCW 67.28.1817(2), according to which the municipality must submit its proposed
change to the advisory committee for review and comment at least forty-five days before final action on the
proposal."
9
INFORMATIONAL MEMO
Page 2
1. City of Tukwila, Seattle Seawolves Partnership, $20,000
The City is the home for the two-time defending Major League Rugby (MLR) Champions, the
Seattle Seawolves. Prior to the start of the 2020 season the City Council and LTAC approved
an application for funding to partner with the Seawolves. However, due to MLR rugby matches
be canceled due to COVID-19 the contract was terminated. The Office of Economic
Development is requesting $20,000 in lodging tax funds for a 2021 partnership. The Seawolves
are scheduled to begin their home matches in May, subject to COVID-19 restrictions. The
partnership will focus on creating a better fan experience, bringing fans to the City, and branding
the City as the center of rugby in the Pacific NW. The Seawolves have a strong and growing
brand and the organization has been supportive of the City's marketing and branding efforts.
LTAC Recommendation on Application: Do Fund
Staff Recommendation on Application: Do Fund
FINANCIAL IMPACT
The total request for lodging tax funds is $20,000.00. No general fund dollars will be used. The
six-year Tourism Financial Plan approved by the City Council in December of 2020 allocated a
total of $150,000 in lodging tax funding for sponsorships in 2020.
2020 Tourism Six -Year Financial Plan Allocation
Sponsorships:
$150,000.00
Global to Local Request
(Already Approved):
($5,000.00)
City of Tukwila, Juneteenth
Event (Pending with Full
Council)
($5,000.00)
City of Tukwila, Seawolves
Partnership (Pending with
PCD)
($20,000)
Remaining Sponsorship
Funds:
$120,000.00
RECOMMENDATION
Staff recommends that the Committee approve the funding request and forward the request to
the May 3, 2021 consent agenda.
ATTACHMENTS
1. Updated, Six Year Financial Model
2. City of Tukwila, Staff Report to Lodging Tax Committee, Seawolves Partnership
3. City of Tukwila, Lodging Tax Application, Seawolves Partnership
10
Tourism Funding, Six Year Financial Plan
DRAFT - Updated March 3, 2021
Adopted
Budget
2020
Tourism Revenue
Lodging Tax $
'romotion Area (TPA) Fee Generated in Tukwila $
Cares Act Reimbursement:
Total Revenues: $
Tourism Expenses
Marketing, Sales, and Sponsorships
TPA Funded DMO Services (SSRTA)
Lodging Tax Funded DMO Services (SSRTA)
Sponsorships
Small Events
ience Tukwila, Branding and Marketing, Visitors
World Cup Planning and Activation
COVID-19 Response
SavingLocalKC.com
SSRTA Emergency Funding
Showare Sponsorship
Seattle Southside Chamber of Commerce
Destination Development
Wayfinding Plan Development and Installation
Southcenter Art Investments
Tukwila Pond
General Administration
Salary and Benefits
City Overhead Charge
Administrative
Total Expenditures:
800,000
1,131,000
1,931,000
Estimate
2020
COVID Estimate
$ 400,000
$ 563,632
$ 30,878
2020
Preliminary Actuals
$ 292,358
$ 608,190
$ 30,878
2021 2022 2023 2024 2025 Totals
$ 400,000 $
$ 574,672 $
450,000 $
650,000 $
600,000 $
700,000 $
700,000 $
800,000 $
800,000 $ 3,642,358
900,000 $ 4,796,494
$ 994,510
$ 931,426
$ 974,672
$ 1,100,000
$ 1,300,000
$ 1,500,000
$ 1,700,000 $ 8,500,608
1,131,000
202,500
150,000
15,000
88,375
154,170
50,000
39,400
125,000
74,997
19,416
30,000
2,079,858
563,632 I $ 608,190
202,500 $ 202,500
10,000 $ -
5,000 $
88,375 $ 88,375
154,170
$ 20,000
123,539
20,000
39,400 $
25,000 $
39,400
9,572
574,672 I $ 650,000 I $ 700,000 I $ 800,000 I $ 900,000 $ 4,796,494
- $ - $ - $ - $ - $ 405,000
150,000 $ 150,000 $ 150,000 $ 150,000 $ 150,000 $ 610,000
15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 65,000
$ 75,000 $ 75,000 $ 75,000 $ 75,000 $ 501,750
$ 50,000 $ 50,000 $ 50,000 $ 50,000 $ 150,000
$ 100,000
30,631 $ 308,340
75,000 $ 75,000
- $ 15,000 $ 15,000
30,000 $ 70,000
150,000 $ 100,000 $ 100,000 $ 100,000 $ 450,000
75,000 $ 75,000 $ 75,000 $ 75,000 $ 378,800
200,000 $ 200,000 $ 200,000 $ 200,000 $ 750,000
100,000 $
75,000 $
115,428 $
72,281 $
19,416 $
20,000 $
18,540
78,802 $
24,008 $
23,350 $
79,978
25,231
28,750
82,377 $
25,988 $
30,000 $
84,849 $ 87,394 $ 398,287
26,768 $ 27,571 $ 139,951
30,000 $ 30,000 $ 132,100
$ 1,709,965 $ 9,245,721
$ 1,219,774 $ 1,110,116
$ 1,391,891
$ 1,513,959
$ 1,503,365
$ 1,606,616
Beginning Fund Balance: $
Ending Fund Balance: $
Notes
This document does not bind the City to provide funds nor does it authorize any funding. All use of lodging tax funds must be approved by LTAC and the City Council through an application process.
The shaded cells indicate approved applications.
The lodging tax revenues are estimated as of May 7, 2020 and reflect staffs prediction based on COVID-19.
TPA revenue estimate assumes 29% of the fees collected within the three city Tourism Promotion Area were collected by Tukwila hotels. TPA revenue for 2020 and 2021 is based on the SSRTA's revised, adopted budget. After 2021 revenues are staff estimates.
Salary/Benefits for Business Relations Manager is split 50/50 between general fund and lodging tax and is estimated to increase 3% annually after 2022.
The City overhead charge is charged to all special funds. It recoups the cost to the general fund to support the lodging tax fund. It includes facilities, technology, legal, accounting, and record keeping services and is estimated to increase 3% annually after 2022.
Because 100% (less 1% Department of Revenue Fee) of all TPA revenue is estimated to be passed through to the SSRTA, the Ending Fund Balance is only lodging tax funds.
CARES Act Funds provided as reimbursement for staff time associated with emergency response.
For 2020, preliminary actuals are provided, but are not yet confirmed.
1,931,000 $
651,142 $
1,931,000 $
1,705,736 $
1,931,000 $
1,752,310 $
1,752,310 $
1,335,091 $
1,335,091 $
921,132 $
921,132 $
717,767 $
717,767 $
611,151 $
611,151
601,186
12
Staff Memorandum
Lodging Tax Advisory Committee Funding Request
Name of Applicant:
City of Tukwila
Address:
6200 Southcenter Blvd
Total Funds Requested:
$20,000
About the Applicant:
)T41(iNiila
City of Tukwila Office of Economic Development is responsible for overseeing the City's tourism
programs, which includes the City's direct marketing, destination development, and tourism
promotion activities, as well as overseeing contract with SSRTA, Starfire, and other organizations.
Funds Previously Awarded:
The City of Tukwila has received lodging funds in the past for a variety of initiatives. In 2020,
the City was granted $39,000 in lodging tax funds for a partnership with the Seawolves.
However, due to COVID the contract was terminated.
Funding Request Narrative:
The City is requesting funding to partner with the Seattle Seawolves in 2021. The partnership will
focus on creating a better fan experience, bringing fans to the City, and branding the City as the
center of rugby in the Pacific NW.
Staff Comments:
This application helps build Tukwila's brand as the epicenter of rugby in the Pacific NW. The
Seawolves have a strong brand that is consistent with the City's brand, both in its goal and
target audience.
Consistency with Six Year Financial Model:
For 2021, the Six Year Financial Plan shows the City spending $150,000 for sponsorship,
such as this. There will be sufficient funds remaining in the budget for other 2021
sponsorships.
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
13
Sponsorship Funds Provided in Six Year Financial Plan: $150,000
Spice Bridge Request (Approved) ($5,000)
Juneteenth (Pending with City Council) ($5,000)
Seawolves (Pending) ($20,000)
Remaining Funds: $120,000
City of Tukwila Staff
Recommendation to LTAC: Approval
Notes:
None.
14
())1TitkiPliik
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
Application to the City of Tukwila for Use of 2021 Lodging Tax Funds
Event or Activity Name (if applicable):
2021 Seawolves Partnership
Amount of Lodging Tax Requested:
$20,000
Applicant Organization:
City of Tukwila
Federal Tax ID Number:
91-6001519
Mailing Address:
Office of the Mayor
6200 Southcenter Blvd
Tukwila, WA 98188
Primary Contact Name:
Brandon Miles
Primary Contact Phone:
206-431-3684
Primary Contact Email Address:
Brandon.Miles@Tukwilawa.gov
Check all the service categories that apply to this application:
Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
Operation of a tourism -related facility owned or operated by a non-profit organization.
Operation and/or capital costs of a tourism -related facility owned by a municipality or a public
facilities district.
Check which one of the following applies to your agency:
Non -Profit (Note: Attach a copy of your current non-profit corporate registration from the
Washington Secretary of State Office)
Municipality
For Profit Corporation
I am an authorized agent of the organization/agency applying for funding. I understand that:
• I am proposing a tourism -related service for 2021. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
• My agency will be required to submit a report documenting economic impact results in a
format determined by the City.
Signature: /s/
Date: March 10, 2021
15
1) Describe your tourism -related activity or event.
The City of Tukwila (the "City") is requesting lodging tax funds to partner with the Seattle Seawolves
for the team's 2021 season. The Seattle Seawolves are a professional rugby team in Major League
Rugby (MLR). The team trains and plays all of their home games at Starfire Sports in Tukwila. The
Seawolves are the most successful and dominate team in MLR. The team has won the last two MLR
Championships. Rugby as a whole is growing in popularity in the United States.
We had originally had a funding request in place with the Seawolves for the 2020 season, but due to
COVID-19 this agreement was terminated at the start of the season when the entire MLR season was
canceled.
In 2018 and 2019, every MLR home game hosted by the Seawolves has sold out, with nearly 4,000
people attending each match. In person attendance for 2021 will be limited due to COVID-19.
The Seawolves also have a very strong digital following and a growing brand identity in the Seattle
metro region. Through the Experience Tukwila digital accounts the City has done some limited
campaigns with the Seawolves to promote both the Seawolves and the City.
For 2021, the City would like to partner with the Seawolves on initiatives that focus on three distinct
areas:
1. Drive Heads in Beds. Tukwila hotels will be the official hotel for away teams for the 2021
season
2. Drive More Traffic to Area Businesses. As we hopefully emerge from COVID-19 it is important
that we help highlight that our restaurants and retailers are open in order to get our market
share back. In person attendance at game will be limited due to restrictions in place for COVID-
19.
3. Building the Tukwila Brand. The Seawolves have a strong and growing brand in the Seattle
region. Additionally, the Seawolves have a very strong brand following by millennials and
families, part of the City's overall target audience for branding. The City's internal brand
essence is "Accessible Fun." The Seawolves games are easily "accessible fun." The game are
reasonably priced, fun, and safe for families. The City also has an opportunity to build a rugby
brand for the City. Like we have done for soccer, Tukwila could be known as the epicenter of
soccer in the Pacific NW. Supporting the Seawolves can help attract more rugby matches to the
City.
1) If an event, list the event name, date(s), and projected overall attendance.
Multiple dates for home games.
The exact attendee number for the 2021 game will be dependent upon reopening related to
COVID-19. The following are specific examples based upon limited in person capacity.
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Allowable Capacity
Number of Attendees Per
Game
Estimated Total Attendees for
2021 season (does not include
playoffs)
100%
3,051
21,357
75%
2,100-2,200
14,700-15,400
50%
1,300-1,400
9,100-9,800
25%
500-600
3,500-4,200
2) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
Both, both directly and indirectly by building a rugby brand.
3) Describe why visitors will travel to Tukwila to attend your event/activity/facility.
The Seawolves have been playing in Tukwila since the team was founded. Each game is sold out,
with nearly 4,000 rugby fans attending the games. In 2019, the City partnered with the Seawolves
on two international matches. As part of these matches the City and Westfield Southcenter hosted
a fan event before one of the games. This fan event was well attended. The Seawolves team has a
loyal fan following.
In 2020 Seawolves players participated in a drive through Halloween event at Westfield
Southcenter and the player's presence and attitude help to drive visitors to the mall.
4) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or internationally).
Regionally. Most fans are located within the Greater Seattle region. Home games may also produce
a small number of traveling fans from throughout the United States. These homes games would
also generate hotel stays by the away team.
Besides attendance at games, the City is also hoping to get branding exposure with the Seawolves
5) Describe the prior success of your event/activity/facility in attracting tourists.
The Seawolves have shown the ability to bring fans to the City. In 2019 year the City partnered with
the Seawolves on two international matches. Both games were well attended. Nearly all home
matches in 2019 were sold out.
6) If this your first time holding the event/activity/facility provide background on why you think
it will be successful.
N/A
7) Describe the media strategy you employ to promote your event/activity/facility to attract
overnight and/or day tourists? Please list any digital or print media (newsletters, e -blasts,
social media, etc.) your agency uses or intends to use to promote your event/activity/facility.
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The City will utilize Experience Tukwila and the Seawolves digital and social media for promotion.
The City will bring in additional partners and these partners would be required to also promote
various events, such as the fan day event or viewing parties.
8) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
Various ways, through digital media and by hosting specific events.
9) Is the City able to use your digital and print media for collaborative marketing?
Yes.
10) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
This event will be promoted as being in Tukwila.
11) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism -related service, provide an estimate of:
a.
Overall attendance at your proposed event/activity/facility.
9,000 to 21,000
(dependent upon
COVID-19
restrictions).
b.
Number of people who will travel fewer than 50 miles for your
event/activity.
90%
c.
Number of people who will travel more than 50 miles for your
event/activity.
10%
d.
Of the people who travel more than 50 miles, the number of people
who will travel from another country or state.
Approximately
200.
e.
Of the people who travel more than 50 miles, the number of people
who will stay overnight in Tukwila.
Approximately
200.
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f.
Of the people staying overnight, the number of people who will stay
in PAID accommodations (hotel/motel/bed-breakfast) in Tukwila.
200
g.
Number of paid lodging room nights resulting from your proposed
event/ activity/facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
400
12) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc?
These are estimates based upon a variety of factors, including fan attendance at games, fan
attendance at special events, overnight stays by the away teams, etc. The numbers provided are for
estimated in person attendance and do not include media and social media exposure.
13) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
No.
14) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
No.
15) What is the overall budget for your event/activity/facility? What percent of the budget are
you requesting from the City of Tukwila?
The City is requesting $20,000 of lodging tax funds for this event.
16) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
We would not be able to have a paid sponsorship with the Seawolves.
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed by the City's Lodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City of Tukwila
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6200 Southcenter Blvd
Tukwila, WA 98188
Or,
Brandon.Miles@Tukwilawa.gov
Questions?
LTAC Contact:
Brandon J. Miles
(206) 431-3684
Brandon.Miles@Tukwilawa.gov.
Updated: January 5, 2021
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Tentative Scope of Service
• Non -Exclusive use of Seattle Seawolves marks for advertising and promotional purposes
• Presenting sponsor of one (1) Seawolves home match
o Presenting sponsor benefits include:
■ Promotion of game on ROOT Sports television broadcast including "Presented
by" including the City's name and tourism mark exposure.
■ Social media post leading up to the match with City's tourism mark and tag.
• Presenting sponsor of upcoming "Get to know the Seawolves" social media campaign.
o Seawolves produced player videos posted to Seawolves social channels with "Welcome
back to Tukwila" or "Welcome to Tukwila" messaging in body of post and City of Tukwila
tag.
• Halftime recognition at two (2) Seawolves home matches for mutually agreed upon City of
Tukwila businesses or first responders.
o Business recognition to include:
■ PA announcement recognizing Tukwila business / first responders who
persevered through the adversity of 2020
■ Logo on videoboard
• At least one (1) ROOT Sports TV Billboard per home ROOT Sports broadcast (includes eight
seconds of copy and tourism mark exposure)
• Location for all 2021 home games shall be listed as "Tukwila" and not reference Seattle.
• A lodging establishment within the City of Tukwila, chosen by the Seawolves, shall serve as the
official hotel for all visiting teams
• City of Tukwila listed on Seawolves partner page with logo and copy
• Five (5) pieces of autographed Seawolves merchandise
• Five (5) one-hour player appearances
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City of Tukwila
Allan Ekberg, Mayor
Administrative Services Department - Rachel Bianchi, Deputy City Administrator
TO: Planning & Community Development Committee
FROM: Niesha Fort -Brooks, Community Engagement Manager
CC: Mayor Ekberg
DATE: April 9, 2021
SUBJECT: City of Tukwila - 2021 Juneteenth Commemoration Update -Digital Platform
Roadshow
Issue
Staff is briefing the Planning & Community Development Committee on the 2021 Juneteenth
Commemoration event.
Background
In 2020 the Council adopted Resolution 1992, declaring that Juneteenth will be recognized every year
in Tukwila as a celebration of emancipation and an opportunity to honor African Americans in our
community through continued learning and understanding of the impacts of slavery.
Staff is working to develop and plan for a 2021 Juneteenth Commemoration. Due to the coronavirus
pandemic and to ensure the safety of Tukwila residents, community members, businesses and guests,
the City will hold this year's event on the Experience Tukwila website.
The Lodging Tax Advisory Committee has committed to a financial contribution of $5,000. These funds
will be used to purchase materials and to compensate guest performers and possibly youth engaged in
the planning effort. Currently, staff is working in partnership with the Equity and Social Justice
Commission, the Equity Policy Implementation Committee (EPIC), Parks and Recreation and Tukwila
Children's Foundation to plan the event. The planning group has agreed to start with a smaller event
this year — both due to the pandemic, as well as this being the first annual event — with the goal of
growing the Juneteenth event over time to a truly Tukwila annual event. Staff is engaging with Foster
High School's Black Student Union to seek input and participation, as well as a former Parks and
Recreation artist in residence.
Staff has been convening the Juneteenth sub -committee once a week since the beginning of March
2021 with the goal to meet once a week up until the day of the event. The planning process is still in
development with the goal to have a finalized plan by May 3, 2021. Attached is a draft Juneteenth
Commemoration Roadshow plan.
Attachments:
Draft 2021 Juneteenth Commemoration — Digital platform Roadshow
Tukwila City Hall • 6200 Southcenter Boulevard • Tukwila, WA 98188 • 206-433-1800 • Website: TukwilaWA.gov
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Title or Addressee
Date
Page 2
Draft 2021 Juneteenth Commemoration — Digital platform Roadshow
Title: City of Tukwila "Continued Learning — The History of Juneteenth: Past, Present and Future of African
American history."
Date: June — 3rd week of the month
Digital Platform length: 1- hour
Guest Moderator: TBD (min)
✓ Negro National Anthem (Lift Every Voice and Sing) — Pre-recorded (min)
Past: The City of Tukwila acknowledges
✓ The Emancipation Proclamation (min)
✓ Juneteenth History (min)
Present: City of Tukwila's Proclamation (min)
✓ Councilmember Quinn will take the lead in Honoring former Councilmember and 15t African American
elected office to the City of Tukwila Joe Duffie (min)
(Bio, images and honoring ceremony)
✓ Soul Food — History of African- American Cuisine (min)
Presented by Tish Kinlow and Family with a food demonstration
Future: Performance (Artist in resident) (min)
- TBD: Foster High School, Black Student Union (BSU)
- TBD: Former Artist of Residence performance (Parks and Recreation Department)
✓ Adjourn
Note: The planning team is finalizing the in person live event and prerecording's. Staff will be working
with Scott Kirby, Digital Communications Specialist and Brandon Miles for the Experience Tukwila
website.
Phone: 206-433-1800 • Email: Mayor@TukwilaWA.gov • Website: TukwilaWA.gov
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