HomeMy WebLinkAboutLTAC 2021-07-09 Agenda Packet1,111-41Q41 ila
AGENDA
Lodging Tax Advisory Committee
11:30 A.M. Friday, July 9
Virtual Meeting
THE MEETING WILL NOT BE CONDUCTED IN PERSON, BASED ON THE GOVERNOR'S PROCLAMATION 20-28 ADOPTED MARCH 24, 2020 WHICH
SAYS IN PART:
ANY PUBLIC AGENCY, SUBJECT TO RCW 42.30, IS PROHIBITED FROM CONDUCTING ANY MEETING, SUBJECT TO RCW 42.30 UNLESS (A) THE
MEETING IS NOT CONDUCTED IN-PERSON AND INSTEAD PROVIDES AN OPTION(S) FOR THE PUBLIC TO ATTEND THE PROCEEDINGS THROUGH, AT
MINIMUM, TELEPHONIC ACCESS, ..."
CALL IN NUMBER, 1 (253) 292-9750 Meeting Code: 724 444 639#
For assistance during the meeting, please call (206) 731-9071.
1. Welcome and Introductions
2. Review of Agenda
3. Approval of Minutes (ACTION ITEM)
a. June 11, 2021
4. Pending Funding Requests
a. Rave Green Run, City of Tukwila ($10,000)
5. Special Presentations
a. Southside Promise, Andrea Reay, Seattle Southside Chamber of Commerce
6. General Business
a. None.
7. Announcements
a. Sound Transit Realignment Update
8. Roundtable
9. Adjourn
Next Scheduled Meeting: When: 11:30 A.M. August 13, 2021
Location: TBD
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
OT4kNilat
DRAFT
Lodging Tax Advisory Committee
Minutes
11:30 AM 1 June 11, 2021
Virtual
PURSUANT TO GOVERNOR'S PROCLAMATION 20-28 ADOPTED MARCH 24, 2020 THIS MEETING
WAS NOT CONDUCTED IN PERSON. AS NOTED IN THE PROCLAMATION:
ANY PUBLIC AGENCY, SUBJECT TO RCW 42.30, IS PROHIBITED FROM CONDUCTING ANY MEETING,
SUBJECT TO RCW 42.30 UNLESS (A) THE MEETING IS NOT CONDUCTED IN-PERSON AND INSTEAD
PROVIDES AN OPTION(S) FOR THE PUBLIC TO ATTEND THE PROCEEDINGS THROUGH, AT MINIMUM,
TELEPHONIC ACCESS, ..."
THE CITY PROVIDED A TELEPHONE CALL IN NUMBER FOR MEMBERS AND THE PUBLIC TO CALL.
Members Present: Chair Kruller, Miesa Berry, Jim Davis, Ben Oliver (until 11:41), Jean
Thompson
Members Absent:
City Staff Present:
Others Present:
Asia Wen-Augert and Dan Lee
Brandon Miles, Derek Speck
Caitlyn Shearer, Seattle Southside Regional Tourism Authority
Mark Everton, Seattle Southside Regional Tourism Authority
Agenda Item
Notes
Follow -Up
Welcome and Introductions
Chair Kruller called the meeting
to order at 11:36 AM.
Committee members and Mark
Everton introduced
themselves.
None
Review of Agenda
Reviewed.
None
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
OT4k,‘Aillat
Approval of Minutes of
May 14, 2021
Jean moved approval. Jim
seconded. Motion passed.
None
Special Presentations
• None
None
None
Pending Funding Requests
• Southcenter Art Phase 2
Brandon Miles presented an
application from the City of
Tukwila's Parks and Recreation
Department requesting
$75,000 to fund phase 2 of
Southcenter arts.
Jim moved approval. Jean
seconded. Motion passed.
None
Special Presentations
• None
None
None
General Business
• In Person LTAC
Meetings
• Introduction of Mark
Everton, President/CEO
of Seattle Southside
Regional Tourism
Authority
Brandon asked the members if
they will be comfortable
meeting in person in future
meetings. Jean recommended
future meetings to be a hybrid
for both remote and in-person.
Mark spoke about his new role
at the RTA including meeting
with stakeholders, team
building, working on a new
strategic plan, and the current
None
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
�Ti�kwila
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
challenges for tourism
businesses during recovery.
Mark invited everyone to
attend Katherine's retirement
celebration on June 17.
Announcements
Sound Transit Realignment
Brandon gave an update on
Sound Transit's "realignment"
reprioritization due to funding.
It could affect the future light
rail station at Boeing Access
Road and the bus rapid transit
on 1-405.
Brandon will send a coalition
letter to LTAC members in case
they want to sign on.
Roundtable
Jim Davis expressed
appreciation to Brandon for
help contacting the Police
Department due to a recent
night when 19 car windows
were broken.
None
Adjourn
The meeting adjourned at
12:00 PM.
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
OT4k,‘Aillat
Staff Memorandum
Lodging Tax Advisory Committee Funding Request
Name of Applicant:
City of Tukwila, Office of Economic Development
Address:
6200 Southcenter Blvd.
Tukwila, WA 98188
Total Funds Requested:
$10,000
About the Applicant:
The City of Tukwila is a non -charter City organized under the laws of the State of Washington.
Founded in 1908, Tukwila is one of the oldest cities in King County. Since its founding, Tukwila has
always been a community at the "crossroads." Tukwila lies at one of the busiest freeway interchanges
in Washington State. The City has a small bedtime population of just under 20,000. During the day
the City's population swells to over 150,000 people, with people coming to the City to work, shop,
dine, stay in hotels, and to visit once in a life time experiences, such as the Museum of Flight or iFly.
The City is one of the most diverse cities in the country. Over 70 languages are spoken in the Tukwila
School District. Many well-known businesses are based in Tukwila, such as BECU, Westfield
Southcenter, Seattle Seawolves, Seattle Sounders FC, Top Pot Donuts, Pop Gourmet, and the Sabey
Corporation. The City has over 2,000 hotel rooms and over 100 restaurants
Funds Previously Awarded:
Lodging tax funds were awarded in the amount of $10,000 in 2018 and 2019 for the Rave Green Run.
In 2020 the event was virtual due to COVID-19 and the City provided $750 of sponsorship funding.
Funding Request Narrative:
Sponsorship of the 2021 Rave Green Run hosted by the Seattle Sounders FC in the City of Tukwila.
In 2018 the Seattle Sounders moved their 5k fun run from Redmond to Tukwila. In 2018 and 2019 the
run attracted around 700 runners each year. In 2020 the event was transitioned to a virtual run due
to COVID-19. With the easing of COVID-19 the run is scheduled to return in 2021.
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
1,1-11-41chiiiet
Staff Comments:
As we emerge from COVID-19 the City is looking for ways to bring people to the City and to
reintroduce them to the City and to remind them of the activities in the City. This event will bring
between 600 and 800 people to the City. This will be the first time the event will occur since the City
launched the Experience Tukwila digital initiative. The City's Experience Tukwila social media provides
an opportunity for the City to cross promote the run and other businesses in the City. It also provides
an opportunity for the City to continue to grow its social media platforms.
In 2019 the City and Westfield Southcenter partnered on a food truck event to occur on the same day
of the fun. Staff is working with Westfield to hopefully plan a similar event for 2021.
Consistency with Six Year Financial Model:
For 2021, the Six Year Financial Plan shows $150,000 for sponsorships. There are sufficient funds in
the budget for other 2021 sponsorships.
Total Funds Allocated in Six Year Financial Plan: $150,000
Global to Local (Spice Bridge): ($5,000)
Juneteenth: ($1,500)1
Seawolves: ($20,000)
City of Tukwila, Rugby 7s ($10,000)
City of Tukwila, Rave Green Run (Pending): ($10,000)
Remaining Funds: $103,500
City of Tukwila Staff
Recommendation to LTAC: Approval
Notes:
This is a project specific request. The goal is to have all the art installed by 2021, but this project could
extend into 2022.
1$This reflects the estimated actual expenditures of the $5,000 in funding approved.
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
Application to the City of Tukwila for Use of 2020 Lodging Tax Funds
Event or Activity Name (if applicable):
2021 Rave Green Run
Amount of Lodging Tax Requested:
Not to Exceed $10,000
Applicant Organization:
City of Tukwila, Mayor's Office
Federal Tax ID Number:
91-6001519
Mailing Address:
6200 Southcenter Blvd
Tukwila, WA 98188
Primary Contact Name:
Brandon J. Miles
Primary Contact Phone:
(206) 431-3684
Primary Contact Email Address:
Brandon.Miles@Tukwilawa.gov
Check all the service categories that apply to this application:
✓ Tourism promotion or marketing.
✓ Operation of a special event or festival designed to attract tourists.
Operation of a tourism -related facility owned or operated by a non-profit organization.
Operation and/or capital costs of a tourism -related facility owned by a municipality or a public
facilities district.
Check which one of the following applies to your agency:
Non -Profit (Note: Attach a copy of your current non-profit corporate registration from the
Washington Secretary of State Office)
✓ Municipality
I am an authorized agent of the organization/agency applying for funding. I understand that:
• I am proposing a tourism -related service for 2020. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
• My agency will be required to submit a report documenting economic impact results in a
format determined by the City.
Signature:
Brandon J. Miles
Date:
1) Describe your tourism -related activity or event.
Sponsorship of the 2021 Rave Green Run hosted by the Seattle Sounders FC in the City of Tukwila.
In 2018 the Seattle Sounders moved their 5k fun run from Redmond to Tukwila. In 2018 and 2019 the
run attracted around 700 runners each year. In 2020 the event was transitioned to a virtual run due to
COVID-19. With the easing of COVID-19 the run is scheduled to return in 2021. Staff is looking to bring
unique events back to the City to reintroduce the Puget Sound community to Tukwila and the
Southcenter District.
2) If an event, list the event name, date(s), and projected overall attendance.
The event is the "2021 Rave Green Run" and will be held on Sunday, September 19 in the Southcenter
District of the City. Total attendance is estimated to be between 600 and 800 participants.
3) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
The event is focused solely on bringing day visitors to the City and to help brand the City as a great
place to visit. With the easing of COVID-19 restrictions staff is looking for ways to reintroduce people to
the City through fun and existing events, such as this 5K run.
4) Describe why visitors will travel to Tukwila to attend your event/activity/facility.
In 2018 and 2019 the event was successful in bringing people to the City. The Rave Foundation is the
non-profit arm of Seattle Sounders FC. Sounder FC has a strong brand and various platforms to
promote the 5K fun. In the past the Sounders have used social media, emails, and announcements at
Sounder FC matches.
5) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or internationally).
Generally, people within one hour of the City.
6) Describe the prior success of your event/activity/facility in attracting tourists
The event was brought to Tukwila from Redmond in 2018. The event ran successfully in Tukwila in both
2018 and 2019. The event was held virtually in 2020 due to COVID-19.
7) If this your first time holding the event/activity/facility provide background on why you think
it will be successful.
No.
8) Describe the media strategy you employ to promote your event/activity/facility to attract
overnight and/or day tourists? Please list any digital or print media (newsletters, e -blasts,
social media, etc.) your agency uses or intends to use to promote your event/activity/facility.
The Rave Foundation uses digital marketing, social media, email, and in game announcements
about the run. The Sounders have a strong brand and the run benefits from the Sounders
participation with the event.
The run will also be promoted via the Experience Tukwila social media and website. This will be the
first time we have had the run with Experience Tukwila assets up and running. The run provides the
opportunity for Experience Tukwila to grow its social media.
9) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
This will be promoted via the overall Experience Tukwila brand. Through the Experience Tukwila
social media and website existing Tukwila businesses will be cross promoted.
10) Is the City able to use your digital and print media for collaborative marketing?
N/A
11) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
The event will be promoted as occurring in Tukwila and Experience Tukwila will be a listed sponsor.
12) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism -related service, provide an estimate of:
a.
Overall attendance at your proposed event/activity/facility.
600-
800
b.
Number of people who will travel fewer than 50 miles for your
event/activity.
90%
c.
Number of people who will travel more than 50 miles for your
event/activity.
10%
d.
Of the people who travel more than 50 miles, the number of people
who will travel from another country or state.
0
e.
Of the people who travel more than 50 miles, the number of people
who will stay overnight in Tukwila.
0
f.
Of the people staying overnight, the number of people who will stay in
PAID accommodations (hotel/motel/bed-breakfast) in Tukwila.
0
g.
Number of paid lodging room nights resulting from your proposed
event/ activity/facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
0
13) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc?
The estimates are based on the actual attendance for 2018 and 2019.
14) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
No.
No.
15) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
16) What is the overall budget for your event/activity/facility? What percent of the budget are
you requesting from the City of Tukwila?
The City is only coming on as a sponsor for the event. The Rave Foundation, the non-profit arm of the
Seattle Sounder FC, will be organizing and managing the event.
17) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
The event would likely still take place without the City's sponsorship. The City would not be able to
contractually obligate the event as being in Tukwila or partner with the Rave Foundation on social
media posts promoting the run and Experience Tukwila.
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed by the City's Lodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City of Tukwila
6200 Southcenter Blvd
Tukwila, WA 98188
Or,
Brandon.Miles@Tukwilawa.gov
Questions?
LTAC Contact:
Brandon J. Miles
(206) 431-3684
Brandon.Miles@Tukwilawa.gov.
Updated: December 17, 2019
DRAFT
City of Tukwila
General Administration
2020 Scope of Services
As outlined the budget above, funds will be used for the following activities intended to support the
operations of the lodging tax fund:
1. Purchase of office supplies;
2. Hiring of professional services, as needed (not project specific);
3. Training and Education for City staff, City elected officials, and LTAC members;
4. Membership, Registrations, and Subscriptions for the City;
5. Parking, Travel, and Meals
6. Indirect Cost Allocation
7. Staff costs (wages and labor)
8. Small Event Support and Sponsorship
Note, funds may be moved between the categories, but the total expenditure will not exceed
$133,000.
SOUTHSI DE
PROMISE
Data from August 2020 through March 2021
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
Promoting the Campaign
Press releases, interviews, influencers, in the news
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
,.• Press Releases
111,
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10fr
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• Southside Promise
• August 7, 2020
■ Southside Strong Fund
• November 13, 2020
■ Shop Local Contest
• November 16, 2020
• Southside Strong Recipients
• February 3, 2021
SOUTHSIDE Ak
CHAMBER OF COMMERCE
Hunan • Pes Moines • Normandy Park • Seaiac • Tukwila
FOR IMMEDIATE RELEASE: August 7, 2020
Media Contact: Andrea H. Reay 206-575-1633
Chamber announces Southside Promise launch as part of S.M.A.R.T. (Southside
Mitigation and Recovery Taskforce)
Today, the Seattle Southside Chamber, in partnership with the City of Tukwila, announced the
public launch of the Southside Promise as part of the Southside Mitigation and Recovery
Taskforce (SMART). The Southside Promise is an outreach initiative that will provide
businesses with tools and resources to reopen successfully after weathering the human and
economic impacts of COVID-19.
These tools and resources include access to SMART's Reopening Toolkit and Safe Start Kits as
well as inclusion in a robust marketing and promotion campaign that will include video,
photography, an influencer kick-off event, and much more. The goal of the campaign is to assist
in the smooth re -opening of Southside businesses and then to draw tourists and members of
our community to those newly re -opened businesses, all while remaining committed to public
health.
"Now, more than ever, the importance of economic development cannot be overstated," offered
Andrea Reay President/CEO of the Seattle Southside Chamber. "However, the human and
health impacts cannot be overstated either. We need to maintain the physical health of our
community, and the economic health. Which is why we are proud to partner with the City of
Tukwila on our Southside Promise initiative."
"Businesses throughout the region are hurting due to COVID-19 and its associated economic
impacts," noted Allan Ekberg, Tukwila Mayor. "I want to thank the Chamber for their leadership
and assistance during these challenging times. Tukwila is excited to partner with the Chamber
on Sonthslde Promise.."
Top screen of the Southside Promise PR
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
,.• Interviews & In the News
• SMART Reopening Toolkit
• Shop Local Contest
• Safe Start Kits
• Southside Strong Fund
• Resource Roundup
TijeSeattleTintes
SOUTH SEATTLE
EMERALD
Ampl[tyingttseAutbenttc 00cc Ieee of SouthSeattle
NEWS
Westside Seattle
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Seattle Southside Chamber's Southside
West Seattle Fish House Promise announces $500 'Shop local'
reopens after nearly a
year long closure contest for customers
Log House Museum
holding members only
weekend event; General
public re -opening
coming soon
SeaTac International
Mall opens
Sportswatch
SETTLE
SOUTHSIDE
CHAMBER OF COMMERCE
Mon, 11/23/2020
Lou Magor was far more information from Seattle Southside Chamber of Commerce
accomplished than most
knew; A celebration of In addition to the $1,000 cash assistance for participating businesses, the
his life will be online Seattle Southside Chambers Southside Promise, has announced a 0500
May 15
shop local incentive for potential customers. To encourage local customers
to shop and buy local, the Chamber in partnership with the City of Tukwila
has also added a Southside Promise shop local contest as part of Shop Small
Saturday, a nationwide campaign to encourage support of local businesses.
White Center business
owners seeking
PP fOrrillel
OVouTube
WestsideSeattle
Top screen of the Shop Local Contest article
In Westside Seattle
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
Business Outreach
Social media, Southside Promise application
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
I
Ah#10Social Media Outreach
SMART*
SouOside Mogadon And Recovery Tackler.
SOUTHSIDE PROMISE
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Example posts from Facebook, Instagram, Twitter, and Linkedln
TIME TO RE -OPEN
YOUR BUSINESS?
L
❑ Take the Southside Promise
❑ Get your SMART Business Reopening Toolkit
❑ Make a Plan
❑ Assess Your Business Needs
❑ Create Procedures
For More Information Visit
SeattleSouthsideChamber.com/SMART
SMART+
SOUTHSIDE PROMISE
SEATTLE
SOUTHSIDE
CHAMBER OF COMMERCE
Southside Promise Application
Collect data such as...
� • Business information
• Social media information
• Logo for marketing
,4
Promotes...
• Reopening Toolkit
• Safe Start Kits
• Southside Strong Fund
SMART's Southside Promise
Southside Promise Form
What Is the Southside Promise?
The Southside Promise is an outreach initiative that provides businesses with tools and resources to
reopen successfully and draw tourists and members of our community to those newly re -opened
businesses, all while remaining committed to public health.
Southside Promise Benefits
• Access to the SMART Reopening Toolkit
• Access to Safe Start Kits
• Eligibility for up to $1000 in cash assistance from the Southside Strong Fund
• Listing on the Southside Promise Takers list as a safe business
• Inclusion in a robust social media marketing campaign
• Entered to win an additional $1,000 in cash assistance just for being a Promise Taker!
Referral Incentive
To encourage oilier businesses to Take the Promise, businesses will receive an additional chance to win
$1,000 in cash assistance for every business that lists them as an answer to the question: "How did you
hear about the Promise?"
4
Header of the application on SurveyMonkey
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
+A41 Technical Assistance• 4114
Business outreach and technical assistance meetin44
gs
0,
SOUTHSIDE
SETTLE
•
CHAMBER OF COMMERCE
eetings
• Grant and loan applications
• Reopening guidelines
• Resource sharing
• Shop Local
In Total:
176 meetings
Month
# of Meetings
August 2020
24
September 2020
44
October 2020
10
November 2020
4
December 2020
11
January 2021
12
February 2021
12
March 2021
59
SOUTHSIDESE/TILE
CHAMBER OF COMMERCE
I I
Sponsorships
Southside Promise Contributors & Donations
1*1 **4; I 1
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
07,141 Other Contributions
111,
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amazon
SOUTHSIDE STRONG FUND
In Total:
$15,175 raised
SOUTHSIDE
CHAMBER OF COMMERCE
Membership
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
Campaign Management
SMART Reopening Toolkit, Safe Start Kit Distribution,
Resource Roundup
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
Itifr
•
SMART Reopening '
• Part 1: Welcome
• Part 2: Pre -Opening Checklist
• Part 3.1 to 3.4: Reopening Action Checklist
• 3.1 - Restaurants
• 3.2 - Retail
• 3.3 - Offices & Professional Services
• 3.4 - Personal Services
• Part 4: Equipment Checklist
• Part 5: Safe Work Plan & Procedures
• Part 6: Required Forms & Signage
SMART
Southside Mitigation Arid Recovery Taskforce
REOPENING TOOLKIT
A guide to safe reopening for businesses in King County
during the COVIN -19 Crisis
2026 Sessile Southside Chamber of Commerce. All Rights Reserved.
Page 1 of the Reopening Toolkit: Part 1
In Total:
155 toolkits distributed
SOUTHSIDESETTLE
•
CHAMBER OF COMMERCE
Oki FA
Tukwila Treasure
r 441
10' •
114,
40*
+144
SOU •
CHAMBER OF COMMERCE
07,11,4 Safe Start Kit
DISPOSABLE MASK
MASK
meiIpot
DISPOSABLE MASK
medipoi
DISPOSABLE MASK
medipoi
x n.m
DISPOSABLE MASK
50 reusable cloth face coverings, 200 disposable masks,
2 bottles of hand sanitizer
Month
Treasure Truck
# of Kits
6,000
August 2020
9
September 2020
13
October 2020
106
November 2020
19
December 2020
22
January 2021
8
February 2021
2
March 2021
9
In Total: SETTLE
6,179 kits distributed SOUTHSIDE�
CHAMBER OF COMMERCE
441'
1ofr
1}
Resource Roundup
• Southside Promise outreach
& promotion
• SMART initiatives marketing
• COVID-19 relief
opportunities
• State & County updates
In Total:
15 informational emails sent
SEATTLE
SOUTHSIDE
CHAMBER OF COMMERCE
Resource Roundup
March 29th, 2021
As your regional chamber. the Seattle Southside Chamber continuously strives to keep ail of our
members updated and informed ft is en that spirit of information sharing that we share the
following updates and responses regarding COY/0-lb and related economic recovery
Healthy Washington Status
Puget Sound Region
Phase 3
The Puget Sound Reglan, including Snohomrsh, f0ng, and Pierce
County, is in Phare 3 or the WA Roadmap to Recovery as of
Monday, March 22, 2021
See the Metrics
Here
Read Phase
Guidelines Here
Vaccinate WA Status
Phase 1B - Tier 2
Eligible groups include high-risk critiwt works elm work in certain
congregate settings and peopfe iG or cider who are pregnant or
Seethe Phase
Breakdown
Here
Header of the March 29, 2021 email
SEATTLE
SOUTHSIDE
CHAMBER OF COMMERCE
Social Media & Photography
Social Posts to Facebook, Instagram, Twitter, and Linkedln
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
AtFIA Social Media Posts
1
•
'114
• "Take the Promise!"
• Promoting Promise Takers
• SMART Reopening Toolkit
• Safe Start Kits
• Southside Strong Fund
• Keep Calm & Carry Out
1'7 1Pr in
OTEL INTERURBAN
TAKE THE PROMISE
CCESS THE SMART BUSINESS REOPENING TOOLKIT
SMART+
REOPENING TOOLKIT
SEATTLESOUTHSIDECHAMBERCOM/SOUTHSIDE-PROMISE
AND SO MUCH MORE
Example posts from Facebook, lnstagram, Twitter, and Linkedln
SEATTLE
SOUTHSIDE
CHAMBER OF COMMERCE
07,14,4
Keep Calm & Carry Out Video
111,
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SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
Marketing & Advertising
Saving Local Contest, Keep Calm & Carry Out,
Visit Seattle Partnership, SMART Webpage
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
I/74E
1111,441; Shop Local Contest
SHOP LOCAL
CONTEST
Nov 28-Dec18
e a
Prom ise@SeattleSouthsideChcnmber.com
Example posts from Facebook, Instagram, Twitter, and Linkedln
In Total:
182 submissions
with $16,712.69 worth of purchases CHAMBER OF COMMERCE
Shop Local Contest
The Southside Promise Shop Local Contest offers customers of Southside businesses the opportunity
to win $500 just for shopping local)
SMART
Southside Mitigation And Recovery Taskforce
SHOP LOCAL CONTEST
The Contest
Click Here to Submit Your
Receipt
To encourage Local customers to shop and buy local, the Chamber in partnership with the City of Tukwila has also
added a Southside Promise shop total contest as part of Shop Small Saturday, a nationwide campaign to
encourage support of local_ businesses_ This includes businesses Located in Burien, Des Moines, Kent, Normandy
Park, Renton, SeaTac, and Tukwila_
How to Enter
Every time you shop, buy, or dine Local from November 28th through December 18th, take a photo of your receipt
and send it to the Chamber at Promise@Seattle5outhsideChamber.com using the subject line "Shop Local
Contest" to be entered to win $500 cash. Be sure to attach or insert the image of the receipt and include your
first and last name in the body of the email Each receipt is an additional chance to win!
Additional Details
This contest includes aLL types of purchases, including purchases in-store, to -go, and online_ Additional chances to
Top screen view of the Shop Local Contest webpage
SOUTHSIDE
SE,4TTLE
1
• I
• $500 cash grants to 9
Tukwila Businesses
• Over 90% of recipients
women -owned and BIPOC-
owned organizations
One grant recipient, Spice Bridge Food Hall
SOUTHSIDE •
CHAMBER OF COMMERCE
COVID-19 SMART
The Southside Mitigation And Recovery Taskforce (SMART) is a public/private taskforce that strives to
find real solutions to the challenges our community faces as we confront the human and economic
impacts of COVIN -19.
— Message of Hope from Andrea Reay
Message of Hope from Seattle Soul...
— External Resources
Centers for Disease Control and Prevention (CDC)
King County Public Health
WA Governor Jay Insley's Website
Washington State Coronavirus Response
SMART Webpage
• SMART Webinar Series
• Southside Promise
• Shop Local Contest
• Reopening Toolkit
• Safe Start Kits
• Other resources
SBA Coronavirus Relief Options
I
how
._...
iiiksmART.
por
MART4',
SMART
Webinar
Series
Click Here to Learn More
SMART
Southside
Promise
Click Here to Learn More
SMART
Business
Reopening
Toolkit
Lick Here to Learn More
Top screen view of the SMART main page
SOUTHSIDE •
CHAMBER OF COMMERCE
Visit Seattle Partnership
• Increased marketing
• Shared contacts between All
Clear King County and
Southside Promise
• More benefits for both
Pledgers and Promisers
VISIT
seat -tie Things To Do Food & Drink Lodging Blog VISITSEATTLE.N
NI Clear ong county Wedge Form >
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JOIN THE ALL CLEAR KING COUNTY PLEDGE!
Dear King County Community,
When we are able to acmey'.nvlte v s -tors back to our reg Ion, we are eager to celeorare anc promote bus nesses iliac are abiding by safety regulations. In
preparaton, we have created the All Clear King County Pledge, a health and safety pledge that allows us to curate an ever-growing list of businesses within
Kng County that are making health and safety a top prom,/ Participating businesses will rec.. a toolkit with sharable digital badges, social media verbiage,
and printable signage to signify their pledge promise and provide reassurance to customers.
We are patiently waiting for the tight time to invite visitors back. When we do, we will be thrilled to include you in the list of businesses within our community
that have taken this Pledge. Please reach out to paonership@visitseattle.org if you have any questions or need additionaI Informatien about this initiative.
Top screen view of Visit Seattle's Pledge page
SEATTLE
SOUTHSIDE
CHAMBER OF COMMERCE
1 1 1 4
A Webinars
itill.♦ SMART Webinar Series
4
AOLHO:A
SE/TILE
SOUTHSIDE
CHAMBER OF COMMERCE
SMART Webinar Series
SMART+
WEBINAR SERIES
Thursday, February 4th
10am - 11am
PPP ROUND 2
Example SMART Webinar event squares
In Total:
24 recorded webinars
As one of SMART's main initiatives, the SMART Webinar Series brings together experts to discuss and
explain topics that are vital. during economic recovery and beyond_
Transportation Equity
Rec.-o'er! Apa;! (4, 202!
A Seattle Soulhsinle Chamb
Top screen view of the SMART Webinar webpage
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
1116
V A Other Digital Initiatives
13
'4 6,4
L,1 r•All
Saving Local KC and Keep Calm Carry Out with Great Tukwila Carryout
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
07,1
4411
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•
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• I
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Saving Local
• Technical Assistance
• Marketing & Promotion
• Social media posts
IlArOft
partnership
SAVING LOCAL
OFFERS BOO YOUR BUSINESS ABOUT
SAVINGLOCAL
Save money while helping support local businesses in King County!
EXPLORE OFFERS
Saving Local.
Click Here to Learn Nlore
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
Keep Calm & Carry Out
Great Tukwila Carry Out Promotion
MAKE THE PROMISE
SMART4
Example posts from Facebook, lnstagram, Twitter, and Linkedln
Keep Calm and Carry Out
SMART created the "Keep CaLm and Carry Out Campaign as a hub to promote restaurant take-out
programs in our five cities and beyond during the closures created by COVID-19.
Keep Calm and Carry Out - SMART Campaign
4
Watch ater S e
OYauTube
KEEP
CALM
V
CARRY
OUT
BURIEN
Burien
Buries Stro ao -
United Aaainst COVID-19
Facebook Page
Tukwila
The Great Tukwita Carry
Cut
Top screen view of the KC&KO webpage
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
mpact Report
Hospitality Data
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
,.• Hospitality Data
Statistic
Report
Overall engagement and participation
172,000
Number of participants <50 miles
138,000
Number of participants >50 miles
34,500
Number of participants from out of state
20,500
Number of participants from out of country
17,200
Number of people who traveled >50 miles who stayed
overnight in Tukwila
1008
Number of people who staid overnight at paid
accommodations in Tukwila
216
Number of paid lodging room nights
262,000
*Data complied through demographic analytics, participant self -reports, and STR reports
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE
07,14A Thank You
110,
•
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• I
11*'
441
SOUTHSIDE
CHAMBER OF COMMERCE
206.575.1633
Ancrea Reay, President/CEO
Andrea@Seats eSouthsideChambercom
www.SeattleSouthsideChamber.com
SOUTHSIDE
SETTLE
CHAMBER OF COMMERCE