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Home My WebLink AboutLTAC 2021-11-12 Agenda PacketAGENDA Lodging Tax Advisory Committee 11:30 A.M. Friday, November 12, 2021 Virtual (MS Teams) THE MEETING WILL NOT BE CONDUCTED IN PERSON, BASED ON THE GOVERNOR'S PROCLAMATION 20-28 ADOPTED MARCH 24, 2020 WHICH SAYS IN PART: ANY PUBLIC AGENCY, SUBJECT TO RCW 42.30, IS PROHIBITED FROM CONDUCTING ANY MEETING, SUBJECT TO RCW 42.30 UNLESS (A) THE MEETING IS NOT CONDUCTED IN-PERSON AND INSTEAD PROVIDES AN OPTION(S) FOR THE PUBLIC TO ATTEND THE PROCEEDINGS THROUGH, AT MINIMUM, TELEPHONIC ACCESS, ..." CALL IN NUMBER, 1 (253) 292-9750 Meeting Code: 558 380 496# For assistance during the meeting, please call (206) 731-9071. 1. Welcome and Introductions 2. Review of Agenda 3. Approval of Minutes (ACTION ITEM) a. September 10, 2021 4. Pending Funding Requests a. City of Tukwila, NW Surf Copa Series Sponsorship ($25,000, 2022 and $25,000, 2023) 5. Special Presentations a. None 6. General Business a. None 7. Announcements a. 2022 Reappointments 8. Roundtable 9. Adjourn Next Scheduled Meeting: When: 11:30 A. M. December 10, 2021 Location: TBD City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 DRAFT Lodging Tax Advisory Committee Minutes 11:30 AM I September 10, 2021 Virtual PURSUANT TO GOVERNOR'S PROCLAMATION 20-28 ADOPTED MARCH 24, 2020 THIS MEETING WAS NOT CONDUCTED IN PERSON. AS NOTED IN THE PROCLAMATION: ANY PUBLIC AGENCY, SUBJECT TO RCW 42.30, IS PROHIBITED FROM CONDUCTING ANY MEETING, SUBJECT TO RCW 42.30 UNLESS (A) THE MEETING IS NOT CONDUCTED IN-PERSON AND INSTEAD PROVIDES AN OPTION(S) FOR THE PUBLIC TO ATTEND THE PROCEEDINGS THROUGH, AT MINIMUM, TELEPHONIC ACCESS, ..." THE CITY PROVIDED A TELEPHONE CALL IN NUMBER FOR MEMBERS AND THE PUBLIC TO CALL. Members Present: Members Absent: City Staff Present: Others Present: Chair Kruller, Jim Davis, Ben Oliver, Jean Thompson, Asia Wen-Augert Miesa Berry Chris Andree, Laurel Humphrey, Brandon Miles, Derek Speck Mark Everton, Seattle Southside Regional Tourism Authority Agenda Item Action Follow -Up Welcome and Introductions Chair Kruller called the meeting to order at 11:33 AM. Committee members introduced themselves. None Review of Agenda Reviewed. None Approval of Minutes of July 10, 2021 Asia moved approval. Jim seconded. Motion passed. None City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 Funding Requests • XV Series Brandon presented the City's application for $15,000 to sponsor the XV Series. None Committee discussion. Asia moved approval. Jim seconded. Motion passed. Brandon presented the City's • Gut Check Wrestling application for $15,000 to None Tournament sponsor the Gut Check Wrestling tournament. Committee discussion. Jean moved approval. Ben seconded. Motion passed. Special Presentations • Rugby 7s Post Action Brandon presented an after- None Report action overview. Committee discussed. • Equity Policy Chris Andree, a member of None Presentation Tukwila's Equity Policy Implementation Committee, presented on the City's Equity Policy including its six goals. General Business • No business. None City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 �Ti�kwila Announcements • Sound Transit Realignment Brandon gave an update on the Boeing Access Road light rail station's priority in Sound Transit's plans. None Roundtable Committee members spoke about how their businesses are doing in current economy including hiring challenges and customer activity. Brandon reminded everyone about the None Rave Green Run on 9/19 and the new art installation at Baker and Christenson. Adjourn The meeting adjourned at 12:27PM. City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 1,.11r4lcirvikt Staff Memorandum Lodging Tax Advisory Committee Funding Request Name of Applicant: City of Tukwila, Copa Surf Cup Address: 6200 Southcenter Blvd. Tukwila, WA 98188 Total Funds Requested: Not to exceed $50,000 ($25,000 in 2022 and $25,000 in 2023) About the Applicant: The City of Tukwila is a non -charter City organized under the laws of the State of Washington. Founded in 1908, Tukwila is one of the oldest cities in King County. Since its founding, Tukwila has always been a community at the "crossroads." Tukwila lies at one of the busiest freeway interchanges in Washington State. The City has a small bedtime population of just under 20,000. During the day the City's population swells to over 150,000 people, with people coming to the City to work, shop, dine, stay in hotels, and to visit once in a life time experiences, such as the Museum of Flight or iFly. The City is one of the most diverse cities in the country. Over 70 languages are spoken in the Tukwila School District. Many well-known businesses are based in Tukwila, such as BECU, Westfield Southcenter, Seattle Seawolves, Seattle Sounders FC, Top Pot Donuts, Pop Gourmet, and the Sabey Corporation. The City has over 2,000 hotel rooms and over 100 restaurants Funds Previously Awarded: None for this event. The City has previously been provided funds for a variety of activities. Funding Request Narrative: The City of Tukwila is requesting lodging tax funds in 2022 and 2023 to sponsor the NW Surf Copa Series in the Spring. This will be a very large soccer tournament, bringing in youth soccer teams from across the western United States and Canada. Staff estimates over 4,200 room nights would be generated. Staff Comments: City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 1,111-41Q41 ila This tournament is already booked at Starfire Sports for 2022. The goal with the sponsorship for 2022 and 2023 is to ensure that the City receives the hotel room nights generated and that leakage to adjacent cities is minimized. Consistency with Six Year Financial Model: For 2021, the Six Year Financial Plan shows the City spending $150,000 for sponsorship, such as this. There will be sufficient funds remaining in the budget for other 2021 sponsorships. Sponsorship Funds Provided in Six Year Financial Plan: $150,000 Spice Bridge Request (approved) ($5,000) Juneteenth Request (approved) ($5,000) Seawolves (approved) ($20,000) City of Tukwila, Rugby 7 (approved) ($10,000) City of Tukwila, Gut Check (approved) ($15,000) City of Tukwila, XV Rugby Series (approved) ($15,000) Remaining Funds: $70,000 For 2022, the Six Year Financial Plan shows the City spending $150,000 for sponsorship, such as this. There will be sufficient funds remaining in the budget for other 2022 sponsorships. Sponsorship Funds Provided in Six Year Financial Plan: $150,000 City of Tukwila, Copa Surf Cup ($25,000) Remaining Funds: $125,000 For 2023, the Six Year Financial Plan shows the City spending $150,000 for sponsorship, such as this. There will be sufficient funds remaining in the budget for other 2023 sponsorships. Sponsorship Funds Provided in Six Year Financial Plan: $150,000 City of Tukwila, Copa Surf Cup J$25,000) Remaining Funds: $125,000 Note, the total amount of this sponsorship will not exceed $50,000 over the two year period The exact amount could be lower as we negotiate the final scope. City of Tukwila Staff Recommendation to LTAC: Approval Notes: None. City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 Application to the City of Tukwila for Use of 2021 Lodging Tax Funds Event or Activity Name (if applicable): 2022/2023 NW Surf Copa Series Amount of Lodging Tax Requested: $50,000 (2022, $25,000, 2023, $25,000) Applicant Organization: City of Tukwila Federal Tax ID Number: 91-6001519 Mailing Address: Office of the Mayor 6200 Southcenter Blvd Tukwila, WA 98188 Primary Contact Name: Brandon Miles Primary Contact Phone: 206-431-3684 Primary Contact Email Address: Brandon.Miles@Tukwilawa.gov Check all the service categories that apply to this application: Tourism promotion or marketing. Operation of a special event or festival designed to attract tourists. Operation of a tourism -related facility owned or operated by a non-profit organization. Operation and/or capital costs of a tourism -related facility owned by a municipality or a public facilities district. Check which one of the following applies to your agency: Non -Profit (Note: Attach a copy of your current non-profit corporate registration from the Washington Secretary of State Office) Municipality For Profit Corporation I am an authorized agent of the organization/agency applying for funding. I understand that: • I am proposing a tourism -related service for 2021. If awarded, my organization intends to enter into a services contract with the City; provide liability insurance for the duration of the contract naming the City as additional insured and in an amount determined by the City; and file for a permit for use of City property, if applicable. • My agency will be required to submit a report documenting economic impact results in a format determined by the City. Signature: /s/ Date: March 10, 2021 1) Describe your tourism -related activity or event. The Surf Cup in San Diego is one of the largest and longest running youth soccer tournaments in the country. The tournament attracts teams from all over the United States and Canada. Starting in 2022 the Surf Cup will have regional play in tournaments for teams that want to play in the main tournament in San Diego. Starfire Sports in Tukwila has been selected to host the 2022 NW Surf Copa Series in June. This tournament will bring in high level traveling soccer teams from across Washington State, Oregon, California, Idaho, Montana, and British Columbia. This tournament has already been booked at Starfire Sports. The goal with the funding request is to ensure that Tukwila hotels receive the room nights generated and there is no room night leakage outside of the City. To accomplish this goal, this funding request will provide a per room night rebate for each room night generated and documented within the City. This will be a two-year funding request. 1) If an event, list the event name, date(s), and projected overall attendance. The official name is the NW Surf Copa Series and will be held June 3-5, 2022. The 2023 dates have not been confirmed. An estimated 160 teams, with over 2,500 players will be in attendance. Total attendance, which would include parents and other family members, is estimated to be approximately 5,500 people. 2) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both? Both, with a heavy emphasis on overnight visitors. 3) Describe why visitors will travel to Tukwila to attend your event/activity/facility. This tournament has already been booked at Starfire Sports. The goal with the funding request is to ensure that Tukwila hotels receive the room nights generated and there is no room night leakage outside of the City. To accomplish this goal, this funding request will provide a per room night rebate for each room night generated and documented within the City. This will be a two-year funding request. 4) Describe the geographic target of the visitors you hope to attract (locally, regionally, nationally, and/or internationally). This tournament will pull in teams from across Washington State, Oregon, California, Idaho, Montana, and British Columbia. 5) Describe the prior success of your event/activity/facility in attracting tourists. The tournament will be organized by Washington Premier League, which operates tournaments at Starfire and throughout the State. Page 2 of 5 6) If this your first time holding the event/activity/facility provide background on why you think it will be successful. This is the first time the event is being held. The Surf Cup is one of the most well-respected youth soccer tournaments in the United States and team demand to go to San Diego is greater than spots available. The play in tournaments should be very successful in attracting teams. 7) Describe the media strategy you employ to promote your event/activity/facility to attract overnight and/or day tourists? Please list any digital or print media (newsletters, e -blasts, social media, etc.) your agency uses or intends to use to promote your event/activity/facility. Washington Premier League will market the tournament to teams in the regions outlined above. The City, through its Experience Tukwila brand, will highlight the tournament via social media and promote things to do as visitors come to the City. 8) Describe how you will promote lodging establishments, restaurants, retailers, and entertainment establishments in the City of Tukwila. A majority of the funds for the sponsorship will be rebate based, meaning that the in order for the fee to be paid the organizers must demonstrate actually room night books at Tukwila hotels. The City also utilize the organizers emails to promote Experience Tukwila and Seattle Southside to the tournaments participants. 9) Is the City able to use your digital and print media for collaborative marketing? Yes. 10) Describe how you will use the name, "Tukwila" in publications, promotions, and for your event? This event will be promoted as being in Tukwila in some medias. Since this is a large, national draw, the tournament may also use the Seattle or Seattle Southside name in describing the location of the event. 11) Measurements and Metrics (Note: You will be required to report these metrics as part of the close out of the agreement between your organization and the City.) As a direct result of your proposed tourism -related service, provide an estimate of: a. Overall attendance at your proposed event/activity/facility. 5,500 b. Number of people who will travel fewer than 50 miles for your event/activity. 550 Page 3 of 5 c. Number of people who will travel more than 50 miles for your event/activity. 4,950 d. Of the people who travel more than 50 miles, the number of people who will travel from another country or state. 3,500 e. Of the people who travel more than 50 miles, the number of people who will stay overnight in Tukwila. 4,950 f. Of the people staying overnight, the number of people who will stay in PAID accommodations (hotel/motel/bed-breakfast) in Tukwila. 4,950 g. Number of paid lodging room nights resulting from your proposed event/ activity/facility (for example: 25 paid rooms on Friday and 50 paid rooms on Saturday = 75 paid lodging room nights) 4,242 12) What methodologies did you use to calculate the estimates and what methodologies will you use to track outcomes, such as total participants, estimated visitor spending, etc? Assuming people fly in on June 2 and out on June 5, so three room nights. Of the 4,950, assume 3.5 people per room on average, 1,650 times the total room nights of three= 4,242 room nights. 13) Are you applying for lodging tax funds from another community? If so, which communities and in what amounts? No. 14) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in what amount? No. 15) What is the overall budget for your event/activity/facility? What percent of the budget are you requesting from the City of Tukwila? This is a two-year funding request ($25,000 for 2022 and $25,000 for 2023). Most of the funds will be awarded based on actual room nights booked and verified in Tukwila lodging establishments. Page 4 of 5 16) What will you cut from your proposal or do differently if full funding for your request is not available or recommended? The event would still occur, but we would not be able to ensure that the hotel nights land in Tukwila hotels. The room nights could be go to adjacent cities, such as Renton or Kent. Applications are considered on a rolling basis. Please contact staff to discuss the process for having the application reviewed by the City's Lodging Tax Advisory Committee. Completed applications should be submitted to: Lodging Tax Advisory Committee c/o Brandon Miles City of Tukwila 6200 Southcenter Blvd Tukwila, WA 98188 Or, Brandon.Miles@Tukwilawa.gov Questions? LTAC Contact: Brandon J. Miles (206) 431-3684 Brandon.Miles@Tukwilawa.gov. Updated: January 5, 2021 Page 5 of 5