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Home My WebLink AboutLTAC 2021-12-10 Agenda PacketAGENDA Lodging Tax Advisory Committee Noon (12:00 P.M,). Friday, December 10, 2021 Virtual (MS Teams) i et THE MEETING WILL NOT BE CONDUCTED IN PERSON, BASED ON THE GOVERNOR'S PROCLAMATION 20-28 ADOPTED MARCH 24, 2020 WHICH SAYS IN PART: ANY PUBLIC AGENCY, SUBJECT TO RCW 42.30, IS PROHIBITED FROM CONDUCTING ANY MEETING, SUBJECT TO RCW 42.30 UNLESS (A) THE MEETING IS NOT CONDUCTED IN-PERSON AND INSTEAD PROVIDES AN OPTION(S) FOR THE PUBLIC TO ATTEND THE PROCEEDINGS THROUGH, AT MINIMUM, TELEPHONIC ACCESS, ..." CALL IN NUMBER, (253) 292-9750, ACCESS CODE, 893 168 877# Link to meeting: Click here to join the meeting For assistance during the meeting, please call (206) 731-9071. 1. Welcome and Introductions 2. Review of Agenda 3. Approval of Minutes (ACTION ITEM) a. November 12, 2021 4. Pending Funding Requests a. (None to Review) 5. Special Presentations a. Seattle Sports Commission Update, Beth Knox, President/CEO (No Action) 6. General Business a. Experience Tukwila Update (No Action) b. Seattle Seawolves Partnership (No Action) 7. Announcements a. 2022 Reappointments (Reminder) 8. Roundtable 9. Adjourn Next Scheduled Meeting: When: TBD City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 Location: TBD OT4INila City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 Approved, @ DRAFT Lodging Tax Advisory Committee Minutes 11:30 AM I November 11, 2021 Virtual PURSUANT TO GOVERNOR'S PROCLAMATION 20-28 ADOPTED MARCH 24, 2020 THIS MEETING WAS NOT CONDUCTED IN PERSON. AS NOTED IN THE PROCLAMATION: ANY PUBLIC AGENCY, SUBJECT TO RCW 42.30, IS PROHIBITED FROM CONDUCTING ANY MEETING, SUBJECT TO RCW 42.30 UNLESS (A) THE MEETING IS NOT CONDUCTED IN-PERSON AND INSTEAD PROVIDES AN OPTION(S) FOR THE PUBLIC TO ATTEND THE PROCEEDINGS THROUGH, AT MINIMUM, TELEPHONIC ACCESS, ..." THE CITY PROVIDED A TELEPHONE CALL IN NUMBER FOR MEMBERS AND THE PUBLIC TO CALL. Members Present: Members Absent: City Staff Present: Others Present: Chair Kruller, Jim Davis, Ben Oliver, Jean Thompson, Asia Wen-Augert Miesa Berry, there is one vacancy on the LTAC board. Brandon Miles Mark Everton, Seattle Southside Regional Tourism Authority Agenda Item Action Follow -Up Welcome and Introductions Chair Kruller called the meeting to order at 11:35 AM. Committee members introduced themselves. None Review of Agenda Reviewed. None Approval of Minutes of September 10, 2021 Minutes approved after motion made to adopt. None City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 Approved, @ OT4k,‘Aillat Funding Requests • 2022/2023 Copa Surf Cup ($50,000 total) B. Miles outlined the proposed funding request to pay a room rebate for room nights generated by the Copa Surf Cup to be held at Starfire Sports. The tournament will bring in youth soccer teams from across the western United States and Canada. Board members asked clarifying questions about the event. Motion made and approved to recommend approval of the funding request, 5-0 vote in favor. None None Special Presentations (None) General Business (None) Announcements • 2022 Reappointments B. Miles reminded LTAC members that per our policy the Council will consider reappointments and new appointments to the LTAC board. Current members who are interested in serving City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 Approved, @ 45T41(vviiet City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 another year should email Brandon. Asia Wen also announced that she is moving out of the area and will not longer be able to serve on the LTAC. Staff and LTAC members thanked her for her service on LTAC and to the community. Roundtable Committee members went around the able to provide any items of interest to the group. Adjourn The meeting adjourned at 11:50 A.M. City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 EXPERIENCE TUKWILA I YTD WEBSITE & SOCIAL ANALYTICS Year -to -Date: Website & Social Analytics Since its launch in January, ExperienceTukwila.com has been received 4,700 visits, which accounted for 8,556 pageviews. Visitor spent an average of one minute and twenty seconds on the site anc viewed 1.86 pages per session. The bounce rate (the percentage of visitors who navigated away from the site after viewing only one page) was 73.62%. Visitor traffic spikec in June with the Juneteenth weosite event. Experience Tukwila social media accounts gainec a total of 1,180 new followers so far this year. Social media posts earning roughly 760,000 impressions and 7,300 engagements. WEBSITE TRAFFIC: JANUARY 1 - NOVEMBER 30 300 200 100 0 Jan 1 Sessions Jan 21 Feb 10 Mar 2 Mar 22 Apr 11 May 1 May 21 Jun 10 Jun 30 Jul 20 Aug 9 Aug 29 Sep 18 Oct 8 Oct 28 Nov 17 true blue. strategies es SOCIAL MEDIA ENGAGEMENT: JANUARY 1 - NOVEMBER 30 MONTH LIKES COMMENTS SHARES/RT IMPRESSIONS January 550 70 97 80,561 February 760 72 50 124190 March 571 28 152 53860 April 373 24 45 27937 May 461 21 53 46028 June 1137 54 112 93911 July 462 34 26 40906 August 740 32 49 223953 September 533 41 34 33838 October 344 15 34 12383 November Totals 344 14 32 20115 6,275 405 684 757,682 1