HomeMy WebLinkAboutPCD 2022-01-18 Item 1B - Discussion - Tourism 2022 Work PlanCity of Tukwila
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO: Planning & Community Development Committee
FROM: Brandon Miles, Business Relations Manager
CC: Mayor Ekberg
DATE: January 11, 2022
SUBJECT: Tourism Workplan for 2022
ISSUE
Briefing on the 2022 Tourism Workplan, a subcategory of the Economic Development workplan.
BACKGROUND
Attached is a copy of the 2022 workplan that Economic Development staff is using to guide their
work for tourism activities. As a reminder, the City collects a 1% lodging tax on eligible
hotel/motel/Airbnb stays in the City. Under State law these funds can only be used for tourism
promotion activities.
DISCUSSION
This item is intended as an opportunity for the Committee to ask questions and discuss items on
the 2022 tourism workplan of the Economic Development division of the Mayor's Office.
FINANCIAL IMPACT
None. The workplan does not fund any specific activities. Future funding request will come to
the Committee for its review and recommendation to the full Council.
RECOMMENDATION
Information Only.
ATTACHMENTS
• 2022 Workplan for Tourism
• Draft Six Year Financial Plan
5
6
Updated, January 6, 2022
ila
Tourism 2022 Workplan
Activity
Tentative Dates
Notes
Continue Partnership with SSRTA and
cities of Des Moines and SeaTac on
regional branding and marketing.
Ongoing.
• 100% of the TPA Fee collected
in the City of Tukwila is used
for this activity.
Experience Tukwila digital initiative,
includes social media, website, e-
newsletter, and content creation.
Ongoing.
• Not yet funded for 2022.
$140K funding request
pending.
Seattle Seawolves Partnership
Ongoing
• Not yet funded for 2022.
Suggested $40K to continue
2021 scope of service and
additional activities.
Spice Bridge Internal Art Mural
Spring
• Funded through the small
grants application.
Tukwila Pond
Ongoing
• No lodging tax funds likely
needed for 2022.
Gut Check Wrestling Tournament
December 30 through January 1
Funded. Activity is in Kent,
Canceled due to rise in COVID-19 cases
in December. No City funds expended
for the event.
•
that it
with a requirement use
Tukwila hotels.
2022 Copa Surf Cup
Mid -June
• Funded. Tournament will be
held at Starfire Sports.
Partnership with SSRTA for
room bookings. $15 room
rebate offered.
World Cup Planning
Spring
• Will likely know if Seattle is a
selected venue for the 2026
World Cup in March. Starfire
will likely be used for training
for teams.
Wayfinding Plan
Spring
• Release RFP and complete
creation of wayfinding plan.
Not yet funded, but included
in six year financial plan.
Rave Green Run
September
• Tentative.
Food Truck Rally #1
Summer, TBD
Partnership with Westfield
Southcenter and Culinex
Food Truck Rally #2
Summer, TBD
Partnership with Westfield
Southcenter
Southcenter Art
TBD
Not funded, $75,000 is budgeted for
2022. Want to look at the UW District
model.
Third Party Event Support
Ongoing
Have reached out to the RuPaul Drag
Race to see about a 2022 concert.
Basketball tournament has expressed
interest in doing an event in August.
7
Updated, January 6, 2022
Jurassic World Exhibition
October -December
Tentative. Large traveling Jurassic Park
themed event
(jurassicworldexhibition.com)
Museum of Flight Partnership
Ongoing
Not yet funded.
Seattle Sports Commission Partnership
Ongoing
Not funded for 2022. Consider
exploring an enhanced package of
support.
Portable Ice Area
January and February of 2023
Explore bringing a facility to the City.
Would need significant sponsorship
from third parties and willing property
owner.
8
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Six Year Financia
DRAFT - Updated March 3, 2021
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Salary/Benefits for Business Relations Manager is split 50/50 between general fund and lodging tax and is estimated to increase 3% annually after 2022.
The City overhead charge is charged to all special funds. It recoups the cost to the general fund to support the lodging tax fund. It includes facilities, technology, legal, accounting, and record keeping services and is estimated to increase 3% annually after 2022.
Because 100% (less 1% Department of Revenue Fee) of all TPA revenue is estimated to be passed through to the SSRTA, the Ending Fund Balance is only lodging tax funds.
CARES Act Funds provided as reimbursement for staff time associated with emergency response.
For 2020, preliminary actuals are provided, but are not yet confirmed.
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