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HomeMy WebLinkAboutLTAC 2022-01-14 MinutesFINAL Lodging Tax Advisory Committee Minutes 11:30 AM 1 January 14, 2022 Virtual PURSUANT TO GOVERNOR'S PROCLAMATION WAS NOT CONDUCTED IN PERSON. As NOTED ADOPTED MARCH PROCLAMATION: MEETING ANY PUBLIC AGENCY, SUBJECT TO ROW 42.30, IS PROHIBITED FROM CONDUCTING ANY MEETING, SUBJECT TO'RCW 42.30 UNLESS (A) THE MEETING IS NOT CONDUCTED IN-PERSON AND INSTEAD PROVIDES AN OPTION(S) FOR THE PUBLIC TO ATTEND THE PROCEEDINGS THROUGH, AT MINIMUM, TELEPHONIC' ACCESS, .." THE CITY PROVIDED A TELEPHONE CALL IN NUMBER FOR MEMBERS AND THE PUBLIC Members Present: Members Absent: City Staff Present: Others Present: Chair McLeod, Jim Davis, Ben Oliver, Jean Thompson Miesa Berry. There are two vacancies on the LTAC. Brandon Miles and Derek Speck Mark Everton, Seattle Southside Regional Tourism Au Agenda Item Action Follow -Up Welcome and Introductions Chair McLeod called the meeting to order at 11:33 AM. Committee members introduced themselves. B. Miles notes that a quorum of the seated LTAC members is present. None Review of Agenda Reviewed None City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 Approval of Minutes of December 10, 2021 Jean moved approval. Jim seconded. Motion passed. None General Business • 2022 Tourism Workplan • Six Year Financial Plan Brandon presented the City's tourism workplan for 2022 and six-year financial plan. Copies were distributed with the agenda. Jean expressed that she likes seeing the financial plan as the LTAC considers funding requests as a way to see how requests fit the overall strategy. Jim asked about lodging tax revenues and shared his market perspective on growth estimates of city lodging tax. Mark described the growth in the room nights the SSRTA is seeing. Ben mentioned he anticipates that Starfire will start hosting traveling teams this summer. Brandon will review the most current lodging tax revenues and will revise the projection for the next meeting. Brandon will add a Starfire sponsorship to the workplan. Pending Funding Requests • Experience Tukwila Brandon presented a request from the City of Tukwila seeking $140,000 to continue the Experience Tukwila branding and marketing program. The application was Motion passed 4-0. City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 • Seattle Seawolves included with the showed one of Jim mentioned long time until returns in a significant back to 2019 levels He spoke to the improving the visitors of being program is spendy important. Jean asked about market, strategies, measurements Experience Tukwila Ben spoke in support. Brandon presented from the City of seeking $40,000 sponsorship package Seawolves. The included with the Jean asked about of sponsorship. agenda. He the new videos that it may be a business travel way and until 2024. importance of experience for in Tukwila. The but the target and for the program. a request Tukwila for a with the application was agenda. the benefits Jean moved approval. Jim seconded. Motion passed 4-0. Special Presentations • None None None Announcements None None Roundtable Jim mentioned his company recently opened Paseo restaurant in Mill Valley, CA and they will soon open None City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 Tukwila;wila City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 CharBar restaurant in the Los Angeles Art District. Adjourn The meeting adjourned at 12:22 PM. City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188