HomeMy WebLinkAboutReg 2022-08-15 Item 5B - Update - Seattle Southside Tourism Authority1
7
SEATTLE SOUTHSIDE
We are your DMO!
(Destination Marketing Organization)
RTA priorities:
•Increase travel & tourism spending in our communities
•Drive economic impact for the benefit of every person within our communities
•Enhance the awareness and public image, of our communities as dynamic places to live and work
•Focus messaging outside of our region to drive overnight lodging
FUNDED by $2 TPA assessment paid by guests staying at a Tukwila, SeaTac or Des Moines hotel
with 90+ rooms
1
8
TPA Hotels
Seattle Southside
RTA
Board is composed of
TPA ratepayers & tourism
related businesses
Des Moines
Tukwila
Proposed lodging tax
contract for RTA services
Marketing DM Fast Ferry
& digital discount app for
brick & mortar businesses
No current Lodging Tax
Contracts.
Collaborate on sports
events at Starfire &
meetings
Current lodging tax
contract for RTA services
Provide SeaTac to
SouthcenterShuttle
Hotels with 90 or more rooms charge guests
$2 TPA assessment per occupied room night.
Hotels pay TPA assessment to DOR. Funds are
transferred at 99% by DOR directly to the RTA, a
special purpose public corporation. DOR charges a
1% administrative fee.
Dept. of
Revenue
SeaTac
Authorized the creation of the RTA to
administer the TPA funds, a special
purpose public corporation.
Services
Services
Services
SeaTac
Interlocal Agreement City Lodging Tax Contracts +
1
9
Why is tourism
important?
SEATTLE SOUTHSIDE
•Economic Driver - $800 mil in visitor
spending – 2019
•Resident Quality of Life – 5,100
tourism jobs = 1/18 residents
•Cultural Relativism –
•Museum of Flight
•Duwamish Hill Preserve
•Tukwila City Art
2
0
Seattle Southside Regional Tourism Authority
Office in SeaTac across from SEA
Staff of 10: 3 people focused on Sales/Service and Business Development
6 people focused on Marketing, Design, Communication and Public Relations
1 person focused on Administration
2022 budget: $3.5 Million
2022 Goals:
Identify the post-covid persona of guests & visitors – demographics, origin, motivations
Implement a data intelligence strategy to ID guests/visitors points of interest
Create new image, website, messaging – new ad agency
Develop a new 5-year strategic plan
Promote the region – sports, meetings, groups, cruise pre/post & micro-adventures
Implement a housing platform to manage all rooms for Starfire and other events
2
1
SEATTLE SOUTHSIDE
The Seattle Southside Chamber of Commerce promotes regional prosperity
and strengthens its member businesses through advocacy, leadership,
networking and innovative business programs.
FUNDED by membership, etc.
Partnering with, but separate from our
Regional Partners:
Experience Tukwila is a webpage and social media
presence focused on building awareness of Tukwila
to visitors and businesses.
Managed by the City of Tukwila’s Office of
Economic Development
2
2
Why marketa destination?
Won’t people come anyway?
How do you measure success? Is there an ROI?
2
3
We Drive Visitation
Farmers Market & Retail Pride Museum of Flight
(Blue Angels)
2
4
We Attract Sports, Meetings
& Group Travel
Meetings Support Sports & Starfire Trade Shows &
Meeting Planners
2
5
We Enrich the Visitor
Experience
2
6