HomeMy WebLinkAboutPCD 2023-01-17 Item 1B - Agreement - 2023-2024 Partnership with Seattle SeawolvesCity of Tukwila
Allan Ekberg, Mayor
INFORMATIONAL MEMORANDUM
TO: Planning and Community Development
FROM: Brandon Miles, Business Relations Manager
CC: Mayor Ekberg
DATE: January 9, 2023
SUBJECT: Tourism Promotion: Seattle Seawolves 2023/2024 Partnership Agreement
ISSUE
Authorize the Mayor to sign a partnership agreement with the Seattle Seawolves for the 2023
and 2024 seasons in an amount not to exceed $150,000 ($75,000 per season). Only lodging tax
(tourism funding) will be used for this agreement, no general fund dollars will be used.
BACKGROUND
On December 5, 2022 the City Council approved a lodging tax funding request from the City of
Tukwila, Office of Economic Development for a two-year partnership agreement with the Seattle
Seawolves. The Seattle Seawolves is a professional rugby team playing in Major League Rugby
(MLR) and play all of its home games at Starfire Sports in Tukwila. The total two-year
sponsorship will not exceed $150,000. Since the contract is over $40,000 City Council
authorization is required.
DISCUSSION
The Seattle Seawolves and MLR are growing in popularity both in the Seattle region and
nationwide. The Seawolves regular host sold out games at Starfire Sports and have a strong
online presence. The goal of the sponsorship is to:
1. Drive heads in bests in Tukwila hotels.
2. Drive more traffic to area businesses.
3. Build and promote the Tukwila brand.
4. Create a connection and build out more opportunities with the rugby community.
The City's goal is to create a brand of "rugby town USA" for Tukwila, this partnership agreement
helps the City in working towards this goal.
FINANCIAL IMPACT
The total contract will not exceed $150,000 ($75,000 per year). Only lodging tax (tourism) funds
will be used. No general fund dollars will be used for this agreement.
RECOMMENDATION
Forward to the February 6 consent agenda.
Note, a draft agreement is attached for review by PCD. Staff is still working to finalize some of
the language with legal and the Seawolves.
ATTACHMENTS
• Draft Agreement
• Seattle Seawolves Funding Request Application (previously reviewed by the City Council)
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City of Tukwila
6200 Southcenter Boulevard, Tukwila WA 98188
DRAFT
Contract Number:
CONTRACT FOR LODGING TAX FUNDING
This contract (hereinafter referred to as "the Agreement") is entered into by and between the
City of Tukwila, Washington ("the City"), a non -charter optional municipal code city, and Seattle Rugby,
LLC (dba Seattle Seawolves Rugby) ("the Contractor"), whose principal office is located at 14900
Interurban Ave S, Ste. 268, Tukwila, WA 98168.
WHEREAS, the City imposes a special excise tax under Chapter 82.08 Revised Code of
Washington (RCW), known as the "lodging tax," on furnishing of lodging in hotels, motels and similar
business enterprises, as authorized under Chapter 67.28 RCW; and
WHEREAS, the City is authorized to use the lodging tax revenue for tourism promotion, as
defined by Chapter 67.28 RCW; and
WHEREAS, Contractor is able to help promote the City to both overnight and day visitors,
driving business to Tukwila restaurants, hotels, retailers, and entertainment establishments; and
WHEREAS, on October 28, 2022, the City's Lodging Tax Advisory Committee considered and
approved the City's request to obtain lodging tax revenue for tourism promotion; and
WHEREAS, the City concurs with the Lodging Tax Advisory Committee's recommendation to
provide lodging tax revenue to Contractor for tourism promotion; and
WHEREAS, it is appropriate for the City to compensate the Contractor for the costs of
promoting tourism (both day and overnight) in the City; and
IN CONSIDERATION OF the mutual benefits and conditions hereinafter contained, the parties
hereto agree as follows:
1. Scope and Schedule of Services to be Performed by Contractor. Contractor shall perform
those services described on Exhibit A attached hereto and incorporated herein by this reference as
if fully set forth. In performing such services, Contractor shall at all times comply with all Federal,
State, and local statutes, rules and ordinances applicable to the performance of such services and
the handling of any funds used in connection therewith. Contractor shall request and obtain prior
written approval from the City if the scope or schedule is to be modified in any way.
2. Compensation and Method of Payment. The City shall pay Contractor for services rendered
according to the rate and method set forth on Exhibit B attached hereto and incorporated herein by
this reference. The total amount to be paid by the City shall not exceed $150,000. The City shall
also provide, subject to space limitation, and use limitations, access to a City billboard at the corner
of West Valley Hwy and S.180th Street, with a total in-kind contribution of $10,000
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3. Duration of Agreement. This Agreement shall be in full force and effect for a period commencing
February 1, 2023 and ending December 31, 2024, unless sooner terminated under the provisions
hereinafter specified.
4. Independent Contractor. Contractor and City agree that Contractor is an independent contractor
with respect to the services provided pursuant to this Agreement. Nothing in this Agreement shall
be considered to create the relationship of employer and employee between the parties hereto.
Neither Contractor nor any employee of Contractor shall be entitled to any benefits accorded City
employees by virtue of the services provided under this Agreement. The City shall not be
responsible for withholding or otherwise deducting federal income tax or social security or
contributing to the State Industrial Insurance Program, or otherwise assuming the duties of an
employer with respect to the Contractor, or any employee of the Contractor.
5. Indemnification. Each party shall defend, indemnify and hold harless the other party, its officers,
officials, employees, and volunteers from any and all claims, injuries, damages, losses or suits
including attorney fees, arising out of or in connection with the performance of this Agreement,
except for injuries and damages caused by the sole negligence of either party. Contractor shall
defend, indemnify and hold the City, its officers, agents, officials, employees and volunteers
out of or in connection with the performance of this Agreement, except for injuries and damages
caused by the sole negligence of the City. Should a court of competent jurisdiction determine that
this Agreement is subject to RCW 4.24.115, then, in the event of liability for damages arising out of
bodily injury to persons or damages to property caused by or resulting from the concurrent
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liability hereunder shall be only to the extent of Contractor's negligence. It is further specifically and
cxprc-cly understood that the indemnification provided herein constitutes Contractor's waiver of
immunity under Industrial Insurance, Title 51 RCW, solely for the purposes of this indemnification.
This waiver has been mutually negotiated by the parties. The provisions of this section shall
survive the expiration or termination of this Agreement.
6. Insurance. Contractor shall procure and maintain for the duration of the Agreement, insurance
against claims for injuries to persons or damage to property which may arise from or in connection
with the performance of the work hereunder by the Contractor, their agents, representatives,
employees or subcontractors. Contractor's maintenance of insurance, its scope of coverage and
limits as required herein shall not be construed to limit the liability of the Contractor to the coverage
provided by such insurance, or otherwise limit the City's recourse to any remedy available at law or
in equity.
A. Minimum Scope of Insurance. Contractor shall obtain insurance of the types and with the
limits described below:
1. Automobile Liability insurance with a minimum combined single limit for bodily injury and
property damage of $1,000,000 per accident. Automobile liability insurance shall cover all
owned, non -owned, hired and leased vehicles. Coverage shall be written on Insurance
Services Office (ISO) form CA 00 01 or a substitute form providing equivalent liability
coverage. If necessary, the policy shall be endorsed to provide contractual liability
coverage.
2. Commercial General Liability insurance with limits no Tess than $2,000,000 each
occurrence, $2,000,000 general aggregate and $2,000,000 products -completed operations
aggregate limit. Commercial General Liability insurance shall be as least at broad as ISO
occurrence form CG 00 01 and shall cover liability arising from premises, operations,
independent contractors, products -completed operations, stop gap liability, personal injury
and advertising injury, and liability assumed under an insured contract. The Commercial
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General Liability insurance shall be endorsed to provide a per project general aggregate
limit using ISO form CG 25 03 05 09 or an equivalent endorsement. There shall be no
exclusion for liability arising from explosion, collapse or underground property damage. The
City shall be named as an additional insured under the Contractor's Commercial General
Liability insurance policy with respect to the work performed for the City using ISO
Additional Insured endorsement CG 20 10 10 01 and Additional Insured -Completed
Operations endorsement CG 20 37 10 01 or substitute endorsements providing at least as
broad coverage.
3. Workers' Compensation coverage as required by the Industrial Insurance laws of the State
of Washington.
B. Public Entity Full Availability of Contractor Limits. If the Contractor maintains higher
insurance limits than the minimums shown above, the Public Entity shall be insured for the full
available limits of Commercial General and Excess or Umbrella liability maintained by the
Contractor, irrespective of whether such limits maintained by the Contractor are greater than
those required by this Contract or whether any certificate of insurance furnished to the Public
Entity evidences limits of liability lower than those maintained by the Contractor.
C. Other Insurance Provision. The Contractor's Automobile Liability and Commercial General
Liability insurance policies are to contain, or be endorsed to contain that they shall be primary
insurance with respect to the City. Any insurance, self-insurance, or insurance pool coverage
maintained by the City shall be excess of the Contractor's insurance and shall not contribute
with it.
D. Acceptability of Insurers. Insurance is to be placed with insurers with a current A.M. Best
rating of not less than A: VII.
E. Verification of Coverage. Contractor shall furnish the City with original certificates and a copy
of the amendatory endorsements, including but not necessarily limited to the additional insured
endorsement, evidencing the insurance requirements of the Contractor before commencement
of the work. Upon request by the City, the Contractor shall furnish certified copies of all
required insurance policies, including endorsements, required in this Agreement and evidence
of all subcontractors' coverage.
F. Subcontractors. The Contractor shall cause each and every Subcontractor to provide
insurance coverage that complies with all applicable requirements of the Contractor -provided
insurance as set forth herein, except the Contractor shall have sole responsibility for
determining the limits of coverage required to be obtained by Subcontractors. The Contractor
shall ensure that the City is an additional insured on each and every Subcontractor's
Commercial General liability insurance policy using an endorsement as least as broad as ISO
CG 20 10 10 01 for ongoing operations and CG 20 37 10 01 for completed operations.
G. Notice of Cancellation. The Contractor shall provide the City and all Additional Insureds for
this work with written notice of any policy cancellation, within two business days of their receipt
of such notice.
H. Failure to Maintain Insurance. Failure on the part of the Contractor to maintain the insurance
as required shall constitute a material breach of contract, upon which the City may, after giving
five business days notice to the Contractor to correct the breach, immediately terminate the
contract or, at its discretion, procure or renew such insurance and pay any and all premiums in
connection therewith, with any sums so expended to be repaid to the City on demand, or at the
sole discretion of the City, offset against funds due the Contractor from the City.
8. Record Keeping and Reporting.
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A. The Contractor shall maintain accounts and records, including personnel, property, financial
and programmatic records which sufficiently and properly reflect all direct and indirect costs of
any nature expended and services performed in the performance of this Agreement and other
such records as may be deemed necessary by the City to ensure the performance of this
Agreement.
B. These records shall be maintained for a period of seven (7) years after termination hereof
unless permission to destroy them is granted by the office of the archivist in accordance with
RCW Chapter 40.14 and by the City.
9. Audits and Inspections. The records and documents with respect to all matters covered by this
Agreement shall be subject at all times to inspection, review or audit by law during the performance
of this Agreement.
10. Termination. This Agreement may at any time be terminated by Tthe City bymay terminate this
Agreement immediately in the event of breach by the Contractor in providing the services and products
outlined in the Agreement. giving to the Contractor thirty (30) days written notice of the City's intention
to terminate the same. Failure to provide products on schedule may result in contract termination. If
the Contractor's insurance coverage is canceled for any reason, the City shall have the right to
terminate this Agreement immediately. Additionally,
• _ _ - _ _ _ should Contractor move any home games outside of
Tukwila, the City may cancelterminate this Agreement and will be entitled to a full refund of any funds
paid and shall not be responsible for any future payments.
In the event any home games are canceled due to COVID-19 or other circumstances outside the
control of Contractor, the City and Contractor shall work in good faith to modify the scope of services
outlined in exhibit "A" to provide value to the City in meeting its tourism promotional goals.
11. Discrimination Prohibited. Contractor, with regard to the work performed by it under this
Agreement, will not discriminate on the grounds of race, religion, creed, color, national origin, age,
veteran status, sex, sexual orientation, gender identity, marital status, political affiliation, the
presence of any disability, or any other protected class status under state or federal law, in the
selection and retention of employees or procurement of materials or supplies.
12. Assignment and Subcontract. Contractor shall not assign or subcontract any portion of the
services contemplated by this Agreement without the written consent of the City.
13. Entire Agreement; Modification. This Agreement, together with attachments or addenda,
represents the entire and integrated Agreement between the City and the Contractor and
supersedes all prior negotiations, representations, or agreements written or oral. No amendment
or modification of this Agreement shall be of any force or effect unless it is in writing and signed by
the parties.
14. Severability and Survival. If any term, condition or provision of this Agreement is declared void
or unenforceable or limited in its application or effect, such event shall not affect any other
provisions hereof and all other provisions shall remain fully enforceable. The provisions of this
Agreement, which by their sense and context are reasonably intended to survive the completion,
expiration or cancellation of this Agreement, shall survive termination of this Agreement.
15. Notices. Notices to the City of Tukwila shall be sent to the following address:
City Clerk, City of Tukwila
6200 Southcenter Blvd.
Tukwila, Washington 98188
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With a copy to:
Office of Economic Development
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
Brandon.Miles(a,Tukwilawa.gov
Notices to the Contractor shall be sent to the address provided by the Contractor upon the
signature line below.
16. Applicable Law; Venue; Attorney's Fees. This Agreement shall be governed by and construed
in accordance with the laws of the State of Washington. In the event any suit, arbitration, or other
proceeding is instituted to enforce any term of this Agreement, the parties specifically understand
and agree that venue shall be properly laid in King County, Washington. The prevailing party in
any such action shall be entitled to its attorney's fees and costs of suit.
DATED this day of , 20
CITY OF TUKWILA CONTRACTOR
By:
Allan Ekberg, Mayor Printed Name/Title:
ATTEST/AUTHENTICATED:
City Clerk, Christy O'Flaherty
APPROVED AS TO FORM:
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Office of the City Attorney
Exhibit "A"
Scope of Services
A. Non -Exclusive use of Seattle Seawolves marks for advertising and promotional purposes.
B. Co -branded media Step & Repeat used for matchday fan zone activations, ROOT SPORTS broadcasts and
media interviews.
C. Presenting sponsor of one (1) Seawolves home match:
a. Presenting sponsor benefits include:
i. Promotion of game on ROOT SPORTS broadcast, including "Presented by" with City's
name and tourism mark exposure.
ii. Social media post leading up to the match with City's tourism mark and tag.
D. At least one (1) ROOT SPORTS TV billboard per ROOT SPORTS home broadcast (includes 7 seconds of
copy and tourism mark exposure).
E.Location for all 2022 home matches shall be listed as "Tukwila" and not reference Seattle.
F.A lodging establishment within the City of Tukwila, chosen by the Seawolves, shall serve as the official
hotel for all visiting teams.
G. The City and Contractor shall issue a joint press release highlighting the partnership.
H. City of Tukwila listed on Seawolves partner page with logo and copy.
I. Five (5) Seawolves jerseys with Experience Tukwila logo on back for City use.
J. Five (5) one-hour player appearances
K. City shall provide, subject to space availability and limitations, access for Seawolves to use the City
billboard at West Valley Hwy and S. 180th St. Seawolves are responsible for designing any digital ad on
the billboard and shall place the City's tourism mark on the display ad.
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L.Seawolves to provide one social media post highlight the City's partnership and support for the team and
rugby.
M. With final approval from the Seawolves, the City can issue a novelty "Hunting Licenses" to fans. The
license may allow for discounts at area businesses. Seawolves and City shall jointly agree to any
businesses included in the promotion.
N. The City may use the term "Home of the Seattle Seawolves" in its marketing and promotion activities.
1. Intellectual Property of the Parties
a. Seawolves
Seawolves hereby grant City a limited license to use the names, designs, illustrations,
logos, and trademarks of the Seawolves in connection with the promotion of this
sponsorship. As outlined in section 9 of this Agreement, City hereby grants Seawolves, for
the term of this Agreement, a limited license to use the names, design, illustrations, logos,
and trademarks of City in connection with the promotion of this sponsorship. All trademarks
should be reproduced accurately and all artwork using such marks must be approved in
advance. Each party shall have at least three (3) days prior to the printing of any materials
containing its name, logo, or other trademark to review and approve the use of such
material. All use, if any, of names or trademarks of either party shall inure solely to the
benefits of their respective owners. Nothing in the Agreement is intended to convey any right
or other interest in either party's proprietary marks to the other and each party shall retain all
copyrights in any materials provided to the other in connection with the sponsorship.
b. City of Tukwila
The City hereby grants to Contractor a worldwide, non-exclusive, non-transferrable, non-
sublicensable and royalty free right and license to use its name, logo, wordmarks or other
trademarks ("City of Tukwila Tourism Marks") in promotional, advertising, commercial and
marketing materials, in all formats and media including but not limited to digital, print, social
media to support the Event and Contractor's engagement and commitments under this
Agreement. Notwithstanding the foregoing, Contractor for purposes of performing its
obligations hereunder shall be permitted to warrant to third party service providers, providing
direct services related to this Agreement that it has the right to use City of Tukwila Marks.
However, the scope of this license to Contractor shall be interpreted as limited to
accomplishing the purposes set forth in this Agreement and for no other purpose.
Contractor may not use the City of Tukwila Marks in any manner for any purpose without
submitting such proposed use to the City for its prior written approval, which may not be
unreasonably withheld, conditioned or delayed. The use of the official seal of the City of
Tukwila by Contractor is not authorized under this agreement.
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Exhibit "B"
Compensation and Method of Payment
Total cash value of this Agreement is $150,000. Contractor shall provide the City with an invoice 30 -
days prior to the due dates below.
Payment #1, Due 30 days after mutual execution of the Agreement
• $25,000
Payment #2, Due April 30, 2023
• $25,000
Payment #3, Due June 30, 2023
• $25,000
Payment #4, Due January 30, 2024
• $25,000
Payment #5, Due April 30, 2024
• $25,000
Payment #6, due June 30, 2024
• $25,000
With the invoice for payment #3 and #6 (or the last invoice in the event of termination of this
Agreement) the Contractor shall provide the following information:
1. Total attendance for all home matches for the previous season (both exhibition and regular
season). As practical, data showing the geographic location of where fans live (Note, the City
does not want home addresses).
2. Estimated room nights generated by visiting teams and the name of the official hotel for the
away team.
3. Examples of digital posts, emails, or other collateral showing the City's sponsorship activities.
4. Any data the Contractor feels demonstrates the value of the partnership with the City.
The Contractor currently plays all of their home matches at Starfire Sports in Tukwila. Should
Contractor move any home games outside of Tukwila, the City may cancel this Agreement and will be
entitled to a full refund of any funds paid and shall not be responsible for any future payments.
In the event any home games are canceled due to COVID-19 or other circumstances outside the
control of Contractor, the City and Contractor shall work in good faith to modify the scope of services
outlined in exhibit "A" to provide value to the City in meeting its tourism promotional goals.
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Application to the City of Tukwila for Use of 2023 Lodging Tax Funds
Event or Activity Name (if applicable):
2023/2024 Seattle Seawolves Partnership
Amount of Lodging Tax Requested:
$150,000 ($75,000 in 2023 and 2024)
Applicant Organization:
City of Tukwila
Federal Tax ID Number:
91-6001519
Mailing Address:
Office of the Mayor
6200 Southcenter Blvd
Tukwila, WA 98188
Primary Contact Name:
Primary Contact Phone:
206-431-3684
Primary Contact Email Address:
Brandon.Miles@Tukwilawa.gov
Check all the service categories that apply to this application:
Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
Operation of a tourism -related facility owned or operated by a non-profit organization.
Operation and/or capital costs of a tourism -related facility owned by a municipality or a public
facilities district.
Check which one of the following applies to your agency:
Non -Profit (Note: Attach a copy of your current non-profit corporate registration from the
Washington Secretary of State Office)
Municipality
For Profit Corporation
I am an authorized agent of the organization/agency applying for funding. I understand that:
• I am proposing a tourism -related service for 2021. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
• My agency will be required to submit a report documenting economic impact results in a
format determined by the City.
Signature: /s/ Date: October 26, 2022
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1) If an event, list the event name, date(s), and projected overall attendance.
The City of Tukwila is requesting lodging tax funds to partner with the Seattle Seawolves for the team's
2023 and 2024 seasons. The Seawolves are a professional rugby team in Major League Rugby (MLR).
The team trains in Tukwila and plays all its home games at Starfire Sports. The Seawolves are the most
successful and dominate team in MLR rugby, having played in three championships games and winning
two of them. Rugby as a hold is growing in the United States, with the US set to host the World Cup in
2031 for men's and 2033 for women's.
The City provided $40,000 in funding in 2022. Staff is requesting a total of $150,000 ($75,000 per year)
through 2024 to execute a sponsorship agreement with the Seawolves. Prior to the pandemic the
Seawolves were averaging 4,000 attendees per home match. Towards the end of 2022 the team
started to see a return to its significant fan base.
The Seawolves have a very strong digital following and a growing brand identity in the Seattle metro
region. Through Experience Tukwila digital accounts, the City has done significant campaigns and posts
to highlight the team, rugby, and the City. Moving forward staff wants to start planting the flag that
Tukwila is "Rugby City USA."
In 2023 and 2024 the City would partner with the Seawolves on initiatives that focus on three distinct
areas:
1. Drive Head in beds. Tukwila hotels will be the official hotel for away teams for the 2022 and
2023 seasons.
2. Drive More Traffic to Area Businesses. As we hopefully emerge from COVID-19 it is important
that we help highlight that our restaurants and retailers are open in order to get our market
share back. In person attendance at game will be limited due to restrictions in place for COVID-
19. The Seawolves have been very supportive of promoting the City via its own social media
channels.
3. Building the Tukwila Brand. The Seawolves have a strong and growing brand in the Seattle
region. Additionally, the Seawolves have a very strong brand following by millennials and
families, part of the City's overall target audience for branding. The City's internal brand
essence is "Accessible Fun." The Seawolves games are easily "accessible fun." The game are
reasonably priced, fun, and safe for families.
4. Rugby Community. The City also has an opportunity to build a rugby brand. Like we have done
for soccer, Tukwila could be known as the epicenter of soccer in the Pacific NW. Supporting
the Seawolves can help attract more rugby matches to the City. In 2021 our relationship with
the Seawolves resulted in introductions to the Rugby 7 organizers and the XV Series, both of
these activities called Tukwila home for their matches. We want to work to known as Rugby
City USA.
2) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
Both, both directly and indirectly by building a rugby brand
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3) Describe why visitors will travel to Tukwila to attend your event/activity/facility.
The Seawolves have been playing in Tukwila since the team was founded. Each game has sold
out, with nearly 4,000 rugby fans attending the games. In 2019, the City partnered with the
Seawolves on two international matches. As part of these matches the City and Westfield
Southcenter hosted a fan event before one of the games. This fan event was well attended. The
Seawolves team has a loyal fan following. We are hoping to work with the Seawolves and rugby
community to bring more events to the City over the next two years.
In 2020 Seawolves players participated in a drive through Halloween event at Westfield
Southcenter and the player's presence and attitude help to drive visitors to the mall. The
Seawolves have supported the Experience Tukwila social media campaign. The Seawolves
have also engaged with Westfield directly in a formal engagement agreement.
4) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or internationally).
Regionally. Most fans are located within the Greater Seattle region. Home games may also
produce a small number of traveling fans from throughout the United States. These homes
games would also generate hotel stays by the away team.
Besides attendance at games, the City is also hoping to get branding exposure with the Seawolves
5) Describe the prior success of your event/activity/facility in attracting tourists.
The Seawolves have shown the ability to bring fans to the City. In 2019 year the City partnered with
the Seawolves on two international matches. Both games were well attended. Nearly all home
matches in 2019 were sold out.
In 2022 we want to work with the Seawolves to leverage new ways to bring rugby fans to the City.
6) If this your first time holding the event/activity/facility provide background on why you think
it will be successful.
N/A
7) Describe the media strategy you employ to promote your event/activity/facility to attract
overnight and/or day tourists? Please list any digital or print media (newsletters, e -blasts,
social media, etc.) your agency uses or intends to use to promote your event/activity/facility.
The City will utilize Experience Tukwila and the Seawolves digital and social media for promotion.
The City will bring in additional partners and these partners would be required to also promote
various events, such as the fan day event or viewing parties. Seawolves matches are streamed
online and shown on TV last year these games brought significant brand exposure to the City.
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8) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
Various ways, through digital media and by hosting specific events.
9) Is the City able to use your digital and print media for collaborative marketing?
Yes
10) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
All events will be promoted as being in Tukwila. Additionally, the City will get special
recognition in various mediums.
11) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism -related service, provide an estimate of (annual
estimates):
a.
Overall attendance at your proposed event/activity/facility.
40,000
b.
Number of people who will travel fewer than 50 miles for your
event/activity.
90%
c.
Number of people who will travel more than 50 miles for your
event/activity.
10%
d.
Of the people who travel more than 50 miles, the number of people
who will travel from another country or state.
Approximately
200.
e.
Of the people who travel more than 50 miles, the number of people
who will stay overnight in Tukwila.
Approximately
200.
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f.
Of the people staying overnight, the number of people who will stay
in PAID accommodations (hotel/motel/bed-breakfast) in Tukwila.
200
g.
Number of paid lodging room nights resulting from your proposed
event/ activity/facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
400
12) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc?.
These are estimates based upon a variety of factors, including fan attendance at games, fan
attendance at special events, overnight stays by the away teams, etc. The numbers provided are
for estimated in person attendance and do not include media and social media exposure.
13) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
No.
14) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
No.
15) What is the overall budget for your event/activity/facility? What percent of the budget are
you requesting from the City of Tukwila?
The City is requesting $150,000 ($75,000 for each year for this sponsorship).
16) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
We would not be able to have a paid sponsorship with the Seawolves.
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed by the City's Lodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
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c/o Brandon Miles
City of Tukwila
6200 Southcenter Blvd
Tukwila, WA 98188
Or,
Brandon.Miles@Tukwilawa.gov
Questions?
LTAC Contact:
Brandon J. Miles
(206) 431-3684
Brandon.Miles@Tukwilawa.gov.
Updated: January 5, 2021
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