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Home My WebLink AboutReg 2023-07-17 Item 4A - Presentation - Explore Seattle SouthsideN 2023 WASHINGTON'S BEST WORKPLACES LISTMAKERS It /t/ I' Explore p to100 *0 . 1".1 i n NktiatItN 2 `\1 Seattle Southside \o o BEST WORKPLACES i1 Washington fr The Economic Impact of Travel - 2022 11 $896.1 million Travel spending in Seattle Southside in 2022. Increase of 41.3% 4,820 jobs Direct travel -generated employment grew. 17.8% increase over 2021. C.4 Visitor Spending by Commodity Purchased Accommodations Arts, Ent., Rec $46M $36M Food Service $172M Food Stores II $22M $17M Local Tran. & Gas Retail Sales 1=$77M $59M $133M $208M $179M Visitor Spending ($Millions) • 2022 • 2021 $286M $273M 3 4. Spending on accommodations grew to $286 million in 2022 an increase of 66.3% compared to 2021 Strategic Plan II Explore - Seattle - Southside 4 Mission: Explore Seattle Southside optimizes opportunities for its region to significantly benefit from tourism to improve both quality of life and economic impact. Vision: To position Seattle Southside as a destination of choice for travelers to the Pacific Northwest in order to enhance the image and economic strength of the region. • Strategies Extend peak season length of stay Advance the region's brand • Increase off-season travel Extend Peak Season Length of Stay II Expkwe 11 Seattle Southside 6 Where the curious stay. vee mM mm retire eo Mane Mica mwa Et. Min Of Deivere.M SWIM OK.. Went Mrit. -EN. X von .Straitt1e May neva popaseearecaws Bet me spore t e . wed Pow elate. awl tomvb ca01, Wo Mra M Sam W mita MWS wertelNer you Fereo thing be moymrimmnv MetesMe ream% et Vii d yt!aw iliKertera Few exriz lee Start planning your Seattle Southside trip. ale telettatiam al Mt limuleBeelhelle Oemeboaa 4"*"..biti Gat adeeI with it. Let Seattle Southside float your boat. 941-1 1 Ilk Seale stxrths" Mr. nap etrowliva-nllon ma. •a�v� abw.r eats The easy choice for smooth sailing *• iv $eaittle uthside before you cruise out of it. A guide to good days. tram 1,01.41111P PS. WY eirIPOtt00.1•41•11M21 =MN 501.1. 0,141114.,11 Pre -cruise Post -cruise Beek atter fl Veer stt es come in - MIN wtonorush teloot,, itPIM any as rettl tree nMEwalnoun. Stay hrhgth sgrlite ryMe...m e . W.ne6 dna..itirm.a.so.sey. PiCit it,. het -erre immp you lee, eue aim • Make, drama., el it itogry For reo re, timmvlai. MernietteltriMirterlii wane bor And book a hotel in Seattle Southside. v CO IGHLIGHTED MICRO • VENTUR microadventures in microseconds Advance the Region's Brand Explore - Seattle Southside 9 CO O N c"r �( ryobiieeeclusive-instR^M" tleiiveretiviate3pnheil. /� cReck intowina Pr''MI HERO ESCALATOR Explore = de .IT• 1120 oa rx-me [ eu-PM[ ern roan I sra.m-oM IEMII 4 NTA,IP -07 •t¢-rnop f � � sa m-om T7 -011.-110 Find curiously wonderfu microadventures. (1) _. -P 30% coverage on windows (in blue parts) Explore Seattle Southside ssatUasouthside.00n, 0) PAID ADVERTISING Seattle Southside on the Rise VOTED BEST HOTEL NEW HIRE Crowne Plaza Seattle Airport The Crowne Plaza Seattle Airport is the proud recipient of the 2022 IHG One Rewards Guest Love Award with the IHG Americas Region. The property earned this award due to the staff's commitment to ensuring all guests' stays are rewarding ones. Congratulations to the team and all the guests who stay overnight! Frank Hong City of SeaTac Frank Hong recently joined the City of SeaTac Community and Economic Development Department as the Senior Economic Development Strategist. With his background in local, regional, and federal governments, businesses, and nonprofit organizations in the United States and East Asia, Frank brings valuable insight and expertise to the city. In his new position, he aims to enhance the city's tourism economic development efforts and drive forward other strategic initiatives that contribute to the local and regional economic prosperity. NEW TOUR %T• Ir,4T pp awn 5r ORIES WIT XIX N,Fs MON T. MPORT 1112 SeaTac Fascinating Tours Highline Heritage Museum Highline Heritage Museum launched `Fascinating Tours' to uncover local findings relating to D.B. Cooper, the Green River Killer, Ted Bundy, Jimi Hendrix, a 12,000 -year- old giant sloth, and much more. From chilling murders infamously covered on Netflix to historically significant events that have been lost at bay, the tour will reveal it all. Guided by a seasoned storyteller, the experience will last two hours. Tours will be offered on Saturdays and Sundays and tickets are available: $65.00 per person. NEW HIRE Etsuko Hendricks DoubleTree Suites by Hilton Seattle Airport/ Southcenter Etsuko joined the DoubleTree Suites by Hilton Seattle Airport/ Southcenter team as convention services manager in April. She brings more than a decade of experience managing events and group blocks at the Sheraton Waikiki, The Royal Hawaiian, Moana Surfrider, A Westin Resort & Spa, Sheraton Princess Kailuani, Hilton Hawaiian Village Waikiki Beach Resort and Hilton Tokyo Bay. Etsuko's focus on attention to detail, communication and excellent customer service delivery will contribute to the success of the sales team and the hotel. AWARD Tremain Holloway Maritime High School Tremain Holloway, principal of Maritime High School in Highline Public Schools, has been named the Seattle Propeller Club's 'Public Official of the Year' for his exceptional leadership in the field of maritime education. Under his leadership, Maritime High School has developed partnerships with local businesses and organizations, providing students with hands-on learning opportunities and internships that allow them to gain real-world experience in the maritime field. Holloway has been a vocal advocate for increasing diversity in the maritime industry. SEeait loe Southside STUDENT OF THE MONTH Faint Chit "Ellie" Po Po Highline College's Hospitality & Tourism Management Ellie is Highline College's 2023 recipient of the prestigious Legacy Award. She overcame immense challenges on the pathway to this honor. As an international student from Myanmar, she faced the turmoil of a military coup in her country shortly after arriving on campus. Despite this, Ellie displayed resilience by holding three hospitality positions in Seattle Southside (i.e., barista, FD Agent, event planner). With an exceptional GPA of 3.98, she exemplifies strength and determination. Learn how Explore Seattle Southside can support your business at SeattleSouthside.com/Business oo Increase Off -Season Travel 11 Explore Seattle - Southside 18 L 1 MR You pack your swimsuit. Eplore uthside Winter Campaign Y we'll help ink take the stress out of getting Mr to the airport. MB We. W You handle the holiday shopping. Books Seattle Southside hotel before your next flight. ade •. ••IParking and free shuttles, minutes from 1 _ I _ 1 the airport. Explore Seattle Southside SOON HOTEL J Book a Seattle Southside hotel for your guests this oliday season. rimary Audience: Local and regional people flying out of SEA. Explore Southside Secondary Audience: Locals inviting guests. to N 0 Business Development - Explore Seattle - Southside 20 Jan-April 2023 ➢ 5 Sales Conventions & Tradeshows ➢ 28 BizDev Scholarships ➢ 371 1:1 Planner & Buyer Appointments N N 2023 Sales Convention/Tradeshow Go West Summ, MPI Cascadia - Northwest Event Show (NWES) *- ConfcrcnceDirect APM *- Connect Spring Marketplace *- Association Business Travel *- Corporate • RTO Spring ➢ HelmsBriscoe ABC ➢ Destination West ➢ WSAE Annual Convention ➢ Connect Marketplace ➢ Association ➢ Corporate ➢ Specialty ➢ RTO Marketplace ➢ Smart Meetings National 3 -Day ➢ Connect West ➢ MeetingsToday West Live! ➢ NTA Travel Exchange ➢ Connect Winter Marketplace ➢ Association ➢ Faith Dates Feb 27 Mar h 5 7 April May 3-6 May 11-13 June 7-9 August 22-24 Sept 24-26 Nov 1-3 Nov 11-13 Nov 12-15 Nov 27-29 Location Anchorage, AK Blaine, WA Las Vegas, Denver, CO Denver, CO Suquamish, WA Minneapolis, MN Tucson, AZ San Francisco, CA Palm Springs, CA Shreveport -Bossier, LA Washington DC Shuttle II Explore - Seattle - Southside N SeaTac hotel stops (15.2 stops/day) people picked up (39.6 people/day) • Since May 1st, the # of stops has increased to /day and the people picked up has increased to /day