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Home My WebLink AboutCOW 2024-04-08 Item 4B - Update - TourismT¼blik Tourism Update April 8, 2024 CO OTky%/ikt Tourism Funding at a Glance Tukwila's tourism is funded by two separate revenue sources — the City's lodging tax and the Tourism Promotion Area (TPA) fee. Jointly, these funds promote our many attractions and help welcome tourists to the City. Lodging Tax vs. TPA Fee Statutory Authority: How charges are calculated: Total funds collected from Tukwila properties in 2019: Where do the funds go? Does the City Council control the funds? Can the tax and fee be repealed? LODGING TAX Tukwila Municipal Code 3.40 1% of eligible stay in all city hotels, motels, and Airbnb's Ex, $100 room rate=$1 charge $819,000 The City's 101 fund for tourism -related expenditures Yes (Subject to the City's Lodging Tax Advisory Committee approval) Yes. The standard process for modifying the Tukwila Municipal Code applies TPA FEE Interlocal Agreement (ILA) between Tukwila, SeaTac, and Des Moines $2 per night per room of eligible stays only in motels and hotels with 90 or more rooms Ex: $100 room rate=$2 charge $1,149,000 (estimate) The Seattle Southside Regional Tourism Authority (SSRTA) which promotes tourism in Tukwila, Seatac, and Des Moines No (Modification of Interlocal Agreement (ILA) required) Yes. The City can opt out of the Interlocal Agreement (ILA) with one year's notice How Funds Can Be Used LODGING TAX TPA FEE TOURISM PROMOTION AND MARKETING Promotion and marketing to bring tourists that live greater than 50 miles away? Promotion and marketing to bring tourists that live within S0 miles of the City? Marketing special events? Yes Yes Yes Yes No (Effective July 1, 2020) Yes (provided the funds are used to bring in tourist from greater than 50 miles) DESTINATION DEVELOPMENT Operations and expenditures related to facilities owned or operated by a municipality or public facilities district? Supporting the operations of tourism -related facilities owned or operated by a nonprofit organization? Examples of how we use the funds: Yes Yes SavingLocalKC, Experience Tukwila, Starfire Sports, Museum of Flight, Seattle Southside Regional Tourism Authority, Seattle Seawolves, Tukwila International Food Truck Rally No No Support the Seattle Southside Regional Tourism Authority (SSRTA) which promotes tourism in Tukwila, SeaTac, and Des Moines U1 6) 1. The TPA revenues should be used to attract overnight visitors from outside the 50-mile radius using the Seattle Southside brand and focusing on state, national, and global marketing. 2. Lodging tax funds should be used for the following: a. Marketing efforts to attract visitors under other brands (such as Seattle and Kent Valley WA ). b. Marketing to attract day visitors from within the greater Seattle region using the "Tukwila" brand. c. Destination Development i. Tourism infrastructure ii. Events and Festivals 1. Operations 2. Marketing 3. Development 3. The City of Tukwila should control how its brand is used within the region. • Building a Tourist Economy Events • Rave Green Run • Juneteenth • Seattle Chocolate Haunted Factory CO Rugby • Seattle Seawolves • Rugby 7s • 2031 Men's World Cup • 2033 Women's World Cup Development • Art Installations • Tukwila Pond Master Plan • Wayfinding ;� AWE VILAGE ARI(WAY SOLAR SOUTHCENTER PLAZA (REGENCY CEN1ERi LP) PAIKNLSI LCYMONS MAIM SCAjTH RIISNESS SQUAW.. IMW Legend A P.FIAONFI FI7 RFSTRr)CMI R WFTI AND P A7A ,o C PONDEX'LORAT ION PLAY AREA D FOND [RIPENING F SWOOAR W41LC IOOPPMfNi 11 c POARDW41.K COIL DOK F RFINFDFRFNFEW ND' NI i EMERGEN .GAMSH K FLOAT NGWET_ANDS L MA&TAT BLAND M LKIiTNGWETIAND N SCULPTURA_ FOCAL POINT C0 Ma ARTIST WORK AREA P FLOAT NG ATT O EliTRYLWAYNIOR1G5rGrNAGL R FLWtSt DWI,IAND(WIG AIRICATIONSITL) 1NTEGRATETS ART LOCATIOVS RfYA I ILL CL RR ROW IIINK»I PACIFIC IIAILR(MDCOI 1 Master Plan Tukwila Pond Park Rim% Tukwila Pod Park Ruhr Plan CITY OF TUKWI LA 011C COP.SUL-I NG, TIE WATERSHED COMPANY SCI ICMATA W'ORKSI (OP Sr�l- '— its 0' 12ff )10 j.a. brennan 27 Small Business Support Small business digital initiative Experience Tukwila Port of 5eattIe° Busines!,[mpact NW Experience Tukwila • Dedicated Website • Social Media • Third Party Sponsorships • 2033 Women's World Cup Fun Social Media Apps 3 uw - Google Search Q Reading list 41111Experience Tukwila ; Published by Planable • March 10 • la Fun fact: Did you know that Super Mario was named after a man from Tukwila? It's true! He was the landlord for the warehouse where Donkey Kong was being created and he just so happened to walk in to demand the rent check on the day the creators were trying to pick names for their game characters. The rest is history! #MarioDay lb I. 25 7 Comments 111 Shares co Like Q Comment Share CoComment as Experien... 0 El THE DICK'S DRIVE-IN FOOD TRUCK IS HEADED YOUR WAY `ae&iaifii +st/ :jJ Iigfr a 'tLq 2,0 .-. riJ •1171 [ 7 20al21 ISEATTLE, WA USA NATIONAL RUGBY 7s CHAMPIONSHIP PRESENTED BY WASHINGTON ATHLETIC CLUB ❑ Ability to add to the conversation about the City. ❑ Promote the community as a whole. ❑ Provide a selling point to events we are trying to recruit. CI Provides a place to promote events in the City. Seattle RestaurantWeek in Tukwila 0 (2) Facebook X TIS City of Ti. X • TukNet - City X twitter.com/ExpTukwila Apps j uw - Google Search 1* SEAWOLYES Experience ? X Experience Tukwila #VaxUpTukwila! Stills - Goog X Q1 Experience T X + MI X 1.313 Tweets FThe @SeawolvesRugby hunt returns to #Tukwila's @StarfireSports January 2022! Check out what's on the menu for #MLR2022 and purchase single game or season tickets today: seawolves.rugby/buy-tickets/. HUNTING LICENSE Certificate No. 99Cert$24S Date szir ris 11/19/21 Birth slate 2017 Name 5eawolves Rugby Approved WI hunting, tackling, scoring, and beating the all opposing grounds ds at 5t pp League ire Sports Stadium tforr the hunting duration or the z❑zz season. CITY OF TUKWILA Tukwila MMayor •9 i Council 60idem itor Q TJ, https://twitter.comlExpTu kwila/status/1461775950807539716/photo/1 T 0 Reading list Q Search Twitter #KEYSALBUM The new double album from Alicia Keys El Promoted by Keys Soulcare Sports • Trending Tony Hawk 6.694 Tweets HuffPost BlackVoi... Q • Yesterday She's Black But Looks White. Here Are The Horrible Things White People Feel Safe Telling Her. BuzzFeed Rewind el • Yesterday Britney Spears' Eldest Son Is Literally Her Clone, And 24 Other Messages a. 0 (3) e, X Apps & uw - Google Search TIS i X Ell Tule X I NO Horn X 16, Stills X I Expe X I Q 3.0,E X I Q 3.0,E X I Q 3.0, I X I+ 0 X i facebook.com/search/tap?q=experience%20tukwila # * 0 0 Reading list IS Search Results for experience tukwila Filters People who shared this X Christian Jacobsen ► Seattle Seawolves Fans Vap7A November 19 at 11:35 AM • This is freakin` hilarious, and I love the City of Tukwila even more now! Maybe this could be a regular merch item? Or something thrown in with orders from the Seawolves store...? U5 001444 I 0 Ti4 wily Air I I. 3 Ni IV (A) ;iv; • S 4 ;j&iiij URF UNITED 2026 A united bid to host the 2026 FIFA World Cup" 01141:141061 wattle SSC Seattle Sports Commission S'af/ife ortrs Wsifiekt SOUTHCENTER SOUTHSIDE1Amr ►ll� Regional Tourism Authority • Six -Year Financial Plan • 2023/2024 Budget Lodaina Tax Actual Budget Percent Change 2020 2021 Projected 2022 2022 2023 2024 2022-2023 2023-2024 Operating Revenue Hotel/Motel Tax $ 292,358 $ 540,329 $ 700,000 $ 450,000 $ 720,000 $ 750,000 60.0% 4.2% Grant Revenues 30,878 10,680 - - - - 0.0% 0.0% Investment Earnings 13,036 1,942 2,500 6,000 6,000 6,000 0.0% 0.0% Total Oprating Revenue 336,272 552,950 702,500 456,000 726,000 756,000 59.2% 4.1% Operating Expenditures Salaries & Wages Benefits Supplies Professional Services Professional Development Advertising Technology Services Repairs & Maintenance Services Other Expenses 57,622 19,017 - 394,026 4,686 93,538 572 - 205 60,695 19,182 1,150 186,966 6,117 218,174 614 5,000 95 64,713 16,542 1,000 146,750 4,402 139,857 885 - (14) 63,732 19,335 5,000 425,000 10,000 250,000 - - 218,000 68,766 22,631 2,000 375,000 21,500 350,000 2,500 - 70,000 72,432 23,398 2,000 375,000 21,520 350,000 2,500 - 70,000 7.9% 17.0% -60.0% -11.8% 115.0% 40.0% 0.0% 0.0% -67.9% 5.3% 3.4% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Total Operating Expenditures 569,665 497,992 374,134 991,067 912,397 916,850 -7.9% 0.5% Indirect Cost Allocation 19,416 24,981 25,231 25,231 26,493 27,818 5.0% 5.0% Other Non Operating - - - - - - 0.0% 0.0% Total Expenses 589,081 522,973 399,365 1,016,298 938,890 944,668 -7.6% 0.6% Beginning Fund Balance 1,965,198 1,712,389 1,742,366 1,742,366 2,045,501 1,832,611 17.4% -10.4% Change in Fund Balance (252,809) 29,977 303,135 (560,298) (212,890) (188,668) -62.0% -11.4% Ending Fund Balance $ 1,712,389 $ 1,742,366 $ 2,045,501 $ 1,182,068 $ 1,832,611 $ 1,643,943 55.0% -10.3% Economic Development • $30,000 proposed. • Third Party Sponsorships • Memberships • Attendance at Events (Staff and Electeds) IV CO BISNOW THE CHAMBER seattle metropolitan chamber of commerce 494$1-11-k- PACIFIC NORTHWEST AEROSPACE ALLIANCE W O IMP AMR 7 MEM Curiously UNE Wonderful MEI r Seattle Southside Regional Tourism Authority • Tourism Promotion Area (TPA), formed in 2015, promotes the cities of SeaTac, Tukwila, and Des Moines • The City of SeaTac is the legislative authority • $4.5 Million annual operating budget TPA assessment: $2/room night from hotels > 90 rooms • Recent RCW change authorizes local ordinance to take precedence over state TPA RCW - Explore - Seattle - Southside W N Seattle Southside Regional Tourism Authority Organizational Chart SENIOR VP, BUSINESS DEVELOPMENT Meagan McGuire SPORTS BUSINESS DEVELOPMENT MANAGER Cydney Marks- Nicholes Explore - Seattle - Southside BUSINESS DEVELOPMENT DIRECTOR Noelle Cueto SPONSORING MUNICIPALITY City of SeaTac BOARD OF DIRECTORS PRESIDENT 8 CEO Mark Everton TPA PARTNER CITIES City of Tukwila & City of Des Moines SENIOR VP, MARKETING 6- COMMUNICATION Ashl: COMMUNICATIONS DIRECTOR Jeff Powell MARKETING COORDINATOR Christy Maggio SOCIAL MEDIA MANAGER Valerie Skubal DIGITAL MARKETING MANAGER Rex Price MARKETING SPECIALIST Sage Dahring CREATIVE SERVICES MANAGER Sean Puno Regional Hotel Supply 46 Hotels with > 90 Hotel Rooms = 8,752 hotel rooms SeaTac: 6,004 hotel rooms Tukwila: 2,523 Des Moines: 225 20 Hotels < 90 Hotel Rooms = 647 hotel rooms Seattle CBD: 87 hotels / 17,392 rooms Bellevue: 26 / 5,240 Renton: 12 / 1,517 - Explore - Seattle - Southside • Regional Hotel Performance Seattle Southside running 12 months through Feb '24, compared to '23: Hotel Occupancy -0.5%, Avg. Rate +2.1%, RevPAR +1.6% - Explore - Seattle - Southside FY2023 compared to 2019: Occ ADR RevPar Seattle Southside -4.6% +10% +4 9% Seattle CBD -13.9% +9.7% -0.5% Renton/Kent -1.6% +21.9% +19.9% Hotel Inventory Changes • SeaTac -157 Room Zone Hotel renovation and re - brand as a Courtyard by Marriott • SeaTac —144 room Red Lion renovation and re -brand as Spark by Hilton • SeaTac — 260 room Crowne Plaza will undergo an extensive renovation and re -brand as the AC Hotel by Marriott • SeaTac — New build Hyatt Hotel (Hyatt House or Hyatt Place) beginning construction - Explore - Seattle - Southside ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ W O) Explore Seattle Southside Mission Explore Seattle Southside optimizes opportunities for its region to significantly benefit from tourism to improve both quality of life and economic impact. Position Seattle Southside as a destination of choice for travelers to the Pacific Northwest to enhance the image and economic strength of the region. • Strategies Extend peak season length of stay Advance the region's brand • Increase off-season travel Extend Peak Season Length of Stay II Expkwe 11 Seattle Southside GJ CO Where the curious stay. rou mM mm roma at ..11• 010. 1. 1. UWE. Nem many dose to O.. rodent. Soo,. ono info Mol000, a Pu...rerlrec..h. me sen.Nock one Po. GWC0. G.It_ cOel, WrIme MOWN/ flaemPNO. w.'n a1 POPO IM...WY myou Fore o'We ee. oym...moo: Mewm, .. Me mono.G rynm.w.41,0 w.m m.,ar ante y.. e». "^- SOUND— 'L.—N.Gat a deal with it. fGi�� 1 ....«ereu..M:e.oNo, Let Seattle Southside float your boat. A curiously wonderful invitation The easy choice for smooth sailing before you cruise out of it. A guide to good days. Pre -cruise Post -cruise BeelmMor w1.n no rush to mmon, VIM MOP _• rAMP.,,e...b..e rastn:rmh se• noomoo...n.. n.Giggi, Slay luhipi sgrHb.v.yry -.nirEwsl.w Gam. arc it Up Imtoro you hood ono And book a hotel in Seattle Southside. BOOK NOTES Halm, drama., ol it Nr,roal,e0lornmon bloom v.. woorty rocomoor IGHLIGHTED MICRO w microadventures in microseconds Giravel Newsletter Subscription 61 Sjgn Up Now Welcome to Seattle 1P id Hi, Iets chat. How can guide ' you? Advance the Region's Brand Explore - Seattle Southside 12 N W Blogs, Influencers & Content Creators Explore - Seattle Southside Traveling While Black Seattle Anthony & Marlie Love, Travel Vloggers I� Explore Seattle I� Southside twbseattle Follow Message 711 posts 13.1K followers 794 following Traveling While Black I Anthony & Marlie Love I Travel Vloggers Cj2 twbseattle ti Travel content creators & storytellers #Mod e rn DayGree n boo k •67k TikTok / 8.7k YouTube ?Seattle 111Travelingwhilebiackseattle@grnail.com Resources 4 ct €inktr.ee/Travelwhileblk + 4 Traveling While Black Team Visits Seattle Southside Anthony and Marlie explore Seattle Southside and share their experience visiting the destination. Anthony and Marlies show, Traveling While Black, is based on their experiences while traveling. Their grading scale Is based on how good of a drive It was (from their Seattle ome), how much fun It was, and, most Importantly, how comfortable they feel as black people traveling for the G� 0) Easy Filipino Spaghetti Erika Diama, Food & Travel Content Creator Instacrun erika.taste.test Follow Message 1,474 posts 47.6K followers 3,685 following Erika Diama I Food & Travel Content Creator, Seattle - Tacoma she/her Digital creator Sharing Bites, Sights & Fun in the PNW & beyond tj seattletastetest@gmail.com *Need social media help? Click link below c1' airtable.com/shrjuf5BelvwF3ETI Sign Up A mat asy i ipino pa : e i Recipe with Erika Diama This kid -friendly twist on a classic combines sweet, savory, and cheesy(I) elements to make this dish a beloved staple in the Philippines and to all those who know it. Perfect for home cooks eager to explore Filipino cuisine or bring home a taste of their experience at Jollibee. Self-taught home cook and food -obsessed digital content creator, Erika Diama of Erika Taste Test on Instagram Oshares her recipe for Filipino Spaghetti, inspired by her recent trip to Jollibee at Westfield Southcenter Mall. Increase Off -Season Travel 11 Explore Seattle - Southside v CO Seattle Southside Seasonal Hotel Occupancy & Rate - 2023 90.0 85.0 80.0 75.0 70.0 65.0 60.0 55.0 50.0 45.0 40.0 Occupancy 2023 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec - Explore Seattle Southside December vs July 57.9% vs 82.9% $110.13 vs $168.14 S200.00 S180.00 S160.00 S140.00 S120.00 S100.00 Sao.00 Average Daily Rate 2023 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec You pack AsweroL— your swimsuit. Eplore uthside Winter Campaign Y we'll help ink take the stress out of getting Mr to the airport. MB We. Wa You handle the holiday shopping. dal Books Seattle Southside hotel moo beforfleight. your next -sae •. ••IParking and free shuttles, minutes from I _ I _ 1 the airport. Explore Seattle Southside SOON HOTEL J ROTE4 Book a Seattle Southside hotel for your guests this oliday season. rimary Audience: Local and regional people flying out of SEA. Explore Southside Secondary Audience: Locals inviting guests. CO Cal 0 Business Development - Explore Seattle - Southside Business Development Scholarship 6.•••••••6Aaititiii 141.: FOSTER Alt .gtwasam s ou 5_ _ 41, 01 N 5 � 1-U ig)-1-711 [0l 28 Sales Cons & Events 120 BizDev Scholarships Markets Covered: Association, Corporate, Diversity/Specialty, Tour & Travel, Business/Corporate Travel, Government, SMERF Housing and Event Promotion PAC NW Winter Classic— Starfire Sports Jan 5-7 & Jan 12-15, 2024 Prior to the cancellation of the 2nd weekend (1/12-15), due to ice and snow, Tukwila bookings were exceptional: Total room nights reserved: 4,640 vs 3,759 +23% inc Tukwila: 2,213 room nights vs. 1,291 +71% inc Tukwila hotels overall share: 48% vs. 34% share in 2023 - Explore Seattle - Southside CJ7 G) C3i SeaTac to Westfield Southcenter Shuttle people picked up (68.2 people/day) from SeaTac hotels and dropped off at Southcenter Exploring additional shuttles to neighboring cities and attractions Supporting Small Business Seattle $outksiue Subble Tea Trail Bubble Tea Trail Discover the Bubble Tea Trail, a collection of 22 different tea shops serving up the sweetest bubble tea in Seattle Southside... Show More > Places To Go (22) 4Ti Q Gt7J Filter search Map 85C Bakery Cafe - Tukwila (Southcenter Mall) Check -In Boba Smoothies Check -in O Explore Rewards My Bag 2 mi 1 pts csi 01 Supporting Small Business Bubble Tea Trail 22 Bubble Tea Shops within 3 miles of SEA • Culturally Diverse • Flourishing Economy • Influx of daily visitors — 85,000 residents + 100,000 additional daily visitors - Explore - Seattle - Southside • Community Collaboration • Seattle Southside Chamber of Commerce • Seattle Chamber of Commerce • Seattle Sports Commission • WA State DMO organization • Washington Hospitality Assn • SoCo Culture, 4Cu Itu re • Port of Seattle, SEA Airport, Cruise Terminals • Cities of SeaTac, Tukwila, Des Moines, Burien - Explore - Seattle - Southside U7 v U1 co Explore Seattle Southside • "Best Use of Design" Award Winner 2023 global award, City Nation Place • 2024 Ad d i e Award Winner American Advertising Awards - Seattle • 100 Best Workplaces in Washington — 2023 Puget Sound Business Journal CITY NATIONPLACE i 41, AMERICAN ADVERTISING" �0� U '° ASWARDEATTLS II • [ • MOE U1 co