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HomeMy WebLinkAboutLTAC 2024-10-11 Agenda PacketTiktivik AGENDA Lodging Tax Advisory Committee 11:30 A.M., Friday, October 11, 2024 Hybrid Meeting The public can view and listen to the meeting with the information below or attend the meeting in person at Tukwila City Hall (6200 Southcenter Blvd.), Hazelnut conference room. CALL IN INSTRUCTIONS: 253-292-9750 PHONE ID: 707 639 830# Join on your computer or mobile app: Jilin the meeting now For assistance during the meeting, please call (206) 731-9071. 1. Welcome and Introductions 2. Review of Agenda 3. Approval of Minutes a. June, 2024 Minutes 4. Special Presentations 5. General Business a. Six Year Financial Plan 6. Pending Funding Requests a. Seattle Seawolves (Two Year Agreement), 2025-2026 (Not to exceed, $180,000, $90,000 per year) i. Station Domination and Marketing for Tukwila and Explore Seattle Southside for the 2026 World Cup 7. Announcements a. LTAC Reappointments 8. Roundtable 9. Adjourn Next Scheduled Meeting: When: November 8, 2024 Location: Hybrid City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 DRAFT Lodging Tax Advisory Committee Minutes 11:30 AM I June 14, 2024 Hybrid Meeting (Via Teams and at Hazelnut Conference Room at Tukwila City Hall) Members Present: Members Absent: City Staff Present: Others Present: Miesa Berry, Jim Davis, Brian Jones, Jean Thompson Chair Mohamed Abdi Laurel Humphrey, Brandon Miles, Derek Speck Mark Everton, Seattle Southside Regional Tourism Authority Agenda Item Action Follow -Up Welcome and Introductions Jim agreed to serve as the chair for the meeting. He called the meeting to order at 11:39 AM. Committee members introduced themselves. None Review of Agenda Reviewed None Approval of Minutes of March 1, 2024 Brian moved approval. Jean seconded. Motion passed. None Special Presentations • None None None General Business None City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 • Budget Update Brandon explained that he has started work on the 2025-26 budget and that will come to LTAC at a future meeting. Pending Funding Requests • Station Domination Mark presented a request to fund marketing at light rail stations in 2026 for the world cup in the amount of $119,275. The committee asked questions and discussed the proposal. Jean moved approval. Brian seconded. Motion passed. None Announcements Brandon announced that Ben has left Starfire and Mike West has moved to a different location with Columbia Hospitality so LTAC has two vacant positions. Brandon mentioned the city will partner with Explore Seattle Southside to form a World Cup planning committee and is looking for volunteers. None Submit suggestions for the World Cup planning committee to Brandon. Roundtable Mark announced he has formed the Seattle Southside Sports Alliance to market smaller sports in our area. They will be creating a website None City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 summarizing current information. Mark announced Explore None Seattle Southside has been selected for the second time as one of the best workplaces. Brian announced the None Seawolves have a spot in the 2024 playoffs. They may be in a home match at Starfire on July 21sY and may have a second home match on July 28tn Adjourn The meeting adjourned at 12:05 PM. City of Tukwila 6200 Southcenter Blvd. Tukwila, WA 98188 Tourism Funding, Six Year Financial Plan DRAFT - Updated March 3, 2021 Working Draft Update 2023 Actuals 2024 Budget 2024 Projected (Unaudited) % Difference 2025 2026 2027 2028 2029 2030 Totals, '24-'30 Tourism Revenue Lodging Tax $ 971,162 $ 750,000 $ Federal Indirect Grants: $ $ Local Grants & Other Payments: $ 44,000 $ 20,000 $ Interest and Other Earnings: $ 122,651 $ 20,000 $ Total Revenues: $ 1,137,813 $ 790,000 $ Tourism Expenses Marketing, Sales, and Sponsorships Sponsorships $ 130,000 Small Events $ 15,000 ?.rience Tukwila, Branding and Marketing, Visitors $ 190,000 World Cup Planning and Activation $ 50,000 Business Attraction and Promotion $ 30,000 785,000 4.67% 125,000 910,000 525.00% 15.19% $ 900,000 $ 1,000,000 $ 900,000 $ 900,000 $ 950,000 $ 1,000,000 $ 20,000 $ 20,000 $ 20,000 $ 20,000 $ 20,000 $ 20,000 $ 920,000 $ 1,020,000 $ 920,000 $ 920,000 $ 970,000 $ 1,020,000 175,000 15,000 200,000 250,000 30,000 175,000 15,000 200,000 500,000 30,000 175,000 15,000 200,000 30,000 175,000 15,000 210,000 30,000 175,000 15,000 210,000 30,000 175,000 15,000 210,000 30,000 Sub Total: $ 280,180 $ 415,000 $ Special Projects (Previosuly COVID Response) Showare Sponsorship $ 15,000 Station Domination (SSRTA) Sub Total: $ 15,000 $ Destination Development Wayfinding Plan Development and Installation $ Art Investments $ Tukwila Pond $ General Administration 100,000 $ 75,000 $ - $ 412,000 -0.72% - 100.00% 670,000 920,000 420,000 430,000 430,000 430,000 6,435,000 245,000 6,680,000 1,050,000 90,000 1,230,000 750,000 180,000 3,712,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 90,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 90,000 $ 100,000 $ 200,000 $ 100,000 $ 150,000 $ 150,000 $ 150,000 $ 850,000 $ 75,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 40,000 $ 275,000 $ - $ - $ 600,000 $ 600,000 $ 600,000 $ 600,000 $ 2,400,000 Sub Total: $ 175,000 $ Salary and Benefits $ 93,001 $ 101,850 $ City Overhead Charge $ 26,493 $ 27,818 $ Administrative $ 11,203 $ 30,000 $ Sub Total: $ 130,697 $ 159,668 $ Total Expenditures: $ 410,877 $ 764,668 $ Beginning Fund Balance: Ending Fund Balance: Notes - 100.00% 115,917 13.81% 27,818 0.00% 12,750-57.50% 156,485 -1.99% 568,485-25.66% $ 175,000 $ 240,000 $ 740,000 $ 790,000 $ 790,000 $ 790,000 $ 3,525,000 $ 71,954 $ 78,490 $ 80,845 $ 83,270 $ 85,768 $ 88,341 $ 604,585 $ 29,209 $ 30,669 $ 31,000 $ 32,000 $ 33,000 $ 34,000 $ 217,696 $ 30,000 $ 30,000 $ 30,000 $ 31,000 $ 32,000 $ 33,000 $ 198,750 $ 131,163 $ 139,159 $ 141,845 $ 146,270 $ 150,768 $ 155,341 $ 1,021,031 $ 991,163 $ 1,314,159 $ 1,316,845 $ 1,381,270 $ 1,385,768 $ 1,390,341 $ 8,348,031 $ 2,342,419 N/A $ 3,069,355 $ 3,410,870 $ 3,339,707 $ 3,045,548 $ 2,648,703 $ 2,187,433 $ 1,771,665 $ 3,069,355 N/A $ 3,410,870 $ 3,339,707 $ 3,045,548 $ 2,648,703 $ 2,187,433 $ 1,771,665 $ 1,401,324 This document does not bind the City to provide funds nor does it authorize any funding. All use of lodging tax funds must be approved by LTAC and the City Council through an application process. The blue shaded cells indicate updates to what was intially approved. Salary/Benefits for Business Relations Manager is split 75/25 between general fund and lodging tax and is estimated to increase 3% annually after 2026. The City overhead charge is charged to all special funds. It recoups the cost to the general fund to support the lodging tax fund. It includes facilities, technology, legal, accounting, and record keeping services and is estimated to increase 3% annually after 2024. The totals include the budgeted 2025-2030 and the projected actuals for 2024. Updated: 10/7/2024 BJ M Application to the City of Tukwila for Use of 2024 Lodging Tax Funds Event or Activity Name (if applicable): 2025/2026 Seattle Seawolves Partnership Amount of Lodging Tax Requested: Not to Exceed $180,000 ($90,000 in 2025 and 2026 Applicant Organization: City of Tukwila Federal Tax ID Number: 91-6001519 Mailing Address: Office of the Mayor 6200 Southcenter Blvd Tukwila, WA 98188 Primary Contact Name: Brandon Miles Primary Contact Phone: 206-431-3684 Primary Contact Email Address: Brandon.Miles@Tukwilawa.gov Check all the service categories that apply to this application: Tourism promotion or marketing. Operation of a special event or festival designed to attract tourists. Operation of a tourism -related facility owned or operated by a non-profit organization. Operation and/or capital costs of a tourism -related facility owned by a municipality or a public facilities district. Check which one of the following applies to your agency: Non -Profit (Note: Attach a copy of your current non-profit corporate registration from the Washington Secretary of State Office) Municipality For Profit Corporation I am an authorized agent of the organization/agency applying for funding. I understand that: • I am proposing a tourism -related service for 2021. If awarded, my organization intends to enter into a services contract with the City; provide liability insurance for the duration of the contract naming the City as additional insured and in an amount determined by the City; and file for a permit for use of City property, if applicable. • My agency will be required to submit a report documenting economic impact results in a format determined by the City. Signature: /s/ Date: October 8, 2024 1) If an event, list the event name, date(s), and projected overall attendance. The City of Tukwila is requesting lodging tax funds to partner with the Seattle Seawolves for the team's 2025 and 2026 seasons. The Seawolves are a professional rugby team in Major League Rugby (MLR). The team trains in Tukwila and plays all its home games at Starfire Sports. The Seawolves are the most successful and dominate team in MLR rugby, having played in multiple championships games and winning two of them. Rugby as a whole is growing in the United States, with the US set to host the World Cup in 2031 for men's and 2033 for women's. The City provided $40,000 in funding in 2022 and $150,000 over two years for 2023 and 2024. Staff is requesting a total of $180,000 ($90,000 per year) through 2026 to execute a sponsorship agreement with the Seawolves.. The Seawolves have a very strong digital following and a growing brand identity in the Seattle metro region. Through Experience Tukwila digital accounts, the City has done significant campaigns and posts to highlight the team, rugby, and the City. Moving forward staff wants to start planting the flag that Tukwila is "Rugby City USA." In 2025 and 2026 the City would partner with the Seawolves on initiatives that focus on three distinct areas: 1. Drive Head in beds. Tukwila hotels will be the official hotel for away teams for the 2022 and 2023 seasons. 2. Drive More Traffic to Area Businesses. The Seawolves have been very supportive of promoting the City via its own social media channels. We have done cross promotion with Experience Tukwila and the Seawolves to promote Tukwila businesses and events. 3. Building the Tukwila Brand. The Seawolves have a strong and growing brand in the Seattle region. Additionally, the Seawolves have a very strong brand following by millennials and families, part of the City's overall target audience for branding. The City's internal brand essence is "Accessible Fun." The Seawolves games are easily "accessible fun." The game are reasonably priced, fun, and safe for families. In 2023/2024 the City received significant exposure on all the Seawolves social media and TV. The City's name is also on the backdrop for the Seawolves and used for media interviews for the players and coaches. Another fun feature is that the City has branding directly on the team's jerseys. This provides great earned media exposure for the City. 4. Rugby Community. The City also has an opportunity to build a rugby brand. Like we have done for soccer, Tukwila could be known as the epicenter of soccer in the Pacific NW. Supporting the Seawolves can help attract more rugby matches to the City. In 2021 our relationship with Page 2 of 7 the Seawolves resulted in introductions to the Rugby 7 organizers and the XV Series, both of these activities called Tukwila home for their matches. We want to work to known as Rugby City USA. 2) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both? Both, both directly and indirectly by building a rugby brand 3) Describe why visitors will travel to Tukwila to attend your event/activity/facility. The Seawolves have been playing in Tukwila since the team was founded. In 2024 a total of 31,387 attended preseason, regular season and post season matches at Starfire. In the past years the City has partnered with the Seawolves to bring international matches and club matches to the City. 4) Describe the geographic target of the visitors you hope to attract (locally, regionally, nationally, and/or internationally). Regionally. Most fans are located within the Greater Seattle region. Home games may also produce a small number of traveling fans from throughout the United States. These homes games would also generate hotel stays by the away team. Besides attendance at games, the City is also hoping to get branding exposure with the Seawolves 5) Describe the prior success of your event/activity/facility in attracting tourists. The Seawolves have shown the ability to bring fans to the City. In 2019 year the City partnered with the Seawolves on two international matches. Homes games are well attended. This year the Seawolves hosted two playoff matches at Starfire. 6) If this your first time holding the event/activity/facility provide background on why you think it will be successful. N/A 7) Describe the media strategy you employ to promote your event/activity/facility to attract overnight and/or day tourists? Please list any digital or print media (newsletters, e-blasts, social media, etc.) your agency uses or intends to use to promote your event/activity/facility. The City will utilize Experience Tukwila and the Seawolves digital and social media for promotion. The City will bring in additional partners and these partners would be required to also promote various events, such as the fan day event or viewing parties. Seawolves matches are streamed online and shown on TV last year these games brought significant brand exposure to the City. Page 3 of 7 8) Describe how you will promote lodging establishments, restaurants, retailers, and entertainment establishments in the City of Tukwila. Various ways, through digital media and by hosting specific events. 9) Is the City able to use your digital and print media for collaborative marketing? Yes 10) Describe how you will use the name, "Tukwila" in publications, promotions, and for your event? All events will be promoted as being in Tukwila. Additionally, the City will get special recognition in various mediums. 11) Measurements and Metrics (Note: You will be required to report these metrics as part of the close out of the agreement between your organization and the City.) As a direct result of your proposed tourism -related service, provide an estimate of (annual estimates): a. Overall attendance at your proposed event/activity/facility. 40,000 per year. b. Number of people who will travel fewer than 50 miles for your event/activity. 90% c. Number of people who will travel more than 50 miles for your event/activity. 10% d. Of the people who travel more than 50 miles, the number of people who will travel from another country or state. Approximately 200 per year. e. Of the people who travel more than 50 miles, the number of people who will stay overnight in Tukwila. Approximately 200 per year. f. Of the people staying overnight, the number of people who will stay in PAID accommodations (hotel/motel/bed-breakfast) in Tukwila. 200 per year. Page 4 of 7 g. Number of paid lodging room nights resulting from your proposed event/ activity/facility (for example: 25 paid rooms on Friday and 50 paid rooms on Saturday = 75 paid lodging room nights) 400 per year. 12) What methodologies did you use to calculate the estimates and what methodologies will you use to track outcomes, such as total participants, estimated visitor spending, etc?. These are estimates based upon a variety of factors, including fan attendance at games, fan attendance at special events, overnight stays by the away teams, etc. The numbers provided are for estimated in person attendance and do not include media and social media exposure. 13) Are you applying for lodging tax funds from another community? If so, which communities and in what amounts? No. 14) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in what amount? No. 15) What is the overall budget for your event/activity/facility? What percent of the budget are you requesting from the City of Tukwila? The City is requesting $180,000 ($90,000 for each year for this sponsorship). 16) What will you cut from your proposal or do differently if full funding for your request is not available or recommended? We would not be able to have a paid sponsorship with the Seawolves. Applications are considered on a rolling basis. Please contact staff to discuss the process for having the application reviewed by the City's Lodging Tax Advisory Committee. Completed applications should be submitted to: Lodging Tax Advisory Committee c/o Brandon Miles City of Tukwila 6200 Southcenter Blvd Page 5 of 7 Tukwila, WAE8188 Or, Bra ndon.K4i|es@Tukvvi|avva.gUv Questions? LTACContac±: Bnsndon1 Miles (206)73I-907I Form Updated: January 5, 2021 Page 6 of 7 Conceptual Scope of Services (Not Final) A. City logo on lower back of all Seawolves player jerseys for the 2025 and 2026 seasons. B. Non -Exclusive use of Seattle Seawolves marks for advertising and promotional purposes. C. Co -branded media Step & Repeat used for matchday fan zone activations, local/regional match broadcasts, and media interviews. D. Presenting sponsor of one (1) Seawolves home match: a. Presenting sponsor benefits include: i. Promotion of game on regional/local match broadcast, including "Presented by" with City's name and tourism mark exposure. ii. Social media post leading up to the match with City's tourism mark and tag. E. One (1) TV billboard per local/regional home match broadcast (includes 6 seconds of copy and tourism mark exposure). F. Location for all 2025 and 2026 home matches shall be listed as "Tukwila" and not reference Seattle. G. A lodging establishment within the City of Tukwila, chosen by the Contractor, shall serve as the official hotel for all visiting teams. H. The City and Contractor shall issue a joint press release highlighting the extension of the partnership. T. City listed on Contractor's partner page with logo and copy. J. Five (5) Seawolves jerseys with Experience Tukwila logo on back for City use. K. Five (5) one -hour player appearances. L. Subject to space availability and limitations as determined by the City, Contractor shall use the City billboard at West Valley Hwy and S. 180th St. to promote Seawolves matches. Contractor is responsible for designing any digital ad on the billboard and shall place the City's tourism mark on the display ad. M. Provide one social media post highlighting the City's partnership and support for the Seawolves and rugby. N. With final approval from the Seawolves, the City can issue a novelty "Hunting Licenses" to fans. The license may allow for discounts at area businesses. Seawolves and City shall jointly agree in writing to any businesses included in the promotion. O. The City may use the term "Home of the Seattle Seawolves" in its marketing and promotion activities. Page 7 of 7 SEATTLE SEAWOLVES + EXPERIENCE TUKWILA 2024 SEAWOLVES.RUGBY sebrks breaks .cam SEATTLE SEAWOLVES + EXPERIENCE TUKWILA 2024 Experience Tukwila x Seawolves Jerseys otal jerseys sold in 2024 ersegs and training tops emblazoned with Experience Tukwila worn by players and coaches during the 2024 season SEATTLE SEAWOLVES + EXPERIENCE TUKWILA 2024 Experience Tukwila x Seawolves Blood Drive and Soup Kitchen SEATTLE SEAWOLVES + EXPERIENCE TUKWILA 2024 Seawolves Matches in Tukwila 0M1N JAC 20E4 NO WESTERN .COWERENCE.FINAL a r „ piprpi. p, PT TA.RFIRESTAM M,TUK BLA WA 1 IE' : FS 1 AT"S ON sa) SEATTLE SEAWOLVES 10-4-0 ROUND 17 Starfire Stadium Tukwila, WA RFC LUS ANGELES 4-e-1 SEAWkgEATTLE OLVES + EXPERIENCE TUKWILA (f)we 6/22/24 Presenting Partner - Experience Tukwila 5 WWI AAT AKE TAYWAA 94 M, #Ew'tfl #:3#rst:^:ts,° d. lt WHERE FANS COME TO XPERIEN C ETUICWV#1.A. C0 SEATTLE SEAWOLVES + EXPERIENCE TUKWILA 2024 Seawolves Billboard in Tukwila VALLEY R WL 4 OF T SF-4-07-1 6 1 7:4713 SEATTLE SEAWOLVES + EXPERIENCE TUKWILA 2024 In -person Attendance Totals 12 Total Home Matches: O 2 Home Preseason Matches O 8 Regular Season Matches O 2 Home Playoff Matches Paid City of Tukwila ak m ::: 9 in admissions tax in 2024 All visiting teams in 2024 staged in Tukwila at Courtyard Marriott Southcenter. Seawolves spent -1 in 2024,. away match viewing parties in Tukwila at Billy Baroo's Smokehouse SEATTLE SEAWOLVES + EXPERIENCE TUKWILA 2024 Broadcast Impressions Broadcast partners: o National: FOX [1], FS1 [2] and FS2 [5] o Local: FOX 13+ [7], ROOT SPORTS and ROOT SPORTS Plus [3) o Streaming on The Rugby Network [All] FOX 13+ viewership of Seawolves matches up Experience Tukwila logo on the lower back of jersey saw a ". increase in SMV and an increase of ": in exposures YoY SEATTLE SEAWOLVES + EXPERIENCE TUKWILA 2024 Impressions via Web Pages Situated south of Seattle, Tukwila is the metro area's most accessible, affordable, and multicultural destination. Experience the many parks, shops, restaurants, and entertainment attractions that make this city truly stand out. Visit Tukwila, Washington today. USERS VIEWS 89K 250K SEATTLE SEAWOLVES + EXPERIENCE TUKWILA 2024 Social Posts Featuring Experience Tukwila 3 UEWALO OONALD PRESENTER BY �TI4kWik VS ANTHEM RC r?. OAQUAN PERRY :x: OLIVE. KILIFI TAYLOR KRUMREI CHARLES 7 KARA _. RIEKERT R'YAN ELTON- VC PRYOR HATTINSH -REES 11 JADE STICKING TAVITE 5 MAHONRI NRAKURU 11J SAM WINDSOR TEVITA 14 CCNNER 115 CUNCAN LOPETI KURIORANI MUONEYNAM MATTHEWS 1?L' JUE TAUFETE'E 17 CAMERON ORR 70 CHANCEWENCLEWEHI ga ISAIA LATAWA ell) HUW TAYLOR :"Y JP SMITH 51111 MACK MASON 2II INA FUTI Social Analytics: posts included Experience Tukwila logo on -screen across all social channels impressions across all social channels Report Details SERTTIE a/61. ge.Ei 05tbvila Rightsholder Seattle Seawolves Sponsor Experience Tukwila T4kwilet VS ANTHEM RC 4, '6 Je, AVO Ve HEM Eel OH. - MUM 10HIMPSI s ' MA/1MM HSAKIHRI 11 JADE Min TEEM CONNER DUNCAN STIEHUNS LOME HISHOSAM MOSHEYHAM MATTHEWS le JOE MORT. ee CAMERON MR le Nee Ce wesetEwem ISAIA LOMA HUW WelettR el JP SMITH ee MACK MASON nv INA Selected Valuation Dates: October 1st, 2023 - September 9th, 2024 Broadcast impression data is available for most national and regional networks for seasons starling in 2023 and beyond relo HIGHLIGHTS Sponsor Media Value $63.8K Full Media Value $2r0.6K Social SMV: $989 Exposures: 97 Social Posts: 86 MEDIA VALUE BREAKDOWN Top Platforms PO,* !fir vala,!earek. ga sr 464 „aitiii0ii ISOOkkotork. Lti rJ x Broadcast lnstagram Facebook X TikTok BP en kimag .ansrosayaafit "„Att $62.8K $500 $448 $34 $5 Social Impressions: 9 6K Video Views: 42.2K Engagements: 12.9K Social Distribution 0840 Player ,"‘ Away Account League ttg Broadcast SMV: $62.8K Exposures: I „5K Broadcasts: 1 Broadcast Impressions: 21„2 Broadcast Distribution Home National BBOther Away Broadcast relo Placement Breakdown 1 T p Placements Performance based on combined sponsor media value for broadcast, streaming, and social Placement Exposures Duration Impressions Kt Sponsor 1 5K 7,2K 20 9,M Video Engagemen social Post Broadcast . Full Media sponsor Impressions Avg MVP Media Views ts Count Count Value Value 31 5K 2 OK 17 19 20 OM 24% 8223 7K $51 5K 4 Press Backdrop Broadcast Full Screen Billboard Clock Wrap Logo Center 14 1K 20 159 15 957 372K 0 0 0 0 372K 51% $7_3K 77% $4 6K 40% $6_7K 53 9K $2 8K $2 8K Starling XV Feature 5 204 4.4K 0 2 4,4K 47% $2.1K $983 L-Bar Broadcast G raphic 78 0 0 0 0 76% $1 1K $611 7 Keymiord Text Exposure Social Branded, Content 63 11 0 712 7K 139K 10 OK 0 8 3K 1 5K 63 11 0 712 7K 14% $4K 139K 31% 5753 $578 $285 10 Match ident Feature Hashtag Text Exposure 2 18 6 0 0 31.7K 0 285 0 6 50% 5258 31 7K 21% $154 $129 $30 We have aoded irnpresslon data ibr some broadcasts. Currently Broacica5t impression data is available for most oational and regionl network5 for seasoos starting in 2023 and beyond relo Top Instagram Accounts by SMV Account Handle Post Count Impressions Video Views Sponsor MV @seawolvesrugby 42 @dannykriel 1 @houstonsabercats Top Facebook Accounts by SMV Account Handle @SeawolvesRugby 132.5K ', 15.9K $441 37.4K ', 12.2K $50 2.9K 0 $7 1.5K 0 $2 Post Count Impressions 20 Video Views k' Sponsor MV 759.2K 6.2K @usmlr 6.8K 2.9K @HoustonSaberCats 1 X Top X Accounts by SMV Account Handle Post Count @SeawolvesRugby 14 1.9K 820 $446 Impressions h', Video Views Q Top Youtube Accounts by SMV @Major League Rugby cr. Top TikTok Accounts by SMV Account Handle @majorleaguerugby 1 @seawolvesrugby 1 324 dr Top Broadcast Accounts by SMV Fox Sports 1 Fox 13 Plus dcasts : Exposures 2 9 Duration (sec) 574 3.8K 0 $15.6K 147 759 55 65 288 $13K 252 348 2.3K 0 $12.1K $8.7K $7.4K Facebook rr;o1i4kwila VS ANTHEM FEC "'""'Alllt gra- I so ni 05/02/2024 RJ Instagram 05/02/2024 xx VS Mini; RC • r 4.6 144, S +=Irak rirr Ap., \to, @SeawolvesRugby 05/02/2024 impressions Engagements Fuil Media Vahie impressions Engagements Fuil Media Vahie impressions Engagements Full Media Value 62,151 201 $199 4,368 482 $147 3,404 56 $22 5` 118,4:5q; Experience Tukwila 2 placements rffAVOW,soggrr=hoos Wokrrog{qatpo*Ods0 140 V41,11,0014Aw§04,1&. A14,‘,13, of" Experience 33% $129 Tukwila 2 placements 33% 7mrka,,,,17,,T $95 VirgiriostiratiON 1110000VOiasa roorstakkatErgAMINOM mMustr‘oarrtyPAIM041408 Experience Tukwila Social Branded Content "oyo,‘„„ot,,,e's000n kors""""e 50% $11 relo Facebook 06/27/2024 Video Views Engagements ROI Media Value 3,832 'PN,‘ votom 0,0,,,,,,yofmakolOWO 'a0ww00Wo Experience Tukwila 117 $45 Woo,. 2,10 womf,foO,O kg4M004WWOW .wR0.0e9W*00: tukwila - Keyword rPOMpWMMoomfo ,e'VeroOffOffM00200; -044VPit 12% 222,1142202012148 etratira AWOWOOOMffeM oM,'AMORNAM $5 Instagram 06/27/2024 Video Views 6,939 ArOfff.folOork 000,OOPOOfftek SW 01,,00,ACL.o .02204050022 Experience Tukwila Engagements 592 ftlagamentS0 MV100.0.00o,404,,,O, tukwila - Keyword 14% Fud Media Value $287 , Atit $40 The of.— oide of 20 @usmir 08/22/2024 Video Views Engagements Full Media Value $87 1,126 ,of 406„,14,,;, ;:2:144,20116 PO!00014,00,4, Et.ki,',k14,11,,-;m0024 Experience Tukwila 285 4 PV. 11,404414 WW,I4ANte" Kit Sponsor 11°A ."2 4VONOROMMOTOOfoommor, W9400202,.,6,e4220 IntrOtat ""c MoOfs0,2020208, $3 relo e TikTok nn @majorleaguerugby 08/23/2024 Video Views Engagements FLO1 Media Vakte 1,485 252 $74 6,6 6 666 666 666 4i6666116666.4 6,, is) 666 ,66 66 Q6 +2106 6 OR 9610% 6666666666668 6666' 6 ::::06606646,66,1616,. 664466666666 666646006666666666,666666 Experience Kit Sponsor 11`)/0 Tukwila 6666666wW666,66616N,* 6,66,60 66. 66066,666,a,s6,6 66666. MMut „666,66,py6,666060664,24 666666666,666,666666666606 $5 YouTube @Major League Rugby 08/22/2024 Video Views 955 TAP 46664 Engagernents Fun Media Value 26 $30 ,66666666A6666 A q66666,0{6 Viii6614066joi,i44101960004,6661,,,,,i 666176666466666666M, 666W2M606006066,66660 Experience Kit Sponsor 43`)/0 Tukwila •46„;,— ^ ^ [06,62266666160440666 °Alto 16V 6 ol 6666666666,666666 16066,6 64663,666666,666666 $2 relo Top Performing Broadcasts by SMV $14,000 $12,000 - $10,000 $8,000 $6,000 $4,000 $2,000 Own, 5,605 5,407 Top Broadcasts 1 Seattle Seawolves vs New England FreeJacks (08-04-2024) - FOX 2 Seattle Seawolves vs. Dallas Jackals (07-28-2024) - FS1 and FOX 13+ 3 Seattle Seawolves vs. San Diego Legion (07-21-2024) - FS2 4 Rugby FC Los Angeles © Seattle Seawolves (06-22-2024) - FOX 13+ Dallas Jackals © Seattle Seawolves (04-05-2024) - FS2 6 Seattle Seawolves @ Rugby FC Los Angeles (04-14-2024) - FS2 7 Seattle Seawolves @ San Diego Legion (06-29-2024) - FS2 8 Seattle Seawolves @ Dallas Jackals (05-19-2024) - ROOT SPORTS 9 San Diego Legion @ Seattle Seawolves (03-02-2024) - FOX 13+ 10 Utah Warriors © Seattle Seawolves (06-09-2024) - FOX 13+ relo Broadcast Frame Samples Seattle Seawolves vs New England FreeJacks (08-04-2024) RIGITTS HOL, DER SPONSOR PLACEMENT Seattle Seawolves Experience Kit Sponsor Tukwila mifinglpqm ar 2 Networks VrAdONAA,44, te 108 Warn rmift !OS, 492 4044,0091.0, 17.2M $12.2K Charlotte Anthem @ Seattle Seawolves (05-03-2024) Seattle Seawolves @ Utah Warriors (03-16-2024) RIGHTSHOL DER SPONSOR' F A L 01 kk iTSFIOLD ER SPONSOR P ',.„A E E N Seattle Seawolves Experience Press Backdrop Seattle Seawolves City of Tukwila Clock Wrap Logo Tukwila 2 Networks 4 I A WMIPI6C`4000TAMr.iM1gS4Epga0e6t0RsgaOtio.O,0o,KNtn) 10,300 306 • 0 1 $1.3K 411 OW' 3 Networks oporcos , wvAirom; b#10,0"i 4012...444544mAgt 4.4;Asdato.tow'tk 387 0 Center ° • $1.2K relo SEATTLE SEAWOLVES + EXPERIENCE TUKWILA 2024 YoY Seawolves Social Media, Email, and SMS Growth In 2024 we have seen the following growth in social media metrics: ncrease in audience size. rise in engagement surge in impressions, totaling Significant follower growth across platforms: Facebook: +427 followers Instagram 457 followers LinkedIn: 43.142 followers X: - I followers YouTube: 3 followers. In 2024 we have seen the following growth in email and SMS metrics Total Contacts through SMS: up A 'A M' from last gear] Email Impressions: SMS Impressions: in a SEATTLE SEAWOLVES + EXPERIENCE TUKWILA 2024 2025 Major League Rugby Plans Projected 2025 season schedule: Preseason — Mid January thru early February. Regular season, playoffs and championship — Mid February thru late June. Eight [8] home regular season matches per team [sixteen [16] total regular season matches per team]. All 2025 matches will be nationally or regionally televised, as well as streamed globally. SEATTLE SEAWOLVES + EXPERIENCE TUKWILA 2024 SEAWOLVES.RUGBY