HomeMy WebLinkAboutReg 2024-11-04 Item 5G - LTAC - Lodging Tax Funding: 2025-2026 Seattle Seawolves Partnership for $180,000COUNCIL AGENDA SYNOPSIS
nitiais
Meeting Date
Prepared by
Mayor's review
Council review
11/4/24
BWM
ITEM INFORMATION
ITEM No.
5.G.
STAFF SPONSOR: BRANDON MILES
ORIGINAL AGENDA DATE: 11/4/24
AGENDA ITEM TITLE Lodging Tax Funding Request: City of Tukwila, Seattle Seawolves Partnership.
CATEGORY ❑ Discussion
Mt p Date
® Motion
Mtg Date 11/4/24
❑ Resolution
Mtg Date
❑ Ordinance
Mtg Date
❑ Bid Award
Mtg Date
❑ Public Hearing
Mtg Date
❑ Other
Altg Date
SPONSOR ❑ Council ® Mayor ❑ Admin Svcs ❑ DCD ❑ Finance ❑ Fire ❑ PeER ❑ Police ❑ PW
SPONSOR'S
SUMMARY
Review of a lodging tax funding request from the City of Tukwila Mayor's Office for funds
to support the 2025/26 Partnership with the Seattle Seawolves, total award shall not
exceed $180,000 over two years.
REVIEWED BY
❑ Trans&Infrastructure Svcs ❑ Community Svcs/Safety ® Finance & Governance ❑ Planning & Community Dev.
❑ LTAC ❑ Arts Comm.
DATE: OCTOBER 28, 2024
❑ Parks Comm. ❑ Planning Comm.
COMMITTEE CHAIR: QUINN
RECOMMENDATIONS:
SPONSOR/ADMIN. Approve, forward to consent.
COMMII°IEE Unanimous approval, forward to consent.
COST IMPACT / FUND SOURCE
EXPENDITURE REQUIRED
$180,000
AMOUNT BUDGETED
$500,000
APPROPRIATION REQUIRED
$N/A
Fund Source: LODGING TAX, 101 FUND.
Comments: The 101 fund is restricted funds for toursim only, per Washington State law.
MTG. DATE RECORD OF COUNCIL ACTION
11/4/24
MTG. DATE
ATTACHMENTS
11/4/24
Informational Memoradum, dated October 21, 2024.
Lodging Tax Application, City of Tukwila, Seattle Seawolves
Experience Tukwila x Seawolves 2024 Recap
Six Year Financial Plan
10/28 Finance & Governance Committee Minutes
69
70
TO:
FROM:
CC:
DATE:
City of Tukwila
Thomas McLeod, Mayor
INFORMATIONAL MEMORANDUM
Finance and Governance Committee
Brandon Miles, Director, Government Affairs and Strategic Initiatives
Thomas McLeod
October 21, 2024
SUBJECT: Lodging Tax Funding Request: City of Tukwila, Seattle Seawolves
Partnership
ISSUE
Review of a lodging tax funding request from the City of Tukwila Mayor's Office for funds to
support the 2025/26 Partnership with the Seattle Seawolves.
BACKGROUND
The City collects a 1% lodging tax on certain qualifying overnight stays in paid accommodations
(hotels/motels/Airbnb) in the City. State law limits the use of these funds to tourism promotion'.
There is currently just over $1 million in lodging tax funds available for use.
The City's Lodging Tax Advisory Committee (LTAC) reviews all requests for use of lodging tax
funds. LTAC then forwards a list of recommended applications to the City Council for its review
and consideration. If LTAC does not recommend an application be funded, that application is
not forwarded to the City Council. The City Council may approve or deny any of the applications
recommended by the LTAC. The City Council may also approve an application and increase or
decrease the dollar amount awarded2.
The City accepts applications on a rolling basis, with the LTAC reviewing requests monthly.
Pending Applications
At its October 11, 2024, meeting, the LTAC reviewed and sent forward to the City Council an
application by the City of Tukwila for the 2025/26 Seawolves Partnership. LTAC recommends
approval of the funding request.
i RCW 67.28.080 (6) defines "tourism promotion" as "...activities, operations, and expenditures designed to
increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the
purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism
promotion agencies; and funding the marketing of or the operation of special events and festivals designed to
attract tourists."
2 On August 17, 2016, the Washington State Attorney General's Office issued an informal opinion regarding
whether a municipality could change the dollar amounts recommended by the local lodging tax advisory
committee. Specifically, the informal opinion states:
"When awarding lodging tax revenues pursuant to RCW 67.28.1816(2)(b)(ii), a municipality may award amounts
different from the local lodging tax advisory committee's recommended amounts, but only after satisfying the
procedural requirements of RCW 67.28.1817(2), according to which the municipality must submit its proposed
change to the advisory committee for review and comment at least forty-five days before final action on the
proposal."
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INFORMATIONAL MEMO
Page 2
72
1. City of Tukwila, 2025/26 Seawolves Partnership (Not to Exceed $180,000 ($90,000
in 2025 and 2026).
The City of Tukwila is requesting lodging tax funds to partner with the Seattle Seawolves for the
team's 2025/26 seasons. The Seattle Seawolves is a professional rugby team in Major League
Rugby (MLR). The team trains and plays all of its home games at Starfire Sports in Tukwila. The
Seawolves are the most successful and dominate team in MLR. The team has won two MLR
Championships. Rugby as a whole is growing in popularity in the United States and is popular
in Seattle.
In 2024 total home attendance for the Seawolves at Starfire was just over 31,000 people.
The Seawolves also have a very strong digital following and a growing brand identity in the
Seattle metro region. Through the Experience Tukwila digital accounts, the City has done some
limited campaigns with the Seawolves to promote both the Seawolves and the City.
The City has had an ongoing partnership with Seawolves since 2022. In 2023/24 the City
provided a total of $150,000 to the Seawolves for a two year partnership. The proposed 2025/26
partnership largely carries on the same benefits the City will receive from the Seawolves. One of
the biggest benefits the City receives is having the City's name located on the back of the
Seawolves home, away, and alternate kits. The City's ongoing goals with the partnership with
the Seawolves include:
1. Drive Heads in Beds. Tukwila hotels will be the official hotel for away teams for the
2025/26 seasons.
2. Drive More Traffic to Area Businesses. Drive more people to area businesses, such as
restaurants, entertainment activities, and other hospitality type businesses.
3. Building the Tukwila Brand. The Seawolves have a strong and growing brand in the
Seattle region. Additionally, the Seawolves have a very strong brand following by
millennials and families, part of the City's overall target audience for branding. The City's
internal brand essence is "Accessible Fun." The Seawolves games are easily
"accessible fun." The games are reasonably priced, fun, and safe for families.
4. Rugby Community. The City also has an opportunity to build a rugby brand. Like we
have done for soccer, Tukwila could be known as the epicenter of soccer in the Pacific
NW. Supporting the Seawolves can help attract more rugby matches to the City. In 2021
our relationship with the Seawolves resulted in introductions to the Rugby 7 organizers
and the XV Series, both of these activities called Tukwila home for their matches. The
Seawolves have also brought international friendly matches to the City.
LTAC Recommendation on Application: Do Fund
Staff Recommendation on Application: Do Fund.
FINANCIAL IMPACT
The total request will not exceed $180,000 over the two-year period ($90,000 per year). The
six -year Tourism Financial Plan has a total of $175,000 ($350,000 over the total two year
period) allocated per year for sponsorships.
2025 Tourism Six -Year Financial Plan Allocation
Sponsorships:
$175,000
Seattle Seawolves (Pending)
($90,000)
Remaining Sponsorship
Funds:
$85,000.00
INFORMATIONAL MEMO
Page 3
2026 Tourism Six -Year Financial Plan Allocation
Sponsorships:
$175,000
Seattle Seawolves (Pending)
($90,000)
Remaining Sponsorship
Funds:
$85,000.00
RECOMMENDATION
Staff recommends that the Committee approve the pending funding requests and forward to the
November 4, 2024, consent agenda. Staff also requests permission to place the future funding
agreement, that implements this funding request, on a future consent agenda, without the need
to bring the contract to a committee.
ATTACHMENTS
1. Lodging Tax Application, City of Tukwila, Seattle Seawolves
2. Experience Tukwila x Seawolves 2024 Recap
3. Six Year Financial Plan
73
74
Application to the City of Tukwila for Use of 2024 Lodging Tax Funds
Event or Activity Name (if applicable):
2025/2026 Seattle Seawolves Partnership
Amount of Lodging Tax Requested:
Not to Exceed $180,000 ($90,000 in 2025 and
2026
Applicant Organization:
City of Tukwila
Federal Tax ID Number:
91-6001519
Mailing Address:
Office of the Mayor
6200 Southcenter Blvd
Tukwila, WA 98188
Primary Contact Name:
Brandon Miles
Primary Contact Phone:
206-431-3684
Primary Contact Email Address:
Brandon.Miles@Tukwilawa.gov
Check all the service categories that apply to this application:
Tourism promotion or marketing.
Operation of a special event or festival designed to attract tourists.
Operation of a tourism -related facility owned or operated by a non-profit organization.
Operation and/or capital costs of a tourism -related facility owned by a municipality or a public
facilities district.
Check which one of the following applies to your agency:
Non -Profit (Note: Attach a copy of your current non-profit corporate registration from the
Washington Secretary of State Office)
Municipality
For Profit Corporation
I am an authorized agent of the organization/agency applying for funding. I understand that:
• I am proposing a tourism -related service for 2021. If awarded, my organization intends to enter
into a services contract with the City; provide liability insurance for the duration of the contract
naming the City as additional insured and in an amount determined by the City; and file for a
permit for use of City property, if applicable.
• My agency will be required to submit a report documenting economic impact results in a
format determined by the City.
Signature: /s/ Date: October 8, 2024
75
1) If an event, list the event name, date(s), and projected overall attendance.
The City of Tukwila is requesting lodging tax funds to partner with the Seattle Seawolves for the team's
2025 and 2026 seasons. The Seawolves are a professional rugby team in Major League Rugby (MLR).
The team trains in Tukwila and plays all its home games at Starfire Sports. The Seawolves are the most
successful and dominate team in MLR rugby, having played in multiple championships games and
winning two of them. Rugby as a whole is growing in the United States, with the US set to host the
World Cup in 2031 for men's and 2033 for women's.
The City provided $40,000 in funding in 2022 and $150,000 over two years for 2023 and 2024. Staff is
requesting a total of $180,000 ($90,000 per year) through 2026 to execute a sponsorship agreement
with the Seawolves..
The Seawolves have a very strong digital following and a growing brand identity in the Seattle metro
region. Through Experience Tukwila digital accounts, the City has done significant campaigns and posts
to highlight the team, rugby, and the City. Moving forward staff wants to start planting the flag that
Tukwila is "Rugby City USA."
In 2025 and 2026 the City would partner with the Seawolves on initiatives that focus on three distinct
areas:
1. Drive Head in beds. Tukwila hotels will be the official hotel for away teams for the 2022 and
2023 seasons.
2. Drive More Traffic to Area Businesses. The Seawolves have been very supportive of
promoting the City via its own social media channels. We have done cross promotion with
Experience Tukwila and the Seawolves to promote Tukwila businesses and events.
3. Building the Tukwila Brand. The Seawolves have a strong and growing brand in the Seattle
region. Additionally, the Seawolves have a very strong brand following by millennials and
families, part of the City's overall target audience for branding. The City's internal brand
essence is "Accessible Fun." The Seawolves games are easily "accessible fun." The game are
reasonably priced, fun, and safe for families.
In 2023/2024 the City received significant exposure on all the Seawolves social media and
TV. The City's name is also on the backdrop for the Seawolves and used for media
interviews for the players and coaches.
Another fun feature is that the City has branding directly on the team's jerseys. This
provides great earned media exposure for the City.
4. Rugby Community. The City also has an opportunity to build a rugby brand. Like we have done
for soccer, Tukwila could be known as the epicenter of soccer in the Pacific NW. Supporting
the Seawolves can help attract more rugby matches to the City. In 2021 our relationship with
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76
the Seawolves resulted in introductions to the Rugby 7 organizers and the XV Series, both of
these activities called Tukwila home for their matches. We want to work to known as Rugby
City USA.
2) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
Both, both directly and indirectly by building a rugby brand
3) Describe why visitors will travel to Tukwila to attend your event/activity/facility.
The Seawolves have been playing in Tukwila since the team was founded. In 2024 a total of
31,387 attended preseason, regular season and post season matches at Starfire. In the past years
the City has partnered with the Seawolves to bring international matches and club matches to the
City.
4) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or internationally).
Regionally. Most fans are located within the Greater Seattle region. Home games may also
produce a small number of traveling fans from throughout the United States. These homes
games would also generate hotel stays by the away team.
Besides attendance at games, the City is also hoping to get branding exposure with the Seawolves
5) Describe the prior success of your event/activity/facility in attracting tourists.
The Seawolves have shown the ability to bring fans to the City. In 2019 year the City partnered with
the Seawolves on two international matches. Homes games are well attended. This year the
Seawolves hosted two playoff matches at Starfire.
6) If this your first time holding the event/activity/facility provide background on why you think
it will be successful.
N/A
7) Describe the media strategy you employ to promote your event/activity/facility to attract
overnight and/or day tourists? Please list any digital or print media (newsletters, e-blasts,
social media, etc.) your agency uses or intends to use to promote your event/activity/facility.
The City will utilize Experience Tukwila and the Seawolves digital and social media for promotion.
The City will bring in additional partners and these partners would be required to also promote
various events, such as the fan day event or viewing parties. Seawolves matches are streamed
online and shown on TV last year these games brought significant brand exposure to the City.
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77
8) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
Various ways, through digital media and by hosting specific events.
9) Is the City able to use your digital and print media for collaborative marketing?
Yes
10) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
All events will be promoted as being in Tukwila. Additionally, the City will get special
recognition in various mediums.
11) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism -related service, provide an estimate of (annual
estimates):
a.
Overall attendance at your proposed event/activity/facility.
40,000 per year.
b.
Number of people who will travel fewer than 50 miles for your
event/activity.
90%
c.
Number of people who will travel more than 50 miles for your
event/activity.
10%
d.
Of the people who travel more than 50 miles, the number of people
who will travel from another country or state.
Approximately
200 per year.
e.
Of the people who travel more than 50 miles, the number of people
who will stay overnight in Tukwila.
Approximately
200 per year.
f.
Of the people staying overnight, the number of people who will stay
in PAID accommodations (hotel/motel/bed-breakfast) in Tukwila.
200 per year.
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78
g. Number of paid lodging room nights resulting from your proposed
event/ activity/facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
400 per year.
12) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc?.
These are estimates based upon a variety of factors, including fan attendance at games, fan
attendance at special events, overnight stays by the away teams, etc. The numbers provided are
for estimated in person attendance and do not include media and social media exposure.
13) Are you applying for lodging tax funds from another community? If so, which communities
and in what amounts?
No.
14) Are you applying funding from Seattle Southside Regional Tourism Authority (SSRTA)? If so, in
what amount?
No.
15) What is the overall budget for your event/activity/facility? What percent of the budget are
you requesting from the City of Tukwila?
The City is requesting $180,000 ($90,000 for each year for this sponsorship).
16) What will you cut from your proposal or do differently if full funding for your request is not
available or recommended?
We would not be able to have a paid sponsorship with the Seawolves.
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed by the City's Lodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City of Tukwila
6200 Southcenter Blvd
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79
Tukwila, WA 98188
Or,
Brandon.Miles@Tukwilawa.gov
Questions?
LTAC Contact:
Brandon J. Miles
(206) 731-9071
Brandon.Miles@Tukwilawa.gov.
Form Updated: January 5, 2021
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Conceptual Scope of Services (Not Final)
A. City logo on lower back of all Seawolves player jerseys for the 2025 and 2026 seasons.
B. Non -Exclusive use of Seattle Seawolves marks for advertising and promotional purposes.
C. Co -branded media Step & Repeat used for matchday fan zone activations, local/regional match
broadcasts, and media interviews.
D. Presenting sponsor of one (1) Seawolves home match:
a. Presenting sponsor benefits include:
i. Promotion of game on regional/local match broadcast, including "Presented by"
with City's name and tourism mark exposure.
ii. Social media post leading up to the match with City's tourism mark and tag.
E. One (1) TV billboard per local/regional home match broadcast (includes 6 seconds of copy and
tourism mark exposure).
F. Location for all 2025 and 2026 home matches shall be listed as "Tukwila" and not reference
Seattle.
G. A lodging establishment within the City of Tukwila, chosen by the Contractor, shall serve as the
official hotel for all visiting teams.
H. The City and Contractor shall issue a joint press release highlighting the extension of the
partnership.
I. City listed on Contractor's partner page with logo and copy.
J. Five (5) Seawolves jerseys with Experience Tukwila logo on back for City use.
K. Five (5) one -hour player appearances.
L. Subject to space availability and limitations as determined by the City, Contractor shall use the
City billboard at West Valley Hwy and S. 180t' St. to promote Seawolves matches. Contractor is
responsible for designing any digital ad on the billboard and shall place the City's tourism mark
on the display ad.
M. Provide one social media post highlighting the City's partnership and support for the Seawolves
and rugby.
N. With final approval from the Seawolves, the City can issue a novelty "Hunting Licenses" to fans.
The license may allow for discounts at area businesses. Seawolves and City shall jointly agree in
writing to any businesses included in the promotion.
O. The City may use the term "Home of the Seattle Seawolves" in its marketing and promotion
activities.
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jersey saw a 74% increase in SMV and an
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Situated south of Seattle, Tukwila is the metro area's most accessible, affordable, and multicultural
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Selected Valuation Dates: October 1st, 2023 - September 9th, 2024
Broadcast impression data is available for most national and regional networks for seasons starting in 2023 and beyond
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Sponsor Media Value
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Full Media Value
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MEDIA VALUE BREAKDOWN
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$500
$448
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Social SMV: $989
Exposures: 97
Social Posts: 86
Social Impressions: 976K
Video Views: 42.2 K
Engagements: 12.9 K
Social Distribution
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Player
Away Account
League
Broadcast SMV: $62.8K
Exposures: 1.5 K
Broadcasts:
Broadcast Impressions: 21.2M
Broadcast Distribution
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National
Other
Away
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Top Placements
Performance based on combined sponsor media value for broadcast, streaming, and social
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Duration
Impressions
Video
ViewsValue
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Social Post
Count
Broadcast
Count
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Avg MVP
Full Media
Value
Sponsor
Media
1
Kit Sponsor
1.5K
7.2K
20.9M
31.5K
2.8K
17
19
20.9M
24%
$223.7K
$51.5K
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14
1K
0
9
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$7.3K
$3.9K
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159
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$2.1K
$983
L-Bar
Broadcast
Graphic
3
78
0
0
0
II
.,
75%
51.1K
$811
Keyword Text
Exposure
63
0
712.7K
10.8K
8.3K
63
::
712.7K
14%
$4K
$578
8
Social
Branded
Content
11
0
139K
0
1.5K
11
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29K
312;.
5753
82 5
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Feature
2
18
0
0
0
0
1
50'c
3258
:3'7''9
10
Hashtag Text
Exposure
6
0
31.7K
.0
285
6
0
3: 7K
21?'o-
r
`154
330
We have added impression data for some broadcasts. Currently, Broadcast impression data is available for most national and regional networks for seasons starting in 2023 and beyond
September 1st, 2023 - September 5th, 2024
rel o
3
CO
op
Account & Network
Breakdown
(O� Top Instagram Accounts by SMV
Account Handle
Post Count Impressions
Video Views
Sponsor MV
@seawolvesrugby
42
132.5K
15.9K
$441
@usmlr
2
37.4K
12.2K
$50
@dannykriel
1
2.9K
0
$7
@houstonsabercats
1
1.5K
0
$2
CTop Facebook Accounts by SMV
Account Handle
Post Count Impressions
Video Views Sponsor MV
@SeawolvesRugby
20
759.2K
6.2K
$446
@usmlr
1
6.8K
2.9K
$1
@HoustonSaberCats
1
1.9K
820
$1
X Top X Accounts by SMV
Account Handle
Post Count Impressions
Video Views Sponsor MV
@SeawolvesRugby
14
28K
381
$31
@usmlr
1
3K
1.1K
$3
Q Top Youtube Accounts by SMV
Account Handle Duration (sec) Video Views Sponsor MV
@Major League Rugby
3
955
$2
d, Top TikTok Accounts by SMV
Account Handle Post Count Impressions Video Views Sponsor MV
@majorleaguerugby
1
1.5K
1.5K
$5
@seawolvesrugby
1
324
324
$0
Top Broadcast Accounts by SMV
Network
Broadcasts
Exposures
Dura(seeo
) n
Impressions
Sponsor MV
The Rugby Network
19
574
3.8K
0
$15.6K
Fox Sports 2
5
147
759
0
$13K
FOX
1
55
252
17.5M
$12.1K
Fox Sports 1
2
65
348
3.1 M
$8.7K
Fox 13 Plus
9
288
2.3K
0
$7.4K
September 1st, 2023 - September 5th, 2024
relo
Facebook
VS ANTHEM RC
STARTING YV
t 'i
111 I •
111
it 2 II
05/02/2024
e fj Instagram
Impressions Engagements Full Media Value
62,151 201
$199
Sponsor
Placements
AVG MVP
Total SMV
Experience
Tukwila
2 placements
33%
$129
VS ANTHEM RC
STARTINRit is
XV
40 it it
05/02/2024
Impressions Engagements Full Media Value
4,368 482
$147
Sponsor
Placements
AVG MVP
Total SMV
Experience 2 placements
Tukwila
Xx
0114kwila
VS ANTHEM RC
STARTING XV
ft 2
@SeawolvesRugby 05/02/2024
Impressions Engagements Full Media Value
3,404 56
$22
Sponsor
Placements
AVG MVP
Total SMV
33% $95 I Experience
L Tukwila
Social
Branded
Content
50%
$11
September 1st, 2023 - September 5th, 2024
relo
0
0
E Facebook
06/27/2024
62 (] Instagram
Video Views Engagements Full Media Value
3,832
117
$45
Sponsor
Placements
AVG MVP
Total SMV
Experience
Tukwila
tukwila -
Keyword
12%
$5
06/27/2024
co Xx
Video Views Engagements Full Media Value
6,939
Experience
Tukwila
592
$287
Placements
AVG MVP
Total SMV
tukwila -
Keyword
14%
$40
J11
cp
@usmlr 08/22/2024
Video Views Engagements Full Media Value
1,126
285
$87
Sponsor
Placements
AVG MVP
Total SMV
Experience
Tukwila
Kit Sponsor 11%
$3
September 1st, 2023 - September 5th, 2024
rein
Top Social Videos
fAirn Oa
c' TikTok
@majorleaguerugby 08/23/2024
60
Video Views Engagements Full Media Value
1,485
252
$74
Sponsor
Placements
AVG MVP
Total SMV
Experience Kit Sponsor 11%
Tukwila
$5
O YouTube
@Major League Rugby 08/22/2024
6'
Video Views Engagements Full Media Value
955
26
$30
Sponsor
Placements
AVG MVP
Total SMV
Experience Kit Sponsor 43%
Tukwila
$2
September 1st, 2023 - September 5th, 2024
relo
N
Top Performing Broadcasts by SMV
"17-
7TtkWih
$14,000 -
$12,000 -
$10,000 -
$8,000 -
$6,000 -
$4,000 -
$2 , 000 -
$0
12,910
8,752
5,605 5,407
3,896 3,590
2,276 2,076
I
Top Broadcasts
1
Seattle Seawolves vs New England FreeJacks (08-04-2024) - FOX
2
Seattle Seawolves vs. Dallas Jackals (07-28-2024) - FS1 and FOX 13+
3
Seattle Seawolves vs. San Diego Legion (07-21-2024) - FS2
4
Rugby FC Los Angeles @ Seattle Seawolves (06-22-2024) - FOX 13+
5
Dallas Jackals @ Seattle Seawolves (04-05-2024) - FS2
6
Seattle Seawolves @ Rugby FC Los Angeles (04-14-2024) - FS2
7
Seattle Seawolves @ San Diego Legion (06-29-2024) - FS2
8
Seattle Seawolves @ Dallas Jackals (05-19-2024) - ROOT SPORTS
9
San Diego Legion @ Seattle Seawolves (03-02-2024) - FOX 13+
10
Utah Warriors @ Seattle Seawolves (06-09-2024) - FOX 13+
September 1st, 2023 - September 5th, 2024
relo
Seattle Seawolves vs New England FreeJacks (08-04-2024)
RIGHTSHOLDER SPONSOR PLACEMENT
Seattle Seawolves Experience Kit Sponsor
Tukwila
Network
Exposures
Duration
Impressions
SMV
2 Networks
108 492 17.2M $12.2K
Charlotte Anthem @ Seattle Seawolves (05-03-2024)
RIGHTSHOLDER SPONSOR PLACEMENT
Seattle Seawolves @ Utah Warriors (03-16-2024)
RIGHTSHOLDER SPONSOR PLACEMENT
Seattle Seawolves Experience Press Backdrop Seattle Seawolves City of Tukwila Clock Wrap Logo
Tukwila
Network
Exposures
Duration
Impressions
SMV
2 Networks
4
306
0
$1.3K
Center
Network
Exposures
Duration
Impressions
SMV
3 Networks
3
387
0
$1.2K
September 1st, 2023 - September 5th, 2024
relo
0
SEATTLE SEAWOLVES + EXPERIENCE TUKWILA 2024
YoY Seawolves Social Media, Email, and SMS Growth f o tr in a e
In 2024 we have seen the following growth in
social media metrics:
• 288% increase in audience size
• 2,361% rise in engagement
- 2,296% surge in impressions,
totaling -40,436,246
Significant follower growth across
platforms:
o Facebook: +431 followers
o Instagram: +4,257 followers
o Linkedln: +442 followers
o X: +244 followers
YouTube: followers
In 2024 we have seen the following
growth in email and SMS metrics
Total Contacts through SMS:
26,406 [up 11° from last
gear]
0 Email Impressions:
812,724
0 SMS Impressions:
20,562
SEATTLE SEAWOLVES + EXPERIENCE TUKWILA 2024
2025 Major League Rugby Plans
Projected 2025 season schedule:
Preseason — Mid January thru early February.
Regular season, playoffs and championship — Mid February thru late June.
An Waft
Eight [8] home regular season matches per team [sixteen [16] total regular
season matches per team].
All 2025 matches will be nationally or regionally televised, as well as
streamed globally.
SEATTLE SEAVVOLVES + EXPERIENCE TUKVVILA 2024
SEAWOLVES.RUGBY
Tourism Funding, Six Year Financial Plan
DRAFT - Updated March 3, 2021
Working Draft Update 2023 Actuals 2024 Budget 2024 Projected (Unaudited) % Difference 2025
Tourism Revenue
Lodging Tax
Federal Indirect Grants:
Local Grants & Other Payments:
Interest and Other Earnings:
Total Revenues:
Tourism Expenses
Marketing, Sales, and Sponsorships
Sponsorships
Small Events
?Hence Tukwila, Branding and Marketing, Visitors
World Cup Planning and Activation
Business Attraction and Promotion
Sub Total:
Special Projects (Previosuly COVID Response)
Showare Sponsorship
Station Domination (SSRTA)
Sub Total:
Destination Development
Wayfinding Plan Development and Installation
Art Investments
Tukwila Pond
Sub Total:
General Administration
Salary and Benefits
City Overhead Charge
Administrative
Sub Total:
Total Expenditures:
Beginning Fund Balance:
Ending Fund Balance:
Notes
$ 971,162 $
$ 44,000 $
$ 122,651 $
$ 1,137,813 $
750,000 $
20,000
20,000
790,000
$ 130,000
$ 15,000
$ 190,000
$ 50,000
$ 30,000
$ 280,180 $ 415,000
$ 15,000
$ 15,000
$ 93,001 $
$ 26,493 $
$ 11,203 $
$ 130,697 $
$ 410,877 $
100,000
75,000
175,000
101,850 $
27,818 $
30,000 $
159,668 $
764,668 $
785,000
125,000
910,000
412,000
115,917
27,818
12,750
156,485
568,485
4.67%
525.00%
15.19
- 0.72%
- 100.00%
- 100.00%
13.81%
0.00%
- 57.50%
- 1.99%
- 25.66%
2026 2027 2028 2029 2030 Totals, '24-'30
$ 900,000 $ 1,000,000 $
900,000 $
900,000 $
$ 20,000 $ 20,000 $ 20,000 $ 20,000 $
$ 920,000 $ 1,020,000 $ 920,000 $ 920,000 $
$ 175,000
$ 15,000
$ 200,000
$ 250,000
$ 30,000
$ 670,000
$ 175,000
$ 15,000
$ 200,000
$ 500,000
$ 30,000
$ 920,000
175,000
15,000
200,000
30,000
420,000
950,000 $ 1,000,000 $
20,000 $ 20,000 $ 245,000
970,000 $ 1,020,000 $ 6,680,000
$ 175,000 $ 175,000
$ 15,000 $ 15,000
$ 210,000 $ 210,000
$ $
$ 30,000 $
$ 430,000 $ 430,000
30,000 $
175,000
15,000
210,000
$
30,000 $
430,000
6,435,000
1,050,000
90,000
1,230,000
750,000
180,000
3,712,000
$ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 90,000
$ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 90,000
100,000
75,000
175,000
200,000 $ 100,000
40,000 $ 40,000
- $ 600,000
240,000 $ 740,000
$ 150,000
$ 40,000
$ 600,000
$ 790,000
$ 150,000
$ 40,000
$ 600,000
$ 790,000
$ 150,000
$ 40,000
$ 600,000
$ 790,000
$ 850,000
$ 275,000
$ 2,400,000
$ 3,525,000
$ 71,954 $ 78,490 $ 80,845 $ 83,270 $ 85,768 $ 88,341 $
$ 29,209 $ 30,669 $ 31,000 $ 32,000 $ 33,000 $ 34,000 $
$ 30,000 $ 30,000 $ 30,000 $ 31,000 $ 32,000 $ 33,000 $
$ 131,163 $ 139,159 $ 141,845 $ 146,270 $ 150,768 $ 155,341 $
$ 991,163 $ 1,314,159 $ 1,316,845 $ 1,381,270 $ 1,385,768 $ 1,390,341 $
$ 2,342,419
N/A
$ 3,069,355
$ 3,410,870
$ 3,339,707
$ 3,045,548
$ 2,648,703
$ 2,187,433
$ 1,771,665
$ 3,069,355
N/A
$ 3,410,870
$ 3,339,707
$ 3,045,548
$ 2,648,703
$ 2,187,433
$ 1,771,665
$ 1,401,324
This document does not bind the City to provide funds nor does it authorize any funding. All use of lodging tax funds must be approved by LTAC and the City Council through an application process.
The blue shaded cells indicate updates to what was intially approved.
Salary/Benefits for Business Relations Manager is split 75/25 between general fund and lodging tax and is estimated to increase 3% annually after 2026.
The City overhead charge is charged to all special funds. It recoups the cost to the general fund to support the lodging tax fund. It includes facilities, technology, legal, accounting, and record keeping services and is estimated to increase 3% annually after 2024.
The totals include the budgeted 2025-2030 and the projected actuals for 2024.
Updated:
BJ M
10/7/2024
604,585
217,696
198,750
1,021,031
8,348,031
108
Revenue Tracking
2022
Lodging Tax
Jan. $ 40,491
Feb. $ 49,604
Mar. $ 54,086
Apr $ 61,742
May $ 77,836
Jun $ 94,654
Jul $ 100,000 Forecasted
Aug $ 100,000 Forecasted
Sep $ 75,000 Forecasted
Oct $ 35,000 Forecasted
Nov $ 35,000 Forecasted
Dec $ 35,000 Forecasted
Total: $ 758,414
109
110
City of Tukwila
City Council Finance & Governance Committee
Meeting Minutes
October28, 2024 - 5:30 p.m. - Hybrid Meeting; Hazelnut Conference Room & MS Teams
Councilmembers Present: De'Sean Quinn, Chair; Tosh Sharp, Jovita McConnell
Staff Present:
I. BUSINESS AGENDA
Brandon Miles, Aaron BeMiller, Marty Wine
A. Lease Agreement: Sound Cities Association
Councilmember Quinn announced he would recuse himself from this item due to his status
as SCA Board member.
Staff is seeking approval of a lease agreement with Sound Cities Association to continue use
of office space in the 6300 Building through 2026 in the total amount of $57,684.00.
Committee Recommendation
Majority approval. Forward to November 4, 2024 Regular Meeting.
B. Lodging Tax Application: 2025-2026 Seawolves Partnership
The Lodging Tax Advisory Committee has recommended funding the City of Tukwila's request
for $180,000 to continue the Seattle Seawolves Partnership through 2026.
Committee Recommendation
Unanimous approval. Forward to November 4, 2024 Regular Consent Agenda.
C. Development Agreement: Vietnamese Martyrs Parish
Staff is seeking Council approval of a Development Agreement with the Vietnamese Martyrs
Church to allow installation of a sculpture exceeding the zoning height standard.
Committee Recommendation
Unanimous approval. Forward to November 4, 2024 Regular Meeting for Public Hearing.
MISCELLANEOUS
The meeting adjourned at 5:54 p.m.
Committee Chair Approval
111