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Home My WebLink AboutCAP 2012-04-23 Item 2C - Reports - 2011 Parks and RecreationCity of Tukwila Jim Haggerton, Mayor INFORMATIONAL MEMORANDUM TO: Mayor Haggerton Community Affairs and Parks Committee FROM: Rick Still, Parks and Recreation Director DATE: April 18, 2012 SUBJECT: 2011 Parks and Recreation Annual Report ISSUE The 2011 Parks and Recreation Annual Report demonstrates how the department meets the City's mission and core values. BACKGROUND The Parks and Recreation Department has been developing an annual report similar to the attached document since 2009. The report includes interesting statistics, program and event reviews, division accomplishments and a citizen spotlight. In addition to the annual report, the Recreation and Events Divisions each produced a 2011 recap. Those recaps offered a thorough analysis of 2011, some of that information is in the 2011 Department report and those documents are attached for reference. DISCUSSION Information only RECOMMENDATION Information Only ATTACHMENTS 2011 Parks and Recreation Annual Report 2011 Recreation Division Recap 2011 Events Division Recap 47 W g a s g 201 01 ANNUAL REPORT Director's Message 1 Events 2 Golf 3 Parks 4 Recreation General Programs 5 Recreation Youth Teens 6 Recreation Facilities 7 Recreation Seniors 8 Tukwila Pool 9 Volunteers 10 F, Director's Message The staff at Tukwila Parks and Recreation (TPR) are a group of exceptional individuals, all of whom contribute their unique skills and talents to the department. Most of our staff have received specific training in Parks and Recreation management, and several staff engage in a wide variety of recreational and leisure pursuits outside of their jobs. Individually and collectively, they walk the walk, and talk the talk of Parks and Recreation they truly make me proud. ni �r::Farks.dn Riknn f ion.:: The Events Division and many TPR staff members, along with a solid volunteer base, is what makes events in Tukwila successful! 2011 was a clear example of teamwork with the introduction of three new mini- events. These events took the place of the traditional one day Tukwila Days Event. The mini events created more opportunities for partnerships, offered more opportunities for citizen engagement, and added to Tukwila's vibrant and healthy quality of life. uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu° Events u uuuuuuuuuuuuuuuuuuuuuuiVVVVVVVVVVVVVVVVVVVVu, XX SUMMER at Foster Golf Links During the summer, the golf course is capable of entertaining 350 golfers per day. The course opens as early as 5:30 AM and closes as late as 10:00 PM. The age range of customers ranges between six and ninety -six. Foster is known as a great course to learn' on yet it provides a challenge for the seasoned golfer too. Local men's and ladies clubs play competitive golf each week. Foster Golf Links also hosts several business tournaments that are fun and social in nature. Walk this Way.... League Play The Average Golfer steps 52 times on g p Foster Golf Links caters to after work league each green. A day with three hundred play" from April through September. Up to golfers on the course equates to 15,600 120 golfers access to the course after work by steps per green, multiply that by 18 breaking up the front and back nine Over 20 greens and the total number of steps different leagues play Monday, through during a busy, summer day equals Thursday, amounting to about 6,200 rounds of 280 steps! The Golf Maintenance golf. In 2011, $124,368 was generated from staff "is tasked with keeping the grass on i thos p g g la ociated with league play e' reens g hey ht� at 1 8 inch in. 4 C e 2 i $27 in olf bal M, 15,. 720 o Balls wer so in 011 total I sales ��M' r' 'a r�r�ur .W r"'*",n f iii 0"r A g F O �T,5 4171 I. 'K 'mf k.,,^ A4 5 Tukwila Park is Tukwila's oldest City Park. Before the park was developed, the land was used by a local herder to graze his goats; the land was also a t @rP�„ popular place for residents to cut their Christmas trees! (Tukwila Community of o Crossroads) Below are photos of Tukwila Park during its original 1935 development along with recent photos taken from a similar location. 21 53 YOUTH/TEEN BASKETBALL w AP n,� CAMP WKWILLY Resident Non Resident Non Resident Total Resident Fee Participation Fee Participation Participatii 2009 105.00 370 105.00 606 976 2010 115.00 280 115.00 666 946 2011 130.00 251 145.00 438 689 ADVENTURE CAMP Resident Non- Resident Non Resident Total Resident Fee Participation Fee Participation Participatio 2009 120.00 107 120.00 295 402 2010 130 .00 76 130.00 261 337 4 2011 145.00 48 160.00 147 195 TEEN CAMP Resident Non Resident Non Resident Total Resident Fee Participation Fee Participation Participati 2009 S 24.00 126a 24.00 155 n,� Recreation Facilities The Tukwila Community Center is an ideal location for business meetings, community group gatherings, and family affairs. In 2011 Staff coordinated 1,522 rental bookings at the Community Center! Tukwila Business vs. Non Tukwila Business Use Comparison 201' Tukwila '`5,955 Tukwila, 114 No Tuh $52,108 Pu `q In 2011 TCC Staff Accommodated: 2011 What types of businesses rent the TCC 2010 Non -F $7,315 111 )n- At $4,613 Where are TCC business renters coming from? Tukwila $6,955 Tacoma o $2,405 11 9 Weddings 12 Birthday parties 4 Memorials 5 Retirements 339 Large meetings or events 664 Small meetings 101 Picnic Shelter Rentals 24 Pea Patch Plot bookings Other unique rentals: Cat shows NW Grocers Shows Karate Competitions Gymnastics Championships 3day Coin Show PNW Locksmith Convention 1000 person vaccination clinic Senior Programs Citizen Spotlight Audrey Davis Duwamish Curve Cafe h44wit?a Pooe, 2011 Aftemd aHCe 96,960 Total Visits 9,671 Drop ins: lap, family public swim 157 Facility Rental Contracts 56,519 Facility Rental Attendance The pool is utilized by unique organizations 'for practices and/or training. For example,' the Seattle Synchronized Swimming Club practices at ,pool and' has hosted several regional rneets'in Tukwila's water! Recently," a member of the' club was appointed to the US Olympic Syncro team! We'll have to keep our eyes on her during the 2012 g' Ames in London. The photo to the right is of Alaska Airlines emploYees, The airline utilized the pool in 2011 for water'res'cue dril'Is. s r swims d des h 20 W Excelence through Service! Volunteers are the fabric of our Community, they are a network of dedicated individuals who exemplify service and make Tukwila Community a better place to live. The City 's Volunteer Program coordinates this network and provides opportunities to engage citizens, organizations and businesses in volunteer activities and service projects throughout Tukwila. Opportunities range from delivering meals to homebound senior citizens, coaching a youth basketball team, organizing a food drive, or working hard within a park restoration project creating opportunities for citizens to serve is a value driven service the Volunteer Division is proud to manage. Several community restoration 9,731 projects occurred throughout hours of 2011 Volunteers included service school children, Tukwila businesses, and many�' committed citizens. The outstanding work these�� volunteers completed can be seen at Duwamish RiverbOnd Hill, Codiga Park, Tukwila Pond �r Park, and along the Duwamish /Green River Trail. 9,731 hours of service volunteered in 2011! n0ri1'11'y1� 1i a f� lll� nit he 0 )s eat\ o ns r en ta� vecr a� and Park and? ve'P�� ro Playing in Pa helps to keep families moving! O SWIMMING PROGRAMS BUILD y engt�� SELF- CONF IDENC'E' str Parks and recreation is a catalyst for the Swim programs helps people p ublic to recreate and be healthy. recuperating from injuries to relax and exercise! Playing in Parks keeps us young! r s I Increase Parks and Recreation provides opportunities l v want to expand their experiences. to all who Playing golf is something all generations in a family can share! Playing in parks is Fundamental! Parks and Recreation provides a place for the community to come together. B(`( "1'(`"l,t1011 progi'(11111 Playing golf is a good way to spend time with friends. (1111liclies co1111111111ity Parks and Recreation provides a higher quality of life! involvement! Peayime iN par4s Aceps 4ids to ase fAcir irtagimatiom! PLAYING IN PARKS BRINGS PEOPLE TOGETHER Parks and Recreation provides opportunities for Partici people to feel better and create lifelong memories. pro to g in a aches s pre Progra wire Volunteering makes you feel good! erv'n a life gskill. p and Recreati Playing GOLF is relaxing creates fun outside of ti! an d brings peo ple togeth Parks and Recreation is the Playing in parks is FUN! soul of a community. Recreation programs help shape quality leaders for tomorro 0 CL Z CL C N CL ID (D O. rr O� 0 rt rt (D O 3o O C. O. O, N N O 3 a o ol 2. C O 3 S N (D rt z N fD TUKWItA m TUKWItA PAR K S R.F CR E ATI 0 REM and Recreation is a key contributor to livable communities and helps make Tukwila a place that people want to live and stay. Recreation programs and activities provide a wealth of positive benefits for people, their development, and overall community health. There are numerous studies citing these benefits, which include Physical Mental Health, Social Importance, Cultural Significance, and Economic Value. The City of Tukwila Parks and Recreation provides programs, activities, and services that are close -to -home, low -cost, and readily available. These programs and services improve a community's Quality of Life, meet the needs of the community, and offer the following advantages: Reduce Obesity and Diminish Risk of Chronic Disease Reduce Crime Unite Families Strengthen Community Improve Quality of Life Promote Stewardship Support Seniors Develop Youth 2011 was a challenging year for the City trying to recover from certain budget projections and adjusting to new ways of doing business. Through a lengthy and thorough budget process, City -wide reductions yielded a budget expenditure reduction of 14.2% for the Recreation Division. To achieve this, a number of cuts occurred including FTE reduction from 15.5 to 12 (22.5% reduction through 2.0 Administrative Support Assistants, 1.0 Recreation Program Specialist, and 0.5 Recreation Program Assistant); Extra Labor reduced by $73,939, Supplies reduced by $17,694, Other Services reduced by $5,517. Additionally, Recreation revenue expectations increased by over $165,000 (nearly 21 Combined Expenditure reductions and Revenue increase resulted in net impact of over $470,000. In response to Council Direction at the July 6, 2010 City Council Regular Meeting, the Recreation Division worked to implement 4 elements. First, the Division revised fees to increase Cost Recovery while recognizing the issue of pricing participants out of a program. The challenge to this is finding the price point that meets the Increased Cost Recovery benchmark while minimizing participant loss in a community where most Seniors are on fixed incomes and nearly 80% of students are on free /reduced lunch. It's worth noting that Recreation Budgeting differs from other Departments. When a program does not meet registration levels, it's cancelled and there are only minimal (or perhaps no) Direct Costs associated with the program. Similarly, no revenue is realized. Increased Cost Recovery can be achieved by reducing costs, increasing participation, increasing fees, or a combination of all three. Cost reduction was achieved through the budget process and on -going cost containment measures. Increasing participation is nearly always a goal in Recreation because that means that we are able to positively impact the lives of more people. In 2010, many programs were at or near capacity. In 2011, we found that many activities and programs had declining participation levels. Based on customer feedback, the primary factor in participant loss were fee increases that were implemented to increase Cost Recovery and meet revenue 'Leave all theaftetnoon fotexetcseand goals. As a result of higher fees, fewer people are able to af- recreation, wh chateasnecessatyasteadiny. ford the program or service, and subsequently, our programs wi rathetsayrrrote necessaryhecausehea th s served fewer people. Due to lower participation levels in 2011, there was less revenue and fewer expenditures, which woHh mote than le4twng. resulted in the Recreation Division giving $110,000 in unspent Thomas Jefferson expenditures back the General Fund. Secondly, Council Direction guided the Division toward a priority ranking of City subsidies for Recreation programs and services. It was recommended that Youth and Teen programs have the most subsidy (least Cost Recovery), followed by Senior Programs, General Programs, and finally Rentals to include as best effort to achieve Full Cost Recovery (see Figure 1). The report will show Cost Recovery rates for a couple of different measures. Please see page "Reference" on page 15 for description of different Cost Recovery levels. 4v Rentals c�. Figure 1: Cost Recovery Model Next, Council indicated that Non Residents should pay more than residents for recreation programs and services. In 2011, the Recreation Division implemented a Non Resident Fee Schedule for programs and activities. It is a sliding scale based on the resident rate, with the non resident rate between 10 25% higher. Lastly, the Recreation Division was asked to consider Rental Rates and Policies for public, non profit, and other City department use of the Tukwila Community Center. To obtain the desired the Cost Recovery of near 100 most rental rates were increased. See page 12 for impact of modified rates. The Division implemented these elements with mixed success. In most cases, we have accomplished these goals, however, challenges remain. This report will recap 2011 in each program area and will attempt to show each program area's activities, changes that happened in 2011 as part of the cost reductions, cost recovery, and things we are looking forward to in 2012. fua, safe place for chi /cjren 4,7d family to be everyfhing from educational,, sports, daycare, waterpark, movie nights, teen activity... couldgo o n an on. 663,,. outh programs through Tukwila Parks and Recreation provide the community with excellent recreation activities that help unite families and improve the quality of life for our youth. With the increased youth obesity, participating in recreation programs helps combat this epidemic through active play. Our youth programs also provide positive youth development both personally and socially to every child that participates in our programs. 75% of our youth leaders are past participants who returned because of the value that recreation had in their life and their desire to pass that along and have a similar impact for the next generation. 2011 YOUTH PROGRAMS Before and Afterschool Program Camp Tukwilly (Summer Day Camp) Dr. Seuss Night No School Day Camps Playground Program Special Events Summer Sack Lunch Winter Break Camp Fright Night Parents Night Out Pre- School Spring Break Camp Summer Sports Camps Youth Teen Basketball League CHANGES IN 2011 Camp Tukwilly (Summer Day Camp) The Resident fees were increased by $15 /week (13% increase) along with the implementation of a new Non Resident fee. As a result of the fee increase, participation declined from an average of 94 kids /week in 2010 to only 69 kids per week in 2011 (27% decrease in participation). Fright Night The Free Fright Night event was eliminated from the 2011 budget. Due to the size of this event, Recreation worked with the Special Events division and Parks Commission to help make the event happen. Additionally, we charged a fee to help offset the cost of the event. This event typically sees attendance near 900 for a free event. In 2011, there were nearly 600 (33% decrease in participation). �tufi� \1 c TUKWItA B A R K S R. F .'IreE AT C) Preschool Due to union negotiations and budget reductions, the pre school instructor was laid of in August 2011. The Department did not have other FTE resources to trans- fer to the program and due to existing labor agreements we were unable to contract or hire extra labor and the Program was cancelled. Spring Egg Hunt The Free Spring Egg Hunt event was eliminated from the 2011 budget. Youth Teen Basketball Washington State Department of Revenue now requires that we charge sales tax for this activity. Budget reductions resulted in a number of measures to reduce costs we no longer provide coaches shirts, trophies or basketballs to each kid, and we reduced the number of games. Participation in the league is down by about 50 kids (13% decrease in participation). 032ir aECodEaV DIRECT COST +PROGRAM +PROG. OH +DIV OH' COST 120% 100% REVENUE 80% $207,881 $315,676 $333,188 $535,702 $211,602 bu% 102% I 67% I 64% 1 40% I Cost Recovery I 40% DIRECT Cost Recovery for 2011 Youth Programs was 102 TOTAL Cost Recovery for 2011 Youth Programs was 40% RESIDENT PARTICIPATION TOTAL RESIDENT 8,744 7,857 90% °Parks and ReCAe tion gives some PhCe for the kids to enjoy themselves 20% 0% LOOKING FORWARD TO 2012 Playground Program Because of the value this program has in the community, we are adding a 4th day of the week as well as 2 weeks. Camp Tukwilly (Summer Day Camp) Non Resident fees are expected to remain the same as 2011, and we are rolling back the Resident fee to 2009 rates to make the Camp more accessible to residents. Partnerships Continuing to partner with other organizations to provide programs, activities, and services for youth. These partnerships include other service organizations and the Tukwila School District. 6'5 By Direct Program Program Total Cost OH LOOKING FORWARD TO 2012 Playground Program Because of the value this program has in the community, we are adding a 4th day of the week as well as 2 weeks. Camp Tukwilly (Summer Day Camp) Non Resident fees are expected to remain the same as 2011, and we are rolling back the Resident fee to 2009 rates to make the Camp more accessible to residents. Partnerships Continuing to partner with other organizations to provide programs, activities, and services for youth. These partnerships include other service organizations and the Tukwila School District. 6'5 TUKWItA v aw i. W ashington State Department of Health reports that in 2008, 25% of 10th graders were either obese or overweight. The activities offered by Tukwila Parks and Recreation help to combat this growing epidemic by getting teens active and moving around. We provide teens with creative and uplifting activities that offer a constructive alternative to crime and develop teens into positive community members. We serve as advocates, mentors, and role models for teens that lead to a strengthened community, and improved quality of life. 2011 TEEN PROGRAMS Adventure Camp (Summer Day Camp) Counselor -In- Training Friday Late Night Special Pops Program Summer Kick -off Festival Teens for Tukwila 'The kid pt-ograrr7sai-e .3noI keep Teen Summer Camp my son on his best hehavio,-" Up All Night Hoop Tournament CHANGES IN 2011 Adventure Camp The Resident fees were increased by $15 per week (12% increase) along with implementation of a new Non Resident fee. As a result of the fee increase, the participation declined from an average of 34 kids per week in 2010 to only 19 kids per week in 2011 (44% decrease in participation). Friday Late Night Funding for Friday Late Night was reduced in 2011 by nearly 45 The Raikes Grant and level of volunteer involvement has allowed us to continue running this program at the same service level. Although the fee increased to $2, participation in this program is at an all -time high. Teen Summer Camp During the budget process, funding for Teen Summer Camp was reduced in 2011 by nearly 85 As a result, staff had to get creative in programming. Rather than offer a full 5 day per week program for teens, we took the best and most popular component of the 2010 camp and programmed for a 2 day per week trip camp. To meet the Cost Recovery and Revenue goal, the fee was increased. The fee proved to be too high and only 2 of the 20 trips went. The participation decreased from an average of 23 kids per week in 2010 to 1.4 kids per week in 2011 (94% decrease). Revenue declined in 2011 by $27,381 compared to 2010. DIRECT COST +PROGRAM COST $54,340 $112,019 69 33% +PROG. OH' +DIV OH' $141,144 $226,933 26% 16% 70% REVENUE 60% s o $37,227 40°% Cost Recovery 30 DIRECT Cost Recovery for 2011 Teen Programs was 69 20°% TOTAL Cost Recovery for 2011 Teen Programs was 16% 10% 0% RESIDENT PARTICIPATION TOTAL RESIDENT 2,923 2,094 72% LOOKING FORWARD TO 2012 Survey —based programming We surveyed Tukwila Teens to help us with our summer programming. We received great feedback with 126 responses, 93.7% residents. Based on the survey results, we are making plans to extend our Friday Late Night program into the Summer months, as well as adding some Wednesday evening activities. TeenVenture Camp We have re- structured our Summer Camp Program to be more responsive to the needs of the community. TeenVenture Camp is a re -brand of Adventure Camp. Adventure Camp was for grades 5 -6. The new TeenVenture Camp is for 6 -8. Teen Room Re- programming some of the rooms at Tukwila Community Center will lead to the ability for the Division to offer a Teen Room. Teen activities are becoming a greater community need and we are experiencing record level of participation in the Friday Late Night, and input from teens for more activities. Direct Program Program Total Cost OH m TUKWItA \L PARKS l' Ire E TI r s elf( variety of programs and services are offered by the City that contributes to the quality of life for adults over 50 years old as they age in our community. These programs and services reduce obesity and diminish risk of chronic disease through health, fitness, and wellness activities. They strengthen community by offering socialization and life -long friendships. They provide life -long learning experiences, information and assistance, and in some cases, life or death services. 2011 SENIOR PROGRAMS Classes Friday Van Service Hikers Pet Food Bank Red Hat Volleyball League Duwamish Curve Cafe Health Nurse Meals on Wheels Pinochle /Bridge e Trips Events "You h ?ve, gre .3 t senior center with goon} activities" CHANGES IN 2011 Duwamish Curve Cafe Due to budget reductions, the service level of this program was reduced from 3 days to 2 days, and meets on the 2 most popular days of the week Tuesday and Thursday. Co -Ed Softball Resident participation has dwindled over the years as residents either move away from Tukwila or pass along. Due to lack of resident participation and budget reductions, this activity is no longer funded through the general fund. Staff worked to secure team sponsorships to enable them to continue to enjoy the activity. Men's Softball Tukwila has had a team in the Puget Sound league since 1981, and has had as many as 4 teams in this league. Although many players have since moved away from Tukwila, they still wanted to represent Tukwila. They compete all over the U.S. in tournament play, all with Tukwila proudly on their uniform. However, due to lack of resident participation and budget reductions, the activity is no longer funded through the general fund. Staff worked with the teams to secure sponsor funding to enable them to continue to enjoy the activity, albeit no longer representing Tukwila. Square Dance Due to low attendance, lack of resident participation, and budget reductions, this activity was eliminated. Spring Volleyball Tournament Due to lack of resident participation, this activity was eliminated. Staff worked with a group of player volunteers who organized and ran the event themselves. Staffing As part of the 2011 budget process, 1.OFTE Recreation Program Specialist was eliminated from the Senior Program. Trips Events In 2009 and 2010, we offered 56 trips events per year. Due to budget reductions for 2011, we offered 32 trips events, a 43% reduction in service. �tpfi' \1 c0scir RECOVERY DIRECT COST +PROGRAM COST +PROG. OH' +DIV OH' $108,938 $172,670 47% 30% $185,962 $298,991 28% I 17% I RESIDENT PARTICIPATION TOTAL RESIDENT 7,031 3,128 44% 1, i love the Seniof pt-ogP.?ms especially the lunch progrwn m i volleyb .311 50% 45% REVENUE 40% 35% 30% $51,414 25% Cost Recovery I 20% 15% 10% 5% 0°% LOOKING FORWARD TO 2012 Survey -Based Programming We have surveyed Senior program participants to help us program future activities. We have received great feedback and will be using the results to help guide future programming Vial of Life We are working with Tukwila Rotary, a local Senior, and Medic One to provide a Vial of Life to all Senior program participants to log medication for emergency personnel. Partnerships Continuing to partner with other organizations to provide programs, activities, and services for adults over 50. These partnerships include other Senior Centers and Cities for trips, sports leagues, and services. Resident participation of 44% is attributed to these partnership that we have with other cities Tukwila runs the volleyball league which attracts participants from surrounding cities. DIRECT Cost Recovery for 2011 Senior Programs was 47 TOTAL Cost Recovery for 2011 Youth Programs was 17% ii Direct Program Program Total Cost OH LOOKING FORWARD TO 2012 Survey -Based Programming We have surveyed Senior program participants to help us program future activities. We have received great feedback and will be using the results to help guide future programming Vial of Life We are working with Tukwila Rotary, a local Senior, and Medic One to provide a Vial of Life to all Senior program participants to log medication for emergency personnel. Partnerships Continuing to partner with other organizations to provide programs, activities, and services for adults over 50. These partnerships include other Senior Centers and Cities for trips, sports leagues, and services. Resident participation of 44% is attributed to these partnership that we have with other cities Tukwila runs the volleyball league which attracts participants from surrounding cities. DIRECT Cost Recovery for 2011 Senior Programs was 47 TOTAL Cost Recovery for 2011 Youth Programs was 17% m TUKWItA \L PARKS l' Ire E TI u �b� ..n, 1 ale�,h, 4 ccording to the Washington State Department of Health, 62% of Washington adults are either overweight or obese in 2009. The programs offered by Tukwila Parks and Recreation provide a great opportunity for adults and all ages to participate in healthy activities, improve quality of life, learn new skills, and strengthen community by bringing together folks from different backgrounds. 2011 GENERAL PROGRAMS Adult Sports Leagues Classes for all ages (Dance, Fitness, Cultural, Special Interest, Martial Arts) Fitness Room Open Gym Basketball Open Gym Volleyball Racquetball "Barks and Recreation providesgreatand low cost f tVdy ad vrties all year round My daughter loves to CHANGES IN 2011 Co -Ed Softball League (Adult) As a result of budget reductions and lack of resident participation, this league was eliminated. Fitness Room /Racquetball The Fitness Room and Racquetball Courts are available to the public during the normal operating hours of the Community Center. Due to overall funding and staffing reductions, the operating hours at the Tukwila Community Center were reduced by 1.25 hours per weekday, and 2 hours on Saturday (seasonally) for a total of 8.25 hours per week. Therefore, the Fitness Room and Racquetball Courts are available for fewer hours. Sports for Hunger Volleyball Tournament Due to budget reductions, this program was eliminated. Turkeyball Tournament Due to budget reductions, this program was eliminated. Volleyball League (Adult) Adult Volleyball League plays during normal operating hours at the Tukwila Community Center. Due to the reduction in Operating Hours (see Fitness Room /Racquetball above), the league has been re- structured and fees adjusted accordingly. cOscir R R V E RV 1 160% DIRECT COST +PROGRAM +PROG. OH +DIV OH' REVENUE 1 120% 1dd °fo 00 $101,994 $145,805 $177,461 $285,324 $142,211 139% 9 98% I 8094 I 50% Cost Recovery I 6 60°f° DIRECT Cost Recovery for 2011 General Programs was 139 4 40% TOTAL Cost Recovery for 2011 General Programs was 50% 2 20 d% RESIDENT PARTICIPATION TOTAL R RESIDENT 23,703 1 14,099 5 59% atx LOOKING FORWARD TO 2012 Offer new activities such as Kickball, Indoor Tennis Lessons, more fitness activities Direct Program Program Total Cost OH Partnerships Continuing to partner with other organizations to provide programs, activities, and services. These partnerships include working with Starfire on a soccer program, Sports Authority for special offers for our league participants, and other. �tpfi' \1 �n �iul0 opp o m TUKWItA \L PARKS l' Ire E TI 111! 7 )Rental programs offered by Tukwila Parks and Recreation provides managed and maintained spaces for the community, visitors, and businesses. Wonderful opportunities exist to unite families, strengthen their community, improve business relations, and promote stewardship of community resources. In 2011, there were: 1,522 rental bookings at Tukwila Community Center 11 event /trade shows 664 small meetings 339 large meetings /receptions Nearly 500 other type events. 130 rental bookings for Athletic Fields 101 rental bookings for Picnic Shelters 24 bookings for Pea Patch plots 2011 RENTAL PROGRAMS Athletic Field Rentals Pea Patch Program at Riverton Park Picnic Shelter Rentals Tukwila Community Center Rentals Tukwila Community Center Operations "Thank you for you, excellent record keeping and efforts to keep our costs low so that we can pass that along to our c.?regivvs 201f PSHS Caregivers Conference CHANGES IN 2011 Processes We have streamlined our rental set -up process to be more efficient. Rental Use Policies Based on council direction, rental policies for non profit and other City Department use of TCC were reviewed and updated. Service Level on Saturday Due to budget and FTE staffing reductions, we no longer provide rental booking services on Saturday. Booking space at TCC is limited to Monday— Friday. Staffing As part of the 2011 budget reductions, 3.OFTE assigned to the daily front desk operations was reduced to 1.OFTE. This led to a reduction in operating hours by 1.5 hours per day Monday through Friday, and minor re- organization of division. TCC Rental Fees Based on council direction, the Rental Fees were reviewed and updated. In most cases, the fees increased. As a result, we had 15% less bookings at TCC. Based on customer response, the primary reason for groups and events selecting to rent at another facility was based on the fee. 032ir RECOVERV DIRECT COST +PROGRAM +PROG. OH +DIV OH' REVENUE COST $123,773 $131,860 $184,995 $297,437 $286,138 f 2319 1 c I 217% 1555' 96% I Cost Recovery DIRECT Cost Recovery for 2011 Rental Programs was 231% TOTAL Cost Recovery for 2011 Rental Programs was 96% RESIDENT PARTICIPATION TOTAL RESIDENT 85,899 38,291 45% �4 250% 200% 150 5S 4 4 4 100 la a 50% 0% Direct Program Program Total Cost OH LOOKING FORWARD TO 2012 Implementation of rental survey to measure satisfaction results along with encouraging return use. Survey will also capturing economic impact information on rental events (hotel stays, etc.). Implement additional revenue generating services, such as chair service and linen service. ,73 TUKWItA P a creation Division has implemented the strategies to reduce expenses as outlined earlier (budget reductions, etc.). Additionally, the Division has attempted to meet Council direction by revising fees to increase Cost Recovery while recognizing the issue of pricing participants out a program. Figure 2 below compares the Cost Recovery Model as outlined by Council vs. both the actual Direct Cost Recovery and Total Cost Recovery. MODEL REVENUE DIRECT COST 2007 814,447.65 TOTAL COST (7 77 7 „t,/ 3 f U' II �1 Rentals 250% 2,008,482.67 2009 772,535.93 120% 2010 1,932,307.43 2011 718,390.44 1 Figure 3a: Historic, 200M loo° 1 `1 Genera ao ovl i J 150% 60% Senors I 1 i 100 M1 .M1 .M1 40% Youth 1 So% g Y 20% m "t I' 1171)�j Ii.l'9 °J'iiii Youth Teen Sensor General Rentals Total Youth Teen Senior General Rentals Total Figure 2: Cost Recovery Information The Non Resident Fee Schedule was implemented, and the Division has reviewed and evaluated rental rates, and implemented new fees and policies. The Division has attempted to contain costs, and reduce the liability to the General Fund Subsidy. Figures 3a 3b below shows the reduction in spending, and historical information on expenditures, General Fund Subsidy and Cost Recovery (CR) since 2007. As you can see from the figures below, the Recreation Division's General Fund Subsidy has decreased 25% since 2007, and Cost Recovery has increased. GF SUBSIDY REVENUE EXPEND. 2007 814,447.65 2,050,322.94 2008 803,362.38 2,008,482.67 2009 772,535.93 1,991,394.61 2010 818,958.77 1,932,307.43 2011 718,390.44 1,644,620.36 Figure 3a: Historic, GF SUBSIDY CR 1,235,875.29 39.7% 1,205,120.29 40.0% 1,218,858.68 38.8% 1,113,348.66 42.4% 926,229.921 43.7% III Data $2,500,000.00 $2,000,000.00 $1,500,000.00 mom REVENUE EXPEND. $1,000,000.00 „u,KK.a, w.w.,.,, „M „M GF SUBSIDY $500,000.00 S- 2007 2008 2009 2010 2011 Figure 3b: Historical Data Graph ;r'II 74, Total Resident Participation across all Programs is 51 and can be attributed to a Program I Res couple of things. First, the perception for many people is that Tukwila is considered a Youth I 90% regional Park and Recreation system. The factors that contribute to this include the close proximity of Tukwila to surrounding neighborhoods and cities, the influx of Teen I 72% employees into Tukwila during the daytime based on the business opportunities, and Senior I 44% the fact that Tukwila is located at the confluence of two of the largest freeways in the General I 59% State. Secondly, we have intentionally partnered with other Cities to offer programs, Rentals 45% such as Special Populations Program and Senior Volleyball. Additionally, our Senior TOTALI 51% resident participation rate has changed as folks move away from Tukwila but return for Senior Recreation Programs as these activities tend to be more relationship- based. Resident Participation As a result you get more non residents attending programs The Recreation Division takes great pride in representing the City's Mission and Core Values, particularly in preserving and enhancing a vibrant and healthy quality of life by providing caring, effective and efficient service. The challenge is to meet the needs of the community while recovering costs. Increasing Cost Recovery has led to higher fees which has resulted in lower participation as families are not able to afford programs and therefore we are reaching less of the community. REFERENCES 1 Direct Cost includes all direct cost to run an activity (extra labor, supplies, professional services, and FT implementation) Z +Program Cost in addition to Direct Cost, includes FT planning and FT evaluation 3 +Program OH in addition to Program Cost, includes meetings, trainings, and other program overhead costs 4 +Total Cost in addition to Program Overhead, includes FTE leave (sick, vacation, jury, etc.), costs associated with registra- tion, marketing, division administration I x "I"U KW I L A PARKS RECRINTI 1 &N 20'-'- Community Specia- Events Recap Presented by: Tracy Gallaway Volunteer Events Superintendent Tukwila Parks Recreation Department T I A 'M' E E i! w� a Co, ,,v4: ru, t Ce,- "We., w a, www�,� 11 u 77 r: 66 ee 7= ^,'�q,1'�i y ,yr U�UL�xwx BACKYARD WILDLIFE FESTIVAL Tukwila Community Center May 14, 2011 This purpose of this annual event is to help educate and inspire Tukwila and our surrounding community to wel- come wildlife like birds, butterflies, and others into our backyards, garden and communities. In 2011 this event featured local gardener (and celebrity) Ciscoe Morris as our keynote speaker, on how to attract and support wild- life through garden and landscape practices, and creating and preserving wildlife habitat in our region. More than 200 people attended his presentation. This fun event is great for gardeners of all skill levels, in- cluding kids. It's brimming with wildlife friendly activities, an arts and crafts marketplace, community and educa- tional exhibitors, a recycled art show, Guided Bird Tour with the Rainier Audubon Society and the Certified Back- yard Habitat Garden Tour. Major partners for this event include: City of Tukwila Tukwila Parks Recreation Seattle Southside Visitor Services Puget Sound Energy National Wildlife Federation REI, Inc. King Conservation District Rainier Audubon Society The City of Tukwila has been the home of the Backyard Wildlife Festival since the beginning and with good rea- son! Tukwila became the first city in the State to become a certified Community Wildlife Habitat and only the fourth in the country to achieve such an honor. Tukwila Community Center 12424 42nd Ave. S. Tukwila, WA 206 768 -2TCC www.tukwilawa.gov w RE MN&tiiiW'SPIll... mry &WW �`A`'u TUKWItA .....a.ssew»xuwuw� Backyard Wildlife Festival Event Dav Activities Art Show Demonstrations Educational Exhibitors Food Booths Garden Tour Guided Bird Tour Hands On Arts Crafts Kids Passport Activity Music Entertainment Recycled Art Show Roving Entertainers Speakers Vendor Marketplace Expenditures 2010 Actual 2011 Actual Extra Labor 1,104 1,557 Supplies 3,207 1,686 Professional Services 4,074 2,487 Advertising Printing 7,010 8,808 Rental Equipment 1,078 993 Other 50 Totals 16,523 15,531 Revenues Vendor Fees 390 240 Concession Sales 215 237 Sponsorship 500 SSVS Funding from LTAC 14,763 13,974 Totals 15,868 14,451 Net Cost 655 1,080 P &R Staff (Planning Event Day) 17,252 6,657 Other City Staff (Police Fire) Estimated Event Attendance 750 1000 Estimated Resident Attendance (65%) 488 65 Cost Per Resident Attendance 37 12 RN 66 ee 7= ^,'�q,1'�i y ,yr U�UL�xwx arm Tukwila's Family 4 at Fort Dent Park An Independence Day Celebration July 4, 2011 Tukwila's Family 4 at Fort Dent Park is where our community goes to celebrate Independence Day! We were pleased to provide free and safe event full of fun for the entire family. 2011 activities began at 6 and included a large kid's area with activi- ties such as inflatable bounce houses, slides, a mo- bile game area and a special area just for pre- schoolers, Tukwila Tot Spot, full of age appropriate activities and arts crafts projects. The event also had an entertainment stage featuring two perform- ers. Community members showed up early, some be- fore we arrived for set -up at 9am, and stayed late into the night. Food vendors were limited to con- venience food items. Additionally, there were four community groups and three commercial vendors with booths. The event concluded around 11 with a 25 mi- nute fireworks show. Event Co- Saonsored bv 4Culture NC Power Systems MW o RVI u Tukwila's Family 4th Event Dav Activities Fireworks Show Food Booths Kids Inflatable Area Stage Music /Entertainment Roving Entertainers Vendor Marketplace Hands On Arts Crafts Event Hours 2:00- 11:OOpm 6:00- 11:OOpm Expenditures Extra Labor Supplies Professional Services Advertising Printing Rental Equipment Other Revenues 2010 Actual 2011 Actual 1,611 1,308 9,903 2,504 36,019 22,063 101 3,396 2,664 Totals 51,030 28,539 Vendor Fees 3,050 1,700 Concession Sales 964 160 Sponsorship 5,100 1,500 Totals 9,114 3,360 Net Cost 41,916 25,179 P &R Staff (Planning Event Day) 19,683 10,290 Other City Staff (Police Fire) 7,430 5,646 Estimated Event Attendance 5000 5000 Estimated esiden Attendance (80%) 4000 4000 Cost Per Resident Attendance 17 10 M Elm Tukwila Kid's Festival Cascade View Community Park June 18, 2011 The Tukwila Kid's Festival was held at Cascade View Park. Despite a rainy day we had a large crowd. Most people came from the surrounding neighborhood. There were 20 community booths which featured information, giveaway items and kid friendly activities. Event highlights included Tukwila Soccer Club distributing free shoes donated by a local relief organization, the Library Game Station bus provided by King County Library System, face painting and hands on arts craft activities provided by the Camp Tukwilly Day Camp Staff, vocal entertainment by the Brian Vogan Band and Marimba music by local musician Ed Hartman. Local residents and commer- cial vendors were on hand selling a variety of items for kids. Event Co- Saonsored bv 4Culture King County Library System x Tukwila Kids Festival Event Dav Activities Chalk Art Competition Kids Inflatable Area Vendor Marketplace Concessions Demonstrations Hands On Arts Crafts Roving Entertainers Expenditures Extra Labor Supplies Professional Services Advertising Printing Rental Equipment Other Revenues Vendor Fees Concession Sales Sponsorship SSVS Funding from LTAC Totals 2011 Actual 570 116 1,932 431 3,05C 360 400 Totals 760 Net Cost 2,290 x """UKWILA 66 'k. rA Tukwila Heritage Culture Celebration Tukwila Heritage Culture Center August 20, 2011 ,4TUKW I LAM R K S RECpUATION The Tukwila Community Heritage Celebration was held at the new Tukwila Heritage and Culture Center. The event included community vendors and exhibitors, a Goodwill Vintage Fashion Show, Classic Car Show (featuring cars from 1973 and earlier) and local entertainment by two area dance groups (Hula and Break Dance). Event Co-Sr)onsored bv Prevail Credit Union 91 92 TUKWILA ,S R Community Heritage Culture Celebration Event Dig Activities Concessions Classic Car Show Vendor Marketplace Demonstrations Hands On Arts Crafts Goodwill Fashion Show Roving Entertainers Exoenditures 2011 Actual Extra Labor 507 Supplies Professional Services 1,230 Advertising Printing 403 Rental Equipment 179 Other Totals 2,319 Revenues Vendor Fees 525 Concession Sales 28 Sponsorship 1,000 SSVS Funding from LTAC Totals 1,553 Net Cost 767 93 M 66 'k. ee Tukwila Touch -A -Truck Safety Emergency Preparedness Fair Foster High School Tukwila Pool Parking Lot September 24, 2011 Eauir)ment Disr)lays. Tukwila Fire Department Ladder Truck, Engine, Fire Boat Smoke House Tukwila Police Department Mobile Command Post, SWAT Equipment Vehicle, Bearcat Armored Vehicle, Patrol Car, Motor Cycle Tukwila Public Works Camera Truck Tukwila Parks &Recreation Dump Truck, Foster Golf Course Mower King County Water District #125 Service Truck Valley View Sewer District Vector Truck and Camera Truck Allied Waste Front Loader Garbage Truck Other Attractions Activities. Big Rig Fire House Bouncers Community Exhibitors Face Painting Arts Crafts Activities Touch -a -Truck Coloring Contest Roving Entertainment by Clownbuggie Roving Entertainment by Eric Haines (stilt walker) Event Co- Saonsored bv Cascade Water Alliance and 4Culture W U-9 Touch -A -Truck Safety Emergency Preparedness Fair Event Dav Activities Kids Inflatable Area Kids Coloring Contest Concessions Demonstrations Exhibitors Displays Hands On Arts Crafts Roving Entertainers Apenditures Extra Labor Supplies Professional Services Advertising Printing Rental Equipment Other Revenues Vendor Fees Concession Sales Sponsorship SSVS Funding from LTAC 203 20 925 Totals 1,148 Net Cost 1,688 P &R Staff (Planning Event Day) 2011 Actual 524 1,808 2,052 260 4 Cost Per Resident Attendance Totals 2,836 203 20 925 Totals 1,148 Net Cost 1,688 P &R Staff (Planning Event Day) 3,204 Other City Staff (Police Fire) 1,808 Estimated Event Attendance 500 Estimated Resident Attendance (80%) 4 Cost Per Resident Attendance 17 97 RX A �4 w i t1�911 '1y1 nnA N�tnrp,.. m CO h a] N Lo to M m O Ln O N N Co Co O 00 M:p rl 7 u Ln O N O N m r N O o r zt N O co N t c v O O O O r o o m o Ln co o N N O m in IM O m m c m Ln rf! 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