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Home My WebLink AboutReg 2012-05-07 Item 2B - Presentation - Strategic Plan with Berk ConsultingKe Strategic Plan Tukwila" F F njmi BER I( "Helping Communities and Organizations Create Their Best Futures" STRATEGY ANALYSIS COMMUNICATIONS Tu wila 111M. • 1111••.• •••111. k *OM,. \MO •• MIO• IgniiiiiWr N Why Create Strategic Plan? A process and a product that will establish a common understanding of: Your Situation: Strengths, challenges, constraints and opportunities. An inventory of what is uniquely Tukwila Your Vision: What you hope to achieve and the community's aspirations for the future Your Mission: the role of the City of Tukwila as an organization in helping to achieve the community's Vision Your Plan: Actions and investments necessary to achieve your Plan BERK's approach enables informed decision making & the creation of an actionable plan Analysis to provide the data and communicate trade-offs and choices Tailored information and engagements for members of the public, Stakeholder Committee, Staff Committee, and City Council Community building through dialogue A plan that is both aspirational and achievable A good plan establishes long-term strategy and directs short-term implementation '11I BERK STRATEGY ANALYSIS COMMUNICATIONS TUKWILA STRATEGIC PLAN • -P Factors That Will Influence Tukwila Strategic Plan Geography Located among South King County cities with a long, linear urban form City is made up of several distinct pockets of development Degree of neighborhood fragmentation is clearly driven by intersection of major freeways 2111 BERK STRATEGY ANALYSIS COMMUNICATIONS Burien 0.5 Mile Seattl A Tukwi1a`~ lot ent Land Use Category Single -Family Mobile Home Multi -Family Group Quarters Mixed Use Retail Commercial Office Transportation/Utilities Industrial Agriculture Recreation Open Space/Resource Other Parking Vacant Civic/Institutional TUKWILA STRATEGIC PLAN • 0) Factors That Will Influence Tukwila Strategic Plan Geography Located among South King County cities with a long, linear urban form City is made up of several distinct pockets of development Degree of neighborhood fragmentation is clearly driven by intersection of major freeways Broad Range of Potential Constituencies Residents, some of whom also work in the City BERK STRATEGY n ANALYSIS n COMMUNICATIONS Tukwila Residents Work Location Density High : 5 Low : 1 Bainbridge Island • LJ Tacoma 2 4 le Seattle Federal Way u rrS s -,r3 Ttukwila, 1, Kent rych >1 l if"? j 92) lob Redmond i y 4` -- Bellevue C Xi cI ( 'y: r 4n ri .il-- �. KING fl i � P 1 E.4- l L cl TUKWILA STRATEGIC PLAN • 00 Tukwila Community Geography Located among South King County cities with a long, linear urban form City is made up of several distinct pockets of development Degree of neighborhood fragmentation is clearly driven by intersection of major freeways Broad Range of Potential Constituencies Residents, some of whom also work in the City Workers, most of whom do not work in the City; and, !A BERK STRATEGY ANALYSIS COMMUNICATIONS Tukwila Workforce Home Location Density High - Low Bainbridge Island LJ Tacoma 4 2 Miles Seattle NI ro-0 Lil FY . -1--L-=-T 1 [ k k -' (- - --Jr- 'Y.'. -r- • -,go,"1 -I 1 '5 FLIT _rr V ., L__ 4ci ,, , cf r—r--: Redmondt 1--117' Tukwila ,J fi Kent federal \ Way I JL 11--'1CL4 I A 7- 41 I 17,5 I Bellevue clj • r ‘17 I Renton E, KING 555 TUKWILA STRATEGIC PLAN O The shape # t. Tukwila Community Geography Located among South King County cities with a long, linear urban form City is made up of several distinct pockets of development Degree of neighborhood fragmentation is clearly driven by intersection of major freeways Broad Range of Potential Constituencies Residents, some of whom also work in the City Workers, most of whom do not work in the City; and, Shoppers who come from a very wide area Diversity of Constituencies The City has become a much more diverse place in the last decade -2 BERK STRATEGY ANALYSIS COMMUNICATIONS INF Market Population: Electronics/Appliances Market Population: Apparel/Accessories Bainbridge Island Tacoma 2 4 1B les Seattle Federal Tuk a Kent 1/ Way rte. o PV �� I L PIE 17 --�� f L; t I .G ERedmond i-� 4, Bellevue raTI ^ 1 r e, -I neon Lr .f�i -- I `7-=1 L--, F, -1 KING TUKWILA STRATEGIC PLAN • N Key Participants City Council Engage Council early and at key points in the project: no surprises. Stakeholder Committee Reviews analysis and prepares for community engagement Absorbs community input and develops recommended Vision, Mission, and Strategic Action Plan, with input from City Council and City staff Promotes the process, ensures accountability, and champions the outcomes Staff Committee Contributes to materials for Stakeholder Committee meetings Contributes to community outreach efforts and strategy development Helps gain input from and buy -in by City staff The Community Share information: key findings from analysis Gather information: assets, challenges, aspirations, priorities ,11I BERK STRATEGY ANALYSIS COMMUNICATIONS IME asi r • e A • oir. it • eir ea Ns l uI, mow. _imp '414 . =.1 TUKWILA STRATEGIC PLAN • the Community Take a Multi -pronged Approach to Community Engagement Invite the community in: open houses Go out to the community: collaborate with community partners to reach community groups where and when they already gather Engage virtually: interactive project website and online surveys in multiple languages Engaging Diverse Communities Segment and tailor outreach strategies and content Leverage community partners Use engaging Explorations Build capacity for future engagements Engaging40„,,,41( with the wila commuanitT • Pictures and video submittals of favorite places, key assets, and Tukwila - defining scenes. • A video and/or poetry contest: Tukwila's best future. • Word cloud depictions of common descriptors. • Identify model/aspirational cities: I'd like Tukwila to be like... • Budgeting exercise: allocate limited resources across multiple budget categories. -1111 BERK STRATEGY ANALYSIS COMMUNICATIONS TUKWILA STRATEGIC PLAN • 0) Mission Strategic Action Plan Process BERK will guide the Stakeholder Committee and City Council through the process, acting as facilitator, analyst, and subject matter expert Collaborative strategy development, leveraging BERK's knowledge of what works within fiscal parameters The planning process should be a series of conversations that build upon one another :111 BERK STRATEGY ANALYSIS COMMUNICATIONS Economic Vitality • City's economic outlook and fiscal balance • Assess and plan for economic opportunities • Provide needed infrastructure improvements • Support for existing businesses • Attract new businesses to match community needs Livability & Community Character • Quality schools & educational opportunities • Parks, open space, trails & recreation • Environmental stewardship • Arts & culture • Community gathering spaces Opportunities for youth and family recreation Image & Identity • Sense of place & community • Unique & valued natural resources • Quality development & managed growth • High level of municipal service • Regional cooperation TUKWILA STRATEGIC PLAN • 00 Projer• Schedule COMMUNITY OUTREACH ADVISORY COMMITTEE MEETINGS STAFF WORK TEAM MEETINGS & BROAD STAFF ENGAGEMENT CITY COUNCIL WORK SESSIONS ANALYSIS & MAJOR WORK PRODUCTS Sast Updated 5/1/12 MAY JUNE JULY AUG lamliskuitiliggigthering & Community Visioning Community NM Open House 1 Collaborati - Outreach with Community Part ers & Online Survey -Mtg 1 -Mtg 2 • Mtg 1 • Mtg 2 Staff Survey Council Briefing * Presentation, Q&A, Desired Outcom-s Demogr.phic, Market & Fiscal Analysis Stakeho der Intervie s -Mtg 3 • Mtg 3 1 SEPT Develop Draft Plan -Mtg 4 • Mtg 4 Staff Engagement Meetings Work Session 1: S'tuation Assess- ment & Strategic Options Summary OCT NOV FinIan ■ °mmunity pen House 2 Collaborative Outreach with Community Partners & Onlin• Feedback f Situation Strategic Options Assessment Summafy J• -Mtg 5 • Mtg 5 Work Session 2: Recommended Draft Plan Public Review Draft -Mtg 6 Mtg6 Recommended Draft Plan Mtg 7 • Mtg 7 Adoption of Final Strategic Plan Final Draft Plan By July 31, input from the strategic planning process will TUKWILA STRATEGIC PLAN • be summarized to inform the City's budgeting process. N O Questi.. & Discussion Our questions for you: What do you think is the primary challenge facing Tukwila? What questions do you hope are addressed in this process? What would success in this project look like? What additional questions, comments, or direction do you have for us? Thank you! :111 BERK STRATEGY ANALYSIS COMMUNICATIONS TUKWILA STRATEGIC PLAN •