HomeMy WebLinkAboutLTAC 2025-11-14 Agenda PacketAGENDA
Lodging Tax Advisory Committee
11:30 A.M., Friday, November 14, 2025
Hybrid Meeting
The public can view and listen to the meeting with the information below or attend the meeting in person at
Tukwila City Hall (6200 Southcenter Blvd.), Hazelnut conference room.
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1. Welcome and Introductions
2. Review of Agenda
3. Approval of Minutes
a. October 24, 2025
4. Special Presentations
5. General Business
6. Pending Funding Requests
a. PacNW Tournament Rebate Incentive Program
i. ($20,000, 2026)
ii. ($20,000, 2027)
7. Announcements
8. Roundtable
9. Adjourn
Next Scheduled Meeting: When: TBD
Location: Hybrid
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
DRAFT
Lodging Tax Advisory Committee
Minutes
1:00 PM ( October 24, 2025
Hybrid Meeting
(Via Teams and at Hazelnut Conference Room at Tukwila City Hall)
Members Present:
Members Absent:
City Staff Present:
Others Present:
Chair Tosh Sharp, Jim Davis, Brian Jones, Jean Thompson
Miesa Berry
Brandon Miles, Derek Speck
Constance
Agenda Item
Action
Follow -Up
Welcome and Introductions
Chair Sharp called the meeting
to order at 1:01 PM.
None
Review of Agenda
Reviewed
None
Approval of Minutes of
August 1, 2025
October 10, 2025
Chair Sharp moved approval.
Motion passed 4-0.
None
Special Presentations
• None
None
None
General Business
• None
None
None
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
Pending Funding Requests
• World Cup 2026
Brandon, Jefri, Pete, Kris, and
Derek presented a request of
$2,199,053 from the City of
City staff will request budget
approval from the City Council.
Tukwila for events, destination
development, marketing, and
economic development for the
World Cup in 2026.
Brandon presented revisions to
the 6 year financial projections.
Jim, Brian, Jean and Tosh asked
questions about ROI, the six
year budget, ongoing
maintenance, whether the
improvements require
additional permanent staff,
and allowed uses of lodging
tax.
Jean moved approval. Brian
seconded. Motion passed 3-1.
Derek presented some options
for lighting for pedestrians and
cyclists under bridges,
interactive lighting at Westfield
and outdoor laser lighting and
received feedback. Some
members expressed concerns
about the interactive and laser
lighting and support for
permanent lighting for
pedestrians under the bridges.
Chair Sharp encouraged
everyone to share their
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
thoughts. Jim expressed his
thoughts on the proposal.
Announcements
None
None
Roundtable
Brandon noted the next LTAC
meeting may need to be
rescheduled.
Brandon to reschedule.
Adjourn
The meeting adjourned at 2:15
PM.
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
Staff Memorandum
Lodging Tax Advisory Committee Funding Request
Name of Applicant:
Seattle Southside Tourism Authority (dba Explore Seattle Southside) on behalf of PacNW Soccer.
Address:
100 Andover Parkway W, Suite 150,
Tukwila WA 98188
Total Funds Requested:
Not to exceed $20,000 in 2026
Not to exceed $20,000 in 2027
About the Applicant:
Explore Seattle Southside has submitted a lodging tax application on behalf of PacNW Soccer for their
Winter Classic Soccer tournament.
Funds Previously Awarded:
$28,170 was awarded for 2024; however, the 2nd weekend was cancelled and only $8,150 was paid at a
rate of $10 per actual room night. For 2025 the City awarded $12,910 in funds on the same per room
basis as 2024.
Funding Request Narrative:
PacNW Winter Classic soccer tournament is held annually over two successive weekends in January
(January 9-11 & 16-19, 2026 and 2027 dates are TBA) at Starfire Sports in Tukwila. The tournament
generated over 2,000 combined room nights for the two weekend tournament.
Starting in 2024 the City and Explore Seattle Southside begin to work with the event organizers to
shift hotel usage away from Renton, Seattle, Bellevue and other cities to the City of Tukwila. The
room rebate program has been successful. In 2025 over 80% of the rooms nights generated
during the first weekend of the tournament were in Tukwila and over 55% of the room nights for
the second weekend were in Tukwila, compared to just 33% in 2023.
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
Staff Comments:
The City will pay a commission of $10 per room night for both weekends in 2026 and 2027. All room
nights must be booked through Event Connect and all actualized room nights will be verified by Event
Connect. No commission will be paid on any room nights booked around the Event Connect platform.
Explore Seattle Southside will be required to validated the numbers provided by PacNW. This is a not to
exceed program, so if the room nights are not created, the City will not pay.
Consistency with Six Year Financial Model:
For 2026 and 2027 the Six Year Financial Plan shows the City spending $175,000 for sponsorship per
year, such as this.
2026 Tourism Six -Year Financial Plan Allocation
Sponsorships:
$175,000
Experience Tukwila
(Anticipated Request):
($15,000)
Seattle Seawolves (Approved)
($90,000)
PacNW Pending Request
(Pending):
($20,000)
General Operations
Sponsorship (Approved):
($15,000)
Remaining Sponsorship
Funds:
$35,000
2027 Tourism Six -Year Financial Plan Allocation
Sponsorships:
$175,000
Experience Tukwila
(Anticipated Request):
($15,000)
Seattle Seawolves
(Anticipated)
($90,000)
PacNW Pending Request:
($20,000)
General Operations
Sponsorship (Anticipated):
($15,000)
Remaining Sponsorship
Funds:
$35,000
City of Tukwila Staff
Recommendation to LTAC: Approval
City of Tukwila
6200 Southcenter Blvd.
Tukwila, WA 98188
Application to the City of Tukwila for Use of 2026 Lodging Tax Funds
Event or Activity Name (if applicable):
Amount of Lodging Tax Requested:
Applicant Organization:
Federal Tax ID Number:
Mailing Address:
Primary Contact Name:
Primary Contact Phone:
Primary
rim a r.�..ww, ...� �.._.- _......�
y Contact Email Address:
PacNW Winter Classic
$20,000 for 2026
City of Tukwila, Office of Economic
Development
20-8611780
100 Andover Parkway W, Suite 150, Tukwila
WA 98188
Pacific Northwest Soccer
, Todd Johnson, Ex
Dir
(425) 765-4468
execdir@pacnwsc.org
Check all the service categories that apply to this application:
Tourism promotion or marketing.
X Operation of a special event or festival designed to attract tourists.
Operation of a tourism -related facility owned or operated by a non-profit organization.
Operation and/or capital costs of a tourism -related facility owned by a municipality or a public
facilities district.
Check which one of the following applies to your agency:
X Non -Profit (Note: Attach a copy of your current non-profit corporate registration from the
Washington Secretary of State Office)
Municipality
For Profit Corporation
I am an authorized agent of the organization/agency applying for funding. I understand that:
• I am offering a tourism -related service for 2026 and 2027. If awarded, my organization intends to enter
a services contract with the City; provide liability insurance for the duration of the contract naming the
City as additional insured and in an amount determined by the City; and file for a permit for use of City
property, if applicable.
• My organization will be required to submit a report documenting economic impact results in a format
determined by the City.
On Behalf of PacNW Winter Classic:
Signature:'. :„ = Date:
I
Mark Everton, CEO
Seattle Southside Regional Tourism Authority
1) Describe your tourism -related activity or event.
PacNW Winter Classic soccer tournament is held annually over two successive
weekends in January (Jan 9-11 & Jan 16-19, 2026) at Starfire Sports. 2027 dates have
not been selected but it is highly likely to be the same consecutive weekend pattern.
The 2025 tournament brought over 600 amateur teams from 6 different states and a
record number of teams from Canada.
In 2025, 1,004 room nights were generated for weekend 1,with 83% of the total room
nights in Tukwila hotels and 1,291 for weekend 2 ( with 58% of the total room nights
in Tukwila hotels. Pac NW employed a strategic effort to relocate room nights from
Renton, Seattle, Bellevue and Federal Way and to Tukwila. This was a shift of 33%
more room nights booked in Tukwila compared to 2023*.
The goal is to maintain the shift in room nights set in place in 2024 & 2025, of
relocating room nights from Renton, Seattle, Bellevue and Federal Way to Tukwila
hotels.
*Comparison is to 2023 numbers is due to incomplete 2024 data due to Weekend 2, in
2024, being cancelled but based on Weekend 1, more hotels rooms were booked in
Tukwila. As a result of the effort by PacNW to promote Tukwila hotels, the capture
rate for Tukwila hotels was 75% of total room nights booked were in Tukwila hotels,
compared to 2023 capture rate of 49%.
1) If an event, list the event name, date(s), and projected overall attendance.
PacNW Winter Classic soccer tournament. Jan 9-11 & Jan 16-19, 2026.24,000+ attendees
2) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
Soccer tournament that generates overnight weekend stays from visiting teams
3) Describe why visitors will travel to Tukwila to attend your event/activity/facility.
Proximity to Starfire Sports
4) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or internationally).
Teams from Eastern WA, Canada, Idaho, Oregon, California, Nevada, Montana,
Colorado and Alaska participate.
5) Describe the prior success of your event/activity/facility in attracting tourists.
See # 1 above
Page 2 of 5
6) If this your first time holding the event/activity/facility provide background on why you think
it will be successful.
This event has been held for many years at Starfire.
7) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
PacNW controls which hotels bid on providing housing. The organizer can select
greater numbers of Tukwila hotels, if the hotels have capacity.
8) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
Tukwila is prominently displayed on all correspondence as it is the `home' field and
the organization's home.
9) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism -related service, provide an estimate of:
a. Overall attendance at your proposed event/activity/facility.
b. Number of people who will travel fewer than 50 miles for your
event/activity.
c. Number of people who will travel more than 50 miles for your
event/activity.
d. Of the people who travel more than 50 miles, the number of people
who will travel from another country or state.
e. Of the people who travel more than 50 miles, the number of people
who will stay overnight in Tukwila.
f. Of the people staying overnight, the number of people who will stay in
PAID accommodations (hotel/motel/bed-breakfast) in Tukwila.
Page 3 of 5
g. Number of paid lodging room nights resulting from your proposed
event/ activity/facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
2,000
10) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc?
Historical (2023-2025) data
11) What is the overall budget for your event/activity/facility? What percent of the budget are
you requesting from the City of Tukwila?
The request is to commission PacNW for 'generating' additional Tukwila room nights.
In 2023, 1,291 room nights were actualized.
In 2024, 815 room nights were actualized from weekend 1, while weekend 2 nwas
cancelled due to an ice storm. Weekend 2 was projecting 2,015 room nights prior to its
cancellation.
In 2025, 2,295 rooms were actualized.
This proposal is for 2 years, 2026 & 2027 budgeted not to exceed $20,000 per year.
The commission request payable to PacNW is for $10/room night actualized, capped
at $20,000 (2,000 room nights). There is no minimum room night requirement to
receive the $10/room night. All room nights must be booked through Event Connect
and all actualized room nights will be verified by Event Connect. No commission will
be paid to PacNW on room nights booked around the Event Connect platform.
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed by the City's Lodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City of Tukwila
6200 Southcenter Blvd
Tukwila, WA 98188
Or,
B nd
Page 4 of 5
Questions?
LTAC Contact:
Brandon J. Miles
(206) 431-3684
I u r doer .Miies � ��lcwv�A'ill re
!SLY,.
Updated: December 29, 2022
Page 5 of 5
Application to the City of Tukwila for Use of 2027 Lodging Tax Funds
Event or Activity Name (if applicable):
Amount of Lodging Tax Requested:
Applicant Organization:
Federal Tax ID Number:
Mailing Address:
Primary Contact Name:
Primary Contact Phone:
_..
Primary Contact EmaiAddress:
ress:
PacNW Winter Classic
20,000 for 2027
City of Tukwila, Office of Economic
Development
20-8611780
100 Andover Parkway W, Suite 150, Tukwila
WA 98188
Pacific Northwest Soccer, Todd Johns
on, Ex
Dir
(425) 765-4468
execdir@pacnwsc.
org
Check all the service categories that apply to this application:
Tourism promotion or marketing.
X Operation of a special event or festival designed to attract tourists.
Operation of a tourism -related facility owned or operated by a non-profit organization.
Operation and/or capital costs of a tourism -related facility owned by a municipality or a public
facilities district.
Check which one of the following applies to your agency:
X Non -Profit (Note: Attach a copy of your current non-profit corporate registration from the
Washington Secretary of State Office)
Municipality
For Profit Corporation
I am an authorized agent of the organization/agency applying for funding. I understand that:
• I am offering a tourism -related service for 2026 and 2027. If awarded, my organization intends to enter
a services contract with the City; provide liability insurance for the duration of the contract naming the
City as additional insured and in an amount determined by the City; and file for a permit for use of City
property, if applicable.
• My organization will be required to submit a report documenting economic impact results in a format
determined by the City.
On Behalf of PacNW Winter Classic:
Signature: Date:
Mark Everton, CEO
Seattle Southside Regional Tourism Authority
1) Describe your tourism -related activity or event.
PacNW Winter Classic soccer tournament is held annually over two successive
weekends in January (Jan 9-11 & Jan 16-19, 2026) at Starfire Sports. 2027 dates have
not been selected but it is highly likely to be the same consecutive weekend pattern.
The 2025 tournament brought over 600 amateur teams from 6 different states and a
record number of teams from Canada.
In 2025, 1,004 room nights were generated for weekend 1,with 83% of the total room
nights in Tukwila hotels and 1,291 for weekend 2 ( with 58% of the total room nights
in Tukwila hotels. Pac NW employed a strategic effort to relocate room nights from
Renton, Seattle, Bellevue and Federal Way and to Tukwila. This was a shift of 33%
more room nights booked in Tukwila compared to 2023*.
The goal is to maintain the shift in room nights set in place in 2024 & 2025, of
relocating room nights from Renton, Seattle, Bellevue and Federal Way to Tukwila
hotels.
*Comparison is to 2023 numbers is due to incomplete 2024 data due to Weekend 2, in
2024, being cancelled but based on Weekend 1, more hotels rooms were booked in
Tukwila. As a result of the effort by PacNW to promote Tukwila hotels, the capture
rate for Tukwila hotels was 75% of total room nights booked were in Tukwila hotels,
compared to 2023 capture rate of 49%.
1) If an event, list the event name, date(s), and projected overall attendance.
PacNW Winter Classic soccer tournament. 2 consecutive weekends in Jan, 2027.24,000+
attendees
2) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both?
Soccer tournament that generates overnight weekend stays from visiting teams
3) Describe why visitors will travel to Tukwila to attend your event/activity/facility.
Proximity to Starfire Sports
4) Describe the geographic target of the visitors you hope to attract (locally, regionally,
nationally, and/or internationally).
Teams from Eastern WA, Canada, Idaho, Oregon, California, Nevada, Montana,
Colorado and Alaska participate.
5) Describe the prior success of your event/activity/facility in attracting tourists.
See # 1 above
Page 2 of 5
6) If this your first time holding the event/activity/facility provide background on why you think
it will be successful.
This event has been held for many years at Starfire.
7) Describe how you will promote lodging establishments, restaurants, retailers, and
entertainment establishments in the City of Tukwila.
PacNW controls which hotels bid on providing housing. The organizer can select
greater numbers of Tukwila hotels, if the hotels have capacity.
8) Describe how you will use the name, "Tukwila" in publications, promotions, and for your
event?
Tukwila is prominently displayed on all correspondence as it is the 'home' field and
the organization's home.
9) Measurements and Metrics (Note: You will be required to report these metrics as part of the
close out of the agreement between your organization and the City.)
As a direct result of your proposed tourism -related service, provide an estimate of:
a. Overall attendance at your proposed event/activity/facility.
b. Number of people who will travel fewer than 50 miles for your
event/activity.
c. Number of people who will travel more than 50 miles for your
event/activity.
d. Of the people who travel more than 50 miles, the number of people
who will travel from another country or state.
e. Of the people who travel more than 50 miles, the number of people
who will stay overnight in Tukwila.
f. Of the people staying overnight, the number of people who will stay in
PAID accommodations (hotel/motel/bed-breakfast) in Tukwila.
Page 3 of 5
24,000
16,000
g. Number of paid lodging room nights resulting from your proposed
event/ activity/facility (for example: 25 paid rooms on Friday and 50
paid rooms on Saturday = 75 paid lodging room nights)
10) What methodologies did you use to calculate the estimates and what methodologies will you
use to track outcomes, such as total participants, estimated visitor spending, etc?
Historical (2023-2025) data
11) What is the overall budget for your event/activity/facility? What percent of the budget are
you requesting from the City of Tukwila?
The request is to commission PacNW for `generating' additional Tukwila room nights.
In 2023, 1,291 room nights were actualized.
In 2024, 815 room nights were actualized from weekend 1, while weekend 2 nwas
cancelled due to an ice storm. Weekend 2 was projecting 2,015 room nights prior to its
cancellation.
In 2025, 2,295 rooms were actualized.
This proposal is for 2 years, 2026 & 2027 budgeted not to exceed $20,000 per year.
The commission request payable to PacNW is for $10/room night actualized, capped
at $20,000 (2,000 room nights). There is no minimum room night requirement to
receive the $10/room night. All room nights must be booked through Event Connect
and all actualized room nights will be verified by Event Connect. No commission will
be paid to PacNW on room nights booked around the Event Connect platform.
Applications are considered on a rolling basis. Please contact staff to discuss the process for having the
application reviewed by the City's Lodging Tax Advisory Committee.
Completed applications should be submitted to:
Lodging Tax Advisory Committee
c/o Brandon Miles
City of Tukwila
6200 Southcenter Blvd
Tukwila, WA 98188
Or,
P: i Id )n„,11NAillles@lluk III a
Page 4 of 5
Questions?
LTAC Contact:
Brandon J. Miles
(206) 431-3684
Brandon 'CLIJ, Ilb
Updated: December 29, 2022
Page 5 of 5
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