LTAC 2016-03-04 Agenda Packet - Laserfiche WebLink

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The primary goolfor this campaign is to increase revenue for restaurants, retailers, and attractions in the Southcenter area. Secondary goals are to improve the public perception of th e-T-L*vvi ta/S-vubhrc�-&e-r-art a an, f t, rTukwtla+i I't& by creating positive word of mouth for locals to tell their out of town friends and family. To provide background, last year Economic Development staff met with over two dozen businesses in the Tu kwi la/South center area to discuss ways to bring more day visitors to the area. A "day visitor" is generally defined as someone who lives within 50 miles of the City. As a result of these discussions, staff kd J:' -gexterats I -. -W Il —q %V :?d Ali� visitors to the City. In December of 2015 the City's Lodging Tax Advisory Committee (LTAC) discussed the six possible mark g-cam o etin ;��qqestecl that in 2016 the C"FLQ-mP-n-t a marketing campaign focused on attracting families to visit. Following the December 2015 LTAC meeting, Economic Development staff explored options for promoting Tukwila/Southcenter as a great place for families, to shop, dine, spend time together, and just have fun. Staff identified several media outlets that would be ideal for promoting Tukwila/Southcenter to parents. These media outlets include, but are not limited to, Red Tricycle, ParentMap, Seattle Child, and Macaroni Kid. Additionally, staff also identified possible opportunities with the Seattle Sounders, WIAA, and other organizations to promote Tu kwila/South center as a great place for families to visit. 2) If an event, list the event name, date(s), and projected overall attendance. This request is not for a specific event. • Off M. While the marketing campaign is focused on day tourists, the campaign can have secondary benefits to Tukwila hotels. Many travelers rely on friends and family for suggestions on where to stay when visiting new areas. By creating good experiences and improving the image of Tukwila/Southcenter, residents in the area may referral their friends and families to hotels in the area. • L • Ill 0