LTAC 2016-03-04 Agenda Packet - Laserfiche WebLink

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occurring in the area commonly referred to as "Southcenter." People are and will continue to come to the Tukwila /Southcenter area for wide range of activities. Tukwila /Southcenter has many great businesses and activities for families. Westfield Southcenter is the largest mall in the Pacific Northwest; I -Fly Seattle offers patrons the ability to experience flight; Museum of Flight is one of the largest privately funded air and space museum in the world; the Seattle Sounders 2nd team, S2 plays all of its home games at Starfire Sports. We have bowling, games, rides, go -carts, and indoor virtual reality gaming. Our biggest draw continues to be the range of shopping available in the area. Shopping in Southcenter /Tukwila includes a variety of price points from Nordstrom to Value Village and target audiences, such as families to young adults. We have over 159 restaurants (data from Department of Revenue, Third Quarter, 2015), within the City, with most being in the Southcenter area. Many of these restaurants offer family friendly and kid friendly dining. The family focused campaign will promote all of the great businesses and activities already occurring in Tukwila /Southcenter. By targeting our campaign on print and digital publications we will reinforce Tukwila /Southcenter as being a great place to visit for families. In addition to attracting new people to the Tukwila /Southcenter area the goal also is to encourage those who have been to the area to come again and those that are already here to stay longer and spend more money. 5) Describe the geographic target of the visitors you hope to attract (locally, regionally, nationally, and /or internationally). The family focused campaign will target families within one hour drive of Tukwila /Southcenter, generally within 50 miles. Our target demographic are households of all incomes, languages, and ethnicity that have children under the age of 12. 6) Describe the prior success of your event /activity /facility in attracting tourists This will be the first year for a day visitor marketing campaign targeted to families. 7) If this your first time holding the event /activity /facility provide background on why you think it will be successful. It will be successful because staff has visited over 200 businesses and received feedback from over 60 of them. They have expressed strong support for this approach. Additionally, Tukwila's Southcenter District is already a great place for families and our campaign will leverage our strengths and promote what we have. Additionally, the media strategy is unique in that we are promoting a geographic region to parents in digital and print publications targeted to families. Tukwila /Southcenter will be the only geographic area being promoted in these family friendly publications. 9