LTAC 2016-03-04 Agenda Packet - Laserfiche WebLink

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8) Describe the media strategy you employ to promote your eve nt/activity/faci I ity to attract overnight and/or day tourists? Please list any digital or print media (newsletters, e-blasts, social media, etc.) your agency uses or intends to use to promote your event/activity/facility. Given the limited budget, the marketing campaign will focus on frequency versus reach. The g+aW_f4"zreeA-_t,t �r#,F",fmg-TukA.Vj tVSVLUtk-ceNter-n a great family friendly destination. The marketing strategy will include: * Ad buys, both digital and spring, in family publications such as Red Tricycle, Parentmap, Seattle Child, and/or Macaroni Kid. With these publications the campaign will have spreads to promote the Tukwila/Southcenter brand; newsletters with 100% voice; editorial content, promoting family friendly activities; the development of a micro- website on an existing family friendly website; third party social medial; production of a video showing the family friendly amenities in Tukwila/Southcenter and other activities deemed necessary • promote Tukwila/Southcenter. * As part of the campaign an ad agency will be brought in for brand development, development of dtal and print ads, video development, and strategy. * An engagement agreement with the Seattle Sounders, WIAA, and other similar groups • help promote Tukwila/Southcenter. This would include access to their digital and social media. * Building relationships with traditional news media to provide ideas on news stories about Tukwila/Southcenter. * Non-traditional media and non-traditional marketing, such as creating relationships with local bloggers, supporting unique activities/events • third parties, etc. • Possible website development. • Possible events. • Working with partners that have their own media presence and/or newsletters and website to promote Tukwila/Southcenter. MiRMIFUTMIT-TiT17", IfMIM7M"7fr4 Mi23=h-0711 With permission of businesses, the City hopes to promote selected businesses in the City's various media buys. For example, a print ad for great family dining could feature the logos of several Tukwila/Southcenter area restaurants. A video for family friendly activities could show a variety of businesses in the area such as Round 1, Family Fun Center, Virtual Sports, and/or I- Fly. The City is considering the development of a basic website, which could also be used to promote local businesses. M