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10) Is the City able to use your digital and print media for collaborative marketing? <br />Not applicable, since this application is for the City. <br />11) Measurements and Metrics <br />As a direct result of your proposed tourism - related service, provide an estimate of: <br />a. <br />Overall attendance at your proposed event /activity /facility <br />0 <br />b. <br />Number of people who will travel fewer than 50 miles for your <br />0 <br />event /activity <br />c. <br />Number of people who will travel more than 50 miles for your <br />0 <br />event /activity <br />d. <br />Of the people who travel more than 50 miles, the number of people <br />0 <br />who will travel from another country or state <br />e. <br />Of the people who travel more than 50 miles, the number of people <br />0 <br />who will stay overnight in Tukwila. <br />f. <br />Of the people staying overnight, the number of people who will stay in <br />0 <br />PAID accommodations (hotel /motel /bed- breakfast) in Tukwila. <br />g. <br />Number of paid lodging room nights resulting from your proposed <br />0 <br />event/ activity /facility (for example: 25 paid rooms on Friday and 50 <br />paid rooms on Saturday = 75 paid lodging room nights) <br />12) What methodologies did you use to calculate the estimates and what methodologies will you <br />use to track outcomes, such as total participants, estimated visitor spending, etc? <br />Given that this is the first year of the campaign, it is difficult to estimate metrics. <br />As discussed above, the City is considering media buys with family focused publications, such as <br />Parentmap and Red Tricycle. The target audience for our media buys are parents within a one <br />hour drive of Tukwila/ Southcenter. <br />Parentmap produces three print editions, Seattle, Eastside, and South Sound. Total readership <br />of the print edition is 207,000 readers. Additionally, there are 83,000 readers for both print and <br />digital. Finally, 33,000 readers receive Parentmap's digital editions. <br />5 <br />