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1) Describe your tourism -related activity or event. <br />In March Starfire Sports in Tukwila will host two international rugby matches, with the United <br />States playing Uruguay and Canada. Given Washington State's close proximity to Canada it is likely <br />Canadian fans will travel for the match versus Canada, scheduled for March 8. The City would like <br />to create a promotion campaign to promote the City to rugby fans, specifically Canadian fans. The <br />primary goal would be to generate room nights on both March 7 and March 8. Secondary benefits <br />will be to support restaurants, entertainment establishments, and retailers. <br />2) Tukwila's brand signature experience is built on the following themes: <br />• Family Entertainment <br />• Shopping <br />• Fun with Friends <br />Describe how your event, activity, or festival builds on one or all the themes listed above: <br />The rugby promotion builds on all three pillars. The City of Tukwila is the home to the Seattle <br />Seawolves. Last year, there sold out games, attracted families from across the Puget Sound. <br />3) If an event, list the event name, date(s), and projected overall attendance. <br />The two rugby matches will likely bring in about 8,000 fans. The primary focus will on Canadian <br />fans. Canadian fans travel well for games involving Canadian teams, such as the Toronto Blue Jays. <br />The promotion hopes to bring in between 2,000 and 3,000 Canadian overnight fans. This not <br />include branding impressions created on people who see the ads but are unable to attend games. <br />4) Is your event/activity/facility focusing on attracting overnight tourists, day tourists, or both? <br />The primary focus is on overnight visitors from Canada. Secondary promotion will also be directed <br />towards people in the Puget Sound. <br />5) Describe why visitors will travel to Tukwila to attend your event/activity/facility. <br />Inaugural season of the Seattle Seawolves, who play at Starfire Sports, was extremely successful <br />with all home games sold out. Canadian fans are know for traveling to support their teams, <br />especially in border states along the Canadian border. <br />6) Describe the geographic target of the visitors you hope to attract (locally, regionally, <br />nationally, and/or internationally). <br />Primary market are Canadians in BC and Alberta. Secondary markets will be residents in the Puget <br />Sound region. <br />2 <br />74 <br />