Reg 2019-01-07 Item 7C - Funding - $30,000 Lodging Tax Funding for 2019 Americas Rugby Championship Promotion

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7) Describe the prior success of your event/activity/facility in attracting tourists. The City has regularly hosted and sponsored events to attract tourists. Additionally, the City will work with various partners on the promotion. 8) If this your first time holding the event/activity/facility provide background on why you think it will be successful. Yes. Because of the success of the Seawolves we are confident the promotion will attract visitors. 9) Describe how you will promote lodging establishments, restaurants, retailers, and entertainment establishments in the City of Tukwila. Promotion of area businesses will be done in a variety of ways: 1. Promotional video. 2. Digital media ads leading up to the matches. 3. Activation within the Southcenter area. 4. Earned Media 5. Direct Promotion by Teams Canada and USA. 6. Other. 10) As part of the City's branding process, the City committed to using the "Tukwila" name above other names often used to describe the City (or parts of the City), such as "Southcenter" or "Seattle." a) If you are existing entity currently operating in the City does your entity list its physical location as being in Tukwila? If not, why? (Note: This question is only with the city being used to describe your location, it does not apply to out of area marketing, which may say "Seattle"). YES b) If you are proposing a new activity, festival, or event will it be described as occurring in "Tukwila?" YES c) If you are proposing a marketing program please outline how the "Tukwila" name will be used, promoted, used in promotional materials and used in social media. The "Tukwila" name will be used throughout the campaign. 11) Measurements and Metrics (Note: You will be required to report these metrics as part of the close out of the agreement between your organization and the City.) 3 75