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INFORMATIONAL MEMO <br />Page 2 <br />Overall Performance Measures for Experience Tukwila <br />Performance Measure <br />Target <br />Method Tracking <br />Increase total hotel occupancy <br />TBD <br />While tracking these <br />and hotel revenue. <br />performance measures is <br />simple, tracking how <br />Experience Tukwila impacted <br />Increase the total number of <br />TBD <br />visitors (day and night) <br />the overall City economy <br />coming to the City. <br />would be difficult. The City <br />could use surveys to track <br />impacts of the City's activities. <br />Increase dwell time people <br />TBD <br />spend in the City when <br />For example, if someone visits <br />visiting. <br />the Experience Tukwila <br />website, we could ask them if <br />they plan or have visited the <br />Increase total revenue at <br />TBD <br />entertainment establishments, <br />City. However, this creates a <br />restaurants, and retailers. <br />causation versus correlation <br />issue. <br />Cell phone data might also be <br />able to be used to track <br />certain outcomes. <br />Public Perception of the City. <br />TBD <br />In 2017 the City completed a <br />survey of Puget Sound <br />resident's perceptions of the <br />City. This survey could be <br />duplicated on a regular basis <br />to see if the City's marketing <br />efforts on changing how <br />people in the region view the <br />City. <br />Key Performance Indicators for Certain Activities <br />Website <br />KPIs <br />Goals <br />Method of Tracking <br />Total Sessions <br />TBD <br />Google Analytics <br />Total Unique Visitors <br />TBD <br />Total Page Views <br />TBD <br />Click Throu hs <br />TBD <br />Videos Viewed <br />TBD <br />Total Session time. <br />TBD <br />Geographic location of <br />visitors. <br />TBD <br />Specific pages viewed <br />TBD <br />Ranking on Google Search <br />Top of page 1. <br />Searching "Tukwila" on <br />Google <br />https://tukwilawa.sharepoint.com/sites/mayorsoffice/cc/Council Agenda Items/Mayor's Office/PED, August 3/Experience Tukwila, Performance <br />34 Measures/Experience Tukwila, Peformance Measures, Info Memo.doc <br />