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INFORMATIONAL MEMO <br />Page 3 <br />KPIs <br />Total engagements (likes, <br />shares/retweets, comments <br />Reach/Impressions <br />Tags/mentions <br />Hashtag utilization <br />Click through rate <br />Video views <br />Check Ins <br />Social Listening reports <br />Open Rate <br />Clickthrough rate <br />Media Impressions <br />Tickets Sold <br />Total Attendance <br />Revenue from event <br />Media impressions of event. <br />Attendance at event or <br />activity. <br />Media mentions <br />Hashtag usage <br />Social Media <br />Goals <br />TBD <br />TBD <br />TBD <br />TBD <br />TBD <br />TBD <br />TBD <br />TBD <br />Email Marketin <br />TBD <br />TBD <br />Small Events and Festivals <br />TBD <br />TBD <br />TBD <br />TBD <br />TBD <br />orshios <br />Method <br />Track usage on social media <br />accounts. <br />Free analytics provided by <br />social media companies. <br />Free analytics provided by <br />social media companies <br />Free analytics provided by <br />social media companies <br />Free analytics provided by <br />social media companies <br />Free analytics provided by <br />social media companies <br />Free analytics provided by <br />social media companies <br />TBD <br />Tools provided with email <br />management systems <br />(Constant Contact, Mail <br />Chimp, etc.) <br />TBD <br />Tracking of tickets sold <br />Tracking admission and <br />headcounts. <br />Ticket sales and vendor sales <br />reports. <br />TBD <br />Online sales and headcount. <br />Self -reporting and google key <br />word monitoring. <br />Free analytics provided by <br />social media companies <br />FINANCIAL IMPACT <br />N/A. Costs will be determined once we decided which performance indicators to use and which <br />KPIs to monitor. Many KPIs can be monitored using free tools on google and social media <br />accounts. <br />RECOMMENDATION <br />Discussion only. Staff will work to refine and define performance measures as part of the budget <br />process. <br />ATTACHMENTS <br />None. <br />https://tukwilawa.sharepoint.com/sites/mayorsoffice/cc/Council Agenda Items/Mayor's Office/PED, August 3/Experience Tukwila, Performance <br />Measures/Experience Tukwila, Peformance Measures, Info Memo.doc <br />35 <br />