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engage in the following activities to help enhance the overall effectiveness of the <br />marketing effort: <br />1. Include inserts regarding animal licensing in bills or other mailings as may be <br />allowed by law, at the City's cost. The County may provide the design for the <br />insert and coordinate with the City to deliver the design on an agreed upon <br />schedule. <br />2. Dedicate volunteer/staff hours to help follow up on pet licenses that are not <br />renewed. <br />3. Provide representation at local public events to inform City residents about the <br />Animal Services Program and promote pet licensing. <br />4. Inform City residents about the Animal Services Program and promote pet <br />licensing utilizing print and electronic media including the city's website, social <br />media, community brochures and newsletter ads/articles, signage/posters and pet <br />licensing applications in public areas of city buildings and parks. <br />5. Appoint a representative to serve on the Joint City -County Collaboration <br />Committee marketing subcommittee; this representative shall attend the quarterly <br />meetings of the subcommittee and help shape and apply within the City the joint <br />advertising strategies developed by consensus of the subcommittee. <br />E. Selection of Licensing Revenue Target (RT) and Payment for Enhanced Licensing <br />Revenue Support: <br />1. For all Contacting Cities: The City will identify a proposed Licensing Revenue <br />Target (RT) in Attachment A. The County may propose an alternate Revenue <br />Target. If the Parties agree upon a Licensing Revenue Target, the County shall <br />identify its annual cost to provide service designed to achieve the target. County <br />cannot verify and does not guarantee a precise level of Licensing Revenues to be <br />received by the City as a result of these services. At Reconciliation, the City shall be <br />charged for Enhanced Licensing Support Services an amount not to exceed the cost <br />specified and agreed to in Attachment A (the "Licensing Revenue Charge"), <br />regardless of the amount of Licensing Revenue received by the City during the Service Year <br />(see Exhibit D of the Agreement for additional detail). <br />F. Other Terms and Conditions: <br />1. Before January 31 of the Service Year, for each City contracting for Enhanced <br />Licensing Support Services, the County shall submit an Enhanced Licensing <br />Support Services Marketing Plan for the upcoming season. The Marketing Plan <br />Document Dated 6-28-17 59 <br />