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City of Tukwila <br />Allan Ekberg, Mayor <br />INFORMATIONAL MEMORANDUM <br />TO: Planning and Economic Development <br />FROM: Brandon Miles, Business Relations Manager <br />CC: Mayor Ekberg <br />DATE: July 27, 2020 <br />SUBJECT: Experience Tukwila: Performance Measures <br />ISSUE <br />Discussion of performance measures for Experience Tukwila. <br />BACKGROUND <br />This year Tukwila launched its social media to promote the City to people within the greater <br />Seattle region (within 50 miles of the City). These social medial accounts are part of the City's <br />overall campaign to help to bring more people to the City and to help the City brand itself in the <br />region. The overall campaign is called, "Experience Tukwila." Experience Tukwila will have <br />several components: <br />1. Digital Platforms <br />Digital platforms will include social media (Facebook, Instagram, Twitter, and Linkedln), <br />website, and direct email. These platforms will digitally promote Tukwila, its community <br />members, its businesses, and everything that makes the City unique. The digital <br />platforms will include custom photography and videos highlighting the City. <br />2. Small Events and Festivals <br />Events and festivals will be sponsored under the "Experience Tukwila" name. Previous <br />events include the Rave Green Run, International Food Truck Rally, and Drag Queen <br />Bowling. The City will work to develop and support additional events and festivals <br />coming into the City. <br />3. Sponsorship <br />The City will sponsor third party activities in the City, such as Seattle Chocolates <br />Haunted House, Starfire Sports soccer tournaments, the Museum of Flight. These <br />activities do not fall under the small events and festivals given that they are usually <br />longer in duration activities and are on a larger scale. <br />DISCUSSION <br />Performance measures and key performance indicators (KPIs) are important in allowing <br />the City to track the success of activities. The following outlines staff's initial ideas for <br />performance measure and KPIs for Experience Tukwila. These are draft and staff would <br />like to work with PED as part of the budget process to identify the appropriate <br />performance measures and KPIs for Experience Tukwila. Staff will also be reviewing <br />how other similar organizations track success of their efforts. <br />33 <br />